{"id":7499,"date":"2025-06-06T10:52:20","date_gmt":"2025-06-06T10:52:20","guid":{"rendered":"https:\/\/www.myhoardings.com\/blog\/?p=7499"},"modified":"2025-06-06T10:52:20","modified_gmt":"2025-06-06T10:52:20","slug":"himachal-ooh-sites-available","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/blog\/himachal-ooh-sites-available\/","title":{"rendered":"Prime OOH Advertising Sites Now Available Across Himachal Pradesh"},"content":{"rendered":"<p data-start=\"346\" data-end=\"738\">Outdoor advertising in India is expanding into newer, more visually rewarding terrains\u2014and Himachal Pradesh stands out as one of the <a href=\"https:\/\/www.myhoardings.com\/Airport\">most promising frontiers<\/a>. With its fast-growing tourism, improving connectivity, and growing semi-urban and urban markets, Himachal offers fresh and underutilized ground for brands looking to establish regional dominance or tap into premium leisure audiences.<\/p>\n<p data-start=\"740\" data-end=\"950\">MyHoardings is excited to announce the availability of prime <strong data-start=\"801\" data-end=\"879\">Out-of-Home (OOH) advertising sites across key regions in Himachal Pradesh<\/strong>\u2014spanning hill stations, transit points, and high-traffic market zones.<\/p>\n<h3 data-start=\"952\" data-end=\"1003\">Why Himachal Pradesh Is Gaining Momentum in OOH<\/h3>\n<p data-start=\"1005\" data-end=\"1211\">Known for its serene landscapes and bustling tourism throughout the year, Himachal Pradesh has always drawn attention. But now, it&#8217;s not just travelers who are paying attention\u2014<strong data-start=\"1182\" data-end=\"1210\">brands are looking north<\/strong>.<\/p>\n<p data-start=\"1213\" data-end=\"1279\">Several factors make Himachal a growing hotspot for OOH campaigns:<\/p>\n<ul data-start=\"1281\" data-end=\"1987\">\n<li data-start=\"1281\" data-end=\"1467\">\n<p data-start=\"1283\" data-end=\"1467\"><strong data-start=\"1283\" data-end=\"1307\">Year-Round Footfall:<\/strong> With destinations like Shimla, Manali, Dharamshala, and Kasauli attracting consistent tourist traffic, advertisers can reach both vacationers and locals alike.<\/p>\n<\/li>\n<li data-start=\"1468\" data-end=\"1655\">\n<p data-start=\"1470\" data-end=\"1655\"><strong data-start=\"1470\" data-end=\"1512\">Scenic and Distraction-Free Landscape:<\/strong> Unlike congested metro cities, billboards and media units in Himachal enjoy clearer visibility, less visual clutter, and more impactful reach.<\/p>\n<\/li>\n<li data-start=\"1656\" data-end=\"1821\">\n<p data-start=\"1658\" data-end=\"1821\"><strong data-start=\"1658\" data-end=\"1688\">High Engagement Audiences:<\/strong> Travellers tend to have more dwell time while commuting in hilly terrains, making them more receptive to well-placed brand messages.<\/p>\n<\/li>\n<li data-start=\"1822\" data-end=\"1987\">\n<p data-start=\"1824\" data-end=\"1987\"><strong data-start=\"1824\" data-end=\"1851\">Growing Infrastructure:<\/strong> With ongoing road and airport improvements, Himachal is becoming increasingly accessible\u2014opening more touchpoints for brand visibility.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1989\" data-end=\"2016\">Available Media Options<\/h3>\n<p data-start=\"2018\" data-end=\"2139\">MyHoardings offers a wide range of outdoor formats across Himachal Pradesh tailored for brands of all scales and sectors:<\/p>\n<ul data-start=\"2141\" data-end=\"2552\">\n<li data-start=\"2141\" data-end=\"2248\">\n<p data-start=\"2143\" data-end=\"2248\"><strong data-start=\"2143\" data-end=\"2170\">Billboards &amp; Hoardings:<\/strong> Strategically positioned along entry roads, city centers, and tourist trails.<\/p>\n<\/li>\n<li data-start=\"2249\" data-end=\"2342\">\n<p data-start=\"2251\" data-end=\"2342\"><strong data-start=\"2251\" data-end=\"2269\">Transit Media:<\/strong> Including branding on intercity buses, local taxis, and tempo travelers.<\/p>\n<\/li>\n<li data-start=\"2343\" data-end=\"2439\">\n<p data-start=\"2345\" data-end=\"2439\"><strong data-start=\"2345\" data-end=\"2380\">Backlit Displays &amp; Pole Kiosks:<\/strong> Ideal for urban market areas and near commercial hotspots.