{"id":4043,"date":"2021-02-23T06:38:27","date_gmt":"2021-02-23T06:38:27","guid":{"rendered":"https:\/\/www.myhoardings.com\/blog\/?p=4043"},"modified":"2022-06-07T10:34:29","modified_gmt":"2022-06-07T10:34:29","slug":"how-dooh-advertising-is-evolving-in-india","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/blog\/how-dooh-advertising-is-evolving-in-india\/","title":{"rendered":"How DOOH Advertising is evolving in India?"},"content":{"rendered":"

DOOH (Digital Out Of Home) Advertising<\/a><\/strong> in India has been growing exponentially. Because of the great response that this advertising media option is receiving, brands and advertisers are more eager to invest in DOOH market Advertising now than ever before. More and more advertising sites are being digitized each day.<\/p>\n

The forecast sure points towards rapid growth in Indian DOOH Market in the next five years. Brands love the DOOH media because of its flexibility and versatility. DOOH is agile and has the capacity to produce measured audience targeting. Thus, it is only natural that brands from all over the country are increasingly relying on DOOH for their promotion.<\/p>\n

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India has seen a fivefold increase in the number of DOOH screens in the last three years. The country now has over 60,000 DOOH screens. Also, the DOOH market now is somewhere around INR 150 crore, i.e., 3% to 5% of the overall Out Of Home (OOH) marketing.<\/p>\n

Additionally, as per market estimates, the DOOH industry<\/strong><\/a> will increase by 20 to 25% in the next five years. A few of the market experts further report that DOOH can even grow to double the size of the OOH market while a few others are even more hopeful.<\/p>\n\t\t\t\t\r\n\t\t\t\r\n\r\n \r\n\r\n

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Types of DOOH Ad screens available for promotion in India.<\/h3>\r\n\t
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