{"id":5745,"date":"2022-06-03T12:29:39","date_gmt":"2022-06-03T12:29:39","guid":{"rendered":"https:\/\/www.myhoardings.com\/blog\/?p=5745"},"modified":"2024-08-28T11:55:33","modified_gmt":"2024-08-28T11:55:33","slug":"cafe-coffee-day-branding-and-benefits","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/blog\/cafe-coffee-day-branding-and-benefits\/","title":{"rendered":"Caf\u00e9 Coffee Day Branding and Benefits!"},"content":{"rendered":"<p>The \u2018caf\u00e9 culture \u2018 in India has witnessed a remarkable boost in past few year owing to the need of youngsters to have a \u2018third place\u2019 to hang out with friends apart from their home (the first place) or office or college (the second place). The need to have a place where people can sit, relax, enjoy with friends and family while sipping hot and cold beverages has pushed the Indian caf\u00e9 culture to speed up in full throttle. These caf\u00e9 offer soothing ambience where people can have their \u2018chill time\u2019 either with family or alone with their books, tablets, laptops etc. Caf\u00e9 Coffee Day Branding strategy has been a crucial element in building its iconic status and establishing itself as the go-to place.<\/p>\n<p>Metro cities were certainly the early adopters to caf\u00e9 culture wherein brands like Barista, Caf\u00e9 Coffee Day, and Costa Coffee etc. fueled the coffee drive but now even international players like Starbucks are thriving in India for its increasingly popular coffee culture. However, <strong>Caf\u00e9 Coffee Day still remains the \u2018made in India\u2019 brand and has an emotional attachment with the Indian audience. The brand has always advertised itself as a place to be with friends and family. The coffee acted as \u2018glue\u2019 to connect with new friends, fix family issues, hold office meetings, meet new eligible people for marriage or to even settle divorce. Caf\u00e9 coffee day always projected itself as an accessible, affordable and acceptable place for Indian community<\/strong>. Thus, it attached itself to the people of all age group and genders seamlessly in Indian society.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6068\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2024\/05\/OOH-Media-Buying.gif\" alt=\"MyHoardings Contact Number\" width=\"800\" height=\"205\" \/><\/p>\n<p>Apart from being the most humble yet cool place to be at especially for the young crowd it is also the most popular caf\u00e9 for advertising campaigns. Yes! Caf\u00e9 coffee day itself is a huge market place for brands to showcase and engage with the prospective consumers.<\/p>\n<h2><strong><u>Benefits of advertising at Caf\u00e9 Coffee Day:<\/u><\/strong><\/h2>\n<ul>\n<li>With 572 caf\u00e9s in 165 cities all over India, it makes itself the largest coffee chains in India.<\/li>\n<li>As it is a \u2018made in India\u2019 brand it connects with the audience on the basis of authenticity, affordability and accessibility easily.<\/li>\n<li>Every outlet of CCD provides appropriate space and ambience as required to set a positive and peaceful mood to make the people receptive of any brand message conveyed to them.<\/li>\n<li>The CCD outlets are spacious, well-lit and have reserved advertising spaces that can be booked by brands for <strong><a href=\"https:\/\/www.myhoardings.com\/\">advertising and promotions<\/a><\/strong>.<\/li>\n<li>CCD outlets are spread across prime locations of any city such as at central markets, prime <strong><a href=\"https:\/\/www.myhoardings.com\/Mall-Branding\">malls<\/a><\/strong>, commercial areas and residential areas. The location calls for high footfall especially at weekend or during festive seasons benefitting both; the outlet as well as the brands advertised here.<\/li>\n<\/ul>\n<h3><strong><u>Modes of advertising at Caf\u00e9 Coffee Day Cafes:<\/u><\/strong><\/h3>\n<ul>\n<li><strong>3D Table stickers:<\/strong> Table stickers are the most sorted advertising options at CCD outlets as people spend their maximum time sitting and enjoying their coffee and snacks and they sure can\u2019t miss the attractive 3D table stickers of any brand.<\/li>\n<li><strong>Standees:<\/strong> Brand\u2019s attractive standees can be placed at prime spots within the caf\u00e9 itself to draw maximum audience attention. These spots can be near billing counters, at the entrance gates or near washrooms.<\/li>\n<li><strong>Table Tent Cards:<\/strong> Like stickers table tent cards can\u2019t be missed by the visitors as they are placed on the tables and catches instant attention of the visitors.