<\/p>\n<\/li>\n<li data-start=\"2440\" data-end=\"2552\">\n<p data-start=\"2442\" data-end=\"2552\"><strong data-start=\"2442\" data-end=\"2462\">Digital Screens:<\/strong> Located in high footfall areas such as bus stands, local markets, and highway viewpoints.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2554\" data-end=\"2687\">All locations are selected based on visibility, <a href=\"https:\/\/www.myhoardings.com\/Digital\">audience flow<\/a>, and strategic access, ensuring maximum brand exposure in minimal time.<\/p>\n<p data-start=\"2554\" data-end=\"2687\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7500\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2025\/06\/Contact-MyHoardings.gif\" alt=\"\" width=\"800\" height=\"205\" \/><\/p>\n<h3 data-start=\"2689\" data-end=\"2747\">Ideal for Tourism, FMCG, Retail &amp; Government Campaigns<\/h3>\n<p data-start=\"2749\" data-end=\"2851\">Given its demographics and flow of tourists from across India, Himachal is especially well-suited for:<\/p>\n<ul data-start=\"2853\" data-end=\"3239\">\n<li data-start=\"2853\" data-end=\"2956\">\n<p data-start=\"2855\" data-end=\"2956\"><strong data-start=\"2855\" data-end=\"2894\">Tourism Boards &amp; Hospitality Brands<\/strong> \u2013 to drive bookings and awareness during peak travel seasons.<\/p>\n<\/li>\n<li data-start=\"2957\" data-end=\"3034\">\n<p data-start=\"2959\" data-end=\"3034\"><strong data-start=\"2959\" data-end=\"2977\">FMCG Companies<\/strong> \u2013 to influence purchase decisions in semi-urban markets.<\/p>\n<\/li>\n<li data-start=\"3035\" data-end=\"3127\">\n<p data-start=\"3037\" data-end=\"3127\"><strong data-start=\"3037\" data-end=\"3064\">Retail &amp; Apparel Brands<\/strong> \u2013 to attract footfall in cities like Solan, Mandi, and Shimla.<\/p>\n<\/li>\n<li data-start=\"3128\" data-end=\"3239\">\n<p data-start=\"3130\" data-end=\"3239\"><strong data-start=\"3130\" data-end=\"3176\">Public Sector Units &amp; Government Campaigns<\/strong> \u2013 aiming for clean image placement in high-visibility regions.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3241\" data-end=\"3403\">Whether it\u2019s promoting hill station properties, organic skincare brands, packaged beverages, or <a href=\"https:\/\/www.myhoardings.com\/Outdoor\">awareness campaigns<\/a>, Himachal provides a calm yet powerful canvas.<\/p>\n<h3 data-start=\"3405\" data-end=\"3459\">MyHoardings: Your OOH Partner for Himachal Pradesh<\/h3>\n<p data-start=\"3461\" data-end=\"3629\">With a pan-India media network and localized media intelligence, MyHoardings brings seamless planning, competitive pricing, and hassle-free execution to every campaign.<\/p>\n<p data-start=\"3631\" data-end=\"3817\">From site selection to creative deployment and campaign monitoring, our team ensures end-to-end support\u2014whether you\u2019re planning a short-term burst campaign or a long-term brand presence.<\/p>\n<hr data-start=\"3819\" data-end=\"3822\" \/>\n<h2 data-start=\"3824\" data-end=\"3844\">About MyHoardings<\/h2>\n<p data-start=\"3846\" data-end=\"4156\">MyHoardings is a leading outdoor media agency in India offering a wide variety of OOH, transit, and digital media solutions across all major cities and tier-2 regions. With access to thousands of verified media assets, we help brands grow through visibility, placement intelligence, and personalized execution.<\/p>\n<p data-start=\"4158\" data-end=\"4308\">? <strong data-start=\"4161\" data-end=\"4185\">Contact MyHoardings:<\/strong><br data-start=\"4185\" data-end=\"4188\" \/>? Visit: <a class=\"\" href=\"http:\/\/www.myhoardings.com\" target=\"_new\" rel=\"noopener\" data-start=\"4198\" data-end=\"4247\">www.myhoardings.com<\/a><br data-start=\"4247\" data-end=\"4250\" \/>? Email: <a class=\"cursor-pointer\" rel=\"noopener\" data-start=\"4260\" data-end=\"4284\">business@myhoardings.com<\/a><br data-start=\"4284\" data-end=\"4287\" \/>? Call: 9953847639<\/p>\n<p data-start=\"4158\" data-end=\"4308\">\t\t\t\t<!-- This site is using Infographic Maker iList WordPress Plugin - https:\/\/www.quantumcloud.com\/products\/ -->\r\n\t\t\t\r\n\r\n \r\n\r\n<div id=\"qcld-list-holder\" class=\"qcld-list-hoder\" >\r\n\t<div id=\"qcopd-list-1\" >\r\n\t\t<div class=\"qcopd-single-list\">\r\n\t\t\t<h3>Types of DOOH Ad screens available for promotion in India.