{"id":1987,"date":"2019-09-03T10:20:54","date_gmt":"2019-09-03T10:20:54","guid":{"rendered":"https:\/\/www.myhoardings.com\/blog\/?p=1987"},"modified":"2021-08-12T05:44:10","modified_gmt":"2021-08-12T05:44:10","slug":"dtc-bus-advertising-in-delhi","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/blog\/dtc-bus-advertising-in-delhi\/","title":{"rendered":"Stimulate high brand recall through Bus advertising in Delhi"},"content":{"rendered":"<h1>Advertising on DTC buses in Delhi &#8211; <a href=\"https:\/\/www.myhoardings.com\/Transit\">Transit Media<\/a> is booming !!<\/h1>\n<p>No matter how developed a city is but public transport remains the most reliable means of transportation for general public. Be it metro trains, buses or auto-rickshaws, public transport mediums play a vital role in connecting\u00a0 different areas and letting people travel to far off places at low cost fares.\u00a0 In a metro city like Delhi, buses are not only a part of public transportation system but also serve as an advertising medium to reach the masses. The <strong>bus riders are enticed to the advertising message till the time they reach their destination.<\/strong><\/p>\n<h2><strong>Why <a href=\"https:\/\/www.myhoardings.com\/Transit\/Non-AC-Bus-Delhi-352\">advertise in Delhi buses<\/a>?<\/strong><\/h2>\n<p>Owned and managed by Delhi Transport Corporation (DTC), the Delhi transport system stands on first position for being the <strong>largest Bus transport system in India.<\/strong> It is also the <strong>world largest operator of CNG (Compressed Natural Gas) buses.<\/strong> Interesting facts about Delhi Transport system:<\/p>\n<ul>\n<li>Delhi buses <strong>serve 60% of total transportation demand<\/strong> in Delhi.<\/li>\n<li>Covers short and long intra-city routes, where Mudrika (ring) And Bahari Mudrika (outer ring) bus routes fall under world&#8217;s longest intra-city bus routes.<\/li>\n<\/ul>\n<ul>\n<li>DTC also offer buses for Railway<strong> special routes and Metro feeder buses<\/strong>.<\/li>\n<li>As per official data, the total number of passengers carried by DTC and cluster buses is approximately <strong>43 lakhs daily.<\/strong><\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong>After CNG buses, electric buses are the latest addition to the DTC bus system.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Benefit to Advertisers with <a href=\"https:\/\/www.myhoardings.com\/Transit\/Non-AC-Bus-Delhi-352\">Delhi Bus advertising<\/a>:<\/strong><\/h2>\n<ul>\n<li>Prominent bus riders include <strong>employees and students.<\/strong><\/li>\n<li>The advertisers can run advertising campaigns for longer duration in special route buses like Metro Feeder buses and Ring road and Outer ring road buses to<strong> foster strong brand image and brand familiarity.<\/strong><strong>\u00a0<\/strong><\/li>\n<\/ul>\n<ul>\n<li>Brand with women as their prime target audience can specifically advertise in <strong>&#8216;Ladies special buses&#8217; for better brand communication.\u00a0<\/strong><\/li>\n<\/ul>\n<ul>\n<li>Offers <strong>multi-dimensional reach<\/strong> to the brand by catching the attention of pedestrians, bus riders, and drivers of other vehicles on the roads.<\/li>\n<li><strong>Mass reach <\/strong>promotes brand awareness.<\/li>\n<li><strong>Frequent exposure<\/strong> to brand message leads higher brand recall leading to higher sales.<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>What are the different bus services in Delhi and how can we target specific audience through it?<\/strong><\/h2>\n<ul>\n<li><a href=\"https:\/\/www.myhoardings.com\/Transit\">Metro Feeder bus advertising<\/a> &#8211; Office goers, students and young adults.<\/li>\n<li>Ladies special Buses &#8211; working women, homemakers and young girls.<\/li>\n<li>Airport Bus Service &#8211; Professionals, airport employees and tourists.<\/li>\n<li>Delhi University Special buses- Students, teachers and university staff.<\/li>\n<li>Delhi Tour Buses, Sight Seeing buses- Tourists and school students.<\/li>\n<\/ul>\n<h2 id=\"tablepress-27-name\" class=\"tablepress-table-name tablepress-table-name-id-27\">Transit Media (Bus\/Auto\/Cab) Advertising options in India -<\/h2>\n\n<table id=\"tablepress-27\" class=\"tablepress tablepress-id-27\" aria-labelledby=\"tablepress-27-name\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">City<\/th><th class=\"column-2\">Media Options<\/th><th class=\"column-3\">Minimum Vehicles Required<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Mumbai<\/td><td class=\"column-2\">Car Branding,Bus Branding, Auto Branding, , Metro Ads<\/td><td class=\"column-3\">Cars - 100 \/ Auto - 100 \/ Bus - 10<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">New Delhi<\/td><td class=\"column-2\">Car Branding,Bus Branding, Metro Ads, Metro Ads<\/td><td class=\"column-3\">Cars - 100 \/ Auto - 100 \/ Bus - 10<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Gurugrram<\/td><td class=\"column-2\">Car Branding,Bus Branding, Auto Branding<\/td><td class=\"column-3\">Cars - 100 \/ Auto - 100 \/ Bus - 10<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Bengaluru<\/td><td class=\"column-2\">Car Branding,Bus Branding, Auto Branding<\/td><td class=\"column-3\">Cars - 100 \/ Auto - 100 \/ Bus - 10<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Chennai<\/td><td class=\"column-2\">Car Branding,Bus Branding, Auto Branding, , Metro Ads<\/td><td class=\"column-3\">Cars - 100 \/ Auto - 100 \/ Bus - 10<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-27 from cache -->\n","protected":false},"excerpt":{"rendered":"<p>Advertising on DTC buses in Delhi &#8211; Transit Media is booming !! No matter how&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[684,319,692,685,17,693,566],"table_tags":[],"class_list":["post-1987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bus-advertisement","tag-ac-bus-advertising","tag-bus-advertising","tag-bus-advertising-in-delhi","tag-non-ac-bus-advertising","tag-ooh-advertising","tag-ooh-advertising-delhi","tag-transit-advertising"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/1987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/comments?post=1987"}],"version-history":[{"count":6,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/1987\/revisions"}],"predecessor-version":[{"id":5003,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/1987\/revisions\/5003"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media\/1990"}],"wp:attachment":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media?parent=1987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/categories?post=1987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/tags?post=1987"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/table_tags?post=1987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}