{"id":1862,"date":"2019-06-12T17:40:35","date_gmt":"2019-06-12T17:40:35","guid":{"rendered":"https:\/\/www.myhoardings.com\/blog\/?p=1862"},"modified":"2021-03-10T07:32:56","modified_gmt":"2021-03-10T07:32:56","slug":"raffles-university-outdoor-campaign","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/blog\/raffles-university-outdoor-campaign\/","title":{"rendered":"Raffles University chose MyHoardings as Outdoor Media partner !!"},"content":{"rendered":"

MyHoardings successfully executed a multi-city and multiple OOH media campaign for Raffles University,\u00a0Rajasthan.<\/b><\/h1>\n

Campaign included multiple advertisement media such as Hoardings in various Tier-2 cities as\u00a0Lucknow<\/b>,\u00a0Patna<\/b>,\u00a0Guwahati<\/b>, Bus Shelters in\u00a0Bhopal<\/b>, Low Floor\u00a0city buses and Mobile Van in\u00a0Jaipur\u00a0<\/b>and Traffic Light Branding in\u00a0Dehradun\u00a0<\/b>etc.<\/p>\n

Hoardings \/ Uni-poles have been primarily chosen at prime locations in state capitals Patna and Bhopal in order to ensure brand message percolates fast\u00a0\u00a0among the targeted viewers and to showcase campus image and detailed courses offered with outdoor hoardings.<\/p>\n

\"Bus<\/a><\/p>\n

The choice of low floor buses in Jaipur was done in order to target the aspiring youth present in Jaipur from all across\u00a0Rajasthan<\/b>. Complete bus panel wrap\u00a0on both sides and back panel ensure maximum visibility while the transit media is “ON” across Jaipur. Other smaller format options like traffic light branding\u00a0and mobile van has also being utilized to cover more crowded areas in the cities.<\/p>\n

The newly built bus shelters in Bhopal are managed by Bhopal municipal corporation provide ample ad space to showcase brands to the 18 Lakh+ city population.\u00a0As per\u00a0Surendra Kumar Director at\u00a0MyHoardings.com<\/a>), the media selection was carefully planned to touchbase areas which can provide maximum intended views\u00a0for relevant category, i.e. Students for Raffles University.<\/p>\n

\"Bus<\/a><\/p>\n

Raffles University\u00a0<\/a><\/b>is trying to establish itself as leading name in higher education segment by offering PG and Diploma courses in various streams like Law, Management,\u00a0Engineering, Applied science and Pharma to name a few. Choosing MyHoardings.com (Jugnoo Media Private Limited)<\/strong> as OOH media partner was a win-win condition\u00a0for both us and Raffles as our wide range of outdoor media offering allow clients to choose the media with maximum impact in limited budget, says\u00a0Surendra Kumar.<\/p>\n

The campaign will be live for a period of 3 months as the session start dates varies from course to course.<\/p>\n

FAQ’s for Industry News (Advertising & Marketing) –<\/strong><\/h2>\n
\n\n\t\n\n\n\n\n\n\n\t\n\t\n\t
\n\n\t\t
\n\n\t\t\n\t
\n\t\n\t\n\n\t\t
\n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
\n\n\t\t\t

\n\t\t\t\tWhat is the size of Indian advertising industry?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
<\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
\n\n\t\t\n\t\t\t\n\t\t\n\t\t\t
\n\t

By the end of 2019, the Indian ad industry was close to INR 68K crore and was expected to grow by more than 10% to reach INR 75K crore by the end of 2020 (Figures before COVID-19 pandemic).<\/p>\n<\/div>\n\t\t\n\t\t\t

\n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
\n\n\t\t\n\t
\n\t\n\t\n\n\t\t
\n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
\n\n\t\t\t

\n\t\t\t\tWhat are main types of outdoor advertising?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
<\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
\n\n\t\t\n\t\t\t\n\t\t\n\t\t\t
\n\t

Main outdoor advertising<\/strong><\/a> formats include –<\/p>\n

    \n
  1. OOH Hoardings.<\/li>\n
  2. Unipoles.<\/li>\n
  3. Transit media like Bus, Train, Car Ads, Auto branding etc.<\/li>\n<\/ol>\n<\/div>\n\t\t\n\t\t\t
    \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
    \n\n\t\t\n\t
    \n\t\n\t\n\n\t\t
    \n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
    \n\n\t\t\t

