{"id":2206,"date":"2020-03-20T20:28:11","date_gmt":"2020-03-20T20:28:11","guid":{"rendered":"https:\/\/www.myhoardings.com\/blog\/?p=2206"},"modified":"2020-10-29T12:16:02","modified_gmt":"2020-10-29T12:16:02","slug":"cmrl-publishes-a-tender-to-install-a-dooh-media-system","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/blog\/cmrl-publishes-a-tender-to-install-a-dooh-media-system\/","title":{"rendered":"CMRL publishes a tender to install a DOOH media system"},"content":{"rendered":"

DOOH Tender by\u00a0Chennai Metro Rail Limited (CMRL)<\/strong><\/h1>\n

To gain more sponsorship and ad deals, the Chennai Metro Rail Limited (CMRL) has recently released a tender for the installation of digital screens and related equipment. These screens will be utilized for audio-visual information and periodic broadcasts and advertisements. As per the tender, CMRL will implement this initiative for its 52 trains in CMRL Phase 1 and Phase 1 extensions sections.<\/p>\n

These 52 trains will operate from Airport Metro to Wimco Nagar Metro, Chennai Central Metro to St. Thomas Mount Metro and their inter-corridor routes. Passengers will thus be able to view advertisements and valuable and route-related information during the course of their metro journey. CMRL has named the DOOH broadcasting system as RAVIS (Route Related Audio and Visual Information System).<\/p>\n

\"\"<\/a><\/p>\n

CMRL published the tender on 13.03.2020<\/strong> and it will remain open till 13.04.2020<\/strong> to invite bidders. Since its inauguration, the CMRL has grown to be a pivotal rapid transit system serving Chennai and its suburbs. By providing a digital out-of-home advertising opportunity, the CMRL is opening the doors of elaborate branding and comprehensive broadcasting. Consequently, people from different parts of the city and across varying socio-economic backgrounds will now be in the exposure of thousands of brands. With the daily passenger traffic in the metros being 125,000 approximately, the DOOH media installation is a path-breaking initiative.<\/p>\n

FAQ’s for Industry News (Advertising & Marketing) –<\/strong><\/h2>\n
\n\n\t\n\n\n\n\n\n\n\t\n\t\n\t
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\n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
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\n\t\t\t\tWhat is the size of Indian advertising industry?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
<\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
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By the end of 2019, the Indian ad industry was close to INR 68K crore and was expected to grow by more than 10% to reach INR 75K crore by the end of 2020 (Figures before COVID-19 pandemic).<\/p>\n<\/div>\n\t\t\n\t\t\t

\n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
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\n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
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\n\t\t\t\tWhat are main types of outdoor advertising?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
<\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
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Main outdoor advertising<\/strong><\/a> formats include –<\/p>\n

    \n
  1. OOH Hoardings.<\/li>\n
  2. Unipoles.<\/li>\n
  3. Transit media like Bus, Train, Car Ads, Auto branding etc.<\/li>\n<\/ol>\n<\/div>\n\t\t\n\t\t\t
    \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
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    \n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
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    \n\t\t\t\tIs Print media on the death bed when we compare it to growing Digital media?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
    <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
    \n\n\t\t\n\t\t\t\n\t\t\n\t\t\t
    \n\t

    Is Print media on the death bed when we compare it to growing Digital media?<\/p>\n<\/div>\n\t\t\n\t\t\t

    \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
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    \n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
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    \n\t\t\t\tWhich sectors are the top spenders when it comes to \u201cOut of home advertising\u201d in India?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
    <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
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    Organized retail being the leader in OOH ad<\/strong><\/a> spends is followed by Real estate, Jewelers and Hospitals.<\/p>\n<\/div>\n\t\t\n\t\t\t

    \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
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    \n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
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    \n\t\t\t\tWhich are the Top 5 online news portals covering Advertising and Marketing news?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
    <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
    \n\n\t\t\n\t\t\t\n\t\t\n\t\t\t
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    Below are the top 5 news portals covering ad, marketing and PR related news.<\/p>\n

    Afaqs.com<\/p>\n

    Adgully.com<\/p>\n

    Exchange4Media.com<\/p>\n

    Bestmediainfo.com<\/p>\n

    Campaignindia.in<\/p>\n

    You may also refer https:\/\/www.myhoardings.com\/blog\/<\/strong><\/a> for seasonal industry campaign details.<\/p>\n<\/div>\n\t\t\n\t\t\t

    \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
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    \n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
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    \n\t\t\t\tHow Indian Central and state governments control that ad medium present in states?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
    <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
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    Most of the outdoor advertising media<\/strong><\/a> comes under state government and local municipal bodies invite tenders at regular intervals (1 year, 2 years or more ..) in lieu of license fee.<\/p>\n<\/div>\n\t\t\n\t\t\t

    \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
    \n\n\t\t\n\t
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    \n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
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    \n\t\t\t\tName Top 5 outdoor advertising companies in India.\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
    <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
    \n\n\t\t\n\t\t\t\n\t\t\n\t\t\t
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    Top 5 OOH ad agencies include MullenLowe Lintas, HAVAS Worldwide, Publicis, Laqshya group and Bright outdoors.<\/strong><\/p>\n<\/div>\n\t\t\n\t\t\t

    \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
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    \n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
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    \n\t\t\t\tWhat are the challenges faced by OOH and DOOH media owners in India?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
    <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
    \n\n\t\t\n\t\t\t\n\t\t\n\t\t\t
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    Presence of lots of illegal media due to corruption and political influence is a constant threat to business run by legitimate media people in India.<\/p>\n

    \"\"<\/a><\/p>\n<\/div>\n\t\t\n\t\t\t

    \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>\n\t<\/div>\n\n\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    A What are the challenges faced by OOH and DOOH media owners in India? Presence…<\/p>\n","protected":false},"author":2,"featured_media":2313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[635],"tags":[801,478,717],"table_tags":[],"class_list":["post-2206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrynews","tag-advertising-tenders","tag-dooh","tag-train-advertisement"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/2206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/comments?post=2206"}],"version-history":[{"count":4,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/2206\/revisions"}],"predecessor-version":[{"id":2989,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/2206\/revisions\/2989"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media\/2313"}],"wp:attachment":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media?parent=2206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/categories?post=2206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/tags?post=2206"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/table_tags?post=2206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}