{"id":7318,"date":"2025-05-14T07:44:26","date_gmt":"2025-05-14T07:44:26","guid":{"rendered":"https:\/\/www.myhoardings.com\/blog\/?p=7318"},"modified":"2025-05-14T07:44:26","modified_gmt":"2025-05-14T07:44:26","slug":"ravichandran-ashwin-hoarding","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/blog\/ravichandran-ashwin-hoarding\/","title":{"rendered":"A Celebrated Campaign: Ravichandran Ashwin Hoarding Captivates 5 Lakh+ Commuters at MGR Central"},"content":{"rendered":"<p class=\"\" data-start=\"424\" data-end=\"827\">Outdoor advertising continues to evolve with star power and strategic placements\u2014and one recent campaign has turned heads for all the right reasons. A high-impact hoarding featuring none other than cricketing legend <strong data-start=\"640\" data-end=\"667\">Mr. Ravichandran Ashwin<\/strong> has gone live at a prime location: one of the entrances and concourse areas of <strong data-start=\"747\" data-end=\"815\">Puratchi Thalaivar Dr. M.G. Ramachandran Central Railway Station<\/strong>, Chennai.<\/p>\n<p class=\"\" data-start=\"829\" data-end=\"1241\">With over <strong data-start=\"839\" data-end=\"865\">5 lakh daily commuters<\/strong>, this railway station is one of India\u2019s busiest transit points. Strategically positioning a campaign in this space ensures brands don\u2019t just get visibility\u2014they get influence, repetition, and <a href=\"https:\/\/www.myhoardings.com\/Airport\">powerful public engagement<\/a>. This campaign, powered by a separate media agency, serves as a classic case of aligning <strong data-start=\"1174\" data-end=\"1199\">celebrity brand value<\/strong> with high-footfall public infrastructure.<\/p>\n<hr class=\"\" data-start=\"1243\" data-end=\"1246\" \/>\n<h3 class=\"\" data-start=\"1248\" data-end=\"1299\">Ravichandran Ashwin: The Face of Inner Strength<\/h3>\n<p class=\"\" data-start=\"1301\" data-end=\"1663\">Cricket fans and commuters alike are pausing to admire the striking visual of <strong data-start=\"1379\" data-end=\"1406\">Mr. Ravichandran Ashwin<\/strong>, an icon of resilience and brilliance in Indian cricket. As a brand ambassador, Ashwin symbolizes discipline, consistency, and performance\u2014qualities that resonate deeply with everyday Indians, especially in a high-energy environment like a railway station.<\/p>\n<p class=\"\" data-start=\"1665\" data-end=\"1726\">The hoarding design highlights his incredible achievements:<\/p>\n<ul data-start=\"1727\" data-end=\"1834\">\n<li class=\"\" data-start=\"1727\" data-end=\"1770\">\n<p class=\"\" data-start=\"1729\" data-end=\"1770\"><strong data-start=\"1729\" data-end=\"1749\">6 Test centuries<\/strong>, rare for a bowler<\/p>\n<\/li>\n<li class=\"\" data-start=\"1771\" data-end=\"1834\">\n<p class=\"\" data-start=\"1773\" data-end=\"1834\">Becoming the <strong data-start=\"1786\" data-end=\"1832\">fastest Indian bowler to reach 500 wickets<\/strong><\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"1836\" data-end=\"2042\">These milestones are not just numbers\u2014they&#8217;re a narrative of <strong data-start=\"1897\" data-end=\"1915\">inner strength<\/strong> and relentless perseverance, exactly the kind of inspiration a brand can embody and promote in such an expansive public space.<\/p>\n<hr class=\"\" data-start=\"2044\" data-end=\"2047\" \/>\n<h3 class=\"\" data-start=\"2049\" data-end=\"2089\">Strategic Location: Why MGR Central?<\/h3>\n<p class=\"\" data-start=\"2091\" data-end=\"2281\">Puratchi Thalaivar Dr. M.G. Ramachandran Central Railway Station\u2014commonly known as <strong data-start=\"2174\" data-end=\"2189\">MGR Central<\/strong>\u2014is more than a travel hub; it\u2019s a convergence of cultures, professions, and demographics.