Site icon MyHoardings

Types of programmatic advertising with examples.

Types of programmatic advertising

Programmatic advertising is a data-driven approach to media buying that uses algorithms and automation to target specific audiences and optimize ad campaigns in real-time. There are several types of programmatic ad, each with its own unique characteristics and applications. Here are some of the most common types of programmatic with examples:

Real-time Bidding (RTB):

RTB is a type of programmatic ads that involves buying and selling ad inventory through real-time auctions. Advertisers bid on available ad inventory in real-time, and the highest bidder’s ad is displayed to the targeted audience. Examples of RTB platforms include Google Ad Manager, AppNexus, and OpenX.

Private Marketplace (PMP):

PMP is a type of programmatic ad that involves buying and selling ad inventory through private auctions. Publishers offer their ad inventory to a select group of advertisers, who can then bid on the available inventory. Examples of PMP platforms include Rubicon Project and PubMatic.

Programmatic Direct:

Programmatic Direct is a type of programmatic advertising that involves buying and selling ad inventory directly between advertisers and publishers. Advertisers can purchase ad inventory in advance, often at a fixed price, which enables them to plan and execute their ad campaigns more effectively. Examples of Programmatic Direct platforms include MediaMath and DoubleClick.

Dynamic Creative Optimization (DCO):

DCO is a type of programmatic advertising that enables advertisers to create and serve personalized ad content to different audience segments. By analyzing data on consumer behavior and preferences, advertisers can create tailored messages that are more likely to engage their target audience and drive conversions. Examples of DCO platforms include Celtra and Jivox.

Mobile programmatic advertising:

Mobile programmatic advertising involves targeting audiences on mobile devices using programmatic ad technology. Mobile programmatic ads can be used to serve a range of ad formats, including native ads, video ads, and interstitial ads. Examples of mobile programmatic advertising platforms include AdColony and Vungle.

In summary, programmatic ads includes several types of ad buying and selling techniques that use automation and data-driven algorithms to reach specific audiences in real-time. These types of programmatic ads include Real-time Bidding, Private Marketplace, Programmatic Direct, Dynamic Creative Optimization, and Mobile programmatic advertising.

World’s Best Advertising Agencies

  • 1

    Dentsu

    Dentsu Inc. is a Japanese international advertising and public relations joint stock company headquartered in Tokyo. Dentsu is the largest advertising agency in Japan and the fifth largest advertising agency network in the world in terms of worldwide revenues.

  • 2

    Publicis Groupe

    Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world, it is headquartered in Paris. After 1945, the little-known Paris-based advertising agency grew rapidly, becoming the world's fourth-largest agency.

  • 3

    Ogilvy

    Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy

  • 4

    WPP

    WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It is the world's largest advertising company, as of 2023.

  • 5

    The Interpublic Group of Companies

    The Interpublic Group of Companies, Inc. is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup and MullenLowe Group.

  • 6

    Omnicom Group

    Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City.

  • 7

    Havas

    Havas SA is a French multinational advertising and public relations company, with its registered office and head office in Puteaux, France. Havas operates in more than 100 countries.

  • 8

    McCann

    McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in 120 countries.

  • 9

    BBDO

    BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency originated in 1891 with the George Batten Company, and in 1928, through a merger with Barton, Durstine & Osborn, the agency became Batten, Barton, Durstine & Osborn.

  • 10

    DDB Worldwide

    DDB Worldwide Communications Group LLC, known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group, one of the world's largest advertising holding companies.

List of Top Airports in India to Promote your Brand

Airport Name City
Chhatrapati Shivaji International AirportMumbai
Indira Gandhi International AirportDelhi
Kempegowda International AirportBangalore
Netaji Subhas Chandra Bose International AirportKolkata
Rajiv Gandhi International AirportHyderabad
Anna International AirportChennai
Sardar Vallabhbhai Patel International AirportAhmedabad
Goa International AirportGoa
Pune International AirportPune
Cochin International AirportKochi
Exit mobile version