{"id":5924,"date":"2022-10-15T05:06:27","date_gmt":"2022-10-15T05:06:27","guid":{"rendered":"https:\/\/www.myhoardings.com\/blog\/?p=5924"},"modified":"2024-08-28T06:10:55","modified_gmt":"2024-08-28T06:10:55","slug":"havas-media-to-handle-firefoxs-media-mandate","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/blog\/havas-media-to-handle-firefoxs-media-mandate\/","title":{"rendered":"Havas Media to handle Firefox\u2019s Media Mandate"},"content":{"rendered":"<h2>Havas media bagged the integrated media mandate for <a href=\"https:\/\/www.firefoxbikes.com\/bicycles\/mountain_bikes\/\">Firefox bikes<\/a>, the leading bicycle brand in India.<\/h2>\n<p>The media mandate includes everything from offline media to digital media as well as SEO responsibilities. Both Havas media and Firefox are leading brands in their respective fields and their partnership is bound to strengthen the market of bicycle brands in India through effective communication strategy.<\/p>\n<p>Firefox is leading brand of bicycles and bikes. Established in 2004, the brand\u2019s name resonates with premium range of bicycles and adventure accessories. It offers exclusive range of premium and med-category bicycles that are sturdy, functional and trendy. Firefox is known for its range of products listed below:<\/p>\n<ul>\n<li>Mountain bikes<\/li>\n<li>Kids\u2019 Bikes<\/li>\n<li>Junior Bikes<\/li>\n<li>Hybrid or city bikes<\/li>\n<li>Road bikes<\/li>\n<li>Women\u2019s Bike<\/li>\n<li>Jerseys<\/li>\n<li>T-shirts<\/li>\n<li>Panniers<\/li>\n<li>Pouches<\/li>\n<li>Wind Cheaters<\/li>\n<li>Breakers<\/li>\n<\/ul>\n<p>Firefox has more than 500 stores across India in metro as well as Tier 1 cities. The brands has prime customers that are health conscious, adventure seeking, sports enthusiasts and kids. Through the <a href=\"https:\/\/havasmediagroup.com\/\">Havas Media<\/a> partnership, the brand will be able to spread cross its communication message to its prime target audience through various channels effectively.<\/p>\n<p><a href=\"https:\/\/www.myhoardings.com\/blog\/top-radio-fm-channels-to-promote-business-in-delhi\/contact-myhoardings-professional-32\/\" rel=\"attachment wp-att-4558\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4558\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2021\/02\/Contact-MyHoardings-Professional-2.gif\" alt=\"MyHoardings Contact Number, Ad Agency Toll Free Number, Indian Ad Agency Contact, Dial Advertising Company in India, Delhi Ad Company Number, Bengaluru Branding Agency Contact details.\" width=\"1184\" height=\"126\" \/><\/a><\/p>\n<p>The outbreak of Covid-19 made bicycles the most sustainable and workable solution for maintaining a healthy lifestyle. The bicycle is now looked upon as a personal mode of transportation that is safe and lets you maintain a healthy lifestyle through daily cycling routine. The change in ideology led to a boom in bicycle market.<\/p>\n<p>Havas Media aims at pushing Firefox as a brand that is adventurous, health oriented and trendy through streamlined communication via different media channels. The media house aims at strengthening the brand\u2019s connection with its target customers through strategic communication.<\/p>\n<table class=\"wp-list-table widefat fixed striped table-view-list posts\">\n<tbody id=\"the-list\">\n<tr id=\"post-6130\" class=\"iedit author-other level-0 post-6130 type-ilist status-publish hentry\">\n<td class=\"shortcode_text_col column-shortcode_text_col\" data-colname=\"Shortcode\">\t\t\t\t<!-- This site is using Infographic Maker iList WordPress Plugin - https:\/\/www.quantumcloud.com\/products\/ -->\r\n\t\t\t\r\n\r\n \r\n<div id=\"qcld-list-holder\" class=\"qcld-list-hoder pinfog5bgimage\" >\r\n<div id=\"qcopd-list-1\" >\r\n\t\t<div class=\"qcopd-single-list\">\r\n\t\t\t\t<h3 style=\"height: 40px;\">\r\n\t\tTOP 5 Business TV Channels of India\t<\/h3>\r\n\t<div style=\"clear:both;margin-bottom:20px\"><\/div>\r\n\t\t\r\n\t<div class=\"qcld-infograp-10\">\r\n\t<ul class=\"listing-seventeen qcldinfograp-timeline-content\">\r\n\t\t\t\r\n\r\n\r\n\t\t\t\t\r\n\t\t\t\t<li id=\"qcld_sl_6130_1\" class=\"list-style-seventeen list-style-seventeen-01 ilist_pinfo5_1 qcldinfograp-content\">\r\n\t\t\t\t\r\n                        <div class=\"qcldinfograp-year\">\r\n\t\t\t\t\t\t01  \t\t\t\t\t\r\n                        <\/div>\r\n                        <div class=\"qcldinfograp-info\">\r\n                            <div class=\"qcldinfograp-info-block1\">\r\n                                <div class=\"qcldinfograp-title\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2  