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Group M reveals the Global and Indian advertising statistics in its latest report!


Group M does a follow-up of its global market report that was released in June 2022. The latest report ‘This Year Next Year 2022 Global End of Year Forecast’ analyses the growth and decline of global and Indian advertising market. Here are few key highlights of the report:

In a nutshell:

Summarizing the Group M report, we can conclude that Digital advertising share is sure shot winner as it continues to grow and its advertising share is likely to reach 73% by the year 2027. Another, advertising media that is growing continuously including Indian advertising market is the retail advertising. Retail media will reach approximately $110.7% in the year 2022.

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