{"id":5965,"date":"2022-11-18T05:49:50","date_gmt":"2022-11-18T05:49:50","guid":{"rendered":"https:\/\/www.myhoardings.com\/blog\/?p=5965"},"modified":"2024-08-28T05:57:59","modified_gmt":"2024-08-28T05:57:59","slug":"the-connect-between-ooh-and-social-media-platforms","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/blog\/the-connect-between-ooh-and-social-media-platforms\/","title":{"rendered":"The connect between OOH and social media platforms"},"content":{"rendered":"<p>It would have been unrealistic if we tried to establish a connection between out-of-home-media and the internet back in 90\u2019s but living in the digital age has changed the game! Now, with the help of internet and social media platforms we can establish a strong connection between the <a href=\"https:\/\/www.myhoardings.com\/Outdoor\">OOH media<\/a> and internet that results into increased sales and brand awareness.<\/p>\n<p>Here\u2019s how social media and OOH campaigns benefit each other:<\/p>\n<ul>\n<li><strong>Organically embedding the message:<\/strong><\/li>\n<\/ul>\n<p>A lot of social media users bump into OOH ads while scrolling their feed. The OOH ads or creative usually in the form of photos are seen by users as they seem like an organic content on their feed and not like a separate advertisement. This amplifies the reach and visibility of OOH ads through social media.<\/p>\n<ul>\n<li><strong>Reports say it all:<\/strong> Reports suggests that 82% of Tik Tok, 81% Instagram users and 80% Facebook users, 78% of Snapchat users and 76% of Twitter users came across OOH creative while using social media platforms. Millenials are the prime audience that notice and post images of any creative and interesting OOH ads they notice leading to more brand awareness.<\/li>\n<li><strong>Pushing the audience<\/strong>: It has also been reported that half of the social-media audience who bump into OOH ads on social media feeds either visit the brand\u2019s website that they found in their feed or searched the advertised brand online. Moreover, people feel motivated to know more about the brand advertised by searching for ratings, reviews, company\u2019s products or enquiring about the same through family and friends.<\/li>\n<li><strong>Higher brand engagement:<\/strong> Strong, compelling and creatively unique OOH ads motivate the audience to share what they saw to the world through social media. This in-turns in-turn boosts the brand engagement with social-media users. The sequence of watching, posting and motivating comes as an organic format and not a forceful ad compulsion.<\/li>\n<li><strong>Like, Shares and clicks:<\/strong> The small yet powerful action buttons on social media platforms such as \u2018like\u2019 if you are pleased to watch something, \u2018share\u2019 if you wish to spread the content forward and \u2018click \u2018 to engage more with the content, make it easy for the OOH campaign to propel forward digitally.<\/li>\n<\/ul>\n<p><strong>The stats mentioned above have been curated from the latest reports published by the OAAA (Out-Of-Home Advertising Association of America).<\/strong><\/p>\n<table class=\"wp-list-table widefat fixed striped table-view-list posts\">\n<tbody id=\"the-list\">\n<tr id=\"post-6115\" class=\"iedit author-other level-0 post-6115 type-ilist status-publish hentry\">\n<td class=\"shortcode_text_col column-shortcode_text_col\" data-colname=\"Shortcode\">\t\t\t\t<!-- This site is using Infographic Maker iList WordPress Plugin - https:\/\/www.quantumcloud.com\/products\/ -->\r\n\t\t\t\r\n \r\n\r\n<div id=\"qcld-list-holder\" class=\"qcld-list-hoder\" >\r\n<div id=\"qcopd-list-1\" class=>\r\n\t\t<div class=\"qcopd-single-list\">\r\n\t\t\t\t<h3>What are the types of mobile ads?<\/h3>\r\n\t\t<div style=\"clear:both;margin-bottom:10px\"><\/div>\r\n\t\t<ul>\r\n\t\t\t\t\t<li id=\"qcld_sl_6115_1\" class=\"ilist_sl3_list-style-three ilist_sl3_listy-style-three-01 ilist_column1\">\r\n\t\t\t<div class=\"ilist_sl3_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl3_list-inner-part-three\">\r\n\t\t\t\t\t<div class=\"ilist_sl3_left-part-three\"><h2>1<\/h2><\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"ilist_sl3_right-part-three\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tBanner Ads\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t<p>Banners are rectangular small images combined with texts and shown at the top or bottom of the screen.<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_6115_2\" class=\"ilist_sl3_list-style-three ilist_sl3_listy-style-three-01 ilist_column1\">\r\n\t\t\t<div class=\"ilist_sl3_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl3_list-inner-part-three\">\r\n\t\t\t\t\t<div class=\"ilist_sl3_left-part-three\"><h2>2<\/h2><\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"ilist_sl3_right-part-three\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tVideo Ads\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t<p>Mobile video ads are the type of advertising that provides the best interaction rates.