class=\"pinfo5titlefont pinfog5tfontsize\" >\r\n\t\t\t\t\t\t\t\tCNN-IBN\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t                                <\/div>\r\n                                <div class=\"qcldinfograp-text\">\r\n\t\t\t\t\t\t\t\t<p><strong>Tagline<\/strong>: Go there, this is CNN<\/p>                                <\/div>\r\n                            <\/div>\r\n                            <div class=\"qcldinfograp-info-block2\">\r\n                                <div class=\"qcldinfograp-icon\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"list-seventeen-avatar\"><a style=\"align-self: center;\" class=\"example-image-link\" href=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2024\/06\/CNN-IBN-1.jpg\" data-lightbox=\"example-1\"><img decoding=\"async\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2024\/06\/CNN-IBN-1.jpg\" alt=\"image-1\" \/><\/a><\/div>\t\t\t\r\n\t\t\t                                <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\t\t\t\t\t\t\r\n\r\n\r\n\r\n\r\n\t\t<\/li>\r\n\r\n\r\n\r\n\t\t\t\t\r\n\r\n\r\n\t\t\t\t\r\n\t\t\t\t<li id=\"qcld_sl_6130_2\" class=\"list-style-seventeen list-style-seventeen-01 ilist_pinfo5_1 qcldinfograp-content\">\r\n\t\t\t\t\r\n                        <div class=\"qcldinfograp-year\">\r\n\t\t\t\t\t\t02  \t\t\t\t\t\r\n                        <\/div>\r\n                        <div class=\"qcldinfograp-info\">\r\n                            <div class=\"qcldinfograp-info-block1\">\r\n                                <div class=\"qcldinfograp-title\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2  class=\"pinfo5titlefont pinfog5tfontsize\" >\r\n\t\t\t\t\t\t\t\tTime NOW\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t                                <\/div>\r\n                                <div class=\"qcldinfograp-text\">\r\n\t\t\t\t\t\t\t\t<p><strong>Tagline<\/strong>: Action begins here<\/p>                                <\/div>\r\n                            <\/div>\r\n                            <div class=\"qcldinfograp-info-block2\">\r\n                                <div class=\"qcldinfograp-icon\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"list-seventeen-avatar\"><a style=\"align-self: center;\" class=\"example-image-link\" href=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2024\/06\/Times-NOW-Network.jpg\" data-lightbox=\"example-2\"><img decoding=\"async\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2024\/06\/Times-NOW-Network.jpg\" alt=\"image-1\" \/><\/a><\/div>\t\t\t\r\n\t\t\t                                <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\t\t\t\t\t\t\r\n\r\n\r\n\r\n\r\n\t\t<\/li>\r\n\r\n\r\n\r\n\t\t\t\t\r\n\r\n\r\n\t\t\t\t\r\n\t\t\t\t<li id=\"qcld_sl_6130_3\" class=\"list-style-seventeen list-style-seventeen-01 ilist_pinfo5_1 qcldinfograp-content\">\r\n\t\t\t\t\r\n                        <div class=\"qcldinfograp-year\">\r\n\t\t\t\t\t\t03  \t\t\t\t\t\r\n                        <\/div>\r\n                        <div class=\"qcldinfograp-info\">\r\n                            <div class=\"qcldinfograp-info-block1\">\r\n                                <div class=\"qcldinfograp-title\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2  class=\"pinfo5titlefont pinfog5tfontsize\" >\r\n\t\t\t\t\t\t\t\tCNBC TV 18\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t                                <\/div>\r\n                                <div class=\"qcldinfograp-text\">\r\n\t\t\t\t\t\t\t\t<p><strong>Tagline<\/strong>: The future of business news<\/p>                                <\/div>\r\n                            <\/div>\r\n                            <div class=\"qcldinfograp-info-block2\">\r\n                                <div class=\"qcldinfograp-icon\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"list-seventeen-avatar\"><a style=\"align-self: center;\" class=\"example-image-link\" href=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2024\/06\/CNBC-TV18.jpg\" data-lightbox=\"example-3\"><img decoding=\"async\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2024\/06\/CNBC-TV18.jpg\" alt=\"image-1\" \/><\/a><\/div>\t\t\t\r\n\t\t\t                                <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\t\t\t\t\t\t\r\n\r\n\r\n\r\n\r\n\t\t<\/li>\r\n\r\n\r\n\r\n\t\t\t\t\r\n\r\n\r\n\t\t\t\t\r\n\t\t\t\t<li id=\"qcld_sl_6130_4\" class=\"list-style-seventeen list-style-seventeen-01 ilist_pinfo5_1 qcldinfograp-content\">\r\n\t\t\t\t\r\n                        <div class=\"qcldinfograp-year\">\r\n\t\t\t\t\t\t04  \t\t\t\t\t\r\n                        <\/div>\r\n                        <div class=\"qcldinfograp-info\">\r\n                            <div class=\"qcldinfograp-info-block1\">\r\n                                <div class=\"qcldinfograp-title\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2  class=\"pinfo5titlefont pinfog5tfontsize\" >\r\n\t\t\t\t\t\t\t\tET Now\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t                                <\/div>\r\n                                <div class=\"qcldinfograp-text\">\r\n\t\t\t\t\t\t\t\t<p><strong>Tagline<\/strong>: Rise with India.