{"id":6388,"date":"2024-08-16T07:00:25","date_gmt":"2024-08-16T07:00:25","guid":{"rendered":"https:\/\/www.myhoardings.com\/blog\/?p=6388"},"modified":"2024-09-02T11:28:13","modified_gmt":"2024-09-02T11:28:13","slug":"bmcs-new-draft-policy-for-outdoor-advertising","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/blog\/bmcs-new-draft-policy-for-outdoor-advertising\/","title":{"rendered":"BMC&#8217;s New Draft Policy for Outdoor Advertising"},"content":{"rendered":"<p>In response to growing safety concerns and the upcoming Maharashtra state elections, the Brihanmumbai Municipal Corporation (BMC) has introduced the &#8220;Draft Policy Guidelines for Display of Outdoor Advertisements 2024.&#8221; This comprehensive BMC&#8217;s New Draft Policy aims to streamline outdoor advertising across Mumbai, setting new standards and regulations for a variety of advertising formats.<\/p>\n<h3><strong>Key Provisions of the Draft Policy<\/strong><\/h3>\n<p>The draft policy covers a broad spectrum of advertising mediums, including traditional billboards, political ads, and digital hoardings. It operates under the framework of The Mumbai Municipal Corporation Act of 1888 and will be effective for a decade, unless revised sooner.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5970\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/11\/Free-Quote-MyHoardings.jpg\" alt=\"Media Buying and Planning Quotations\" width=\"1184\" height=\"126\" srcset=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/11\/Free-Quote-MyHoardings.jpg 1184w, https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/11\/Free-Quote-MyHoardings-300x32.jpg 300w, https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/11\/Free-Quote-MyHoardings-1024x109.jpg 1024w, https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/11\/Free-Quote-MyHoardings-768x82.jpg 768w\" sizes=\"auto, (max-width: 1184px) 100vw, 1184px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Standardization and Operational Changes<\/strong><\/h3>\n<p>One of the major updates is the standardization of billboard sizes, now capped at 40 feet by 40 feet across all zones in Mumbai. This change addresses previous inconsistencies and simplifies the installation process for advertisers.<\/p>\n<p>Permit renewal frequency has been reduced from six months to three months, reflecting tighter regulatory oversight. Additionally, the policy introduces stringent regulations for Digital Out-of-Home (DOOH) advertisements. Advertisers must secure permissions for digital LED ads in malls, multiplexes, shopping complexes, and commercial buildings, and obtain a No Objection Certificate (NOC) from the Joint Commissioner of Police (Traffic) for illuminated or digital hoardings.<\/p>\n<h3><strong>Operational Restrictions<\/strong><\/h3>\n<p>Digital displays face new operational restrictions, including mandatory shutdown by 11 pm to reduce light pollution and energy consumption. Flickering ads are banned, and any hoardings extending over footpaths or roadways will be phased out. The policy also imposes a maximum height restriction of 100 feet for new hoardings.<\/p>\n<h3><strong>Accountability Measures and Financial Implications<\/strong><\/h3>\n<p>The draft policy introduces several accountability measures:<\/p>\n<ul>\n<li><strong>Liability:<\/strong> Advertisers are responsible for accidents related to their hoardings.<\/li>\n<li><strong>Blacklisting:<\/strong> Non-payment of fees can lead to blacklisting, preventing future installations.<\/li>\n<li><strong>Insurance:<\/strong> Required coverage ranges from \u20b95 lakh to \u20b91 crore for potential damages.<\/li>\n<li><strong>Licence Fee Increase:<\/strong> The annual fee will rise by 10%.<\/li>\n<li><strong>Online Services:<\/strong> The BMC is developing an online portal for permit applications and renewals.<\/li>\n<\/ul>\n<h3><strong>Guidelines for Political Advertising<\/strong><\/h3>\n<p>With the Maharashtra state elections approaching, specific rules for political advertisements have been outlined:<\/p>\n<ul>\n<li><strong>Public Properties:<\/strong> No political ads on playgrounds, parks, government vehicles, or state transport buses during the Model Code of Conduct (MCC) period.<\/li>\n<li><strong>Private Residences and Vehicles:<\/strong> Restrictions on flag sizes and vehicle banners, with bans on spotlights and hooters.<\/li>\n<li><strong>Temporary Campaign Offices:<\/strong> Must be located away from sensitive areas and comply with size restrictions for banners.<\/li>\n<\/ul>\n<h3><strong>Public Participation and Implementation<\/strong><\/h3>\n<p>The draft policy is open for public suggestions and objections until August 26, 2024. After the consultation period, the final policy will govern all outdoor advertising approvals, including digital formats, for the next ten years.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4109 size-full\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2021\/03\/Call-MyHoardings-for-free-Quote-1.jpg\" alt=\"BMC's New Draft Policy\" width=\"1184\" height=\"126\" srcset=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2021\/03\/Call-MyHoardings-for-free-Quote-1.jpg 1184w, https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2021\/03\/Call-MyHoardings-for-free-Quote-1-300x32.jpg 300w, https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2021\/03\/Call-MyHoardings-for-free-Quote-1-1024x109.jpg 1024w, https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2021\/03\/Call-MyHoardings-for-free-Quote-1-768x82.jpg 768w\" sizes=\"auto, (max-width: 1184px) 100vw, 1184px\" \/><\/p>\n<h3><strong>How MyHoardings Can Help<\/strong><\/h3>\n<p>At MyHoardings, we are committed to guiding our clients through these new regulations. For support with navigating the updated guidelines or to discuss outdoor advertising opportunities, contact us:<\/p>\n<ul>\n<li><strong>Email:<\/strong> <a rel=\"noopener\">business@myhoardings.com<\/a><\/li>\n<li><strong>Phone:<\/strong> +91-9953847639<\/li>\n<li><strong>Website:<\/strong> <a href=\"http:\/\/www.myhoardings.com\" target=\"_new\" rel=\"noopener\">www.myhoardings.com<\/a><\/li>\n<\/ul>\n<p>BMC&#8217;s New Draft Policy aims to balance safety, aesthetics, and effective advertising, shaping Mumbai&#8217;s visual landscape in preparation for the upcoming elections and beyond.