{"id":1901,"date":"2019-06-25T01:57:58","date_gmt":"2019-06-25T01:57:58","guid":{"rendered":"https:\/\/www.myhoardings.com\/blog\/?p=1901"},"modified":"2021-03-10T07:21:38","modified_gmt":"2021-03-10T07:21:38","slug":"bata-opts-for-non-ac-bmtc-bus-branding-in-school-opening-season","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/blog\/bata-opts-for-non-ac-bmtc-bus-branding-in-school-opening-season\/","title":{"rendered":"Bata opts for \u201cNon AC BMTC Bus branding\u201d in School Opening Season"},"content":{"rendered":"

Bata opts for \u201cNon AC BMTC Bus branding\u201d in Bengaluru for School Opening Season<\/h1>\n

Bus Branding<\/a> is quite cost effective method of marketing, from small scale industries to medium scale industries, many businesses opt for bus branding as it is one of the easiest and cheapest way to reach the common man who travel every day by buses. BMTC AC and Non AC buses allow for the internal and external display of ads. BMTC being the state body, is the only public bus transporter in Bangalore that serves across Bangalore. It is the first choice of many office goers so any advertisement displayed on the exterior or the interior of the bus is not going to be easily forgetful and is sure to go unnoticed.<\/p>\n

In recent campaigns many brands like Bata<\/strong>\u00a0used Non AC Bus Branding<\/a>\u00a0as their go to marketing tool.<\/p>\n

\"Non<\/a><\/p>\n

Bata back to school collection was recently executed in Bengaluru on Non AC BMTC buses<\/strong><\/a>. Bata is one of the oldest shoe retailers of India and it is a name that needs no introduction. It claims to serve one million customers globally each day. Bata back to school collection is one of the best sellers of Bata, and it marks the highest sales with the start of the new session in schools all over India.<\/p>\n

Contact MyHoardings for “BMTC Bus Back Panel<\/a>” advertising in Bengaluru.<\/p>\n

FAQ’s for Industry News (Advertising & Marketing) –<\/strong><\/h2>\n
\n\n\t\n\n\n\n\n\n\n\t\n\t\n\t
\n\n\t\t
\n\n\t\t\n\t
\n\t\n\t\n\n\t\t
\n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
\n\n\t\t\t

\n\t\t\t\tWhat is the size of Indian advertising industry?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
<\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
\n\n\t\t\n\t\t\t\n\t\t\n\t\t\t
\n\t

By the end of 2019, the Indian ad industry was close to INR 68K crore and was expected to grow by more than 10% to reach INR 75K crore by the end of 2020 (Figures before COVID-19 pandemic).<\/p>\n<\/div>\n\t\t\n\t\t\t

\n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
\n\n\t\t\n\t
\n\t\n\t\n\n\t\t
\n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
\n\n\t\t\t

\n\t\t\t\tWhat are main types of outdoor advertising?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
<\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
\n\n\t\t\n\t\t\t\n\t\t\n\t\t\t
\n\t

Main outdoor advertising<\/strong><\/a> formats include –<\/p>\n

    \n
  1. OOH Hoardings.<\/li>\n
  2. Unipoles.<\/li>\n
  3. Transit media like Bus, Train, Car Ads, Auto branding etc.<\/li>\n<\/ol>\n<\/div>\n\t\t\n\t\t\t
    \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
    \n\n\t\t\n\t
    \n\t\n\t\n\n\t\t
    \n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
    \n\n\t\t\t

    \n\t\t\t\tIs Print media on the death bed when we compare it to growing Digital media?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
    <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
    \n\n\t\t\n\t\t\t\n\t\t\n\t\t\t
    \n\t

    Is Print media on the death bed when we compare it to growing Digital media?<\/p>\n<\/div>\n\t\t\n\t\t\t

    \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
    \n\n\t\t\n\t
    \n\t\n\t\n\n\t\t
    \n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
    \n\n\t\t\t

    \n\t\t\t\tWhich sectors are the top spenders when it comes to \u201cOut of home advertising\u201d in India?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
    <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
    \n\n\t\t\n\t\t\t\n\t\t\n\t\t\t
    \n\t

    Organized retail being the leader in OOH ad<\/strong><\/a> spends is followed by Real estate, Jewelers and Hospitals.<\/p>\n<\/div>\n\t\t\n\t\t\t

    \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
    \n\n\t\t\n\t
    \n\t\n\t\n\n\t\t
    \n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
    \n\n\t\t\t

    \n\t\t\t\tWhich are the Top 5 online news portals covering Advertising and Marketing news?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
    <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
    \n\n\t\t\n\t\t\t\n\t\t\n\t\t\t
    \n\t

    Below are the top 5 news portals covering ad, marketing and PR related news.<\/p>\n

    Afaqs.com<\/p>\n

    Adgully.com<\/p>\n

    Exchange4Media.com<\/p>\n

    Bestmediainfo.com<\/p>\n

    Campaignindia.in<\/p>\n

    You may also refer https:\/\/www.myhoardings.com\/blog\/<\/strong><\/a> for seasonal industry campaign details.<\/p>\n<\/div>\n\t\t\n\t\t\t

    \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
    \n\n\t\t\n\t
    \n\t\n\t\n\n\t\t
    \n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
    \n\n\t\t\t

    \n\t\t\t\tHow Indian Central and state governments control that ad medium present in states?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
    <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
    \n\n\t\t\n\t\t\t\n\t\t\n\t\t\t
    \n\t

    Most of the outdoor advertising media<\/strong><\/a> comes under state government and local municipal bodies invite tenders at regular intervals (1 year, 2 years or more ..) in lieu of license fee.<\/p>\n<\/div>\n\t\t\n\t\t\t

    \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
    \n\n\t\t\n\t
    \n\t\n\t\n\n\t\t
    \n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
    \n\n\t\t\t

    \n\t\t\t\tName Top 5 outdoor advertising companies in India.\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
    <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
    \n\n\t\t\n\t\t\t\n\t\t\n\t\t\t
    \n\t

    Top 5 OOH ad agencies include MullenLowe Lintas, HAVAS Worldwide, Publicis, Laqshya group and Bright outdoors.<\/strong><\/p>\n<\/div>\n\t\t\n\t\t\t

    \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
    \n\n\t\t\n\t
    \n\t\n\t\n\n\t\t
    \n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
    \n\n\t\t\t

    \n\t\t\t\tWhat are the challenges faced by OOH and DOOH media owners in India?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
    <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
    \n\n\t\t\n\t\t\t\n\t\t\n\t\t\t
    \n\t

    Presence of lots of illegal media due to corruption and political influence is a constant threat to business run by legitimate media people in India.<\/p>\n

    \"\"<\/a><\/p>\n<\/div>\n\t\t\n\t\t\t

    \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>\n\t<\/div>\n\n\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    A What are the challenges faced by OOH and DOOH media owners in India? Presence…<\/p>\n","protected":false},"author":1,"featured_media":1902,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[635],"tags":[658,657,319,563],"table_tags":[],"class_list":["post-1901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrynews","tag-bangalore-bus-advertising","tag-bmtc-bus-ads","tag-bus-advertising","tag-non-ac-bus-branding"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/1901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/comments?post=1901"}],"version-history":[{"count":4,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/1901\/revisions"}],"predecessor-version":[{"id":4326,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/1901\/revisions\/4326"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media\/1902"}],"wp:attachment":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media?parent=1901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/categories?post=1901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/tags?post=1901"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/table_tags?post=1901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}