{"id":7629,"date":"2025-07-01T07:11:30","date_gmt":"2025-07-01T07:11:30","guid":{"rendered":"https:\/\/www.myhoardings.com\/blog\/?p=7629"},"modified":"2025-07-01T07:11:30","modified_gmt":"2025-07-01T07:11:30","slug":"neeraj-chopra-classic-ooh","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/blog\/neeraj-chopra-classic-ooh\/","title":{"rendered":"MeraHoardings Named Official OOH Media Partner for Neeraj Chopra Classic 2025"},"content":{"rendered":"<p data-start=\"368\" data-end=\"723\"><strong data-start=\"368\" data-end=\"456\">When Indian sports meets powerful storytelling, the streets must reflect the spirit.<\/strong><br data-start=\"456\" data-end=\"459\" \/>The prestigious <strong data-start=\"475\" data-end=\"505\">Neeraj Chopra Classic 2025<\/strong>, one of the nation\u2019s leading athletics events, joins forces with <strong data-start=\"571\" data-end=\"588\">MeraHoardings<\/strong> as its <strong data-start=\"596\" data-end=\"626\">Official <a href=\"http:\/\/www.myhoardings.com\/OOHAdvertising\">OOH Media Partner<\/a><\/strong>, combining the energy of Olympic excellence with the scale and reach of impactful outdoor media.<\/p>\n<p data-start=\"725\" data-end=\"957\">As India rallies behind its sporting icons, the partnership ensures that the spirit of the Neeraj Chopra Classic isn&#8217;t confined to the stadium \u2014 it&#8217;s visible across the city&#8217;s skyline, highways, transit routes, and digital displays.<\/p>\n<hr data-start=\"959\" data-end=\"962\" \/>\n<h3 data-start=\"964\" data-end=\"1016\"><strong data-start=\"968\" data-end=\"1016\">The Event: A Platform Inspired by a Champion<\/strong><\/h3>\n<p data-start=\"1018\" data-end=\"1199\">The <strong data-start=\"1022\" data-end=\"1047\">Neeraj Chopra Classic<\/strong> is a celebration of grit, talent, and India\u2019s growing dominance in athletics. Named after <strong data-start=\"1138\" data-end=\"1178\">Olympic gold medallist Neeraj Chopra<\/strong>, the event attracts:<\/p>\n<ul data-start=\"1201\" data-end=\"1345\">\n<li data-start=\"1201\" data-end=\"1244\">\n<p data-start=\"1203\" data-end=\"1244\">Elite Indian and international athletes<\/p>\n<\/li>\n<li data-start=\"1245\" data-end=\"1282\">\n<p data-start=\"1247\" data-end=\"1282\">Sports fans and youth communities<\/p>\n<\/li>\n<li data-start=\"1283\" data-end=\"1345\">\n<p data-start=\"1285\" data-end=\"1345\">A national audience inspired by performance and perseverance<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1347\" data-end=\"1509\">In its latest edition, the event gains a powerful visual identity through its widespread outdoor campaign \u2014 crafted, executed, and amplified by <strong data-start=\"1491\" data-end=\"1508\">MeraHoardings<\/strong>.<\/p>\n<hr data-start=\"1511\" data-end=\"1514\" \/>\n<h3 data-start=\"1516\" data-end=\"1567\"><strong data-start=\"1520\" data-end=\"1567\">Campaign Overview: National Pride in Motion<\/strong><\/h3>\n<p data-start=\"1569\" data-end=\"1730\">MeraHoardings launched a <strong data-start=\"1594\" data-end=\"1636\">city-wide outdoor advertising campaign<\/strong> that extended the Neeraj Chopra Classic\u2019s visibility beyond the track. The campaign featured:<\/p>\n<ul data-start=\"1732\" data-end=\"2072\">\n<li data-start=\"1732\" data-end=\"1805\">\n<p data-start=\"1734\" data-end=\"1805\"><strong data-start=\"1734\" data-end=\"1760\">Large-format hoardings<\/strong> near key city landmarks and arterial roads<\/p>\n<\/li>\n<li data-start=\"1806\" data-end=\"1900\">\n<p data-start=\"1808\" data-end=\"1900\"><strong data-start=\"1808\" data-end=\"1836\">Transit media visibility<\/strong> including railway stations, metro routes, and major junctions<\/p>\n<\/li>\n<li data-start=\"1901\" data-end=\"1978\">\n<p data-start=\"1903\" data-end=\"1978\"><strong