{"id":5466,"date":"2022-04-21T10:52:19","date_gmt":"2022-04-21T10:52:19","guid":{"rendered":"https:\/\/www.myhoardings.com\/blog\/?p=5466"},"modified":"2022-05-10T08:19:29","modified_gmt":"2022-05-10T08:19:29","slug":"ooh-media-advertising-in-chhattisgarh-benefits-and-challenges","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/blog\/ooh-media-advertising-in-chhattisgarh-benefits-and-challenges\/","title":{"rendered":"OOH Media advertising in Chhattisgarh &#8211; Benefits and Challenges."},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The state of Chhattisgarh is located in Central India and is surrounded by 9 states.\u00a0 Hence the floatation of the public is more. There is a myth that it is a place of 36 forts though actual evidence is not known to date. Chhattisgarh being a state with historical importance, abundant natural resources, and tourist attractions encourages creativity.\u00a0 The city is developing at a fast rate and hence is an ideal place for advertising. Not everyone can establish themselves without proper research in the field.\u00a0 A focus on the benefits and challenges involved will help plan for OOH media advertising.<\/span><\/p>\n<h2><b>What are the benefits of OOH media advertising?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>OOH media<\/strong> includes the usage of billboards, posters, radio, television, <strong><a href=\"https:\/\/www.myhoardings.com\/Transit-Media\">transit<\/a><\/strong>, etc for the promotion of products\/services.\u00a0 The following are some of the benefits that can be enjoyed by OOH media advertising:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Delivery of message<\/b><span style=\"font-weight: 400;\">:\u00a0 As the media used for advertising has the capacity of attracting many, the message delivery will reach a lot of people.\u00a0 Though technology has changed, people still use the media like radio and television.\u00a0 So, all the medias used in delivering the messages have their equal share in promoting the products\/services.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Exposure<\/b><span style=\"font-weight: 400;\">:\u00a0 It is very difficult to avoid big banners, posters, or billboards when something interesting is being advertised. When such media are used, the message delivered is bold and loud, and very difficult to avoid viewing OOH media advertisements.\u00a0 Similarly, usage of transit advertising like placing advertisements on the bus,\u00a0 trains, autos, etc. also attracts the public\u2019s view.\u00a0 Hence the benefit of exposure can be enjoyed by appropriate usage of <strong><a href=\"https:\/\/www.myhoardings.com\/Outdoor\">OOH media<\/a><\/strong>.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Retention of public interest<\/b><span style=\"font-weight: 400;\">:\u00a0 The OOH media advertising can be used to retain the public interest.\u00a0 The media like radio and television can be used to promote products\/services at regular intervals between various programs.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<h2><b>What are the challenges of OOH media advertising?<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Choice of OOH Media<\/b><span style=\"font-weight: 400;\">:\u00a0 Though many OOH media are available they cannot be placed everywhere. The choice of media plays an important role in advertising.\u00a0 If billboards are used for promotion, they should be placed on highways or in main market areas where the public flow is more. In the case of the posters, they should be pasted in a neat environment as any wrong placement will damage the image of the product.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Government approvals<\/b><span style=\"font-weight: 400;\">:\u00a0 Placement of <strong><a href=\"https:\/\/www.myhoardings.com\/Outdoor\">billboards<\/a><\/strong> requires prior approval of the concerned government authorities. As many activists think that excess placement of billboards leads to public distraction and thereby occurrence of accidents, a restriction has been imposed on the placement of billboards. Hence, this becomes the biggest challenge as appropriate approvals are required.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Quality of the advertisement: <\/b>As Chhattisgarh is a tourist attraction, the advertisements should not disturb the peace and beauty of the state. Rather it should be in such a way that the <strong>OOH media<\/strong> should <strong><a href=\"https:\/\/www.myhoardings.com\/\">promote the products<\/a><\/strong>\/services and simultaneously safeguard the pride of the state.\u00a0 Hence, it is a challenge for the marketing team to promote the products\/services according to the requirement of the state while facing competition from the competitors.<\/li>\n<\/ul>\n<p><b>Conclusion: <\/b>Just<span style=\"font-weight: 400;\">\u00a0like a coin has two sides, every concept has two aspects \u2013 benefits and challenges.