{"id":3962,"date":"2021-02-17T09:59:23","date_gmt":"2021-02-17T09:59:23","guid":{"rendered":"https:\/\/www.myhoardings.com\/blog\/?p=3962"},"modified":"2022-06-07T10:34:44","modified_gmt":"2022-06-07T10:34:44","slug":"usage-of-dooh-advertising-is-bound-to-increase-in-india-its-benefits","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/blog\/usage-of-dooh-advertising-is-bound-to-increase-in-india-its-benefits\/","title":{"rendered":"Usage of DOOH advertising is bound to increase in India & its benefits."},"content":{"rendered":"

mTechnology has changed the way companies market their products. Usage Of DOOH Advertising technology has not just moved marketing to the internet. It has also revolutionized outdoor advertising. OOH, or out-of-home advertisement<\/a> is still a very big marketing tool for most brands. Their large size and constant presence can improve brand recall like no other publicity tool.\u00a0<\/span><\/p>\n

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What Is DOOH Advertising and Usage?<\/b><\/h2>\n

DOOH or digital out-of-home advertising<\/a> is a method of using digital technology for showing ads in public places. This can be large billboards on the roadsides or small screens placed inside railway stations, trains, and other vehicles. The difference between traditional OOH and DOOH is that the message can be changed very quickly depending on a brand\u2019s requirement.\u00a0<\/span><\/p>\n

The way DOOH is sold by advertisers is also different. Companies can now get displays for short periods. If a company\u2019s target audience is likely to be in a locality at a particular time of the day, it can purchase ad space for that period only. There is no need for firms to invest in spaces based on guesswork about where and when their target audience will be present.\u00a0<\/span><\/p>\n

Why DOOH Advertising Is On The Rise?<\/b><\/h2>\n

OOH is still one of the most effective ways to advertise a product because there is no way consumers can turn it off. Unlike other marketing methods, customers have no control over what can be shown to them. People are forced to see these advertisements whether they want to or not. This gives the advantage of a product being repeatedly seen by the public.\u00a0<\/span><\/p>\n

DOOH goes one step further allows companies to make advertisements more contextual. It is possible to change the messages very quickly depending on the weather, time of the day, or the type of customers in that area at a particular time. This has made out-of-home advertising more attractive. Experts believe that DOOH will grow at double the rate of OOH advertising.\u00a0<\/span><\/p>\n\t\t\t\t\r\n\t\t\t\r\n\r\n \r\n\r\n

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Types of DOOH Ad screens available for promotion in India.<\/h3>\r\n\t
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