{"id":5463,"date":"2022-04-27T09:08:39","date_gmt":"2022-04-27T09:08:39","guid":{"rendered":"https:\/\/www.myhoardings.com\/blog\/?p=5463"},"modified":"2024-08-28T06:39:44","modified_gmt":"2024-08-28T06:39:44","slug":"programmatic-advertisement-trends-in-2022","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/blog\/programmatic-advertisement-trends-in-2022\/","title":{"rendered":"Programmatic advertisement trends in 2022"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>Programmatic advertisement<\/strong> The task of an advertiser is continuous.\u00a0 Hence, the process of finding new data collection and <strong><a href=\"https:\/\/www.myhoardings.com\/Digital\">customer targeting<\/a><\/strong> methods has to be done at regular intervals.\u00a0 Normally many advertisement agencies depend on third-party cookies for the customer\u2019s data.\u00a0 Getting data from third-party cookies will simplify the task of targeting the customer segment. Cookies do the job of tracker and are created as soon as the user browses the internet for some information. Information is tracked based on these cookies and passed on to the advertisers. Hence, the advertisers have to work only on the presentation of advertisements to the users.\u00a0 However, the use of third-party cookies will be stopped in the future because it causes privacy and security issues as the data is collected with or without concern.\u00a0 Since the third-party cookies are not used any longer, some of the methods mentioned below solve the issue of data collection and customer targeting.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h2><b>Contextual targeting<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">According to this trend, the advertiser analyses the content the user is browsing.\u00a0 Based on the information, the advertiser targets the website rather than the personal information of the user.\u00a0 The advertiser tries to make use of the website for his\/her promotion activities.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h2><b>Consensual data collection methods<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Advertisers can make use of the information collected by conducting various surveys.\u00a0 The information provided in the survey is the personal opinion of the individuals. Sometimes to get valuable information, advertisers may have to use the technique of providing incentives to the provider of information.\u00a0 <\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h2><b>Associate self with popular Ad tech companies<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ad tech companies normally have their ways of collecting data.\u00a0 When certain information is required to promote a product\/services, the best solution is to associate self with a popular Ad Tech company. When such a method or trend is followed, some basic ethics have to be practiced to have a long-lasting relationship that is beneficial for both parties.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h2><b>Implementing programmatic DOOH<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/www.myhoardings.com\/Outdoor\">DOOH advertising<\/a><\/strong> is the best advertising technique that attracts the public.\u00a0 But due to various unavoidable circumstances like COVID\u201919, many situations like strict lockdown implementation, distance maintenance, etc. have restricted the movement of the common public.\u00a0 This has drastically affected the advertising sector.\u00a0 However, since the situation is coming under control, advertising agencies have started working smartly. When a certain customer segment has to be targeted, it has to be done on a particular day and time.\u00a0 This point is considered and DOOH advertising is planned accordingly. When things are planned and displayed at the right time and place, the respective customer segment can be targeted efficiently.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h2><b>Display of advertisements on connected TVs<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The technology change has opened new doors to many players.\u00a0 The increase in web-connected devices like game consoles, smart TVs, etc. has created an opportunity the advertisers to <strong><a href=\"https:\/\/www.myhoardings.com\/Digital\">display advertisements<\/a><\/strong> even on connected TVs.\u00a0 Since people have become addicted to Smart TVs they have started to prefer staying indoors and watching TVs for entertainment.\u00a0 They are not prepared to move out of home even for shopping as online shopping is providing required services.\u00a0 So advertisers can make use of this opportunity and display advertisements on connected devices.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h2><b>Digital audio ads<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The choice for entertainment remains the same even today.\u00a0 Though there Is a change in the technology of the construction of the devices, people still prefer listening to radios.\u00a0 This provides a good opportunity for placing audio advertisements.\u00a0 This covers and attracts a huge audience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h2><b>Video ads in smartphones<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As the usage of smartphones has increased, every individual prefers any sort of advertisement or promotional activity in form of a video. A <strong><a href=\"https:\/\/www.myhoardings.com\/Digital\">video ad<\/a><\/strong> not only promotes the product but locks the attention of the viewer.<\/span><\/li>\n<\/ul>\n<p><b>Conclusion<\/b><span style=\"font-weight: 400;\">: Every advertiser has to master the advertising technique to sustain in the market.\u00a0 Hence an awareness of the trends popular will provide appropriate benefits to the advertiser.<\/span><\/p>\n<h2 id=\"tablepress-3-name\" class=\"tablepress-table-name tablepress-table-name-id-3\">List of top 10 websites in India<\/h2>\n\n<table id=\"tablepress-3\" class=\"tablepress tablepress-id-3\" aria-labelledby=\"tablepress-3-name\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Websites<\/th><th class=\"column-2\">Daily Time on Site<\/th><th class=\"column-3\">Total Sites Linking In<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Google.com<\/td><td class=\"column-2\">15:56<\/td><td class=\"column-3\">1,300,389<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Youtube.com<\/td><td class=\"column-2\">17:42<br \/>\n<br \/>\n<\/td><td class=\"column-3\">988,620<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Amazon.in<\/td><td class=\"column-2\">12:11<br \/>\n<br \/>\n<\/td><td class=\"column-3\">6,573<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Google.co.in<\/td><td class=\"column-2\">6:14<br \/>\n<br \/>\n<\/td><td class=\"column-3\">17,339<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Facebook.com<\/td><td class=\"column-2\">18:40<br \/>\n<br \/>\n<\/td><td class=\"column-3\">2,182,031<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">Flipkart.com<\/td><td class=\"column-2\">9:57<\/td><td class=\"column-3\">5,579<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\">Wikipedia.org<\/td><td class=\"column-2\">3:48<br \/>\n<br \/>\n<\/td><td class=\"column-3\">764,999<\/td>\n<\/tr>\n<tr class=\"row-9\">\n\t<td class=\"column-1\">Yahoo.com<\/td><td class=\"column-2\">5:20<br \/>\n<br \/>\n<\/td><td class=\"column-3\">318,186<\/td>\n<\/tr>\n<tr class=\"row-10\">\n\t<td class=\"column-1\">Amazon.com<\/td><td class=\"column-2\">10:37<br \/>\n<br \/>\n<\/td><td class=\"column-3\">362,277<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-3 from cache -->\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4558 size-full\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2021\/02\/Contact-MyHoardings-Professional-2.gif\" alt=\"MyHoardings Contact Number, Ad Agency Toll Free Number, Indian Ad Agency Contact, Dial Advertising Company in India, Delhi Ad Company Number, Bengaluru Branding Agency Contact details.\" width=\"1184\" height=\"126\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Programmatic advertisement The task of an advertiser is continuous.\u00a0 Hence, the process of finding new&#8230;<\/p>\n","protected":false},"author":101012,"featured_media":5520,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[154],"tags":[4,153,1272],"table_tags":[],"class_list":["post-5463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-digital-advertising","tag-digital-marketing-services","tag-digital-programmatic-ads"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/5463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/users\/101012"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/comments?post=5463"}],"version-history":[{"count":6,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/5463\/revisions"}],"predecessor-version":[{"id":6454,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/5463\/revisions\/6454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media\/5520"}],"wp:attachment":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media?parent=5463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/categories?post=5463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/tags?post=5463"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/table_tags?post=5463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}