<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_6115_3\" class=\"ilist_sl3_list-style-three ilist_sl3_listy-style-three-01 ilist_column1\">\r\n\t\t\t<div class=\"ilist_sl3_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl3_list-inner-part-three\">\r\n\t\t\t\t\t<div class=\"ilist_sl3_left-part-three\"><h2>3<\/h2><\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"ilist_sl3_right-part-three\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tInterstitial Ads\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t<p>The most distinctive feature of interstitials is immersiveness.\u00a0<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_6115_4\" class=\"ilist_sl3_list-style-three ilist_sl3_listy-style-three-01 ilist_column1\">\r\n\t\t\t<div class=\"ilist_sl3_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl3_list-inner-part-three\">\r\n\t\t\t\t\t<div class=\"ilist_sl3_left-part-three\"><h2>4<\/h2><\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"ilist_sl3_right-part-three\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tRewarded Ads\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t<p>If you want your users to complete a certain action, it is always useful to motivate them with a reward.<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_6115_5\" class=\"ilist_sl3_list-style-three ilist_sl3_listy-style-three-01 ilist_column1\">\r\n\t\t\t<div class=\"ilist_sl3_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl3_list-inner-part-three\">\r\n\t\t\t\t\t<div class=\"ilist_sl3_left-part-three\"><h2>5<\/h2><\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"ilist_sl3_right-part-three\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tNative Ads\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t<p>As the name suggests, mobile native ads do not have a look that directly feels like a mobile advertisement.<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_6115_6\" class=\"ilist_sl3_list-style-three ilist_sl3_listy-style-three-01 ilist_column1\">\r\n\t\t\t<div class=\"ilist_sl3_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl3_list-inner-part-three\">\r\n\t\t\t\t\t<div class=\"ilist_sl3_left-part-three\"><h2>6<\/h2><\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"ilist_sl3_right-part-three\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tRich Media Ads\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t<p>The best thing about rich media ads is their flexibility to enable the implementation of various creative mobile advertising ideas.<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_6115_7\" class=\"ilist_sl3_list-style-three ilist_sl3_listy-style-three-01 ilist_column1\">\r\n\t\t\t<div class=\"ilist_sl3_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl3_list-inner-part-three\">\r\n\t\t\t\t\t<div class=\"ilist_sl3_left-part-three\"><h2>7<\/h2><\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"ilist_sl3_right-part-three\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tIn-App Ads\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t<p>In-app ads provide a dynamic user experience. It attracts users with animations and interactive effects.<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t\t<\/ul>\r\n\t\t<div style=\"clear:both;margin-bottom:10px\"><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n<div style=\"clear:both\"><\/div>\r\n\r\n\r\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>It would have been unrealistic if we tried to establish a connection between out-of-home-media and&#8230;<\/p>\n","protected":false},"author":101011,"featured_media":5696,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[635,129],"tags":[4,17],"table_tags":[1228,1555,1315],"class_list":["post-5965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrynews","category-ooh-ads","tag-digital-advertising","tag-ooh-advertising","table_tags-digital-advertising","table_tags-digital-marketing","table_tags-ooh-advertising"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/5965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/users\/101011"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/comments?post=5965"}],"version-history":[{"count":4,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/5965\/revisions"}],"predecessor-version":[{"id":6441,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/5965\/revisions\/6441"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media\/5696"}],"wp:attachment":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media?parent=5965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/categories?post=5965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/tags?post=5965"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/table_tags?post=5965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}