{"id":1714,"date":"2019-02-11T03:53:23","date_gmt":"2019-02-11T03:53:23","guid":{"rendered":"https:\/\/www.myhoardings.com\/blog\/?p=1714"},"modified":"2021-08-02T06:02:45","modified_gmt":"2021-08-02T06:02:45","slug":"hotstar-bags-more-video-advertising-from-brands-this-ipl-season","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/blog\/hotstar-bags-more-video-advertising-from-brands-this-ipl-season\/","title":{"rendered":"Hotstar bags more video advertising from brands this IPL season!"},"content":{"rendered":"<h2><strong>Hotstar bags more video advertising from brands this IPL season!<\/strong><\/h2>\n<p>One of the most popular <strong>OTT platforms<\/strong> in India, <strong>Hotstar<\/strong>, streams video, popular shows, movies, live cricket and news. Available in 9 regional languages, the on-demand video platform is quite popular among youth. The <strong>Hotstar<\/strong> has gained more popularity for streaming live matches and garnered over 200 million views for <strong>video advertising <\/strong>during the last season of <strong>IPL matches<\/strong>. The coming <strong>IPL season<\/strong> that begins from 29<sup>th<\/sup> March 2019 to 19<sup>th<\/sup> May, 2019 will also be live-streamed on <strong>Hotstar<\/strong> app. As the only <a href=\"https:\/\/www.myhoardings.com\/Digital\">digital platform<\/a> to stream live matches, <strong>Hotstar<\/strong> is being the dependable <strong>digital advertising<\/strong> platform for brands this IPL season.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3940 size-full\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2019\/02\/Call-MyHoardings-for-free-Quote-4.jpg\" alt=\"\" width=\"1184\" height=\"126\" srcset=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2019\/02\/Call-MyHoardings-for-free-Quote-4.jpg 1184w, https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2019\/02\/Call-MyHoardings-for-free-Quote-4-300x32.jpg 300w, https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2019\/02\/Call-MyHoardings-for-free-Quote-4-1024x109.jpg 1024w, https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2019\/02\/Call-MyHoardings-for-free-Quote-4-768x82.jpg 768w\" sizes=\"auto, (max-width: 1184px) 100vw, 1184px\" \/><\/p>\n<h2 id=\"tablepress-9-name\" class=\"tablepress-table-name tablepress-table-name-id-9\">Top 5 TV Channels to advertise your brand in India<\/h2>\n\n<table id=\"tablepress-9\" class=\"tablepress tablepress-id-9\" aria-labelledby=\"tablepress-9-name\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">TV Channel Name <\/th><th class=\"column-2\">Genre<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Star Sports<\/td><td class=\"column-2\">Sports <\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Sony<\/td><td class=\"column-2\">Entertainment<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Colors<\/td><td class=\"column-2\">Entertainment<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">MTV<\/td><td class=\"column-2\">Music<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Aaj Tak<\/td><td class=\"column-2\">News<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-9 from cache -->\n<h2>What makes video advertising on <strong>Hotstar<\/strong> impactful?<\/h2>\n<ul>\n<li><strong>Precise targeting<\/strong>: The advertisers and brands can precisely target audience segmented on the basis of demographics and geographic of the viewers. For instance, female-interest oriented brands like cosmetics can advertise during popular daily soaps streaming on Hotstar while bikes and <a href=\"https:\/\/www.myhoardings.com\/blog\/category\/cab-branding\/\">car brands<\/a> can be promoted during Live-matches.<\/li>\n<li><strong>High rate of conversion<\/strong>: Features like &#8216;clickable ads&#8217; enable users to take action instantly. For instance, an apparel ad with &#8216;50% sale Buy Now&#8217; will prompt action from the user instantly.<\/li>\n<li><strong>Highest viewership<\/strong>: Hotstar app attracts viewers especially for live-cricket and subsequently for popular shows and movies. According to the research reports by Nielsen (American Information, data and Measurement Company) On <strong>Hotstar<\/strong>, 70% of Hotstar viewership was credited to IPL season 8 and this time the viewership is expected to expand further.<\/li>\n<li><strong>Niche audience<\/strong>: The Hotstar app attracts young audience that falls between the age group of 15-34, affluent audience that spends most on consumer durable and approximately 75% of urban audience. This enables brands to design communication message according to the needs and demands of target audience.<\/li>\n<\/ul>\n<p>Being the only digital platform to stream <strong>IPL matches<\/strong> live, the <strong>Hotstar<\/strong> app pulls loads of cricket lovers spread across the country. Therefore, for brands, this IPL season opens infinite opportunities to reach their target audience in a cost-effective and impactful manner.<\/p>\n<h2 id=\"tablepress-21-name\" class=\"tablepress-table-name tablepress-table-name-id-21\">Leading sports TV channels in India<\/h2>\n\n<table id=\"tablepress-21\" class=\"tablepress tablepress-id-21\" aria-labelledby=\"tablepress-21-name\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Channel Name<\/th><th class=\"column-2\">Weekly Viewership (In Millions)<\/th><th class=\"column-3\">SD\/HD Availability<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Sony Ten 3<\/td><td class=\"column-2\">64<\/td><td class=\"column-3\">Yes<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Sony Ten 1<\/td><td class=\"column-2\">45<\/td><td class=\"column-3\">Yes<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Star Sports Hindi<\/td><td class=\"column-2\">37<\/td><td class=\"column-3\">Yes<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Sony Six<\/td><td class=\"column-2\">29<\/td><td class=\"column-3\">Yes<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Star Sports First<\/td><td class=\"column-2\">17<\/td><td class=\"column-3\">Yes<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-21 from cache -->\n","protected":false},"excerpt":{"rendered":"<p>Hotstar bags more video advertising from brands this IPL season! One of the most popular&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1715,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[241],"table_tags":[],"class_list":["post-1714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tv-advertising-india","tag-video-advertising"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/1714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/comments?post=1714"}],"version-history":[{"count":5,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/1714\/revisions"}],"predecessor-version":[{"id":4773,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/1714\/revisions\/4773"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media\/1715"}],"wp:attachment":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media?parent=1714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/categories?post=1714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/tags?post=1714"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/table_tags?post=1714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}