{"id":5178,"date":"2021-09-23T11:27:40","date_gmt":"2021-09-23T11:27:40","guid":{"rendered":"https:\/\/www.myhoardings.com\/blog\/?p=5178"},"modified":"2021-09-25T06:13:21","modified_gmt":"2021-09-25T06:13:21","slug":"radio-and-television-advertising","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/blog\/radio-and-television-advertising\/","title":{"rendered":"Radio and Television advertising"},"content":{"rendered":"

Radio and TV advertising in India<\/strong><\/h2>\n

Radio and television are two types of electronic mediums of advertising. However, these mediums are completely different from each other in terms of approach and reach. Both the mediums aim at getting maximum audience attention but their ways of doing so are different.<\/strong> Let’s find out the differences between television and radio advertising<\/strong><\/a> keeping in mind the current scenario of digitization, internet, and other technological advancements.<\/p>\n

\"\"<\/a><\/p>\n

RADIO Ads<\/strong><\/h2>\n

\u00b7\u00a0Audible medium only<\/p>\n

\u00b7\u00a0The brands need to be more descriptive and creative when advertising the brand through radio.<\/p>\n

\u00b7\u00a0Radio prime time is from 6am to 10 am and 3-7pm.<\/p>\n

\u00b7\u00a0Best suited for informative content ads such as government information, real estates, financial services, healthcare ads etc.<\/p>\n

\u00b7\u00a0Less expensive<\/p>\n

\u00b7\u00a0Has mass reach<\/p>\n

\u00b7\u00a0With digitization, radio channels have increased in number and also the quality of radio signals is very\u00a0high than ever before.<\/p>\n

\u00b7\u00a0Radio catches the audience attention on the move, especially during office commuting hours, when they are either driving back to home or stuck in traffic jams.<\/p>\n

\"\"<\/a><\/p>\n

TELEVISION Ads<\/strong><\/h2>\n

\u00b7\u00a0Audio and visual medium<\/p>\n

\u00b7\u00a0The audience can see the product and therefore the product image is clear in viewer’s mind.<\/p>\n

\u00b7 TV prime time is from 8pm to 11pm.<\/p>\n

\u00b7\u00a0Best suited for products that has visual appeal such as cosmetics, clothing, home furnishing etc.<\/p>\n

\u00b7\u00a0Expensive than other traditional advertising mediums.<\/p>\n

\u00b7\u00a0Has mass reach and visibility.<\/p>\n

\u00b7\u00a0With the launch of smart TV, the traditional TV is transformed into a device to stream content online and offline both.<\/p>\n

\u00b7\u00a0TV is viewed by people when they are at home. Often watched in leisure time which is mostly between 7-11pm.<\/p>\n

Although, both radio and television has different approach towards the target audience but they both aim at gaining maximum audience attention. To make the most out of any advertising campaign<\/strong><\/a> one bring together both the mediums and use their advantages to communicate their brand message effectively.<\/p>\n","protected":false},"excerpt":{"rendered":"

Radio and TV advertising in India Radio and television are two types of electronic mediums…<\/p>\n","protected":false},"author":101011,"featured_media":5187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1094,23],"tags":[1118,178],"table_tags":[1258,1256,1257],"class_list":["post-5178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-radio-advertising","category-tv-advertising-india","tag-radio-advertising","tag-television-advertising","table_tags-radio-ads","table_tags-radio-and-television-advertising","table_tags-tv-ads"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/5178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/users\/101011"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/comments?post=5178"}],"version-history":[{"count":8,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/5178\/revisions"}],"predecessor-version":[{"id":5188,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/5178\/revisions\/5188"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media\/5187"}],"wp:attachment":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media?parent=5178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/categories?post=5178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/tags?post=5178"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/table_tags?post=5178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}