{"id":7490,"date":"2025-06-06T10:03:23","date_gmt":"2025-06-06T10:03:23","guid":{"rendered":"https:\/\/www.myhoardings.com\/blog\/?p=7490"},"modified":"2025-06-06T10:03:23","modified_gmt":"2025-06-06T10:03:23","slug":"greaves-electric-mobility","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/blog\/greaves-electric-mobility\/","title":{"rendered":"Greaves Electric Mobility Launches Chia Seed Ampere Nexus OOH Campaign on World Environment Day"},"content":{"rendered":"<p data-start=\"620\" data-end=\"1045\">In a bold and thought-provoking celebration of World Environment Day, Greaves Electric Mobility has rolled out an innovative <a href=\"https:\/\/www.myhoardings.com\/Outdoor\">OOH (Out-of-Home) campaign<\/a> featuring a life-sized Ampere Nexus electric scooter powered not by electricity \u2014 but by nature itself. Constructed using chia seeds that sprouted into lush greenery, this unique installation drew immediate attention for its environmental symbolism and creative execution.<\/p>\n<p data-start=\"1047\" data-end=\"1368\">This isn\u2019t just an advertising campaign. It\u2019s a visual commitment to sustainability and a celebration of 17 years of driving electric mobility across India. At the heart of the campaign is a simple message: clean energy can take root and thrive \u2014 literally and metaphorically \u2014 when nurtured with purpose and consistency.<\/p>\n<h3 data-start=\"1370\" data-end=\"1420\">A Living Installation in the Heart of the City<\/h3>\n<p data-start=\"1422\" data-end=\"1878\">The campaign features a full-scale model of the Ampere Nexus e-scooter crafted from a biodegradable frame and coated entirely with chia seeds. Over time, these seeds bloom into a vibrant green sculpture, giving the installation a living, breathing quality. The gradual transformation from seed to sprout serves as a powerful metaphor for the evolving landscape of urban mobility \u2014 one that\u2019s moving from fuel dependency to eco-conscious electric solutions.<\/p>\n<p data-start=\"1880\" data-end=\"2102\">Positioned in a high-footfall area, the installation invites passersby to stop, look closer, and reflect on how electric mobility can influence not just the way we commute, but also the way we coexist with our environment.<\/p>\n<h3 data-start=\"2104\" data-end=\"2145\">17 Years of Greaves Electric Mobility<\/h3>\n<p data-start=\"2147\" data-end=\"2352\">This creative campaign marks 17 years of Greaves Electric Mobility\u2019s journey \u2014 a period during which the brand has consistently championed the electric mobility movement in India. Their impact is tangible:<\/p>\n<ul data-start=\"2354\" data-end=\"2575\">\n<li data-start=\"2354\" data-end=\"2396\">\n<p data-start=\"2356\" data-end=\"2396\">Over 80 million liters of petrol saved<\/p>\n<\/li>\n<li data-start=\"2397\" data-end=\"2447\">\n<p data-start=\"2399\" data-end=\"2447\">Millions of kilograms of CO\u2082 emissions avoided<\/p>\n<\/li>\n<li data-start=\"2448\" data-end=\"2506\">\n<p data-start=\"2450\" data-end=\"2506\">Thousands of riders opting for electric scooters daily<\/p>\n<\/li>\n<li data-start=\"2507\" data-end=\"2575\">\n<p data-start=\"2509\" data-end=\"2575\">A rapidly expanding base of over 3 lakh Ampere riders nationwide<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2577\" data-end=\"2696\">These numbers are not just milestones \u2014 they are a testament to a brand that\u2019s actively transforming how India travels.<\/p>\n<h3 data-start=\"2698\" data-end=\"2746\">OOH as a Tool for Environmental Storytelling<\/h3>\n<p data-start=\"2748\" data-end=\"3045\">Out-of-Home media has always been a powerful way to grab attention, but Greaves takes it a step further by transforming it into a living billboard of change. The chia seed scooter doesn\u2019t just catch the eye; it holds it, grows, and evolves \u2014 much like the EV ecosystem Greaves envisions for India.<\/p>\n<p data-start=\"3047\" data-end=\"3350\">The organic, growing nature of the installation serves as a reminder that clean mobility is not a futuristic concept \u2014 it is growing among us today. The choice to use seeds as a medium communicates the importance of starting small and growing steadily, something Greaves has done for nearly two decades.<\/p>\n<h3 data-start=\"3352\" data-end=\"3400\">Creating a Cultural Shift Through Innovation<\/h3>\n<p data-start=\"3402\" data-end=\"3649\">More than a celebration, this campaign is an invitation \u2014 to policy-makers, daily commuters, businesses, and urban youth \u2014 to make sustainable choices. While EV awareness is growing, campaigns like this drive deeper resonance and emotional impact.<\/p>\n<p data-start=\"3651\" data-end=\"3867\">Greaves Electric Mobility has been steadily investing in not only infrastructure and R&amp;D but also in <a href=\"https:\/\/www.myhoardings.com\/Cinema\">storytelling<\/a> that moves people. This chia seed campaign is a perfect example of how branding and purpose can align.