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Flipkart and Whatsapp turn to heavy TV advertising: Here is the reason why?

TV advertising,Whatsapp,Flipkart,eCommerce Advertising,TV Commercials,Whatsapp TV commercial

Flipkart and Whatsapp turn to heavy TV advertising: Here is the reason why?

Did you notice the series of commercials running during prime time shows of popular messaging app such as Whatsapp and online shopping giant, Flipkart? We are sure you must have. Well, these brands needs no introduction but they are turning to heavy TV advertising to build a strong brand image through the portrayal of relatable characters in the ads.  Flipkart along with its fashion brand Myntra and online payment app Phonepe increased TV ads considerably. Flipkart increased TV commercials from 84,770 times in 2017 to 155,983 times in 2018.

Whatsapp on the other hand, have acted differently and used agenda based advertising. Whatsapp ads focus on restricting people from spreading wrong piece of news through group sharing feature of the app. The tag line of the ad says ‘Share Joy Not Rumours’, which  aware people about the impact of spreading fake news.

Top 5 TV Channels to advertise your brand in India

TV Channel Name Genre
Star SportsSports
SonyEntertainment
ColorsEntertainment
MTVMusic
Aaj TakNews

Whatsapp , the free messaging app has over 200 million subscribers in India alone, this tells as to how famous Whatsapp as a brand is, still it has tuned to heavy TV advertising like Flipkart for the following reasons:

TV advertising may be traditional but it is definitely the most trusted source of information till today. Online and digital ads are gaining momentum but due to over-crowding and distraction, the medium is not much reliable in comparison to TV advertising.

Leading sports TV channels in India

Channel NameWeekly Viewership (In Millions)SD/HD Availability
Sony Ten 364Yes
Sony Ten 145Yes
Star Sports Hindi37Yes
Sony Six29Yes
Star Sports First17Yes
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