{"id":7435,"date":"2025-05-30T05:53:40","date_gmt":"2025-05-30T05:53:40","guid":{"rendered":"https:\/\/www.myhoardings.com\/blog\/?p=7435"},"modified":"2025-05-30T05:53:40","modified_gmt":"2025-05-30T05:53:40","slug":"amazon-fresh-airport-campaign","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/blog\/amazon-fresh-airport-campaign\/","title":{"rendered":"A Fresh Arrival: Amazon Fresh Goes Live at Lucknow Airport"},"content":{"rendered":"<p data-start=\"923\" data-end=\"1247\">Amazon Fresh has taken off with a vibrant new campaign at <strong data-start=\"981\" data-end=\"1014\">Lucknow International Airport<\/strong>, targeting thousands of travelers with a promise of smart shopping. As India\u2019s appetite for convenience and value continues to grow, this campaign brings Amazon Fresh\u2019s core message right where attention is guaranteed \u2014 the airport.<\/p>\n<hr data-start=\"1249\" data-end=\"1252\" \/>\n<h2 data-start=\"1254\" data-end=\"1307\"><strong data-start=\"1257\" data-end=\"1307\">Strategic Airport Presence: Two-Pronged Impact<\/strong><\/h2>\n<p data-start=\"1309\" data-end=\"1643\">The campaign captures <strong data-start=\"1331\" data-end=\"1362\">100% of domestic departures<\/strong> via the <a href=\"https:\/\/www.myhoardings.com\/Cinema\"><strong data-start=\"1371\" data-end=\"1391\">Iconic Videowall<\/strong><\/a>, a premium media asset located at the heart of the airport terminal.<br data-start=\"1460\" data-end=\"1463\" \/>It also reaches <strong data-start=\"1479\" data-end=\"1522\">all domestic and international arrivals<\/strong> through the <strong data-start=\"1535\" data-end=\"1562\">Baggage Digital Network<\/strong>, which includes <strong data-start=\"1579\" data-end=\"1604\">14 digital videowalls<\/strong> strategically placed at arrival zones.<\/p>\n<p data-start=\"1645\" data-end=\"1840\">Together, these placements create a <strong data-start=\"1681\" data-end=\"1712\">dual-entry brand experience<\/strong> \u2014 welcoming passengers with offers and ensuring the last thing they see before departure is a reason to shop with Amazon Fresh.<\/p>\n<hr data-start=\"1842\" data-end=\"1845\" \/>\n<h2 data-start=\"1847\" data-end=\"1881\"><strong data-start=\"1850\" data-end=\"1881\">Core Messages That Resonate<\/strong><\/h2>\n<p data-start=\"1883\" data-end=\"1986\">Amazon Fresh\u2019s campaign is built on a foundation of value and convenience. Here&#8217;s what it communicates:<\/p>\n<ul data-start=\"1988\" data-end=\"2221\">\n<li data-start=\"1988\" data-end=\"2048\">\n<p data-start=\"1990\" data-end=\"2048\"><strong data-start=\"1990\" data-end=\"2007\">Great Savings<\/strong> across essential and everyday products<\/p>\n<\/li>\n<li data-start=\"2049\" data-end=\"2108\">\n<p data-start=\"2051\" data-end=\"2108\"><strong data-start=\"2051\" data-end=\"2080\">Exclusive Cashback Offers<\/strong> to enhance shopping value<\/p>\n<\/li>\n<li data-start=\"2109\" data-end=\"2166\">\n<p data-start=\"2111\" data-end=\"2166\"><strong data-start=\"2111\" data-end=\"2137\">Special Bank Discounts<\/strong> that reward loyal spenders<\/p>\n<\/li>\n<li data-start=\"2167\" data-end=\"2221\">\n<p data-start=\"2169\" data-end=\"2221\"><strong data-start=\"2169\" data-end=\"2191\">Zero Handling Fees<\/strong> for a frictionless experience<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2223\" data-end=\"2337\">These points are not only visually presented but reinforced through clear and <a href=\"https:\/\/www.myhoardings.com\/Office-Space\">punchy messaging<\/a> across all screens.<\/p>\n<p data-start=\"2223\" data-end=\"2337\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7217\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2025\/04\/Digital-Services.gif\" alt=\"Digital marketing solutions, Online branding services, SEO and SEM support, Social media management, Web development packages\" width=\"800\" height=\"205\" \/><\/p>\n<hr data-start=\"2339\" data-end=\"2342\" \/>\n<h2 data-start=\"2344\" data-end=\"2373\"><strong data-start=\"2347\" data-end=\"2373\">Why Airports? Why Now?<\/strong><\/h2>\n<p data-start=\"2375\" data-end=\"2609\">Airports offer unparalleled brand visibility among an affluent, time-rich audience. With long dwell times and uncluttered media spaces, Amazon Fresh leverages Lucknow Airport as the <strong data-start=\"2557\" data-end=\"2582\">ideal OOH environment<\/strong> for engagement and recall.