<\/p>\n<p class=\"\" data-start=\"2283\" data-end=\"2288\">With:<\/p>\n<ul data-start=\"2289\" data-end=\"2478\">\n<li class=\"\" data-start=\"2289\" data-end=\"2343\">\n<p class=\"\" data-start=\"2291\" data-end=\"2343\">Thousands of inbound and outbound passengers daily<\/p>\n<\/li>\n<li class=\"\" data-start=\"2344\" data-end=\"2408\">\n<p class=\"\" data-start=\"2346\" data-end=\"2408\">Corporate employees, students, tourists, and local travelers<\/p>\n<\/li>\n<li class=\"\" data-start=\"2409\" data-end=\"2478\">\n<p class=\"\" data-start=\"2411\" data-end=\"2478\">A steady movement of suburban rail users from concourse corridors<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"2480\" data-end=\"2647\">&#8230;advertising here translates to <strong data-start=\"2514\" data-end=\"2543\">diverse audience exposure<\/strong>, repeat visibility, and long dwell-time engagement\u2014everything a brand seeks in a <a href=\"https:\/\/www.myhoardings.com\/Digital\">public display<\/a> medium.<\/p>\n<p class=\"\" data-start=\"2649\" data-end=\"2867\">The hoardings placed at <strong data-start=\"2673\" data-end=\"2714\">station entrances and concourse areas<\/strong> are unmissable. As people enter or exit the station, their gaze naturally aligns with these large, colorful visuals, making message absorption seamless.<\/p>\n<p data-start=\"2649\" data-end=\"2867\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7219\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2025\/04\/Transit-Ad-Offerings.gif\" alt=\"Transit advertising formats, Bus and taxi ads, Train station branding, Mobile billboard marketing, Public transport promotions\" width=\"800\" height=\"205\" \/><\/p>\n<hr class=\"\" data-start=\"2869\" data-end=\"2872\" \/>\n<h3 class=\"\" data-start=\"2874\" data-end=\"2910\">Messaging That Inspires Movement<\/h3>\n<p class=\"\" data-start=\"2912\" data-end=\"3148\">This campaign isn\u2019t just about celebrity appeal\u2014it\u2019s about <strong data-start=\"2971\" data-end=\"3029\">connecting personal achievement with public motivation<\/strong>. The visuals and copywriting behind the hoarding subtly invite viewers to tap into their own potential and strength.<\/p>\n<p class=\"\" data-start=\"3150\" data-end=\"3436\">Whether it&#8217;s a young student chasing dreams or a working professional pushing boundaries, Ashwin\u2019s story and presence remind them of the power of persistence. That emotional alignment between a public personality and a brand&#8217;s values adds another layer of effectiveness to the campaign.<\/p>\n<hr class=\"\" data-start=\"3438\" data-end=\"3441\" \/>\n<h3 class=\"\" data-start=\"3443\" data-end=\"3495\">Audience Response and Social Media Amplification<\/h3>\n<p class=\"\" data-start=\"3497\" data-end=\"3708\">Commuters are already engaging with the campaign on the ground and online. Eye-catching and aspirational, the hoarding has generated social media buzz, especially with the call to <strong data-start=\"3677\" data-end=\"3706\">&#8220;Tag us when you see it!&#8221;<\/strong><\/p>\n<p class=\"\" data-start=\"3710\" data-end=\"3886\">Such engagement transforms a static display into a dynamic, interactive moment that spreads across digital platforms, further <a href=\"https:\/\/www.myhoardings.com\/Outdoor\">expanding campaign<\/a> reach beyond physical location.<\/p>\n<hr class=\"\" data-start=\"3888\" data-end=\"3891\" \/>\n<h3 class=\"\" data-start=\"3893\" data-end=\"3944\">Industry Perspective: Lessons from the Campaign<\/h3>\n<p class=\"\" data-start=\"3946\" data-end=\"4019\">This hoarding campaign exemplifies best practices in outdoor advertising:<\/p>\n<ul data-start=\"4020\" data-end=\"4264\">\n<li class=\"\" data-start=\"4020\" data-end=\"4076\">\n<p class=\"\" data-start=\"4022\" data-end=\"4076\"><strong data-start=\"4022\" data-end=\"4047\">Celebrity integration<\/strong> rooted in real achievement<\/p>\n<\/li>\n<li class=\"\" data-start=\"4077\" data-end=\"4144\">\n<p class=\"\" data-start=\"4079\" data-end=\"4144\"><strong data-start=\"4079\" data-end=\"4107\">Strategic site selection<\/strong> for organic traffic