{"id":5477,"date":"2022-04-22T06:46:32","date_gmt":"2022-04-22T06:46:32","guid":{"rendered":"https:\/\/www.myhoardings.com\/blog\/?p=5477"},"modified":"2022-06-07T10:25:50","modified_gmt":"2022-06-07T10:25:50","slug":"is-dooh-advertising-ideal-in-international-airports","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/blog\/is-dooh-advertising-ideal-in-international-airports\/","title":{"rendered":"Is DOOH advertising ideal in international airports?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The huge and attractive infrastructure of airports gives them a unique appearance.\u00a0 Though airports are meant to be neat and clean, every airport ensures that the infrastructure is perfect and the passengers do not face any problems. The passengers may be domestic or international.\u00a0 When it comes to the international airport, the standard must be maintained according to the international standards. An infrastructure with so much importance is an ideal place for DOOH advertising.<\/span><\/p>\n<h2><b>Does DOOH advertising suit the international airport infrastructure?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It is too difficult to answer this query. DOOH advertising refers to <strong><a href=\"https:\/\/www.myhoardings.com\/Outdoor\">Digital-Out-Of-Home advertising<\/a><\/strong>.\u00a0 The advertisements will be displayed on digital display boards and can be operated from a convenient place. The concept of DOOH advertising proves to be successful in the places where the float of the people is more.\u00a0 So, yes DOOH advertising will suit international airports provided proper permissions are taken from the concerned authorities.<\/span><\/p>\n\t\t\t\t<!-- This site is using Infographic Maker iList WordPress Plugin - https:\/\/www.quantumcloud.com\/products\/ -->\r\n\t\t\t\r\n\r\n \r\n\r\n<div id=\"qcld-list-holder\" class=\"qcld-list-hoder\" >\r\n\t<div id=\"qcopd-list-1\" >\r\n\t\t<div class=\"qcopd-single-list\">\r\n\t\t\t<h3>Types of DOOH Ad screens available for promotion in India.<\/h3>\r\n\t<div style=\"clear:both;margin-bottom:10px\"><\/div>\r\n\t\t<ul>\r\n\t\t\t\t\t<li id=\"qcld_sl_5762_1\" class=\"ilist_info4_list-style-14 ilist_info4_listy-style-14-01\">\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_col-6\"><!--col-6-->\r\n\t\t\t\t   <div class=\"ilist_info4_list-inner-part-14\">\r\n\t\t\t\t\t\t<div class=\"ilist_info4_left-part-14\">\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_top-14\">\r\n\t\t\t\t\t\t\t\t<h2>\r\n\t\t\t\t\t\t\t\t\tRoadSide Billboard\t\t\t\t\t\t\t\t\t<div class=\"upvote-section\" style=\"font-size: 14px;margin-right: 21px;float: right;\">\r\n\t\t\t\t\t\t\t\t\t\t<span data-post-id=\"5762\" data-item-title=\"RoadSide Billboard\" data-item-desc=\"&lt;p&gt;DOOH Screens on Roadside&lt;\/p&gt;\" data-item-id=\"1\" class=\"upvote-btn-ilist upvote-on\" style=\"overflow: hidden;width: 21px;display: block;float: left;\">\r\n\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-thumbs-up\"><\/i>\r\n\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"upvote-count-ilist\" style=\"line-height: 26px;\">\r\n\t\t\t\t\t\t\t\t\t\t\t1\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_bottom-14\">\r\n\t\t\t\t\t\t\t\t<div class=\"ilist_info4_decription-14\">\r\n\t\t\t\t\t\t\t\t<p>DOOH Screens on Roadside<\/p>\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"clear\"><\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t   <\/div>\r\n\t\t\t\t<\/div><!--col-6-->\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"ilist_info4_col-6\"><!--col-4-->\r\n\t\t\t\t   <div class=\"ilist_info4_list-inner-part-14\">\r\n\t\t\t\t\t\t<div class=\"ilist_info4_middle-part-step\">\r\n\t\t\t\t\t\t\t<h4><span>01<\/span><\/h4>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"ilist_info4_icon-image\">\r\n\t\t\t\t\t\t\t<a class=\"example-image-link\" href=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/05\/image_750x_607f0cfc26fc6.jpg\" data-lightbox=\"example-1\"><img decoding=\"async\" style=\"max-width: 100%;margin-left: 13px;\" class=\"ilist_info4_example-image\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/05\/image_750x_607f0cfc26fc6.jpg\" alt=\"image-1\" \/><\/a>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t   <\/div>\r\n\t\t\t\t<\/div><!--col-4-->\t\t\t\r\n\t\t\t\t\t<\/li>\r\n\t\t<div class=\"clear\"><\/div>\r\n\t\t\t\t<li id=\"qcld_sl_5762_2\" class=\"ilist_info4_list-style-14 ilist_info4_listy-style-14-01\">\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_col-6\"><!--col-6-->\r\n\t\t\t\t   <div class=\"ilist_info4_list-inner-part-14\">\r\n\t\t\t\t\t\t<div class=\"ilist_info4_middle-part-step ilist_info4_left-side-heading\">\r\n\t\t\t\t\t\t\t<h4><span>02<\/span><\/h4>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"ilist_info4_icon-image ilist_info4_left-side\">\r\n\t\t\t\t\t\t\t<a class=\"example-image-link\" href=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/02\/Bangalore-DOOH-Restaurant-Ads.jpg\" data-lightbox=\"example-2\"><img decoding=\"async\" style=\"max-width: 100%;margin: 0 0 0 -20px;\" class=\"ilist_info4_example-image\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/02\/Bangalore-DOOH-Restaurant-Ads.jpg\" alt=\"image-1\" \/><\/a>\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t   <\/div>\r\n\t\t\t\t<\/div><!