<\/p>\n<p data-start=\"3651\" data-end=\"3867\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7219\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2025\/04\/Transit-Ad-Offerings.gif\" alt=\"Transit advertising formats, Bus and taxi ads, Train station branding, Mobile billboard marketing, Public transport promotions\" width=\"800\" height=\"205\" \/><\/p>\n<h3 data-start=\"3869\" data-end=\"3926\">Engaging the Community with Sustainability Challenges<\/h3>\n<p data-start=\"3928\" data-end=\"4234\">As part of its extended campaign narrative, Greaves has also initiated engagement programs that call on individuals to be \u201cZero Carbon Emission Warriors.\u201d These initiatives aim to spotlight people adopting green practices in daily life, from sustainable transport choices to community-level climate action.<\/p>\n<p data-start=\"4236\" data-end=\"4578\">Through these campaigns, the brand is building a community of conscious consumers who believe in walking the talk when it comes to climate-friendly decisions. Whether it\u2019s a student championing green energy projects or a small business owner switching to electric logistics, Greaves is amplifying voices that contribute to a greener tomorrow.<\/p>\n<h3 data-start=\"4580\" data-end=\"4622\">The Ampere Nexus: A Flagship of Change<\/h3>\n<p data-start=\"4624\" data-end=\"4903\">The campaign also shines a spotlight on the Ampere Nexus itself \u2014 a vehicle that combines smart features with clean energy performance. With rising fuel costs, traffic congestion, and rising air pollution in cities, the demand for practical electric two-wheelers is skyrocketing.<\/p>\n<p data-start=\"4905\" data-end=\"4929\">The Ampere Nexus offers:<\/p>\n<ul data-start=\"4931\" data-end=\"5112\">\n<li data-start=\"4931\" data-end=\"4963\">\n<p data-start=\"4933\" data-end=\"4963\">A smooth, emission-free ride<\/p>\n<\/li>\n<li data-start=\"4964\" data-end=\"5001\">\n<p data-start=\"4966\" data-end=\"5001\">Low maintenance and running costs<\/p>\n<\/li>\n<li data-start=\"5002\" data-end=\"5058\">\n<p data-start=\"5004\" data-end=\"5058\">Advanced digital dashboard and connectivity features<\/p>\n<\/li>\n<li data-start=\"5059\" data-end=\"5112\">\n<p data-start=\"5061\" data-end=\"5112\">Eco-conscious design with future-ready technology<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5114\" data-end=\"5251\">By making this model the star of the campaign, Greaves is signaling the importance of product innovation in their sustainability efforts.<\/p>\n<h3 data-start=\"5253\" data-end=\"5296\">A Benchmark for Purpose-Led Advertising<\/h3>\n<p data-start=\"5298\" data-end=\"5561\">In today\u2019s crowded media landscape, standing out requires more than just creativity \u2014 it requires meaning. The Greaves chia seed OOH campaign manages to do both. It brings together nature, technology, creativity, and purpose into one holistic communication piece.<\/p>\n<p data-start=\"5563\" data-end=\"5728\">Instead of resorting to <a href=\"https:\/\/www.myhoardings.com\/Transit-Media\">traditional advertisements<\/a>, the campaign creates an experience \u2014 one that grows every day and connects emotionally with those who witness it.<\/p>\n<hr data-start=\"5730\" data-end=\"5733\" \/>\n<h2 data-start=\"5735\" data-end=\"5755\">About MyHoardings<\/h2>\n<p data-start=\"5757\" data-end=\"6001\">At MyHoardings, we believe in the power of purposeful advertising. Campaigns like Greaves Electric Mobility\u2019s chia seed Ampere Nexus installation highlight how Out-of-Home media can transcend traditional boundaries and tell stories that matter.<\/p>\n<p data-start=\"6003\" data-end=\"6171\">We offer a wide range of outdoor advertising solutions \u2014 from billboards and transit media to airport and mall branding \u2014 designed to make brands stand out and inspire.<\/p>\n<p data-start=\"6173\" data-end=\"6323\">? <strong data-start=\"6176\" data-end=\"6200\">Contact MyHoardings:<\/strong><br data-start=\"6200\" data-end=\"6203\" \/>? Visit: <a class=\"\" href=\"http:\/\/www.myhoardings.com\" target=\"_new\" rel=\"noopener\" data-start=\"6213\" data-end=\"6262\">www.myhoardings.com<\/a><br data-start=\"6262\" data-end=\"6265\" \/>? Email: <a class=\"cursor-pointer\" rel=\"noopener\" data-start=\"6275\" data-end=\"6299\">business@myhoardings.com<\/a><br data-start=\"6299\" data-end=\"6302\" \/>? Call: 9953847639<\/p>\n<p data-start=\"6173\" data-end=\"6323\">\t\t\t\t<!