<\/li>\n<li><strong>Wall branding:<\/strong> Colorful posters can be placed inside the CCD outlets to grab the eyeballs of the visitors. It is important that the wall-posters are catchy, colorful and have crisp copy to engage the consumers.<\/li>\n<li><strong>Holographic ad:<\/strong> To make it more interesting brands can use an innovative way to attract visitors by playing with lighting effects. The Holographic ad uses LED lights to create an image suspended in the air. The illusion is so strong that whether it is brand logo or a product image it looks almost real.<\/li>\n<li><strong>Digital screens:<\/strong> Paid ads can be played at specific hours on the <strong><a href=\"https:\/\/www.myhoardings.com\/Outdoor\">digital screens<\/a><\/strong> mounted inside the caf\u00e9.<\/li>\n<li><strong>Branded tissue paper<\/strong>: To make it more meaningful and useable at the same time, the brands can offer to sponsor tissue papers at the outlets. They are handy and people even carry them or keep them in cars or at homes when extra. This in turn gives the brand an opportunity to connect with the audience for longer duration.<\/li>\n<\/ul>\n<p><strong>Brands can choose from any branding options that fit their budget and can get maximum ROI (return of investment) through Caf\u00e9 coffee day advertising in India.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5665 aligncenter\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/05\/WhatsApp-Image-2022-05-16-at-16.27.39.jpeg\" alt=\"MyHoardings Contact Number\" width=\"600\" height=\"264\" srcset=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/05\/WhatsApp-Image-2022-05-16-at-16.27.39.jpeg 600w, https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/05\/WhatsApp-Image-2022-05-16-at-16.27.39-300x132.jpeg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<table class=\"wp-list-table widefat fixed striped table-view-list posts\">\n<tbody id=\"the-list\">\n<tr id=\"post-5754\" class=\"iedit author-other level-0 post-5754 type-ilist status-publish hentry\">\n<td class=\"shortcode_text_col column-shortcode_text_col\" data-colname=\"Shortcode\">\t\t\t\t<!-- This site is using Infographic Maker iList WordPress Plugin - https:\/\/www.quantumcloud.com\/products\/ -->\r\n\t\t\t\r\n \r\n\r\n\r\n<link href=\"https:\/\/fonts.googleapis.com\/css?family=Montserrat\" rel=\"stylesheet\">\r\n\r\n<div id=\"qcld-list-holder\" class=\"qcld-list-hoder sl2bgimage\" >\r\n\t<div id=\"qcopd-list-1\" class=\"\">\r\n\t\t<div class=\"qcopd-single-list\">\r\n\t\t\t\t\t\r\n\t<h3 style=\"height: 40px;\">\r\n\t\tBrand promotional media options in IT Tech parks &#8211;\t<\/h3>\r\n\t<div style=\"clear:both;margin-bottom:20px\"><\/div>\r\n\t\r\n\t\t\r\n\t<ul style=\"overflow:hiddenwidth: 100%;margin-top: 31px;\">\r\n\t\t\t\t\t<li id=\"qcld_sl_5754_1\" class=\"ilist_sl2_list-style ilist_sl2_listy-style-03 ilist_sl2_qcld_column1\">\r\n\t\t\t<div class=\"ilist_sl2_qcld_style \" ><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl2_list-inner-part-two sl2hoveritem sl2hovertextcolor\" >\r\n\t\t\t\t\t<div class=\"ilist_sl2_left-part ilist_sl2_left-three\" >\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<h2 >\r\n\t\t\t\t\t\t\t<div class=\"infog5_title_image\">\r\n\t\t\t\t\t\t\t\t<a class=\"example-image-link\" href=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/04\/Traditional-media-advertising.jpg\" data-lightbox=\"example-1\"><img decoding=\"async\" class=\"title_image_infog5\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/04\/Traditional-media-advertising.jpg\" alt=\"image-1\" \/><\/a>\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\t\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"ilist_sl2_right-part\">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3  class=\"sl2titlefont sl2tfontsize\">\r\n\t\t\t\t\t\t\t\tFood Court Advertising\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span  class=\"sl2descfont infog2dfontsize\">\r\n\t\t\t\t\t\t\t\t<p>Food Court Advertising<\/p>\t\t\t\t\t\t\t<\/span>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\t\t\r\n\t\t\t\t\t\t<li id=\"qcld_sl_5754_2\" class=\"ilist_sl2_list-style ilist_sl2_listy-style-03 ilist_sl2_qcld_column1\">\r\n\t\t\t<div class=\"ilist_sl2_qcld_style \" ><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl2_list-inner-part-two sl2hoveritem sl2hovertextcolor\" >\r\n\t\t\t\t\t<div class=\"ilist_sl2_left-part ilist_sl2_left-three\" >\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<h2 >\r\n\t\t\t\t\t\t\t<div