<\/h3>\r\n\t<div style=\"clear:both;margin-bottom:10px\"><\/div>\r\n\t\t<ul>\r\n\t\t\t\t\t<li id=\"qcld_sl_5762_1\" class=\"ilist_info4_list-style-14 ilist_info4_listy-style-14-01\">\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_col-6\"><!--col-6-->\r\n\t\t\t\t   <div class=\"ilist_info4_list-inner-part-14\">\r\n\t\t\t\t\t\t<div class=\"ilist_info4_left-part-14\">\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_top-14\">\r\n\t\t\t\t\t\t\t\t<h2>\r\n\t\t\t\t\t\t\t\t\tRoadSide Billboard\t\t\t\t\t\t\t\t\t<div class=\"upvote-section\" style=\"font-size: 14px;margin-right: 21px;float: right;\">\r\n\t\t\t\t\t\t\t\t\t\t<span data-post-id=\"5762\" data-item-title=\"RoadSide Billboard\" data-item-desc=\"&lt;p&gt;DOOH Screens on Roadside&lt;\/p&gt;\" data-item-id=\"1\" class=\"upvote-btn-ilist upvote-on\" style=\"overflow: hidden;width: 21px;display: block;float: left;\">\r\n\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-thumbs-up\"><\/i>\r\n\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"upvote-count-ilist\" style=\"line-height: 26px;\">\r\n\t\t\t\t\t\t\t\t\t\t\t1\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_bottom-14\">\r\n\t\t\t\t\t\t\t\t<div class=\"ilist_info4_decription-14\">\r\n\t\t\t\t\t\t\t\t<p>DOOH Screens on Roadside<\/p>\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"clear\"><\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t   <\/div>\r\n\t\t\t\t<\/div><!--col-6-->\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"ilist_info4_col-6\"><!--col-4-->\r\n\t\t\t\t   <div class=\"ilist_info4_list-inner-part-14\">\r\n\t\t\t\t\t\t<div class=\"ilist_info4_middle-part-step\">\r\n\t\t\t\t\t\t\t<h4><span>01<\/span><\/h4>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"ilist_info4_icon-image\">\r\n\t\t\t\t\t\t\t<a class=\"example-image-link\" href=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/05\/image_750x_607f0cfc26fc6.jpg\" data-lightbox=\"example-1\"><img decoding=\"async\" style=\"max-width: 100%;margin-left: 13px;\" class=\"ilist_info4_example-image\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/05\/image_750x_607f0cfc26fc6.jpg\" alt=\"image-1\" \/><\/a>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t   <\/div>\r\n\t\t\t\t<\/div><!--col-4-->\t\t\t\r\n\t\t\t\t\t<\/li>\r\n\t\t<div class=\"clear\"><\/div>\r\n\t\t\t\t<li id=\"qcld_sl_5762_2\" class=\"ilist_info4_list-style-14 ilist_info4_listy-style-14-01\">\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_col-6\"><!--col-6-->\r\n\t\t\t\t   <div class=\"ilist_info4_list-inner-part-14\">\r\n\t\t\t\t\t\t<div class=\"ilist_info4_middle-part-step ilist_info4_left-side-heading\">\r\n\t\t\t\t\t\t\t<h4><span>02<\/span><\/h4>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"ilist_info4_icon-image ilist_info4_left-side\">\r\n\t\t\t\t\t\t\t<a class=\"example-image-link\" href=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/02\/Bangalore-DOOH-Restaurant-Ads.jpg\" data-lightbox=\"example-2\"><img decoding=\"async\" style=\"max-width: 100%;margin: 0 0 0 -20px;\" class=\"ilist_info4_example-image\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/02\/Bangalore-DOOH-Restaurant-Ads.jpg\" alt=\"image-1\" \/><\/a>\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t   <\/div>\r\n\t\t\t\t<\/div><!--col-6-->\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"ilist_info4_col-6\"><!--col-6-->\r\n\t\t\t\t   <div class=\"ilist_info4_list-inner-part-14\">\r\n\t\t\t\t\t\t<div class=\"ilist_info4_left-part-14 ilist_info4_right-part-14\">\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_top-14\">\r\n\t\t\t\t\t\t\t\t<h2>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\tDigital Billboards inside Restaurants\t\r\n\t\t\t\t\t\t\t\t\t<div class=\"upvote-section\" style=\"font-size: 14px;margin-right: 21px;float: left;\">\r\n\t\t\t\t\t\t\t\t\t\t<span data-post-id=\"5762\" data-item-title=\"Digital Billboards inside Restaurants\" data-item-desc=\"&lt;p&gt;Digital Billboards inside Restaurants&lt;\/p&gt;\" data-item-id=\"\" class=\"upvote-btn-ilist upvote-on\" style=\"overflow: hidden;width: 21px;display: block;float: left;\">\r\n\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-thumbs-up\"><\/i>\r\n\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"upvote-count-ilist\" style=\"line-height: 26px;\">\r\n\t\t\t\t\t\t\t\t\t\t\t1\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_bottom-14\">\r\n\t\t\t\t\t\t\t\t<div class=\"ilist_info4_decription-14 ilist_info4_right-description\">\r\n\t\t\t\t\t\t\t\t<p>Digital Billboards inside Restaurants<\/p>\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"clear\"><\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t   <\/div>\r\n\t\t\t\t<\/div><!