and dwell time<\/p>\n<\/li>\n<li class=\"\" data-start=\"4145\" data-end=\"4197\">\n<p class=\"\" data-start=\"4147\" data-end=\"4197\"><strong data-start=\"4147\" data-end=\"4171\">Emotive storytelling<\/strong> tied into brand message<\/p>\n<\/li>\n<li class=\"\" data-start=\"4198\" data-end=\"4264\">\n<p class=\"\" data-start=\"4200\" data-end=\"4264\"><strong data-start=\"4200\" data-end=\"4235\">Physical and digital cross-over<\/strong> via social calls-to-action<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"4266\" data-end=\"4425\">It proves once again that impactful OOH campaigns are not about clutter or volume\u2014but about thoughtful placement, meaningful messaging, and resonating imagery.<\/p>\n<hr class=\"\" data-start=\"4427\" data-end=\"4430\" \/>\n<h3 class=\"\" data-start=\"4432\" data-end=\"4450\">Final Thoughts<\/h3>\n<p class=\"\" data-start=\"4452\" data-end=\"4723\">While this campaign was executed by an external agency, it reflects the high creative standards and executional excellence the industry should strive for. MyHoardings applauds such powerful initiatives that elevate the role of outdoor advertising in public consciousness.<\/p>\n<p class=\"\" data-start=\"4725\" data-end=\"4861\">As brands continue to leverage high-traffic transit points, combining personality, placement, and purpose will remain the gold standard.<\/p>\n<hr class=\"\" data-start=\"4863\" data-end=\"4866\" \/>\n<p class=\"\" data-start=\"4868\" data-end=\"5046\"><strong data-start=\"4868\" data-end=\"4973\">For outdoor advertising campaigns across India\u2019s top transit and tech hubs, reach out to MyHoardings:<\/strong><br data-start=\"4973\" data-end=\"4976\" \/>? 9953847639<br data-start=\"4989\" data-end=\"4992\" \/>? <a class=\"\" href=\"http:\/\/www.myhoardings.com\" target=\"_new\" rel=\"noopener\" data-start=\"4995\" data-end=\"5014\">www.myhoardings.com<\/a><br data-start=\"5014\" data-end=\"5017\" \/>? <a class=\"cursor-pointer\" rel=\"noopener\" data-start=\"5020\" data-end=\"5044\">business@myhoardings.com<\/a><\/p>\n<p data-start=\"4868\" data-end=\"5046\">\t\t\t\t<!-- This site is using Infographic Maker iList WordPress Plugin - https:\/\/www.quantumcloud.com\/products\/ -->\r\n\t\t\t\r\n \r\n<div id=\"qcld-list-holder\" class=\"qcld-list-hoder pinfo5bgimage\" >\r\n<div id=\"qcopd-list-1\" class=>\r\n\t\t<div class=\"qcopd-single-list\">\r\n\t\t\t\r\n\t\t<h3 style=\"height: 40px;\">\r\n\t\tAirport Ad Media for Brand Promotion\t\t<\/h3>\r\n\r\n\t<div style=\"clear:both;margin-bottom:20px\"><\/div>\r\n\t\t\r\n\t\t<ul class=\"listing-twentyOne\">\r\n\t\t\t\t\t<li id=\"qcld_sl_5726_1\" class=\"list-style-twentyOne list-style-twentyOne-01 ilist_pinfol4_1\">\r\n\t\t\t\t<div class=\"list-twentyOne-inner-part\">\r\n\r\n\t\t\t\t\t<div class=\"list-twentyOne-content pinfol4hoverdesccolor pinfol4hovertitlecolor\">\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-upvote\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-sl pinfo4borderbg\">\r\n\t\t\t\t\t\t\t<h2 class=\"sl-title\">01<\/h2>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<div class=\"list-twentyOne-avatar\"><a class=\"example-image-link ilist_image_position\" href=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/06\/Airport-trollry.jpg\" data-lightbox=\"example-1\"><img decoding=\"async\" class=\"ilist_info1_example-image\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/06\/Airport-trollry.jpg\" alt=\"image-1\" \/><\/a><\/div>\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"pinfol4titlefont pinfo4tfontsize\" >\r\n\t\t\t\t\t\tLuggage Trolley\t\t\t\t\t<\/h2>\r\n\t\t\t\t\r\n\r\n\t\t\t\t<span style=\"display: block;height: 180px;overflow: hidden;\" class=\"pinfol4descfont pinfol4subtitlecolor pinfo4dfontsize\">\t\t\t\t\t\t\t\r\n\t\t\t\t\t<p>Luggage Trolley ads play important role in airport advertising.