class=\"infog5_title_image\">\r\n\t\t\t\t\t\t\t\t<a class=\"example-image-link\" href=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/05\/dooh-header.png\" data-lightbox=\"example-2\"><img decoding=\"async\" class=\"title_image_infog5\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/05\/dooh-header.png\" alt=\"image-1\" \/><\/a>\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\t\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"ilist_sl2_right-part\">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3  class=\"sl2titlefont sl2tfontsize\">\r\n\t\t\t\t\t\t\t\tDOOH Screens\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span  class=\"sl2descfont infog2dfontsize\">\r\n\t\t\t\t\t\t\t\t<p>DOOH Screens<\/p>\t\t\t\t\t\t\t<\/span>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\t\t\r\n\t\t\t\t\t\t<li id=\"qcld_sl_5754_3\" class=\"ilist_sl2_list-style ilist_sl2_listy-style-03 ilist_sl2_qcld_column1\">\r\n\t\t\t<div class=\"ilist_sl2_qcld_style \" ><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl2_list-inner-part-two sl2hoveritem sl2hovertextcolor\" >\r\n\t\t\t\t\t<div class=\"ilist_sl2_left-part ilist_sl2_left-three\" >\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<h2 >\r\n\t\t\t\t\t\t\t<div class=\"infog5_title_image\">\r\n\t\t\t\t\t\t\t\t<a class=\"example-image-link\" href=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2021\/03\/Thu-Feb-15-2018-10_46_33-GMT0530-ISTBus-Shelter-Branding-Bangalore.jpg\" data-lightbox=\"example-3\"><img decoding=\"async\" class=\"title_image_infog5\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2021\/03\/Thu-Feb-15-2018-10_46_33-GMT0530-ISTBus-Shelter-Branding-Bangalore.jpg\" alt=\"image-1\" \/><\/a>\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\t\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"ilist_sl2_right-part\">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3  class=\"sl2titlefont sl2tfontsize\">\r\n\t\t\t\t\t\t\t\tCycle Docking Stations\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span  class=\"sl2descfont infog2dfontsize\">\r\n\t\t\t\t\t\t\t\t<p>Cycle Docking Stations<\/p>\t\t\t\t\t\t\t<\/span>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\t\t\r\n\t\t\t\t\t\t<li id=\"qcld_sl_5754_4\" class=\"ilist_sl2_list-style ilist_sl2_listy-style-03 ilist_sl2_qcld_column1\">\r\n\t\t\t<div class=\"ilist_sl2_qcld_style \" ><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl2_list-inner-part-two sl2hoveritem sl2hovertextcolor\" >\r\n\t\t\t\t\t<div class=\"ilist_sl2_left-part ilist_sl2_left-three\" >\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<h2 >\r\n\t\t\t\t\t\t\t<div class=\"infog5_title_image\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\t\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"ilist_sl2_right-part\">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3  class=\"sl2titlefont sl2tfontsize\">\r\n\t\t\t\t\t\t\t\tKiosk Setup\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span  class=\"sl2descfont infog2dfontsize\">\r\n\t\t\t\t\t\t\t\t<p>Kiosk Setup<\/p>\t\t\t\t\t\t\t<\/span>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\t\t\r\n\t\t\t\t\t\t\t<\/ul>\r\n\t\t<div style=\"clear:both;margin-bottom:10px\"><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>The \u2018caf\u00e9 culture \u2018 in India has witnessed a remarkable boost in past few year&#8230;<\/p>\n","protected":false},"author":101011,"featured_media":5747,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[1462,1461],"table_tags":[1464,1463],"class_list":["post-5745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertisement","tag-cafe-coffee-day-advertising","tag-ccd-advertising","table_tags-cafe-coffee-day-advertising","table_tags-ccd-advertising"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/5745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/users\/101011"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/comments?post=5745"}],"version-history":[{"count":5,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/5745\/revisions"}],"predecessor-version":[{"id":6541,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/5745\/revisions\/6541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media\/5747"}],"wp:attachment":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media?parent=5745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/categories?post=5745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/tags?post=5745"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/table_tags?post=5745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}