\u00a0 A balance between the two will help to succeed.<\/span><\/p>\n<h2 id=\"tablepress-46-name\" class=\"tablepress-table-name tablepress-table-name-id-46\">OOH Hoardings \/ Billboard locations In Chennai<\/h2>\n\n<table id=\"tablepress-46\" class=\"tablepress tablepress-id-46\" aria-labelledby=\"tablepress-46-name\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Name <\/th><th class=\"column-2\">Category<\/th><th class=\"column-3\">Locality\/Landmark<\/th><th class=\"column-4\">Dimensions<\/th><th class=\"column-5\">Starting Price<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Airport Road in Chennai<\/td><td class=\"column-2\">Hoardings<\/td><td class=\"column-3\">Towards Kathipara<\/td><td class=\"column-4\">30X20 Feet<\/td><td class=\"column-5\">\u20b9 420000 Per Month<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Airport Departure Hall in Chennai<\/td><td class=\"column-2\">Hoardings<\/td><td class=\"column-3\">Inside the Airport<\/td><td class=\"column-4\">40X20 Feet<\/td><td class=\"column-5\">\u20b9 300000 Per Month<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Guindy Kathibara in Chennai<\/td><td class=\"column-2\">Hoardings<\/td><td class=\"column-3\">Towards DLF City<\/td><td class=\"column-4\">90X36 Feet<\/td><td class=\"column-5\">\u20b9 340000 Per Month<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Mount Road Nandanam in Chennai<\/td><td class=\"column-2\">Hoardings<\/td><td class=\"column-3\">Teynampet Towards Airport<\/td><td class=\"column-4\">18X40 Feet<\/td><td class=\"column-5\">\u20b9 425000 Per Month<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Mount Road Wallajah Signal in Chennai<\/td><td class=\"column-2\">Hoardings<\/td><td class=\"column-3\">Beach Towards<\/td><td class=\"column-4\">30X10 Feet<\/td><td class=\"column-5\">\u20b9 165000 Per Month<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">Santhome Light House in Chennai<\/td><td class=\"column-2\">Hoardings<\/td><td class=\"column-3\">Towards Marina<\/td><td class=\"column-4\">15X20 Feet<\/td><td class=\"column-5\">\u20b9 105000 Per Month<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\">Adyar LB Road in Chennai<\/td><td class=\"column-2\">Hoardings<\/td><td class=\"column-3\">Towards Mylapore<\/td><td class=\"column-4\">15X15 Feet<\/td><td class=\"column-5\">\u20b990000 Per Month<\/td>\n<\/tr>\n<tr class=\"row-9\">\n\t<td class=\"column-1\">Eldams Road in Chennai<\/td><td class=\"column-2\">Hoardings<\/td><td class=\"column-3\">Towards T.Nagar<\/td><td class=\"column-4\">15X25 Feet<\/td><td class=\"column-5\">\u20b9 75000 Per Month<\/td>\n<\/tr>\n<tr class=\"row-10\">\n\t<td class=\"column-1\">OMR Siruseri in Chennai<\/td><td class=\"column-2\">Hoardings<\/td><td class=\"column-3\">Towards Sholinganallur<\/td><td class=\"column-4\">50X25 Feet<\/td><td class=\"column-5\">\u20b9 185000 Per Month<\/td>\n<\/tr>\n<tr class=\"row-11\">\n\t<td class=\"column-1\">OMR Padur in Chennai<\/td><td class=\"column-2\">Hoardings<\/td><td class=\"column-3\">Towards kelambakkam<\/td><td class=\"column-4\">20X25 Feet<\/td><td class=\"column-5\">\u20b9 55000 Per Month<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-46 from cache -->\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4558 size-full\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2021\/02\/Contact-MyHoardings-Professional-2.gif\" alt=\"MyHoardings Contact Number, Ad Agency Toll Free Number, Indian Ad Agency Contact, Dial Advertising Company in India, Delhi Ad Company Number, Bengaluru Branding Agency Contact details.\" width=\"1184\" height=\"126\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The state of Chhattisgarh is located in Central India and is surrounded by 9 states.\u00a0&#8230;<\/p>\n","protected":false},"author":101012,"featured_media":5505,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[129],"tags":[250,17],"table_tags":[],"class_list":["post-5466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ooh-ads","tag-ooh-ads-2","tag-ooh-advertising"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/5466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/users\/101012"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/comments?post=5466"}],"version-history":[{"count":6,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/5466\/revisions"}],"predecessor-version":[{"id":5653,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/5466\/revisions\/5653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media\/5505"}],"wp:attachment":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media?parent=5466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/categories?post=5466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/tags?post=5466"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/table_tags?post=5466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}