<\/p>\t\t\t\t<\/span>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\t\t\t\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_5726_2\" class=\"list-style-twentyOne list-style-twentyOne-01 ilist_pinfol4_1\">\r\n\t\t\t\t<div class=\"list-twentyOne-inner-part\">\r\n\r\n\t\t\t\t\t<div class=\"list-twentyOne-content pinfol4hoverdesccolor pinfol4hovertitlecolor\">\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-upvote\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-sl pinfo4borderbg\">\r\n\t\t\t\t\t\t\t<h2 class=\"sl-title\">02<\/h2>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<div class=\"list-twentyOne-avatar\"><a class=\"example-image-link ilist_image_position\" href=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/06\/Mumbai-Airport-Branding.jpg\" data-lightbox=\"example-2\"><img decoding=\"async\" class=\"ilist_info1_example-image\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/06\/Mumbai-Airport-Branding.jpg\" alt=\"image-1\" \/><\/a><\/div>\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"pinfol4titlefont pinfo4tfontsize\" >\r\n\t\t\t\t\t\tConveyor Belt\t\t\t\t\t<\/h2>\r\n\t\t\t\t\r\n\r\n\t\t\t\t<span style=\"display: block;height: 180px;overflow: hidden;\" class=\"pinfol4descfont pinfol4subtitlecolor pinfo4dfontsize\">\t\t\t\t\t\t\t\r\n\t\t\t\t\t<p>Conveyor Belt ads at Airport.<\/p>\t\t\t\t<\/span>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\t\t\t\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_5726_3\" class=\"list-style-twentyOne list-style-twentyOne-01 ilist_pinfol4_1\">\r\n\t\t\t\t<div class=\"list-twentyOne-inner-part\">\r\n\r\n\t\t\t\t\t<div class=\"list-twentyOne-content pinfol4hoverdesccolor pinfol4hovertitlecolor\">\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-upvote\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-sl pinfo4borderbg\">\r\n\t\t\t\t\t\t\t<h2 class=\"sl-title\">03<\/h2>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-avatar\"><div style=\"font-size: 47px;color: #6e6969;margin-top: 7px;\"><i class=\"fa fa-check\"><\/i><\/div><\/div>\t\t\t\t\t\t\t\t<h2 class=\"pinfol4titlefont pinfo4tfontsize\" >\r\n\t\t\t\t\t\tAirport Billboards\t\t\t\t\t<\/h2>\r\n\t\t\t\t\r\n\r\n\t\t\t\t<span style=\"display: block;height: 180px;overflow: hidden;\" class=\"pinfol4descfont pinfol4subtitlecolor pinfo4dfontsize\">\t\t\t\t\t\t\t\r\n\t\t\t\t\t<p>Airport Billboards in India.<\/p>\t\t\t\t<\/span>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\t\t\t\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t\t<\/ul>\r\n\t\t<div style=\"clear:both;margin-bottom:10px\"><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n<div style=\"clear:both\"><\/div>\r\n\r\n\r\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Outdoor advertising continues to evolve with star power and strategic placements\u2014and one recent campaign has&#8230;<\/p>\n","protected":false},"author":101012,"featured_media":7319,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[635],"tags":[1427,148,297],"table_tags":[],"class_list":["post-7318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrynews","tag-3d-dooh-advertising","tag-3d-hoardings","tag-billboard"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/7318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/users\/101012"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/comments?post=7318"}],"version-history":[{"count":1,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/7318\/revisions"}],"predecessor-version":[{"id":7320,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/7318\/revisions\/7320"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media\/7319"}],"wp:attachment":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media?parent=7318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/categories?post=7318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/tags?post=7318"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/table_tags?post=7318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}