<\/p>                                <\/div>\r\n                            <\/div>\r\n                            <div class=\"qcldinfograp-info-block2\">\r\n                                <div class=\"qcldinfograp-icon\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"list-seventeen-avatar\"><a style=\"align-self: center;\" class=\"example-image-link\" href=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2024\/06\/ET-Now.jpg\" data-lightbox=\"example-4\"><img decoding=\"async\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2024\/06\/ET-Now.jpg\" alt=\"image-1\" \/><\/a><\/div>\t\t\t\r\n\t\t\t                                <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\t\t\t\t\t\t\r\n\r\n\r\n\r\n\r\n\t\t<\/li>\r\n\r\n\r\n\r\n\t\t\t\t\r\n\r\n\r\n\t\t\t\t\r\n\t\t\t\t<li id=\"qcld_sl_6130_5\" class=\"list-style-seventeen list-style-seventeen-01 ilist_pinfo5_1 qcldinfograp-content\">\r\n\t\t\t\t\r\n                        <div class=\"qcldinfograp-year\">\r\n\t\t\t\t\t\t05  \t\t\t\t\t\r\n                        <\/div>\r\n                        <div class=\"qcldinfograp-info\">\r\n                            <div class=\"qcldinfograp-info-block1\">\r\n                                <div class=\"qcldinfograp-title\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2  class=\"pinfo5titlefont pinfog5tfontsize\" >\r\n\t\t\t\t\t\t\t\tNDTV Profit\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t                                <\/div>\r\n                                <div class=\"qcldinfograp-text\">\r\n\t\t\t\t\t\t\t\t<p><strong>Tagline<\/strong>: News You Can Use<\/p>                                <\/div>\r\n                            <\/div>\r\n                            <div class=\"qcldinfograp-info-block2\">\r\n                                <div class=\"qcldinfograp-icon\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"list-seventeen-avatar\"><a style=\"align-self: center;\" class=\"example-image-link\" href=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2024\/06\/NDTV-Profit.jpg\" data-lightbox=\"example-5\"><img decoding=\"async\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2024\/06\/NDTV-Profit.jpg\" alt=\"image-1\" \/><\/a><\/div>\t\t\t\r\n\t\t\t                                <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\t\t\t\t\t\t\r\n\r\n\r\n\r\n\r\n\t\t<\/li>\r\n\r\n\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t<\/ul>\r\n\t\r\n\t<\/div>\r\n\t<div style=\"clear:both;margin-bottom:10px\"><\/div>\t\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n<div style=\"clear:both\"><\/div>\r\n\r\n\r\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Havas media bagged the integrated media mandate for Firefox bikes, the leading bicycle brand in&#8230;<\/p>\n","protected":false},"author":101011,"featured_media":5936,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[635],"tags":[1237,1538,1539],"table_tags":[1533,1532,1531],"class_list":["post-5924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrynews","tag-ad-industry-news","tag-firefox-media-mandate","tag-havas-media","table_tags-ad-industry-news","table_tags-industry-news","table_tags-media-mandate"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/5924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/users\/101011"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/comments?post=5924"}],"version-history":[{"count":4,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/5924\/revisions"}],"predecessor-version":[{"id":6242,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/5924\/revisions\/6242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media\/5936"}],"wp:attachment":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media?parent=5924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/categories?post=5924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/tags?post=5924"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/table_tags?post=5924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}