data-start=\"1903\" data-end=\"1927\">Premium DOOH screens<\/strong> showcasing motion creatives and event highlights<\/p>\n<\/li>\n<li data-start=\"1979\" data-end=\"2072\">\n<p data-start=\"1981\" data-end=\"2072\"><strong data-start=\"1981\" data-end=\"2005\">Stadium-facing media<\/strong> to generate momentum during athlete arrivals and public gatherings<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2074\" data-end=\"2177\">The result: a <strong data-start=\"2088\" data-end=\"2128\">high-frequency, high-impact campaign<\/strong> that mirrored the intensity of the event itself.<\/p>\n<hr data-start=\"2179\" data-end=\"2182\" \/>\n<h3 data-start=\"2184\" data-end=\"2243\"><strong data-start=\"2188\" data-end=\"2243\">Creative Direction: Athletic Power, Captured Boldly<\/strong><\/h3>\n<p data-start=\"2245\" data-end=\"2285\">The creatives for this campaign blended:<\/p>\n<ul data-start=\"2287\" data-end=\"2680\">\n<li data-start=\"2287\" data-end=\"2360\">\n<p data-start=\"2289\" data-end=\"2360\"><strong data-start=\"2289\" data-end=\"2314\">Striking action shots<\/strong> of Neeraj Chopra and participating athletes<\/p>\n<\/li>\n<li data-start=\"2361\" data-end=\"2444\">\n<p data-start=\"2363\" data-end=\"2444\">Taglines like <em data-start=\"2377\" data-end=\"2405\">\u201cWhere Champions Are Made\u201d<\/em> and <em data-start=\"2410\" data-end=\"2442\">\u201cThrowing Forward a New India\u201d<\/em><\/p>\n<\/li>\n<li data-start=\"2445\" data-end=\"2513\">\n<p data-start=\"2447\" data-end=\"2513\">The <strong data-start=\"2451\" data-end=\"2469\">#MeraHoardings<\/strong> hashtag \u2014 reinforcing brand-event synergy<\/p>\n<\/li>\n<li data-start=\"2514\" data-end=\"2615\">\n<p data-start=\"2516\" data-end=\"2615\">A palette of <strong data-start=\"2529\" data-end=\"2548\">national colors<\/strong> \u2014 saffron, white, green, and deep blue \u2014 evoking patriotic pride<\/p>\n<\/li>\n<li data-start=\"2616\" data-end=\"2680\">\n<p data-start=\"2618\" data-end=\"2680\"><strong data-start=\"2618\" data-end=\"2632\">Clear CTAs<\/strong> for event information and live broadcast access<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2682\" data-end=\"2822\">Designed for <a href=\"https:\/\/www.myhoardings.com\/Outdoor\"><strong data-start=\"2695\" data-end=\"2739\">maximum visibility and quick recognition<\/strong><\/a>, the creatives honored both the event\u2019s competitive edge and its national emotion.<\/p>\n<p data-start=\"2682\" data-end=\"2822\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7500\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2025\/06\/Contact-MyHoardings.gif\" alt=\"\" width=\"800\" height=\"205\" \/><\/p>\n<hr data-start=\"2824\" data-end=\"2827\" \/>\n<h3 data-start=\"2829\" data-end=\"2883\"><strong data-start=\"2833\" data-end=\"2883\">Strategic Placement: Moments of Maximum Impact<\/strong><\/h3>\n<p data-start=\"2885\" data-end=\"2935\">MeraHoardings ensured that media was placed where:<\/p>\n<ul data-start=\"2937\" data-end=\"3228\">\n<li data-start=\"2937\" data-end=\"3002\">\n<p data-start=\"2939\" data-end=\"3002\"><strong data-start=\"2939\" data-end=\"3000\">Foot traffic and vehicle visibility were at their highest<\/strong><\/p>\n<\/li>\n<li data-start=\"3003\" data-end=\"3073\">\n<p data-start=\"3005\" data-end=\"3073\"><strong data-start=\"3005\" data-end=\"3071\">Athlete and press movement routes intersected with public view<\/strong><\/p>\n<\/li>\n<li data-start=\"3074\" data-end=\"3150\">\n<p data-start=\"3076\" data-end=\"3150\"><strong data-start=\"3076\" data-end=\"3126\">Youth-heavy neighborhoods and sports complexes<\/strong> could engage directly<\/p>\n<\/li>\n<li data-start=\"3151\" data-end=\"3228\">\n<p data-start=\"3153\" data-end=\"3228\">Stadium visitors and city residents could connect with the message en route<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3230\" data-end=\"3327\">It was not just about media buying \u2014 it was about <strong data-start=\"3280\" data-end=\"3326\">building anticipation and emotion citywide<\/strong>.