{"id":2209,"date":"2020-03-21T16:27:33","date_gmt":"2020-03-21T16:27:33","guid":{"rendered":"https:\/\/www.myhoardings.com\/blog\/?p=2209"},"modified":"2020-10-29T12:15:15","modified_gmt":"2020-10-29T12:15:15","slug":"the-railway-display-network-of-bengaluru-makes-ooh-its-source-for-spreading-awareness","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/blog\/the-railway-display-network-of-bengaluru-makes-ooh-its-source-for-spreading-awareness\/","title":{"rendered":"Delhi Airport will now have a new programmatic DOOH media infrastructure"},"content":{"rendered":"

Programmatic DOOH media infrastructure take new leap at\u00a0Delhi Airport-<\/strong><\/h1>\n

In a pathbreaking step to bring uniqueness to the media and broadcasting industry, TIMDAA<\/strong>, the leading advertising agency for the Delhi Airport, has partnered up with Lemma to launch a pDOOH platform at the airport. TIMDAA<\/strong>, an OOH company of the Times Group, is in charge of the advertising and communication of the Delhi Airport<\/strong><\/a>. Furthermore, Lemma is the pioneer in the field of programmatic digital out-of-home media. The company has revolutionized the way Indians look at advertising and broadcasting.<\/p>\n

Courtesy this partnership, the Delhi airport will now have programmatically controlled digital media platforms. The pDOOH platform will control all the purchased digital media platforms in the airport programmatically. Not only will this increase the efficiency of ads but they also will be able to affect the target audiences. Having a pDOOH platform in the largest airport in the country will change the way people perceive advertisements. This will also lead the way to bring innovation and effectiveness among the other media options.<\/p>\n

The demographics of the passengers and the traffic at the airport will ensure that the passengers experience premium ad viewing experience. Besides these, the pDOOH platform can also be used for contextual advertising initiatives. The Delhi Airport<\/a> totals around 6 million flyers on a monthly basis. Consequently, the effectiveness of these kinds of initiatives will always be more fruitful than conventional OOH media options. This is because the display of the ads will also consider other factors like the frequency of flights in a day, the demographics of the passengers, etc. in a programmatically controlled broadcast. Therefore, these will be more effective to take the image and message of the brand to its probable future buyers.<\/p>\n

So, the partnership of TIMDAA and Lemma has brought forth the idea of deeper interaction between the brands and the audience.<\/p>\n

FAQ’s for Industry News (Advertising & Marketing) –<\/strong><\/h2>\n
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\n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
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\n\t\t\t\tWhat is the size of Indian advertising industry?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
<\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
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By the end of 2019, the Indian ad industry was close to INR 68K crore and was expected to grow by more than 10% to reach INR 75K crore by the end of 2020 (Figures before COVID-19 pandemic).<\/p>\n<\/div>\n\t\t\n\t\t\t

\n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
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\n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
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\n\t\t\t\tWhat are main types of outdoor advertising?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
<\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
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Main outdoor advertising<\/strong><\/a> formats include –<\/p>\n

    \n
  1. OOH Hoardings.<\/li>\n
  2. Unipoles.<\/li>\n
  3. Transit media like Bus, Train, Car Ads, Auto branding etc.<\/li>\n<\/ol>\n<\/div>\n\t\t\n\t\t\t
    \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
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    \n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
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    \n\t\t\t\tIs Print media on the death bed when we compare it to growing Digital media?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
    <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
    \n\n\t\t\n\t\t\t\n\t\t\n\t\t\t
    \n\t

    Is Print media on the death bed when we compare it to growing Digital media?<\/p>\n<\/div>\n\t\t\n\t\t\t

    \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
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    \n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
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    \n\t\t\t\tWhich sectors are the top spenders when it comes to \u201cOut of home advertising\u201d in India?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
    <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
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    Organized retail being the leader in OOH ad<\/strong><\/a> spends is followed by Real estate, Jewelers and Hospitals.<\/p>\n<\/div>\n\t\t\n\t\t\t

    \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
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    \n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
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    \n\t\t\t\tWhich are the Top 5 online news portals covering Advertising and Marketing news?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
    <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
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    Below are the top 5 news portals covering ad, marketing and PR related news.<\/p>\n

    Afaqs.com<\/p>\n

    Adgully.com<\/p>\n

    Exchange4Media.com<\/p>\n

    Bestmediainfo.com<\/p>\n

    Campaignindia.in<\/p>\n

    You may also refer https:\/\/www.myhoardings.com\/blog\/<\/strong><\/a> for seasonal industry campaign details.<\/p>\n<\/div>\n\t\t\n\t\t\t

    \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
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    \n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
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    \n\t\t\t\tHow Indian Central and state governments control that ad medium present in states?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
    <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
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    Most of the outdoor advertising media<\/strong><\/a> comes under state government and local municipal bodies invite tenders at regular intervals (1 year, 2 years or more ..) in lieu of license fee.<\/p>\n<\/div>\n\t\t\n\t\t\t

    \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
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    \n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
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    \n\t\t\t\tName Top 5 outdoor advertising companies in India.\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
    <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
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    Top 5 OOH ad agencies include MullenLowe Lintas, HAVAS Worldwide, Publicis, Laqshya group and Bright outdoors.<\/strong><\/p>\n<\/div>\n\t\t\n\t\t\t

    \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
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    \n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
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    \n\t\t\t\tWhat are the challenges faced by OOH and DOOH media owners in India?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
    <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
    \n\n\t\t\n\t\t\t\n\t\t\n\t\t\t
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    Presence of lots of illegal media due to corruption and political influence is a constant threat to business run by legitimate media people in India.<\/p>\n

    \"\"<\/a><\/p>\n<\/div>\n\t\t\n\t\t\t

    \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>\n\t<\/div>\n\n\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    A What are the challenges faced by OOH and DOOH media owners in India? Presence…<\/p>\n","protected":false},"author":2,"featured_media":2324,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[635],"tags":[804,478,805],"table_tags":[],"class_list":["post-2209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrynews","tag-delhi-airport","tag-dooh","tag-programmatic-dooh"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/2209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/comments?post=2209"}],"version-history":[{"count":5,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/2209\/revisions"}],"predecessor-version":[{"id":2988,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/2209\/revisions\/2988"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media\/2324"}],"wp:attachment":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media?parent=2209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/categories?post=2209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/tags?post=2209"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/table_tags?post=2209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}