--col-6-->\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"ilist_info4_col-6\"><!--col-6-->\r\n\t\t\t\t   <div class=\"ilist_info4_list-inner-part-14\">\r\n\t\t\t\t\t\t<div class=\"ilist_info4_left-part-14 ilist_info4_right-part-14\">\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_top-14\">\r\n\t\t\t\t\t\t\t\t<h2>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\tDigital Billboards inside Restaurants\t\r\n\t\t\t\t\t\t\t\t\t<div class=\"upvote-section\" style=\"font-size: 14px;margin-right: 21px;float: left;\">\r\n\t\t\t\t\t\t\t\t\t\t<span data-post-id=\"5762\" data-item-title=\"Digital Billboards inside Restaurants\" data-item-desc=\"&lt;p&gt;Digital Billboards inside Restaurants&lt;\/p&gt;\" data-item-id=\"\" class=\"upvote-btn-ilist upvote-on\" style=\"overflow: hidden;width: 21px;display: block;float: left;\">\r\n\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-thumbs-up\"><\/i>\r\n\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"upvote-count-ilist\" style=\"line-height: 26px;\">\r\n\t\t\t\t\t\t\t\t\t\t\t1\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_bottom-14\">\r\n\t\t\t\t\t\t\t\t<div class=\"ilist_info4_decription-14 ilist_info4_right-description\">\r\n\t\t\t\t\t\t\t\t<p>Digital Billboards inside Restaurants<\/p>\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"clear\"><\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t   <\/div>\r\n\t\t\t\t<\/div><!--col-6-->\t\t\t\r\n\t\t\t\t\t<\/li>\r\n\t\t<div class=\"clear\"><\/div>\r\n\t\t\t\t<li id=\"qcld_sl_5762_3\" class=\"ilist_info4_list-style-14 ilist_info4_listy-style-14-01\">\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_col-6\"><!--col-6-->\r\n\t\t\t\t   <div class=\"ilist_info4_list-inner-part-14\">\r\n\t\t\t\t\t\t<div class=\"ilist_info4_left-part-14\">\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_top-14\">\r\n\t\t\t\t\t\t\t\t<h2>\r\n\t\t\t\t\t\t\t\t\tLift Lobby DOOH Displays\t\t\t\t\t\t\t\t\t<div class=\"upvote-section\" style=\"font-size: 14px;margin-right: 21px;float: right;\">\r\n\t\t\t\t\t\t\t\t\t\t<span data-post-id=\"5762\" data-item-title=\"Lift Lobby DOOH Displays\" data-item-desc=\"&lt;p&gt;Lift Lobby DOOH Displays&lt;\/p&gt;\" data-item-id=\"\" class=\"upvote-btn-ilist upvote-on\" style=\"overflow: hidden;width: 21px;display: block;float: left;\">\r\n\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-thumbs-up\"><\/i>\r\n\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"upvote-count-ilist\" style=\"line-height: 26px;\">\r\n\t\t\t\t\t\t\t\t\t\t\t1\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_bottom-14\">\r\n\t\t\t\t\t\t\t\t<div class=\"ilist_info4_decription-14\">\r\n\t\t\t\t\t\t\t\t<p>Lift Lobby DOOH Displays<\/p>\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"clear\"><\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t   <\/div>\r\n\t\t\t\t<\/div><!--col-6-->\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"ilist_info4_col-6\"><!--col-4-->\r\n\t\t\t\t   <div class=\"ilist_info4_list-inner-part-14\">\r\n\t\t\t\t\t\t<div class=\"ilist_info4_middle-part-step\">\r\n\t\t\t\t\t\t\t<h4><span>03<\/span><\/h4>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"ilist_info4_icon-image\">\r\n\t\t\t\t\t\t\t<a class=\"example-image-link\" href=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/04\/Dooh-gurgaon.jpg\" data-lightbox=\"example-3\"><img decoding=\"async\" style=\"max-width: 100%;margin-left: 13px;\" class=\"ilist_info4_example-image\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/04\/Dooh-gurgaon.jpg\" alt=\"image-1\" \/><\/a>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t   <\/div>\r\n\t\t\t\t<\/div><!--col-4-->\t\t\t\r\n\t\t\t\t\t<\/li>\r\n\t\t<div class=\"clear\"><\/div>\r\n\t\t\t\t<\/ul>\r\n\t\t<div style=\"clear:both;margin-bottom:10px\"><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n<div class=\"clear\"><\/div>\r\n\r\n\r\n\n<h2><b>What sort of DOOH advertisements can be placed in international airports?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The permissions received from the concerned authorities are a valuable asset.\u00a0 Even though a certain amount is paid as rent towards placing the digital display boards there are some restrictions.\u00a0 The type of DOOH advertisements that can be placed in an international airport are listed below:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Qualitative<\/b><span style=\"font-weight: 400;\">: The message delivered through the advertisements should be qualitative- both by language usage and the content displayed on the screen. No abusive language should be used on the display boards nor any person\/place should be criticized in the advertisement.\u00a0 This sort of advertising may lead to legal issues.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Branded products<\/b><span style=\"font-weight: 400;\">: Branded products may relate to cosmetics, apparel, footwear, purses\/bags, etc. International passengers may sometimes be unaware of the national brands.