<\/p>\n<hr data-start=\"3329\" data-end=\"3332\" \/>\n<h3 data-start=\"3334\" data-end=\"3389\"><strong data-start=\"3338\" data-end=\"3389\">Audience Engagement: From Inspiration to Action<\/strong><\/h3>\n<p data-start=\"3391\" data-end=\"3412\">The campaign reached:<\/p>\n<ul data-start=\"3414\" data-end=\"3698\">\n<li data-start=\"3414\" data-end=\"3480\">\n<p data-start=\"3416\" data-end=\"3480\"><strong data-start=\"3416\" data-end=\"3442\">Young sports aspirants<\/strong>, inspired by Neeraj Chopra\u2019s legacy<\/p>\n<\/li>\n<li data-start=\"3481\" data-end=\"3546\">\n<p data-start=\"3483\" data-end=\"3546\"><strong data-start=\"3483\" data-end=\"3511\">Families and communities<\/strong> following Indian athletics\u2019 rise<\/p>\n<\/li>\n<li data-start=\"3547\" data-end=\"3639\">\n<p data-start=\"3549\" data-end=\"3639\"><strong data-start=\"3549\" data-end=\"3601\">Students, professionals, and fitness enthusiasts<\/strong> drawn to India&#8217;s sporting narrative<\/p>\n<\/li>\n<li data-start=\"3640\" data-end=\"3698\">\n<p data-start=\"3642\" data-end=\"3698\"><strong data-start=\"3642\" data-end=\"3661\">Event attendees<\/strong> navigating the city during matchdays<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3700\" data-end=\"3872\">OOH was also paired with <strong data-start=\"3725\" data-end=\"3752\">digital calls-to-action<\/strong>, including <strong data-start=\"3764\" data-end=\"3798\">QR codes and social media tags<\/strong>, driving traffic to event streams, highlight reels, and athlete profiles.<\/p>\n<hr data-start=\"3874\" data-end=\"3877\" \/>\n<h3 data-start=\"3879\" data-end=\"3942\"><strong data-start=\"3883\" data-end=\"3942\">Why It Worked: Relevance, Timing, and Emotional Connect<\/strong><\/h3>\n<p data-start=\"3944\" data-end=\"4105\">Few campaigns combine patriotism, public participation, and media execution as powerfully as this one. The Neeraj Chopra Classic <a href=\"https:\/\/www.myhoardings.com\/Outdoor\/Hoardings-at-Technopolis-Flyover-Kolkata-302\">OOH drive<\/a> worked because it was:<\/p>\n<ul data-start=\"4107\" data-end=\"4374\">\n<li data-start=\"4107\" data-end=\"4154\">\n<p data-start=\"4109\" data-end=\"4154\"><strong data-start=\"4109\" data-end=\"4152\">Rooted in real-time sporting excitement<\/strong><\/p>\n<\/li>\n<li data-start=\"4155\" data-end=\"4214\">\n<p data-start=\"4157\" data-end=\"4214\"><strong data-start=\"4157\" data-end=\"4212\">Backed by India\u2019s most recognizable sporting figure<\/strong><\/p>\n<\/li>\n<li data-start=\"4215\" data-end=\"4282\">\n<p data-start=\"4217\" data-end=\"4282\"><strong data-start=\"4217\" data-end=\"4280\">Executed with professional media expertise by MeraHoardings<\/strong><\/p>\n<\/li>\n<li data-start=\"4283\" data-end=\"4374\">\n<p data-start=\"4285\" data-end=\"4374\"><strong data-start=\"4285\" data-end=\"4309\">Timed with precision<\/strong> to coincide with build-up, event days, and post-event engagement<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"4376\" data-end=\"4379\" \/>\n<h3 data-start=\"4381\" data-end=\"4439\"><strong data-start=\"4385\" data-end=\"4439\">MeraHoardings: Sports Media with Real-World Muscle<\/strong><\/h3>\n<p data-start=\"4441\" data-end=\"4620\">With this partnership, <strong data-start=\"4464\" data-end=\"4481\">MeraHoardings<\/strong> proves once again why it is the go-to partner for large-format, emotionally resonant campaigns. Their services for this campaign included:<\/p>\n<ul data-start=\"4622\" data-end=\"4876\">\n<li data-start=\"4622\" data-end=\"4683\">\n<p