{"id":1929,"date":"2019-08-24T04:27:14","date_gmt":"2019-08-24T04:27:14","guid":{"rendered":"https:\/\/www.myhoardings.com\/blog\/?p=1929"},"modified":"2020-10-29T12:17:10","modified_gmt":"2020-10-29T12:17:10","slug":"china-tourism-chooses-advertising-at-delhi-metro-to-promote-tourist-destination-yunnan","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/blog\/china-tourism-chooses-advertising-at-delhi-metro-to-promote-tourist-destination-yunnan\/","title":{"rendered":"China tourism chooses advertising at Delhi Metro to promote Tourist destination \u201cYunnan\u201d"},"content":{"rendered":"

Advertising at Delhi Metro – Campaign by\u00a0<\/u><\/strong>China Tourism<\/u><\/strong><\/h1>\n

Having high number of footfalls on Delhi metro stations,\u00a0it has been a Paradise for advertisers as always. Chinese tourism department is relying on this high footfall location to boost brand visibility on Delhi metro stations to promote Yunnan\u00a0and various other tourist destinations of China. Campaign included placing the billboards of China tourism highlighting the beautiful and diverse Yunnan<\/strong>. Much focus was given on the geographical as well as cultural beauty of Yunnan.<\/p>\n

The objective of tourism advertisement with Delhi Metro Advertising<\/strong><\/a> is to grab the attention of a huge population of people to view it and\u00a0 promote incoming tourist in China.<\/p>\n

The expansion of Delhi Metro is nevertheless a blessing for Delhi-ites. They can now have a hassle free tour around the city at much cheaper rates and eco-friendly ways. Delhi metro station is proved to have a larger population of commuters throughout the day\u00a0which makes it more preferred mode of branding and advertising activities. Planning for an advertising campaign or going for outdoor advertisements can be really beneficial when advertising on Delhi Metro is chosen. You can target a lot of audience for your brand and can meet the brand equity\u00a0and the maximum ROI from the Delhi Metro Advertising<\/strong><\/a> campaign.<\/p>\n

Campaign was executed by TDI India. With metro stations network continuously going in Delhi, this medium of outdoor advertising is definitely bound to grow in coming days.<\/p>\n

\"MyHoardings<\/a><\/p>\n

Kind of Advertising options available with Delhi Metro network-<\/h2>\n
    \n
  1. Metro station advertising<\/a> boards.<\/li>\n
  2. Display board at entry and exit of metro stations.<\/li>\n
  3. Complete metro train wrap advertising (Transit Media Advertising<\/a>)<\/li>\n
  4. Panel Advertising inside Metro train.<\/li>\n
  5. Delhi Metro Smart Card advertising<\/a>.<\/li>\n<\/ol>\n

    \"Media<\/a><\/p>\n

    FAQ’s for Industry News (Advertising & Marketing) –<\/strong><\/h2>\n
    \n\n\t\n\n\n\n\n\n\n\t\n\t\n\t
    \n\n\t\t
    \n\n\t\t\n\t
    \n\t\n\t\n\n\t\t
    \n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
    \n\n\t\t\t

    \n\t\t\t\tWhat is the size of Indian advertising industry?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
    <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
    \n\n\t\t\n\t\t\t\n\t\t\n\t\t\t
    \n\t

    By the end of 2019, the Indian ad industry was close to INR 68K crore and was expected to grow by more than 10% to reach INR 75K crore by the end of 2020 (Figures before COVID-19 pandemic).<\/p>\n<\/div>\n\t\t\n\t\t\t

    \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
    \n\n\t\t\n\t
    \n\t\n\t\n\n\t\t
    \n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
    \n\n\t\t\t

    \n\t\t\t\tWhat are main types of outdoor advertising?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
    <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
    \n\n\t\t\n\t\t\t\n\t\t\n\t\t\t
    \n\t

    Main outdoor advertising<\/strong><\/a> formats include –<\/p>\n

      \n
    1. OOH Hoardings.<\/li>\n
    2. Unipoles.<\/li>\n
    3. Transit media like Bus, Train, Car Ads, Auto branding etc.<\/li>\n<\/ol>\n<\/div>\n\t\t\n\t\t\t
      \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
      \n\n\t\t\n\t
      \n\t\n\t\n\n\t\t
      \n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
      \n\n\t\t\t