--col-6-->\t\t\t\r\n\t\t\t\t\t<\/li>\r\n\t\t<div class=\"clear\"><\/div>\r\n\t\t\t\t<li id=\"qcld_sl_5762_3\" class=\"ilist_info4_list-style-14 ilist_info4_listy-style-14-01\">\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_col-6\"><!--col-6-->\r\n\t\t\t\t   <div class=\"ilist_info4_list-inner-part-14\">\r\n\t\t\t\t\t\t<div class=\"ilist_info4_left-part-14\">\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_top-14\">\r\n\t\t\t\t\t\t\t\t<h2>\r\n\t\t\t\t\t\t\t\t\tLift Lobby DOOH Displays\t\t\t\t\t\t\t\t\t<div class=\"upvote-section\" style=\"font-size: 14px;margin-right: 21px;float: right;\">\r\n\t\t\t\t\t\t\t\t\t\t<span data-post-id=\"5762\" data-item-title=\"Lift Lobby DOOH Displays\" data-item-desc=\"&lt;p&gt;Lift Lobby DOOH Displays&lt;\/p&gt;\" data-item-id=\"\" class=\"upvote-btn-ilist upvote-on\" style=\"overflow: hidden;width: 21px;display: block;float: left;\">\r\n\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-thumbs-up\"><\/i>\r\n\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"upvote-count-ilist\" style=\"line-height: 26px;\">\r\n\t\t\t\t\t\t\t\t\t\t\t1\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_bottom-14\">\r\n\t\t\t\t\t\t\t\t<div class=\"ilist_info4_decription-14\">\r\n\t\t\t\t\t\t\t\t<p>Lift Lobby DOOH Displays<\/p>\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"clear\"><\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t   <\/div>\r\n\t\t\t\t<\/div><!--col-6-->\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"ilist_info4_col-6\"><!--col-4-->\r\n\t\t\t\t   <div class=\"ilist_info4_list-inner-part-14\">\r\n\t\t\t\t\t\t<div class=\"ilist_info4_middle-part-step\">\r\n\t\t\t\t\t\t\t<h4><span>03<\/span><\/h4>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"ilist_info4_icon-image\">\r\n\t\t\t\t\t\t\t<a class=\"example-image-link\" href=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/04\/Dooh-gurgaon.jpg\" data-lightbox=\"example-3\"><img decoding=\"async\" style=\"max-width: 100%;margin-left: 13px;\" class=\"ilist_info4_example-image\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/04\/Dooh-gurgaon.jpg\" alt=\"image-1\" \/><\/a>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t   <\/div>\r\n\t\t\t\t<\/div><!--col-4-->\t\t\t\r\n\t\t\t\t\t<\/li>\r\n\t\t<div class=\"clear\"><\/div>\r\n\t\t\t\t<\/ul>\r\n\t\t<div style=\"clear:both;margin-bottom:10px\"><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n<div class=\"clear\"><\/div>\r\n\r\n\r\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Outdoor advertising in India is expanding into newer, more visually rewarding terrains\u2014and Himachal Pradesh stands&#8230;<\/p>\n","protected":false},"author":101012,"featured_media":7506,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[129],"tags":[538,1884,69],"table_tags":[],"class_list":["post-7499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ooh-ads","tag-outdoor-ad-campaigns","tag-outdoor-ad-opportunities","tag-outdoor-ads-india"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/7499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/users\/101012"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/comments?post=7499"}],"version-history":[{"count":1,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/7499\/revisions"}],"predecessor-version":[{"id":7507,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/7499\/revisions\/7507"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media\/7506"}],"wp:attachment":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media?parent=7499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/categories?post=7499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/tags?post=7499"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/table_tags?post=7499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}