<\/p>\n<p data-start=\"2611\" data-end=\"2771\">Moreover, Lucknow\u2019s increasing traffic makes it a <strong data-start=\"2661\" data-end=\"2685\">high-return location<\/strong> for retail branding \u2014 especially when aligned with a digital-first brand like Amazon.<\/p>\n<hr data-start=\"2773\" data-end=\"2776\" \/>\n<h2 data-start=\"2778\" data-end=\"2811\"><strong data-start=\"2781\" data-end=\"2811\">Creative That Moves People<\/strong><\/h2>\n<p data-start=\"2813\" data-end=\"3065\">The visuals used are <a href=\"https:\/\/www.myhoardings.com\/Mall-Branding\">eye-catching<\/a> yet minimalistic \u2014 highlighting products, discounts, and the Amazon Fresh identity with crisp design. In a busy space like an airport, this ensures that the brand cuts through the noise without overwhelming the viewer.<\/p>\n<p data-start=\"3067\" data-end=\"3194\">The messaging is consistent across both <strong data-start=\"3107\" data-end=\"3142\">departure and arrival terminals<\/strong>, creating <strong data-start=\"3153\" data-end=\"3193\">a full-circle advertising experience<\/strong>.<\/p>\n<hr data-start=\"3196\" data-end=\"3199\" \/>\n<h2 data-start=\"3201\" data-end=\"3249\"><strong data-start=\"3204\" data-end=\"3249\">A Case Study in Targeted Airport Branding<\/strong><\/h2>\n<p data-start=\"3251\" data-end=\"3418\">Amazon Fresh\u2019s Lucknow rollout serves as a <strong data-start=\"3294\" data-end=\"3343\">playbook for performance-driven airport media<\/strong>. It targets the right audience at the right moment with precise messaging.<\/p>\n<p data-start=\"3420\" data-end=\"3604\">By integrating with high-traffic digital platforms and leveraging premium screen placements, the brand builds deep visibility and customer trust \u2014 a crucial step for any retail player.<\/p>\n<hr data-start=\"3606\" data-end=\"3609\" \/>\n<h2 data-start=\"3611\" data-end=\"3640\"><strong data-start=\"3614\" data-end=\"3640\">Powered by MyHoardings<\/strong><\/h2>\n<p data-start=\"3642\" data-end=\"3815\">Campaigns like this are brought to life by expert OOH partners like <strong data-start=\"3710\" data-end=\"3725\">MyHoardings<\/strong> \u2014 offering media access across India\u2019s top airports, metros, malls, and transit networks.<\/p>\n<p data-start=\"3817\" data-end=\"3946\">Looking to launch your brand&#8217;s message into high-traffic zones? Let\u2019s take your campaign from planning to placement \u2014 seamlessly.<\/p>\n<p data-start=\"3948\" data-end=\"4078\">? <strong data-start=\"3951\" data-end=\"3960\">Call:<\/strong> 9953847639<br data-start=\"3971\" data-end=\"3974\" \/>? <strong data-start=\"3977\" data-end=\"3987\">Visit:<\/strong> <a class=\"\" href=\"http:\/\/www.myhoardings.com\" target=\"_new\" rel=\"noopener\" data-start=\"3988\" data-end=\"4037\">www.myhoardings.com<\/a><br data-start=\"4037\" data-end=\"4040\" \/>? <strong data-start=\"4043\" data-end=\"4053\">Email:<\/strong> <a class=\"cursor-pointer\" rel=\"noopener\" data-start=\"4054\" data-end=\"4078\">business@myhoardings.com<\/a><\/p>\n<p data-start=\"3948\" data-end=\"4078\">\t\t\t\t<!-- This site is using Infographic Maker iList WordPress Plugin - https:\/\/www.quantumcloud.com\/products\/ -->\r\n\t\t\t\r\n \r\n<div id=\"qcld-list-holder\" class=\"qcld-list-hoder pinfo5bgimage\" >\r\n<div id=\"qcopd-list-1\" class=>\r\n\t\t<div class=\"qcopd-single-list\">\r\n\t\t\t\r\n\t\t<h3 style=\"height: 40px;\">\r\n\t\tAirport Ad Media for Brand Promotion\t\t<\/h3>\r\n\r\n\t<div style=\"clear:both;margin-bottom:20px\"><\/div>\r\n\t\t\r\n\t\t<ul class=\"listing-twentyOne\">\r\n\t\t\t\t\t<li id=\"qcld_sl_5726_1\" class=\"list-style-twentyOne list-style-twentyOne-01 ilist_pinfol4_1\">\r\n\t\t\t\t<div class=\"list-twentyOne-inner-part\">\r\n\r\n\t\t\t\t\t<div class=\"list-twentyOne-content pinfol4hoverdesccolor pinfol4hovertitlecolor\">\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-upvote\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-sl pinfo4borderbg\">\r\n\t\t\t\t\t\t\t<h2 class=\"sl-title\">01<\/h2>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<div class=\"list-twentyOne-avatar\"><a class=\"example-image-link ilist_image_position\" href=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/06\/Airport-trollry.jpg\" data-lightbox=\"example-1\"><img decoding=\"async\" class=\"ilist_info1_example-image\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/06\/Airport-trollry.jpg\" alt=\"image-1\" \/><\/a><\/div>\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"pinfol4titlefont pinfo4tfontsize\" >\r\n\t\t\t\t\t\tLuggage Trolley\t\t\t\t\t<\/h2>\r\n\t\t\t\t\r\n\r\n\t\t\t\t<span style=\"display: block;height: 180px;overflow: hidden;\" class=\"pinfol4descfont pinfol4subtitlecolor pinfo4dfontsize\">\t\t\t\t\t\t\t\r\n\t\t\t\t\t<p>Luggage Trolley ads play important role in airport advertising.