{"id":5668,"date":"2022-07-24T10:12:29","date_gmt":"2022-07-24T10:12:29","guid":{"rendered":"https:\/\/www.myhoardings.com\/blog\/?p=5668"},"modified":"2024-07-01T12:11:53","modified_gmt":"2024-07-01T12:11:53","slug":"how-can-i-advertise-on-any-ott-platform","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/blog\/how-can-i-advertise-on-any-ott-platform\/","title":{"rendered":"How can I advertise on any OTT platform?"},"content":{"rendered":"<p>Our lives has changed a lot due to the technological change.\u00a0 The introduction of OTT has mesmerized the common public. The main intension of introducing new innovations is to improvise the video and audio experience for the viewers.\u00a0 OTT when expanded refers to over-the-top media and is supposed to be a <strong><a href=\"https:\/\/www.myhoardings.com\/Digital\">media-related service<\/a><\/strong> that is provided to the users through the internet.\u00a0 VOOT is one such player which is exclusively built to provide excellent video streaming on both mobile and the web.\u00a0 The quality of video streaming has given it the status of a complete video destination.\u00a0 This article focuses on various advertising options that are available on an OTT platform.<\/p>\n<h2><strong>How should I check the best OTT platform?<\/strong><\/h2>\n<p>When some aspect like OTT platform is successful, many players start implementing it to gain success.\u00a0 The challenging task arises while choosing the right OTT platform for promotions.\u00a0 Hence the following tips can be used in selecting the right OTT platform.<\/p>\n<ul>\n<li>Video streaming quality: The main purpose of advertising is to attract the public. Therefore, when an <strong><a href=\"https:\/\/www.myhoardings.com\/Digital\">advertisement video<\/a><\/strong> is streamed, it has to be ensured that it is of the best quality- both content-wise and quality of the video display.<\/li>\n<li>Live streaming facilities: The viewer enjoys viewing an app that telecasts videos with uninterrupted connectivity. Internet connectivity with speed helps in viewing videos without any interruption. The choice of such an OTT platform with good internet connectivity will successfully promote the <strong><a href=\"https:\/\/www.myhoardings.com\/\">brands<\/a><\/strong> also.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6231\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/11\/Digital-Services.gif\" alt=\"\" width=\"800\" height=\"205\" \/><\/p>\n<h2><strong>What are the advertising options that I can use on the VOOT app?<\/strong><\/h2>\n<p>Like all other apps, even VOOT provides some benefits like advertising options on its app.<\/p>\n<ul>\n<li><strong>Videos<\/strong>: This option suits best live TV.\u00a0 An advertisement can be displayed through video during the commercial breaks during the viewing of the Live TV.\u00a0 Live TV shows the original events that are happening at that moment.\u00a0 Live TVs are preferred by the public to view shows like cricket, election polls, or some celebrations happening in some other part of the world.\u00a0 Ignoring the advertisements becomes impossible when videos are displayed in between such live streaming, and thereby required message is delivered to the user.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Banner<\/strong>: When some video is broadcasted, advertisements can be displayed in between those telecasts. A banner is supposed to be an image of an advertisement that is rectangular. It is normally displayed between two separate categories of advertisements.\u00a0 Normally, such advertisements will have a catchy title with the brand image on it.\u00a0 When anyone clicks on the image, the link is redirected to the website of the advertiser.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Packages<\/strong>: When an impact of a brand has to be made in a big way, the package option suits better.\u00a0 The banner displayed will be specially designed to serve the purpose and are displayed at prime times of telecast.<\/li>\n<\/ul>\n<p><strong>Conclusion<\/strong>:\u00a0 Advertising task involves an investment of funds.\u00a0 The advertiser has to choose a media that attracts most of the public, else the return on investment on such expenditure will not satisfy the brand progress as well as the advertiser.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4558 size-full\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2021\/02\/Contact-MyHoardings-Professional-2.gif\" alt=\"MyHoardings Contact Number, Ad Agency Toll Free Number, Indian Ad Agency Contact, Dial Advertising Company in India, Delhi Ad Company Number, Bengaluru Branding Agency Contact details.\" width=\"1184\" height=\"126\" \/><\/p>\n<table class=\"wp-list-table widefat fixed striped table-view-list posts\">\n<tbody id=\"the-list\">\n<tr id=\"post-6147\" class=\"iedit author-other level-0 post-6147 type-ilist status-publish hentry\">\n<td class=\"shortcode_text_col column-shortcode_text_col\" data-colname=\"Shortcode\">\t\t\t\t<!-- This site is using Infographic Maker iList WordPress Plugin - https:\/\/www.quantumcloud.com\/products\/ -->\r\n\t\t\t<!