{"id":1568,"date":"2019-01-29T06:40:13","date_gmt":"2019-01-29T06:40:13","guid":{"rendered":"https:\/\/www.myhoardings.com\/blog\/?p=1568"},"modified":"2021-08-02T08:51:19","modified_gmt":"2021-08-02T08:51:19","slug":"what-is-ott-advertising-lets-understand","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/blog\/what-is-ott-advertising-lets-understand\/","title":{"rendered":"What is OTT Advertising ? Let&#8217;s understand !!"},"content":{"rendered":"<h1><strong>OTT Advertising:<\/strong><\/h1>\n<p><strong>OTT advertising<\/strong> or over-the -top advertising is a revolutionary trend \u00a0under <a href=\"https:\/\/www.myhoardings.com\/blog\/dna-reports-foretell-the-unprecedented-rise-in-digital-advertising-in-2019\/\"><strong>online advertising<\/strong><\/a> that enable brands \u00a0to present customized ads based on the TV or mobile\u00a0 viewing habits of the target\u00a0 audience. The trend started with the advent of various OTT platforms like <strong>Hotstar<\/strong>, <strong>SonyLiv<\/strong>, <strong>Zee5<\/strong>, <strong>Voot<\/strong> and many more popular streaming channels in India. OTT platforms are replacing the traditional TV slowly and steadily as <strong>OTT<\/strong> platforms stream content based on the choice of the viewers. The streaming of refined content at anytime and anywhere via internet on smart TV or smart phones is making them most popular among young adults.<\/p>\n<h2>How <strong>OTT advertising<\/strong> works?<\/h2>\n<p><strong>OTT platforms<\/strong> are apps, services or devices that let you stream digital content on TV, mobile phones, desktops etc. <a href=\"https:\/\/www.myhoardings.com\/blog\/the-future-of-advertising-lies-in-the-hands-of-digital-media\/\"><strong>OTT advertising<\/strong><\/a> is also similar to TV advertising but the only difference is that it is served via <strong>OTT<\/strong> platforms through internet. The significant benefits of OTT advertising include:<\/p>\n<ul>\n<li>Brands can reach the target audience in a more refined way by delivering ads of product and services based on their needs as well as interest.<\/li>\n<li>Rising demand of <strong>OTT<\/strong> services is making the audience shift from traditional cable TV to streaming media which in turn is making the traditional TV commercials obsolete.<\/li>\n<li>The internet is in everyone&#8217;s pocket these days and therefore <a href=\"https:\/\/www.myhoardings.com\/blog\/the-future-of-advertising-lies-in-the-hands-of-digital-media\/\"><strong>OTT advertising<\/strong><\/a> reaches wider audience via smart phones.<\/li>\n<li>Ads can be targeted to different sections of the audience based on their geographical locations, ethnicity, age-group, demographics and their search history.<\/li>\n<\/ul>\n<h3>What are the various OTT devices and platforms available in India?<\/h3>\n<p><strong>OTT devices:<\/strong><\/p>\n<ul>\n<li>Amazon Fire Stick<\/li>\n<li>Apple TV<\/li>\n<li>Google Chromecast<\/li>\n<li>Android TV<\/li>\n<\/ul>\n<p><strong>OTT Platforms:<\/strong><\/p>\n<ul>\n<li>Hotstar<\/li>\n<li>Netflix<\/li>\n<li>Amazon Prime<\/li>\n<li>Voot<\/li>\n<li>Zee5<\/li>\n<li>ErosNow<\/li>\n<li>Yupp TV<\/li>\n<li>SonyLiv<\/li>\n<\/ul>\n<p>These are the few most popular streaming devices and platforms in India. The scope of <strong>OTT advertising<\/strong> is huge in India as the young generation is very quick in adopting to new technology and spread it to the peer group very rapidly. <strong>OTT advertising<\/strong> is also very impactful <a href=\"https:\/\/www.myhoardings.com\/blog\/video-and-mobile-advertising-lead-surge-in-digital-advertising\/\"><strong>video advertising<\/strong><\/a> as it categorise the audience based on their viewing habits and serve the content based on their needs and interest.<\/p>\n<h2 id=\"tablepress-22-name\" class=\"tablepress-table-name tablepress-table-name-id-22\">Top 5 Social Media Network in India<\/h2>\n\n<table id=\"tablepress-22\" class=\"tablepress tablepress-id-22\" aria-labelledby=\"tablepress-22-name\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Social Media Name<\/th><th class=\"column-2\">Traffic (Active Users)<\/th><th class=\"column-3\">Category<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Facebook<\/td><td class=\"column-2\">2.7 Billion<\/td><td class=\"column-3\">Social Media<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">YouTube<\/td><td class=\"column-2\">2 Billion<\/td><td class=\"column-3\">Video<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Instagram<\/td><td class=\"column-2\">1.16 Billion<\/td><td class=\"column-3\">Social Media<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">LinkedIn<\/td><td class=\"column-2\">766 Million<\/td><td class=\"column-3\">Professional<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Twitter<\/td><td class=\"column-2\">330 Million<\/td><td class=\"column-3\">Social Media<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-22 from cache -->\n","protected":false},"excerpt":{"rendered":"<p>OTT Advertising: OTT advertising or over-the -top advertising is a revolutionary trend \u00a0under online advertising&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1569,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[154],"tags":[549,241],"table_tags":[],"class_list":["post-1568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-ott-advertising","tag-video-advertising"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/1568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/comments?post=1568"}],"version-history":[{"count":6,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/1568\/revisions"}],"predecessor-version":[{"id":4800,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/1568\/revisions\/4800"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media\/1569"}],"wp:attachment":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media?parent=1568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/categories?post=1568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/tags?post=1568"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/table_tags?post=1568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}