{"id":5928,"date":"2022-10-15T06:11:35","date_gmt":"2022-10-15T06:11:35","guid":{"rendered":"https:\/\/www.myhoardings.com\/blog\/?p=5928"},"modified":"2024-07-01T12:07:32","modified_gmt":"2024-07-01T12:07:32","slug":"burger-king-and-okrp-joins-hands-to-launch-a-brand-new-ad-campaign","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/blog\/burger-king-and-okrp-joins-hands-to-launch-a-brand-new-ad-campaign\/","title":{"rendered":"Burger King and OKRP joins hands to launch a brand new ad campaign!"},"content":{"rendered":"

Burger King and OKRP –<\/h2>\n

Burger King has partnered with the creative agency, OKRP to reposition the brand through an innovative and appealing brand campaign. The new ad campaign with the new tagline \u2018You Rule\u2019, propels the brand\u2019s \u201cReclaim the Flame\u201d campaign forward that was announced in early September.<\/p>\n

Burger King<\/strong><\/a> is a global fast food chain that has always put customer choice\u2019s first. Through the simple yet meaningful ad campaign designed by the partner creative agency, OKRP, the brand is trying to reposition itself where the idea of \u2018Have it your way\u2019 packed in the fresh tag line \u2018You Rule\u2019, to emphasis that the burger brand is beyond product customization. The new ad campaign focuses on burger as a part of celebration of people with different backgrounds and ethnicity.<\/p>\n

Through the freshly launched advertisements, it is trying to build the brand image by positioning it is a fast food brand that emphasizes on celebrating the culture and lifestyle of people and not just sells them a customized product. The ad depicts people with different ethnicity enjoying their favorite burger and variety of fast food items the way they like depending on the moods, festivities and seasons. The \u2018You Rule\u2019 anthem plays along the ad that also has lines from the older tag line \u2018have it your way\u2019. The ad showcases how Burger King is a part of their day to day life as well as big celebrations.<\/p>\n

\"MyHoardings<\/a><\/p>\n\n\n\n
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Types of Marketing<\/h3>\r\n\t\t
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    \r\n\t\t\t\t\t\t\t\tSocial Media Marketing\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t

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    Social media marketing<\/em>\u00a0is an offshoot of content\u00a0marketing<\/em>\u00a0that creates content and shares it via relevant\u00a0social<\/em>\u00a0platforms.<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t \r\n\t\t\t\t\t<\/div>\r\n\t\t\t <\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t

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    \r\n\t\t\t\t\t\t\t\tContent Marketing\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t

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    Content marketing<\/em>\u00a0refers to informational, valuable\u00a0content<\/em>\u00a0like blog posts, how-to videos, and other instructional materials.<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t \r\n\t\t\t\t\t<\/div>\r\n\t\t\t <\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t

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    \r\n\t\t\t\t\t\t\t\tEmail Marketing\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t

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    Email marketing<\/em>\u00a0is a form of direct\u00a0marketing<\/em>\u00a0that targets current or potential customers.<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t \r\n\t\t\t\t\t<\/div>\r\n\t\t\t <\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t

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    \r\n\t\t\t\t\t\t\t\tDirect Marketing\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t

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    Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response.<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t \r\n\t\t\t\t\t<\/div>\r\n\t\t\t <\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t

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    \r\n\t\t\t\t\t\t\t\tInfluencer Marketing\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t

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    Influencer marketing<\/em> involves working with online personalities who can impact their followers' purchasing decisions based on their expertise.<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t \r\n\t\t\t\t\t<\/div>\r\n\t\t\t <\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t

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    \r\n\t\t\t\t\t\t\t\tAffiliate Marketing\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t

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    Affiliate marketing<\/em> is a strategy in which a company pays commission to an external website for sales that are generated via their website\/apps.<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t \r\n\t\t\t\t\t<\/div>\r\n\t\t\t <\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t

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    \r\n\t\t\t\t\t\t\t\tSearch Engine Optimization\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t

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    SEO<\/em>\u00a0is when brands optimise their web pages to rank higher on search engine results pages (SERPs).\u00a0<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t \r\n\t\t\t\t\t<\/div>\r\n\t\t\t <\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t

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    \r\n\t\t\t\t\t\t\t\tAdvertising\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t

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    Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers.<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t \r\n\t\t\t\t\t<\/div>\r\n\t\t\t <\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t

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    \r\n\t\t\t\t\t\t\t\tWord of Mouth\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t

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    Word-of-mouth<\/em>\u00a0marketing campaigns are an effective way to influence organic conversations about your brand.\u00a0<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t \r\n\t\t\t\t\t<\/div>\r\n\t\t\t <\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t

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    \r\n\t\t\t\t\t\t\t\tPrint Marketing\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t

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    Print marketing<\/em>. This form of\u00a0marketing<\/em>\u00a0is the distribution of advertising in magazines, newspapers, and brochures.<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t \r\n\t\t\t\t\t<\/div>\r\n\t\t\t <\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t

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    \r\n\t\t\t\t\t\t\t\tDirect Mail\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t

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    With\u00a0direct mail<\/em>\u00a0marketing, businesses send advertising materials directly to the customer's home.\u00a0<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t \r\n\t\t\t\t\t<\/div>\r\n\t\t\t <\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t\t<\/ul>\r\n\t\t

    <\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n
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     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Burger King and OKRP – Burger King has partnered with the creative agency, OKRP to…<\/p>\n","protected":false},"author":101011,"featured_media":5933,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[635],"tags":[1535,1534],"table_tags":[1537,1533,1536],"class_list":["post-5928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrynews","tag-creative-ad-agency","tag-industry-news","table_tags-ad-campaign","table_tags-ad-industry-news","table_tags-creative-agnecy"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/5928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/users\/101011"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/comments?post=5928"}],"version-history":[{"count":4,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/5928\/revisions"}],"predecessor-version":[{"id":6243,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/5928\/revisions\/6243"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media\/5933"}],"wp:attachment":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media?parent=5928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/categories?post=5928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/tags?post=5928"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/table_tags?post=5928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}