<\/p>\t\t\t\t<\/span>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\t\t\t\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_5726_2\" class=\"list-style-twentyOne list-style-twentyOne-01 ilist_pinfol4_1\">\r\n\t\t\t\t<div class=\"list-twentyOne-inner-part\">\r\n\r\n\t\t\t\t\t<div class=\"list-twentyOne-content pinfol4hoverdesccolor pinfol4hovertitlecolor\">\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-upvote\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-sl pinfo4borderbg\">\r\n\t\t\t\t\t\t\t<h2 class=\"sl-title\">02<\/h2>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<div class=\"list-twentyOne-avatar\"><a class=\"example-image-link ilist_image_position\" href=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/06\/Mumbai-Airport-Branding.jpg\" data-lightbox=\"example-2\"><img decoding=\"async\" class=\"ilist_info1_example-image\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/06\/Mumbai-Airport-Branding.jpg\" alt=\"image-1\" \/><\/a><\/div>\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"pinfol4titlefont pinfo4tfontsize\" >\r\n\t\t\t\t\t\tConveyor Belt\t\t\t\t\t<\/h2>\r\n\t\t\t\t\r\n\r\n\t\t\t\t<span style=\"display: block;height: 180px;overflow: hidden;\" class=\"pinfol4descfont pinfol4subtitlecolor pinfo4dfontsize\">\t\t\t\t\t\t\t\r\n\t\t\t\t\t<p>Conveyor Belt ads at Airport.<\/p>\t\t\t\t<\/span>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\t\t\t\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_5726_3\" class=\"list-style-twentyOne list-style-twentyOne-01 ilist_pinfol4_1\">\r\n\t\t\t\t<div class=\"list-twentyOne-inner-part\">\r\n\r\n\t\t\t\t\t<div class=\"list-twentyOne-content pinfol4hoverdesccolor pinfol4hovertitlecolor\">\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-upvote\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-sl pinfo4borderbg\">\r\n\t\t\t\t\t\t\t<h2 class=\"sl-title\">03<\/h2>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-avatar\"><div style=\"font-size: 47px;color: #6e6969;margin-top: 7px;\"><i class=\"fa fa-check\"><\/i><\/div><\/div>\t\t\t\t\t\t\t\t<h2 class=\"pinfol4titlefont pinfo4tfontsize\" >\r\n\t\t\t\t\t\tAirport Billboards\t\t\t\t\t<\/h2>\r\n\t\t\t\t\r\n\r\n\t\t\t\t<span style=\"display: block;height: 180px;overflow: hidden;\" class=\"pinfol4descfont pinfol4subtitlecolor pinfo4dfontsize\">\t\t\t\t\t\t\t\r\n\t\t\t\t\t<p>Airport Billboards in India.<\/p>\t\t\t\t<\/span>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\t\t\t\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t\t<\/ul>\r\n\t\t<div style=\"clear:both;margin-bottom:10px\"><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n<div style=\"clear:both\"><\/div>\r\n\r\n\r\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon Fresh has taken off with a vibrant new campaign at Lucknow International Airport, targeting&#8230;<\/p>\n","protected":false},"author":101012,"featured_media":7436,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[635],"tags":[1169,1864,422],"table_tags":[],"class_list":["post-7435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrynews","tag-advertisement-industry","tag-agra-airport-advertising","tag-lucknow-metro"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/7435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/users\/101012"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/comments?post=7435"}],"version-history":[{"count":1,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/7435\/revisions"}],"predecessor-version":[{"id":7437,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/7435\/revisions\/7437"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media\/7436"}],"wp:attachment":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media?parent=7435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/categories?post=7435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/tags?post=7435"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/table_tags?post=7435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}