<\/p>\n<table class=\"wp-list-table widefat fixed striped table-view-list posts\">\n<tbody id=\"the-list\">\n<tr id=\"post-6108\" class=\"iedit author-other level-0 post-6108 type-ilist status-publish hentry\">\n<td class=\"shortcode_text_col column-shortcode_text_col\" data-colname=\"Shortcode\">\t\t\t\t<!-- This site is using Infographic Maker iList WordPress Plugin - https:\/\/www.quantumcloud.com\/products\/ -->\r\n\t\t\t\r\n \r\n<div id=\"qcld-list-holder\" class=\"qcld-list-hoder pinfo9bgimage\" >\r\n<div id=\"qcopd-list-1\">\r\n\t\t<div class=\"qcopd-single-list\">\r\n\t\t\t\t<h3 style=\"height: 40px;\">\r\n\t\tTop Business Events of India\t<\/h3>\r\n\t<div style=\"clear:both;margin-bottom:20px\"><\/div>\r\n\t\t<ul class=\"listing-twentySix qcld-ilist-flexbox\">\r\n\t\t\t\r\n\r\n\t\t<div  id=\"qcld_sl_6108_1\" class=\"list-style-twentySix list-style-twentySix-01 qcld-ilist-flex qcld-ilist-flexbottom np_column1\">\r\n            <h1 class=\"qcld-ilist-stepNumber\" >1<\/h1>\r\n            <div class=\"qcld-ilist-textbox\" >\r\n\t\t\t\t\t\t\t\t\t<h2 class=\"pinfol9titlefont pinfol9tfontsize\">\r\n\t\t\t\t\t\t\tBrand World Summit 2024 Conference\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t                <p><p>Mumbai<\/p><\/p>\r\n            <\/div>\r\n            <div class=\"qcld-ilist-imgbox\">\r\n\t\t\t<a class=\"example-image-link ilist_image_position\" 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href=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2024\/06\/Global-Startup-Summit-New-Delhi.webp\" data-lightbox=\"example-2\"><img decoding=\"async\" class=\"ilist_info1_example-image\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2024\/06\/Global-Startup-Summit-New-Delhi.webp\" alt=\"image-1\" \/><\/a>            <\/div>\r\n\r\n\t\t\t\r\n        <\/div>\r\n\r\n\r\n\r\n\r\n\r\n\t\t\t\t\r\n\r\n\t\t<div  id=\"qcld_sl_6108_3\" class=\"list-style-twentySix list-style-twentySix-01 qcld-ilist-flex qcld-ilist-flexbottom np_column1\">\r\n            <h1 class=\"qcld-ilist-stepNumber\" >3<\/h1>\r\n            <div class=\"qcld-ilist-textbox\" >\r\n\t\t\t\t\t\t\t\t\t<h2 class=\"pinfol9titlefont pinfol9tfontsize\">\r\n\t\t\t\t\t\t\tFranchise Expo & Business Opportunities Show\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t                <p><p>Kolkata<\/p><\/p>\r\n            <\/div>\r\n            <div class=\"qcld-ilist-imgbox\">\r\n\t\t\t<a class=\"example-image-link 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class=\"row-3\">\n\t<td class=\"column-1\">                                     Team Bhp<\/td><td class=\"column-2\">2 Million<\/td><td class=\"column-3\">         INR  0.09 <\/td><td class=\"column-4\">Per Impression<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">                                     Cardekho<\/td><td class=\"column-2\">35 Million<\/td><td class=\"column-3\">         INR  0.26<\/td><td class=\"column-4\">Per Impression<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Autocar India magazine<\/td><td class=\"column-2\">7.5 Million<\/td><td class=\"column-3\">         INR  11<\/td><td class=\"column-4\">Per Click<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">                                     Droom<\/td><td class=\"column-2\">1.5 Million<\/td><td class=\"column-3\">         INR  60 K<\/td><td class=\"column-4\">Per Month<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-15 from cache -->\n","protected":false},"excerpt":{"rendered":"<p>In response to growing safety concerns and the upcoming Maharashtra state elections, the Brihanmumbai Municipal&#8230;<\/p>\n","protected":false},"author":101012,"featured_media":6389,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1063],"tags":[1904,1901,1907,1900,1896,1905,1130,1899,1897,1903,459,1898,1902,1906],"table_tags":[],"class_list":["post-6388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-agency","tag-advertising-compliance","tag-advertising-permit-renewal","tag-advertising-policy-2024","tag-billboard-standardization","tag-bmc-outdoor-advertising-policy","tag-digital-advertising-restrictions","tag-digital-out-of-home-advertising","tag-maharashtra-state-elections","tag-mumbai-advertising-regulations","tag-mumbai-advertising-updates","tag-myhoardings","tag-outdoor-advertising-guidelines","tag-political-advertising-rules","tag-public-and-private-advertising-spaces"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/6388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/users\/101012"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/comments?post=6388"}],"version-history":[{"count":3,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/6388\/revisions"}],"predecessor-version":[{"id":6644,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/6388\/revisions\/6644"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media\/6389"}],"wp:attachment":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media?parent=6388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/categories?post=6388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/tags?post=6388"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/table_tags?post=6388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}