{"id":2169,"date":"2019-11-08T02:55:03","date_gmt":"2019-11-08T02:55:03","guid":{"rendered":"https:\/\/www.myhoardings.com\/blog\/?p=2169"},"modified":"2021-03-10T07:32:57","modified_gmt":"2021-03-10T07:32:57","slug":"mxplayer-car-advertising-campaign-kolkata","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/blog\/mxplayer-car-advertising-campaign-kolkata\/","title":{"rendered":"MXPlayer’s Car advertising Campaign in Kolkata"},"content":{"rendered":"

MX Player is a leading Indian OTT platform for offline videos. Having a user base of more than 350 million in India, MX Player is aggressively promoting its offerings with various advertisement media including transit media advertising<\/a> on Ola and UBER cars. MX Player’s car advertising is gaining very much attention from people.<\/p>\n

As per Surendra Kumar, director at Jugnoo Media Private Limited (MyHoardings.com<\/a>) the recent Car Advertising in Kolkata aimed at getting more users on board with the OTT platform.<\/p>\n

FAQ’s for Industry News (Advertising & Marketing) –<\/strong><\/h2>\n
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\n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
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\n\t\t\t\tWhat is the size of Indian advertising industry?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
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By the end of 2019, the Indian ad industry was close to INR 68K crore and was expected to grow by more than 10% to reach INR 75K crore by the end of 2020 (Figures before COVID-19 pandemic).<\/p>\n<\/div>\n\t\t\n\t\t\t

\n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
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\n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
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\n\t\t\t\tWhat are main types of outdoor advertising?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
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Main outdoor advertising<\/strong><\/a> formats include –<\/p>\n

    \n
  1. OOH Hoardings.<\/li>\n
  2. Unipoles.<\/li>\n
  3. Transit media like Bus, Train, Car Ads, Auto branding etc.<\/li>\n<\/ol>\n<\/div>\n\t\t\n\t\t\t
    \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
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    \n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
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    \n\t\t\t\tIs Print media on the death bed when we compare it to growing Digital media?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
    <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
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    Is Print media on the death bed when we compare it to growing Digital media?<\/p>\n<\/div>\n\t\t\n\t\t\t

    \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
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    \n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
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    \n\t\t\t\tWhich sectors are the top spenders when it comes to \u201cOut of home advertising\u201d in India?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
    <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
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    Organized retail being the leader in OOH ad<\/strong><\/a> spends is followed by Real estate, Jewelers and Hospitals.<\/p>\n<\/div>\n\t\t\n\t\t\t

    \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
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    \n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
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    \n\t\t\t\tWhich are the Top 5 online news portals covering Advertising and Marketing news?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
    <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
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    Below are the top 5 news portals covering ad, marketing and PR related news.<\/p>\n

    Afaqs.com<\/p>\n

    Adgully.com<\/p>\n

    Exchange4Media.com<\/p>\n

    Bestmediainfo.com<\/p>\n

    Campaignindia.in<\/p>\n

    You may also refer https:\/\/www.myhoardings.com\/blog\/<\/strong><\/a> for seasonal industry campaign details.<\/p>\n<\/div>\n\t\t\n\t\t\t

    \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
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    \n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
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    \n\t\t\t\tHow Indian Central and state governments control that ad medium present in states?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
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    Most of the outdoor advertising media<\/strong><\/a> comes under state government and local municipal bodies invite tenders at regular intervals (1 year, 2 years or more ..) in lieu of license fee.<\/p>\n<\/div>\n\t\t\n\t\t\t

    \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
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    \n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
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    \n\t\t\t\tName Top 5 outdoor advertising companies in India.\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
    <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
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    Top 5 OOH ad agencies include MullenLowe Lintas, HAVAS Worldwide, Publicis, Laqshya group and Bright outdoors.<\/strong><\/p>\n<\/div>\n\t\t\n\t\t\t

    \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
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    \n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
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    \n\t\t\t\tWhat are the challenges faced by OOH and DOOH media owners in India?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
    <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
    \n\n\t\t\n\t\t\t\n\t\t\n\t\t\t
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    Presence of lots of illegal media due to corruption and political influence is a constant threat to business run by legitimate media people in India.<\/p>\n

    \"\"<\/a><\/p>\n<\/div>\n\t\t\n\t\t\t

    \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>\n\t<\/div>\n\n\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    A What are the challenges faced by OOH and DOOH media owners in India? Presence…<\/p>\n","protected":false},"author":1,"featured_media":2170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[635],"tags":[777,591,778,776,423,773,774,680,775],"table_tags":[],"class_list":["post-2169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrynews","tag-branding-ideas","tag-car-branding","tag-kolkata","tag-marketing-agency","tag-ola-cab-branding","tag-ooh-cab-branding","tag-taxi-advertisement","tag-transit-media","tag-uber-car-advertising"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/2169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/comments?post=2169"}],"version-history":[{"count":9,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/2169\/revisions"}],"predecessor-version":[{"id":4518,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/2169\/revisions\/4518"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media\/2170"}],"wp:attachment":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media?parent=2169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/categories?post=2169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/tags?post=2169"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/table_tags?post=2169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}