\u00a0 An advertisement depicting popular national or international brands can be placed in international airports. The procedures followed at the airports give the passenger a lot of free\/leisure time.\u00a0 The best time pass for the passenger is to either sit in the lounge or view the display boards displayed in the <strong><a href=\"https:\/\/www.myhoardings.com\/Airport\">airport<\/a><\/strong>.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Normally, frequent flying by airplane is done by professionals who can afford to purchase branded products.\u00a0 Such professionals have a keen observance of new branded products.\u00a0 So, when DOOH advertisements for such branded products are displayed, it becomes a good source of entertainment and there is also a chance of an increase in the list of potential customers.\u00a0\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Informative<\/b><span style=\"font-weight: 400;\">: The DOOH advertisement need not be related to the brand itself. A digital display board can display tourist information related to the area and its surroundings or the helpline numbers for immediate help. A scrolling message stating the sponsors of the information can be displayed.\u00a0 This sort of advertising has two benefits- firstly, the sponsoring company name gets publicity, and secondly, valuable information is given to the viewer.\u00a0 Such informative display boards help in educating the viewer.<\/span><\/li>\n<\/ul>\n<p><b>Conclusion<\/b><span style=\"font-weight: 400;\">: As the infrastructure where the DOOH advertising is done is good, a creative advertisement will do wonders.\u00a0 The main concept of DOOH advertising in international airports is to entertain the passengers along will creating awareness of the products\/services. Whenever an advertisement is created, it should be ensured that the conditions mentioned are satisfied.<\/span><\/p>\n<h2 id=\"tablepress-10-name\" class=\"tablepress-table-name tablepress-table-name-id-10\">List of Advertising Options at Airport in India<\/h2>\n\n<table id=\"tablepress-10\" class=\"tablepress tablepress-id-10\" aria-labelledby=\"tablepress-10-name\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Airport Name<\/th><th class=\"column-2\">Media Options Available<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Chennai Airport<\/td><td class=\"column-2\">Billboards, branding in baggage area, E-ticket<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Mumbai Airport<\/td><td class=\"column-2\">Conveyor bill branding, trolleys advertising<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Bangalore Airport<\/td><td class=\"column-2\">Hoardings in check in area, conveyor bill branding<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">New Delhi Airport<\/td><td class=\"column-2\">hoardings in check in area, conveyor bill branding, trolleys advertising<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Kolkata Airport<\/td><td class=\"column-2\">Billboards, branding in baggage area, hoardings in check in area<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">Goa Airport<\/td><td class=\"column-2\">Branding in baggage area, hoardings in check in area, conveyor bill branding<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-10 from cache -->\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4558 size-full\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2021\/02\/Contact-MyHoardings-Professional-2.gif\" alt=\"MyHoardings Contact Number, Ad Agency Toll Free Number, Indian Ad Agency Contact, Dial Advertising Company in India, Delhi Ad Company Number, Bengaluru Branding Agency Contact details.\" width=\"1184\" height=\"126\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The huge and attractive infrastructure of airports gives them a unique appearance.\u00a0 Though airports are&#8230;<\/p>\n","protected":false},"author":101012,"featured_media":5479,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[923],"tags":[53,1144,1338],"table_tags":[],"class_list":["post-5477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dooh","tag-advertising-on-airport","tag-dooh-ad-media","tag-dooh-screen-advertising"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/5477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/users\/101012"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/comments?post=5477"}],"version-history":[{"count":4,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/5477\/revisions"}],"predecessor-version":[{"id":5773,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/5477\/revisions\/5773"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media\/5479"}],"wp:attachment":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media?parent=5477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/categories?post=5477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/tags?post=5477"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/table_tags?post=5477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}