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Maharashtra Non-Ac buses: A go-to advertising medium for reaching masses!

Maharashtra Non-Ac buses, advertising medium brand, advertising medium options

Transit advertising plays a crucial role in engaging customers outside their homes. Be it buses, auto-rickshaw, bus shelters, metro trains, metro station or parking spaces, you will see a lot advertising material displayed through hoardings, billboards , posters and banners to get the audience’s attention. Outdoor advertising is aimed at connecting with the ‘mass audience’ to achieve advertising objectives such as brand awareness, building positive brand image, infusing brand familiarity and last but not the least expanding brand’s reach and visibility.

Maharashtra is known for its popular cities like Mumbai, Nagpur, Pune, Nasik and many more. The cities are well connected with through Maharashtra bus system popularly known as MSRTC (Maharashtra State Road Transport Corporation). The buses run by the government board include both AC and non-ac buses. The ac buses have higher fare than the non-ac buses. Therefore, if a brand wishes to target the local audience and create high brand awareness than advertising in the local non-ac buses of Maharashtra shall be a perfect fit to an advertising campaign.

Bus media Ad space available for brand promotion

  • Bus External Wrap

    Bus External Wrap consist of sticker on full bus body.


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    Internal Bus Branding

    Internal Bus Branding

  • Back Panel Ads

    Back Panel Ads


MSRTC have a fleet of 18,449 buses that connect various towns and cities as well as neighboring states. The average daily ridership of Maharashtra buses is 8.7 million. This indicates the dependence of daily commuters on the efficient state run buses of Maharashtra. The voluminous ridership of both ac and non-ac buses make them an appropriate advertising tool especially for disseminating brand message to mass audience. Moreover, if a brand’s advertising goal is to maximize its reach and visibility across masses than it must opt for advertising exclusively in non-ac buses of Maharashtra as the ridership of non-ac buses is slightly higher than that of ac-buses.

Here are a few advantages of advertising in MSRTC non-ac buses:

Brands that can benefit from advertising on non-ac buses of Maharashtra:




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