      \n\t\t\t\tIs Print media on the death bed when we compare it to growing Digital media?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
      <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
      \n\n\t\t\n\t\t\t\n\t\t\n\t\t\t
      \n\t

      Is Print media on the death bed when we compare it to growing Digital media?<\/p>\n<\/div>\n\t\t\n\t\t\t

      \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
      \n\n\t\t\n\t
      \n\t\n\t\n\n\t\t
      \n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
      \n\n\t\t\t

      \n\t\t\t\tWhich sectors are the top spenders when it comes to \u201cOut of home advertising\u201d in India?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
      <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
      \n\n\t\t\n\t\t\t\n\t\t\n\t\t\t
      \n\t

      Organized retail being the leader in OOH ad<\/strong><\/a> spends is followed by Real estate, Jewelers and Hospitals.<\/p>\n<\/div>\n\t\t\n\t\t\t

      \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
      \n\n\t\t\n\t
      \n\t\n\t\n\n\t\t
      \n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
      \n\n\t\t\t

      \n\t\t\t\tWhich are the Top 5 online news portals covering Advertising and Marketing news?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
      <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
      \n\n\t\t\n\t\t\t\n\t\t\n\t\t\t
      \n\t

      Below are the top 5 news portals covering ad, marketing and PR related news.<\/p>\n

      Afaqs.com<\/p>\n

      Adgully.com<\/p>\n

      Exchange4Media.com<\/p>\n

      Bestmediainfo.com<\/p>\n

      Campaignindia.in<\/p>\n

      You may also refer https:\/\/www.myhoardings.com\/blog\/<\/strong><\/a> for seasonal industry campaign details.<\/p>\n<\/div>\n\t\t\n\t\t\t

      \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
      \n\n\t\t\n\t
      \n\t\n\t\n\n\t\t
      \n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
      \n\n\t\t\t

      \n\t\t\t\tHow Indian Central and state governments control that ad medium present in states?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
      <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
      \n\n\t\t\n\t\t\t\n\t\t\n\t\t\t
      \n\t

      Most of the outdoor advertising media<\/strong><\/a> comes under state government and local municipal bodies invite tenders at regular intervals (1 year, 2 years or more ..) in lieu of license fee.<\/p>\n<\/div>\n\t\t\n\t\t\t

      \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
      \n\n\t\t\n\t
      \n\t\n\t\n\n\t\t
      \n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
      \n\n\t\t\t

      \n\t\t\t\tName Top 5 outdoor advertising companies in India.\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
      <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
      \n\n\t\t\n\t\t\t\n\t\t\n\t\t\t
      \n\t

      Top 5 OOH ad agencies include MullenLowe Lintas, HAVAS Worldwide, Publicis, Laqshya group and Bright outdoors.<\/strong><\/p>\n<\/div>\n\t\t\n\t\t\t

      \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
      \n\n\t\t\n\t
      \n\t\n\t\n\n\t\t
      \n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
      \n\n\t\t\t

      \n\t\t\t\tWhat are the challenges faced by OOH and DOOH media owners in India?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
      <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
      \n\n\t\t\n\t\t\t\n\t\t\n\t\t\t
      \n\t

      Presence of lots of illegal media due to corruption and political influence is a constant threat to business run by legitimate media people in India.<\/p>\n

      \"\"<\/a><\/p>\n<\/div>\n\t\t\n\t\t\t

      \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>\n\t<\/div>\n\n\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      A What are the challenges faced by OOH and DOOH media owners in India? Presence…<\/p>\n","protected":false},"author":1,"featured_media":1930,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[635],"tags":[666,73,669,667,668,67],"table_tags":[],"class_list":["post-1929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrynews","tag-advertising-at-delhi-metro","tag-brand-promotion","tag-delhi-metro-advertising","tag-delhi-metro-station-advertising","tag-metro-branding-delhi","tag-outdoor-advertising"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/1929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/comments?post=1929"}],"version-history":[{"count":5,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/1929\/revisions"}],"predecessor-version":[{"id":2996,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/1929\/revisions\/2996"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media\/1930"}],"wp:attachment":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media?parent=1929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/categories?post=1929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/tags?post=1929"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/table_tags?post=1929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}