-- This site is using Infographic Maker iList WordPress Plugin - https:\/\/www.quantumcloud.com\/products\/ -->\r\n\t\t\t\r\n \r\n<div id=\"qcld-list-holder\" class=\"qcld-list-hoder pinfo9bgimage\" >\r\n<div id=\"qcopd-list-1\">\r\n\t\t<div class=\"qcopd-single-list\">\r\n\t\t\t\t<h3 style=\"height: 40px;\">\r\n\t\tOutdoor Advertising Options in India\t<\/h3>\r\n\t<div style=\"clear:both;margin-bottom:20px\"><\/div>\r\n\t\t<ul class=\"listing-twentySix qcld-ilist-flexbox\">\r\n\t\t\t\r\n\r\n\t\t<div  id=\"qcld_sl_5721_1\" class=\"list-style-twentySix list-style-twentySix-01 qcld-ilist-flex qcld-ilist-flexbottom np_column1\">\r\n            <h1 class=\"qcld-ilist-stepNumber\" >1<\/h1>\r\n            <div class=\"qcld-ilist-textbox\" >\r\n\t\t\t\t\t\t\t\t\t<h2 class=\"pinfol9titlefont pinfol9tfontsize\">\r\n\t\t\t\t\t\t\tHoardings\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t                <p><p>Hoardings are large size display boards usually placed in locations with heavy traffic in order to convey the brand's message to the commuters.<\/p><\/p>\r\n            <\/div>\r\n            <div class=\"qcld-ilist-imgbox\">\r\n\t\t\t<a class=\"example-image-link ilist_image_position\" href=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/01\/OOH-Gujarat.jpg\" data-lightbox=\"example-1\"><img decoding=\"async\" class=\"ilist_info1_example-image\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/01\/OOH-Gujarat.jpg\" alt=\"image-1\" \/><\/a>            <\/div>\r\n\r\n\t\t\t\r\n        <\/div>\r\n\r\n\r\n\r\n\r\n\r\n\t\t\t\t\r\n\r\n\t\t<div  id=\"qcld_sl_5721_2\" class=\"list-style-twentySix list-style-twentySix-01 qcld-ilist-flex qcld-ilist-flexbottom np_column1\">\r\n            <h1 class=\"qcld-ilist-stepNumber\" >2<\/h1>\r\n            <div class=\"qcld-ilist-textbox\" >\r\n\t\t\t\t\t\t\t\t\t<h2 class=\"pinfol9titlefont pinfol9tfontsize\">\r\n\t\t\t\t\t\t\tBus Shelter\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t                <p><p>Bus stop ads or BQS are display spaces present on bus shelters in city limits. Creative ads can be displayed on 3 panels present on bus shelters.<\/p><\/p>\r\n            <\/div>\r\n            <div class=\"qcld-ilist-imgbox\">\r\n\t\t\t<a class=\"example-image-link ilist_image_position\" href=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2021\/08\/puna-bus-shelters-advertising-500x500-1.jpg\" data-lightbox=\"example-2\"><img decoding=\"async\" class=\"ilist_info1_example-image\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2021\/08\/puna-bus-shelters-advertising-500x500-1.jpg\" alt=\"image-1\" \/><\/a>            <\/div>\r\n\r\n\t\t\t\r\n        <\/div>\r\n\r\n\r\n\r\n\r\n\r\n\t\t\t\t\r\n\r\n\t\t<div  id=\"qcld_sl_5721_3\" class=\"list-style-twentySix list-style-twentySix-01 qcld-ilist-flex qcld-ilist-flexbottom np_column1\">\r\n            <h1 class=\"qcld-ilist-stepNumber\" >3<\/h1>\r\n            <div class=\"qcld-ilist-textbox\" >\r\n\t\t\t\t\t\t\t\t\t<h2 class=\"pinfol9titlefont pinfol9tfontsize\">\r\n\t\t\t\t\t\t\tGantry Ads\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t                <p><p>Gantry or Skywalk advertising provides maximum visibility to the brand, specifically in heavy traffic areas.<\/p><\/p>\r\n            <\/div>\r\n            <div class=\"qcld-ilist-imgbox\">\r\n\t\t\t<a class=\"example-image-link ilist_image_position\" href=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/06\/Gantry-Ads.jpg\" data-lightbox=\"example-3\"><img decoding=\"async\" class=\"ilist_info1_example-image\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/06\/Gantry-Ads.jpg\" alt=\"image-1\" \/><\/a>            <\/div>\r\n\r\n\t\t\t\r\n        <\/div>\r\n\r\n\r\n\r\n\r\n\r\n\t\t\t\t\t\t\t<\/ul>\r\n\t\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n<div style=\"clear:both\"><\/div>\r\n\r\n\r\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a bold and thought-provoking celebration of World Environment Day, Greaves Electric Mobility has rolled&#8230;<\/p>\n","protected":false},"author":101012,"featured_media":7491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[635],"tags":[1165,2092,2093],"table_tags":[],"class_list":["post-7490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrynews","tag-ad-industry","tag-bus-shelter","tag-bus-shelter-ads-agency"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/7490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/users\/101012"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/comments?post=7490"}],"version-history":[{"count":1,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/7490\/revisions"}],"predecessor-version":[{"id":7492,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/7490\/revisions\/7492"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media\/7491"}],"wp:attachment":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media?parent=7490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/categories?post=7490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/tags?post=7490"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/table_tags?post=7490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}