{"id":5876,"date":"2022-07-25T11:30:57","date_gmt":"2022-07-25T11:30:57","guid":{"rendered":"https:\/\/www.myhoardings.com\/blog\/?p=5876"},"modified":"2024-08-28T11:40:33","modified_gmt":"2024-08-28T11:40:33","slug":"jc-decaux-and-displayce-the-game-players-become-a-team-with-a-strategic-and-futuristic-move","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/blog\/jc-decaux-and-displayce-the-game-players-become-a-team-with-a-strategic-and-futuristic-move\/","title":{"rendered":"JC Decaux and Displayce: The game players become a team with a strategic and futuristic move."},"content":{"rendered":"<p>The world-leader in outdoor advertising, JC Decaux has announced a strategic alliance along with majority stakes in Displayce. Displayce is French start-up operating since 2014. It is a leading DSP (Demand Side Platform) and has over 60,000 screens over 50 countries. The company excels in purchasing and optimizing all the media channels concerning digital out of home advertising.<\/p>\n<p>Displayce is a programmatic platform with ace technology, numerous screens worldwide and expertise in data management owing to its DMP (Data Management Platform) exclusively dedicated to DOOH advertising. The company connects major SSPs (supply side platforms) in digital outdoor advertising and offers custom solutions and formulate data-driven marketing strategies for effective DOOH advertising.<\/p>\n<p>The alliance benefits:<\/p>\n<ul>\n<li>Through this alliance, Displayce aims at becoming the benchmark DSP for DOOH advertising.<\/li>\n<li>Displayce also aims at extending its presence in European market through its alliance with JC Decaux.<\/li>\n<li>JC Decaux on the other hand will benefit by becoming a full-fledge solution where it can offer everything from DSP to SSP to both national and local customers.<\/li>\n<li>The alliance will benefit everyone from brands, media agencies and partners. It will ease out the efforts of media buying and help in effective, smart and strategic media planning.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5970\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/11\/Free-Quote-MyHoardings.jpg\" alt=\"Media Buying and Planning Quotations\" width=\"1184\" height=\"126\" srcset=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/11\/Free-Quote-MyHoardings.jpg 1184w, https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/11\/Free-Quote-MyHoardings-300x32.jpg 300w, https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/11\/Free-Quote-MyHoardings-1024x109.jpg 1024w, https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/11\/Free-Quote-MyHoardings-768x82.jpg 768w\" sizes=\"auto, (max-width: 1184px) 100vw, 1184px\" \/><\/p>\n<p>Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux,\u00a0said:\u00a0\u201cWe are delighted to\u00a0enter into this\u00a0alliance\u00a0with\u00a0Displayce\u00a0as we share the same entrepreneurial spirit and to bring our support to Laure\u00a0Malergue,Marie\u00a0Gaestel\u00a0and\u00a0Hayssam\u00a0Soueidan\u00a0in the development of their business model, the enhancement of the customer-experience and simplification of media buying.\u00a0Displayce\u00a0is\u00a0a pioneering and recognised technology\u00a0platform which has managed to accelerate its programmatic development in DOOH in France and internationally.\u00a0As the number one outdoor advertising company, JCDecaux has a major role to play to accelerate and facilitate the access to DOOH,\u00a0the media with the second highest growth after mobile advertising,\u00a0ensuring its development for advertisers\u00a0and their agencies.\u00a0This\u00a0transaction\u00a0is part of JCDecaux\u2019s digital transformation strategy.\u00a0It will strengthen the Group\u2019s technology\u00a0and programmatic ecosystem, for the benefit of brands, media agencies and partners, in the constant pursuit of impact, efficiency and\u00a0activation, thanks to\u00a0the\u00a0quality and efficiency of\u00a0DOOH. Autonomous in its operations,\u00a0Displayce\u00a0will benefit from the support of JCDecaux,\u00a0especially\u00a0for\u00a0its\u00a0international development, to become the benchmark\u00a0DSP\u00a0open to different DOOH market systems.\u201d<\/p>\n<ul>\n<li><strong>Email<\/strong>: <a href=\"mailto:business@myhoardings.com\">business@myhoardings.com<\/a><\/li>\n<li><strong>Phone<\/strong>: +91-9953847639<\/li>\n<li><strong>Website<\/strong>: <a href=\"http:\/\/www.myhoardings.com\" target=\"_new\" rel=\"noreferrer noopener\">www.myhoardings.com<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The world-leader in outdoor advertising, JC Decaux has announced a strategic alliance along with majority&#8230;<\/p>\n","protected":false},"author":101011,"featured_media":966,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[635],"tags":[478,805],"table_tags":[1495,1241],"class_list":["post-5876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrynews","tag-dooh","tag-programmatic-dooh","table_tags-dooh","table_tags-programmatic-media-buying"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/5876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/users\/101011"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/comments?post=5876"}],"version-history":[{"count":3,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/5876\/revisions"}],"predecessor-version":[{"id":6536,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/5876\/revisions\/6536"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media\/966"}],"wp:attachment":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media?parent=5876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/categories?post=5876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/tags?post=5876"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/table_tags?post=5876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}