{"id":1907,"date":"2019-07-03T03:25:37","date_gmt":"2019-07-03T03:25:37","guid":{"rendered":"https:\/\/www.myhoardings.com\/blog\/?p=1907"},"modified":"2020-10-29T12:17:17","modified_gmt":"2020-10-29T12:17:17","slug":"citibank-promoting-100-free-zomato-gold-membership-with-advertising-in-itpl-tech-parks-food-court","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/blog\/citibank-promoting-100-free-zomato-gold-membership-with-advertising-in-itpl-tech-parks-food-court\/","title":{"rendered":"Citibank promoting 100% Free Zomato Gold Membership with advertising in ‘ITPL Tech Park’s Food court’"},"content":{"rendered":"

Bengaluru Tech Parks provide targeted audience to Citibank, promoting 100% Free Zomato Gold Membership in ITPL !!<\/h1>\n

International Tech Park is a technology park located in Whitefield Bangalore, it is commonly known as ITPL or ITPB. It is a large landscape comprising mainly office spaces like HCL, GE, Conduent, Vodafone, Xerox, Medtronic, Oracle, Perot systems, Applied materials, Dell, TCS,\u00a0 Bally Technologies, Chrysler, General Motors. Advertising in places like these has become quite popular, as it becomes really easy to reach out to audiences like working professionals , daily office goers that are the decision makers and can choose for themselves.<\/p>\n

The marketing signage and hoardings<\/a> can be placed at many places in the IT parks including lobby area, lifts, elevators, parking spaces, common areas,\u00a0 cycle stands and even food courts. While each of the place is equally visible\u00a0 and effective but some great advertisement that have a high returns are seen in the food courts.<\/p>\n

\"Tech<\/a><\/p>\n

Food court ads are basically seen to be more effective as that is a place where people go when they plan to relax. People go to food courts usually in groups with an open mind and the effect of the advertising is left on them for a longer duration.<\/p>\n

Recently, a Citibank ad that offers 100% Free Zomato Gold Membership was seen in ITPB food court area. This seems to be the most appropriate thing to do as a financial sector ad like a bank or financial institute can never go wrong when placed in IT parks.Tech park advertising in Bangalore<\/strong><\/a>, that too in a food court where the primary thought in a person mind is mostly going to be Food, advertising about 100% Free Zomato gold membership can definitely\u00a0 be the one of the main reasons of a higher Return ROI.<\/p>\n

MyHoardings<\/a> has been one of the top companies that offer spaces for advertisements in all Bangalore IT parks at most competitive prices.<\/p>\n

FAQ’s for Industry News (Advertising & Marketing) –<\/strong><\/h2>\n
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\n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
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\n\t\t\t\tWhat is the size of Indian advertising industry?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
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By the end of 2019, the Indian ad industry was close to INR 68K crore and was expected to grow by more than 10% to reach INR 75K crore by the end of 2020 (Figures before COVID-19 pandemic).<\/p>\n<\/div>\n\t\t\n\t\t\t

\n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
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\n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
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\n\t\t\t\tWhat are main types of outdoor advertising?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
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Main outdoor advertising<\/strong><\/a> formats include –<\/p>\n

    \n
  1. OOH Hoardings.<\/li>\n
  2. Unipoles.<\/li>\n
  3. Transit media like Bus, Train, Car Ads, Auto branding etc.<\/li>\n<\/ol>\n<\/div>\n\t\t\n\t\t\t
    \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
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    \n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
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    \n\t\t\t\tIs Print media on the death bed when we compare it to growing Digital media?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
    <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
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    Is Print media on the death bed when we compare it to growing Digital media?<\/p>\n<\/div>\n\t\t\n\t\t\t

    \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
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    \n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
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    \n\t\t\t\tWhich sectors are the top spenders when it comes to \u201cOut of home advertising\u201d in India?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
    <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
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    Organized retail being the leader in OOH ad<\/strong><\/a> spends is followed by Real estate, Jewelers and Hospitals.<\/p>\n<\/div>\n\t\t\n\t\t\t

    \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
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    \n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
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    \n\t\t\t\tWhich are the Top 5 online news portals covering Advertising and Marketing news?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
    <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
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    Below are the top 5 news portals covering ad, marketing and PR related news.<\/p>\n

    Afaqs.com<\/p>\n

    Adgully.com<\/p>\n

    Exchange4Media.com<\/p>\n

    Bestmediainfo.com<\/p>\n

    Campaignindia.in<\/p>\n

    You may also refer https:\/\/www.myhoardings.com\/blog\/<\/strong><\/a> for seasonal industry campaign details.<\/p>\n<\/div>\n\t\t\n\t\t\t

    \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
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    \n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
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    \n\t\t\t\tHow Indian Central and state governments control that ad medium present in states?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
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    Most of the outdoor advertising media<\/strong><\/a> comes under state government and local municipal bodies invite tenders at regular intervals (1 year, 2 years or more ..) in lieu of license fee.<\/p>\n<\/div>\n\t\t\n\t\t\t

    \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
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    \n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
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    \n\t\t\t\tName Top 5 outdoor advertising companies in India.\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
    <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
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    Top 5 OOH ad agencies include MullenLowe Lintas, HAVAS Worldwide, Publicis, Laqshya group and Bright outdoors.<\/strong><\/p>\n<\/div>\n\t\t\n\t\t\t

    \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
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    \n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
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    \n\t\t\t\tWhat are the challenges faced by OOH and DOOH media owners in India?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
    <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
    \n\n\t\t\n\t\t\t\n\t\t\n\t\t\t
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    Presence of lots of illegal media due to corruption and political influence is a constant threat to business run by legitimate media people in India.<\/p>\n

    \"\"<\/a><\/p>\n<\/div>\n\t\t\n\t\t\t

    \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>\n\t<\/div>\n\n\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    A What are the challenges faced by OOH and DOOH media owners in India? Presence…<\/p>\n","protected":false},"author":1,"featured_media":1909,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[635],"tags":[618,661,660,659],"table_tags":[],"class_list":["post-1907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrynews","tag-corporate-office-branding","tag-food-court-advertising","tag-itpl-bangalore","tag-tech-park-advertising"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/1907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/comments?post=1907"}],"version-history":[{"count":5,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/1907\/revisions"}],"predecessor-version":[{"id":2997,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/1907\/revisions\/2997"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media\/1909"}],"wp:attachment":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media?parent=1907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/categories?post=1907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/tags?post=1907"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/table_tags?post=1907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}