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What is OTT Advertising ? Let’s understand !!

What is Over the TOP Advertising?OTT Advertising,OTT Advertising companies in India

OTT Advertising:

OTT advertising or over-the -top advertising is a revolutionary trend  under online advertising that enable brands  to present customized ads based on the TV or mobile  viewing habits of the target  audience. The trend started with the advent of various OTT platforms like Hotstar, SonyLiv, Zee5, Voot and many more popular streaming channels in India. OTT platforms are replacing the traditional TV slowly and steadily as OTT platforms stream content based on the choice of the viewers. The streaming of refined content at anytime and anywhere via internet on smart TV or smart phones is making them most popular among young adults.

How OTT advertising works?

OTT platforms are apps, services or devices that let you stream digital content on TV, mobile phones, desktops etc. OTT advertising is also similar to TV advertising but the only difference is that it is served via OTT platforms through internet. The significant benefits of OTT advertising include:

What are the various OTT devices and platforms available in India?

OTT devices:

OTT Platforms:

These are the few most popular streaming devices and platforms in India. The scope of OTT advertising is huge in India as the young generation is very quick in adopting to new technology and spread it to the peer group very rapidly. OTT advertising is also very impactful video advertising as it categorise the audience based on their viewing habits and serve the content based on their needs and interest.

Top 5 Social Media Network in India

Social Media NameTraffic (Active Users)Category
Facebook2.7 BillionSocial Media
YouTube2 BillionVideo
Instagram1.16 BillionSocial Media
LinkedIn766 MillionProfessional
Twitter330 MillionSocial Media
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