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Importance of Airport Branding in current times!

Importance of Airport Branding in current times!

Airport branding has become a popular medium for brands to interact with their target audience in a sophisticated yet impactful manner. Airport facilities like shopping stores, cafes, comfortable waiting lounges and restaurants, enable flyers to spend the dwell time in peace. And this relaxed ambience makes up for a conducive advertising environment.  With the rise in income levels and elevated lifestyles, people prefer travelling via aeroplanes than any other mode of transportation as it is comfortable, safe and fast.

A highly rewarding OOH media

Airport advertising falls under the category of outdoor or out of home advertising. It is the mode of advertising that tries to garner the attention of the target audience while they are on the move. Airport advertising helps to uplift the brand in following ways:

Top Advertising Media at Indian Airports –

Airport Media Type

Minimum Ad Duration

Rates / Month (* Onwards)

Hoardings

3 Days

₹ 30,000

DOOH Screens

1 Week

₹ 35,000

Luggage Trolley

1 Month

₹ 900

Conveyor Belts

1 Week

₹ 1,50,000

Display Boards

1 Week

₹ 90,000

Tarmac Coaches

1 Month

₹ 1,50,000

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