--Adding Template Specific Style -->\r\n\r\n \r\n\t\r\n<div id=\"qcld-list-holder\" class=\"qcld-list-hoder\" >\r\n\t<div id=\"qcopd-list-1\" >\r\n\t\t<div class=\"qcopd-single-list\">\r\n\t\t\t\t\t\t<h3>Top 5 OTT Platforms in India<\/h3>\r\n\t\t\t\t<div style=\"clear:both;margin-bottom:10px\"><\/div>\r\n\t\t\t\t<ul class=\"ca-menu\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<li id=\"qcld_sl_6147_1\" class=\"ilist_sl6_qcld_column1\">\r\n\r\n\t\t\t\t\t\t\t\t<div class=\"ca-content\">\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"ca-main\">Netflix<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"ca-sub\"><p><a href=\"https:\/\/www.myhoardings.com\/blog\/netflix-3\/\" rel=\"attachment wp-att-6166\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6166\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2024\/06\/Netflix.jpg\" alt=\"\" width=\"351\" height=\"210\" srcset=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2024\/06\/Netflix.jpg 351w, https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2024\/06\/Netflix-300x179.jpg 300w\" sizes=\"auto, (max-width: 351px) 100vw, 351px\" \/><\/a><\/p><\/h3>\r\n\t\t\t\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<li id=\"qcld_sl_6147_2\" class=\"ilist_sl6_qcld_column1\">\r\n\r\n\t\t\t\t\t\t\t\t<div class=\"ca-content\">\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"ca-main\">Disney+ Hotstar<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"ca-sub\"><p><a href=\"https:\/\/www.myhoardings.com\/blog\/disney-hotstar\/\" rel=\"attachment wp-att-6167\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6167\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2024\/06\/Disney-Hotstar.jpg\" alt=\"\" width=\"395\" height=\"224\" srcset=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2024\/06\/Disney-Hotstar.jpg 395w, https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2024\/06\/Disney-Hotstar-300x170.jpg 300w\" sizes=\"auto, (max-width: 395px) 100vw, 395px\" \/><\/a><\/p><\/h3>\r\n\t\t\t\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<li id=\"qcld_sl_6147_3\" class=\"ilist_sl6_qcld_column1\">\r\n\r\n\t\t\t\t\t\t\t\t<div class=\"ca-content\">\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"ca-main\">Amazon Prime Video<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"ca-sub\"><p><a href=\"https:\/\/www.myhoardings.com\/blog\/prime-video\/\" rel=\"attachment wp-att-6165\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6165\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2024\/06\/Prime-Video.jpg\" alt=\"\" width=\"527\" height=\"233\" srcset=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2024\/06\/Prime-Video.jpg 527w, https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2024\/06\/Prime-Video-300x133.jpg 300w\" sizes=\"auto, (max-width: 527px) 100vw, 527px\" \/><\/a><\/p><\/h3>\r\n\t\t\t\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<li id=\"qcld_sl_6147_4\" class=\"ilist_sl6_qcld_column1\">\r\n\r\n\t\t\t\t\t\t\t\t<div class=\"ca-content\">\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"ca-main\">ZEE5<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"ca-sub\"><p><a href=\"https:\/\/www.myhoardings.com\/blog\/zee5\/\" rel=\"attachment wp-att-6164\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6164\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2024\/06\/ZEE5.jpg\" alt=\"\" width=\"414\" height=\"256\" srcset=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2024\/06\/ZEE5.jpg 414w, https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2024\/06\/ZEE5-300x186.jpg 300w\" sizes=\"auto, (max-width: 414px) 100vw, 414px\" \/><\/a><\/p><\/h3>\r\n\t\t\t\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<li id=\"qcld_sl_6147_5\" class=\"ilist_sl6_qcld_column1\">\r\n\r\n\t\t\t\t\t\t\t\t<div class=\"ca-content\">\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"ca-main\">SonyLIV<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"ca-sub\"><p><a href=\"https:\/\/www.myhoardings.com\/blog\/sonyliv\/\" rel=\"attachment wp-att-6163\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6163\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2024\/06\/SonyLIV.jpg\" alt=\"\" width=\"215\" height=\"217\" srcset=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2024\/06\/SonyLIV.jpg 215w, https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2024\/06\/SonyLIV-150x150.jpg 150w\" sizes=\"auto, (max-width: 215px) 100vw, 215px\" \/><\/a><\/p><\/h3>\r\n\t\t\t\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\r\n\t<div style=\"clear:both;margin-bottom:10px\"><\/div>\r\n\t\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n\t\r\n\r\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Our lives has changed a lot due to the technological change.\u00a0 The introduction of OTT&#8230;<\/p>\n","protected":false},"author":101012,"featured_media":5670,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[154],"tags":[4,207],"table_tags":[],"class_list":["post-5668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-digital-advertising","tag-digital-advertising-and-marketing"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/5668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/users\/101012"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/comments?post=5668"}],"version-history":[{"count":2,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/5668\/revisions"}],"predecessor-version":[{"id":6246,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/5668\/revisions\/6246"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media\/5670"}],"wp:attachment":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media?parent=5668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/categories?post=5668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/tags?post=5668"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/table_tags?post=5668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}