    \n\t\t\t\tIs Print media on the death bed when we compare it to growing Digital media?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
    <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
    \n\n\t\t\n\t\t\t\n\t\t\n\t\t\t
    \n\t

    Is Print media on the death bed when we compare it to growing Digital media?<\/p>\n<\/div>\n\t\t\n\t\t\t

    \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
    \n\n\t\t\n\t
    \n\t\n\t\n\n\t\t
    \n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
    \n\n\t\t\t

    \n\t\t\t\tWhich sectors are the top spenders when it comes to \u201cOut of home advertising\u201d in India?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
    <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
    \n\n\t\t\n\t\t\t\n\t\t\n\t\t\t
    \n\t

    Organized retail being the leader in OOH ad<\/strong><\/a> spends is followed by Real estate, Jewelers and Hospitals.<\/p>\n<\/div>\n\t\t\n\t\t\t

    \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
    \n\n\t\t\n\t
    \n\t\n\t\n\n\t\t
    \n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
    \n\n\t\t\t

    \n\t\t\t\tWhich are the Top 5 online news portals covering Advertising and Marketing news?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
    <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
    \n\n\t\t\n\t\t\t\n\t\t\n\t\t\t
    \n\t

    Below are the top 5 news portals covering ad, marketing and PR related news.<\/p>\n

    Afaqs.com<\/p>\n

    Adgully.com<\/p>\n

    Exchange4Media.com<\/p>\n

    Bestmediainfo.com<\/p>\n

    Campaignindia.in<\/p>\n

    You may also refer https:\/\/www.myhoardings.com\/blog\/<\/strong><\/a> for seasonal industry campaign details.<\/p>\n<\/div>\n\t\t\n\t\t\t

    \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
    \n\n\t\t\n\t
    \n\t\n\t\n\n\t\t
    \n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
    \n\n\t\t\t

    \n\t\t\t\tHow Indian Central and state governments control that ad medium present in states?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
    <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
    \n\n\t\t\n\t\t\t\n\t\t\n\t\t\t
    \n\t

    Most of the outdoor advertising media<\/strong><\/a> comes under state government and local municipal bodies invite tenders at regular intervals (1 year, 2 years or more ..) in lieu of license fee.<\/p>\n<\/div>\n\t\t\n\t\t\t

    \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
    \n\n\t\t\n\t
    \n\t\n\t\n\n\t\t
    \n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
    \n\n\t\t\t

    \n\t\t\t\tName Top 5 outdoor advertising companies in India.\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
    <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
    \n\n\t\t\n\t\t\t\n\t\t\n\t\t\t
    \n\t

    Top 5 OOH ad agencies include MullenLowe Lintas, HAVAS Worldwide, Publicis, Laqshya group and Bright outdoors.<\/strong><\/p>\n<\/div>\n\t\t\n\t\t\t

    \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
    \n\n\t\t\n\t
    \n\t\n\t\n\n\t\t
    \n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
    \n\n\t\t\t

    \n\t\t\t\tWhat are the challenges faced by OOH and DOOH media owners in India?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
    <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
    \n\n\t\t\n\t\t\t\n\t\t\n\t\t\t
    \n\t

    Presence of lots of illegal media due to corruption and political influence is a constant threat to business run by legitimate media people in India.<\/p>\n

    \"\"<\/a><\/p>\n<\/div>\n\t\t\n\t\t\t

    \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>\n\t<\/div>\n\n\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    A What are the challenges faced by OOH and DOOH media owners in India? Presence…<\/p>\n","protected":false},"author":1,"featured_media":1864,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[635],"tags":[636],"table_tags":[],"class_list":["post-1862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrynews","tag-raffles-university-outdoor-media-campaign"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/1862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/comments?post=1862"}],"version-history":[{"count":5,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/1862\/revisions"}],"predecessor-version":[{"id":4517,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/1862\/revisions\/4517"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media\/1864"}],"wp:attachment":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media?parent=1862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/categories?post=1862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/tags?post=1862"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/table_tags?post=1862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}