data-start=\"4624\" data-end=\"4683\"><strong data-start=\"4624\" data-end=\"4681\">OOH strategy development for national sporting events<\/strong><\/p>\n<\/li>\n<li data-start=\"4684\" data-end=\"4737\">\n<p data-start=\"4686\" data-end=\"4737\"><strong data-start=\"4686\" data-end=\"4735\">Creative customization and location approvals<\/strong><\/p>\n<\/li>\n<li data-start=\"4738\" data-end=\"4811\">\n<p data-start=\"4740\" data-end=\"4811\"><strong data-start=\"4740\" data-end=\"4809\">Execution across high-traffic zones with full branding compliance<\/strong><\/p>\n<\/li>\n<li data-start=\"4812\" data-end=\"4876\">\n<p data-start=\"4814\" data-end=\"4876\"><strong data-start=\"4814\" data-end=\"4876\">Performance monitoring, reporting, and digital integration<\/strong><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4878\" data-end=\"5034\">As India\u2019s sports ecosystem grows, MeraHoardings continues to fuel visibility where it matters most \u2014 on the streets, in the hearts, and across the skyline.<\/p>\n<hr data-start=\"5036\" data-end=\"5039\" \/>\n<h3 data-start=\"5327\" data-end=\"5352\"><strong data-start=\"5331\" data-end=\"5352\">About MyHoardings<\/strong><\/h3>\n<p data-start=\"5354\" data-end=\"5608\"><strong data-start=\"5354\" data-end=\"5391\">MyHoardings (<a class=\"\" href=\"http:\/\/www.myhoardings.com\" target=\"_new\" rel=\"noopener\" data-start=\"5369\" data-end=\"5388\">www.myhoardings.com<\/a>)<\/strong> is India\u2019s trusted OOH and transit media agency for brands seeking scale, precision, and creative execution. From corporate branding to sports partnerships, we help brands take center stage \u2014 everywhere that matters.<\/p>\n<p data-start=\"5610\" data-end=\"5661\">? <strong data-start=\"5613\" data-end=\"5641\"><a class=\"cursor-pointer\" rel=\"noopener\" data-start=\"5615\" data-end=\"5639\">business@myhoardings.com<\/a><\/strong><br data-start=\"5641\" data-end=\"5644\" \/>? <strong data-start=\"5647\" data-end=\"5661\">9953847639<\/strong><\/p>\n<p data-start=\"5610\" data-end=\"5661\">\t\t\t\t<!-- This site is using Infographic Maker iList WordPress Plugin - https:\/\/www.quantumcloud.com\/products\/ -->\r\n\t\t\t\r\n \r\n<div id=\"qcld-list-holder\" class=\"qcld-list-hoder pinfo9bgimage\" >\r\n<div id=\"qcopd-list-1\">\r\n\t\t<div class=\"qcopd-single-list\">\r\n\t\t\t\t<h3 style=\"height: 40px;\">\r\n\t\tOutdoor Advertising Options in India\t<\/h3>\r\n\t<div style=\"clear:both;margin-bottom:20px\"><\/div>\r\n\t\t<ul class=\"listing-twentySix qcld-ilist-flexbox\">\r\n\t\t\t\r\n\r\n\t\t<div  id=\"qcld_sl_5721_1\" class=\"list-style-twentySix list-style-twentySix-01 qcld-ilist-flex qcld-ilist-flexbottom np_column1\">\r\n            <h1 class=\"qcld-ilist-stepNumber\" >1<\/h1>\r\n            <div class=\"qcld-ilist-textbox\" >\r\n\t\t\t\t\t\t\t\t\t<h2 class=\"pinfol9titlefont pinfol9tfontsize\">\r\n\t\t\t\t\t\t\tHoardings\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t                <p><p>Hoardings are large size display boards usually placed in locations with heavy traffic in order to convey the brand's message to the commuters.<\/p><\/p>\r\n            <\/div>\r\n            <div class=\"qcld-ilist-imgbox\">\r\n\t\t\t<a class=\"example-image-link ilist_image_position\" href=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/01\/OOH-Gujarat.jpg\" data-lightbox=\"example-1\"><img decoding=\"async\" class=\"ilist_info1_example-image\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/01\/OOH-Gujarat.jpg\" alt=\"image-1\" \/><\/a>            <\/div>\r\n\r\n\t\t\t\r\n        <\/div>\r\n\r\n\r\n\r\n\r\n\r\n\t\t\t\t\r\n\r\n\t\t<div  id=\"qcld_sl_5721_2\" class=\"list-style-twentySix list-style-twentySix-01 qcld-ilist-flex qcld-ilist-flexbottom np_column1\">\r\n            <h1 class=\"qcld-ilist-stepNumber\" >2<\/h1>\r\n            <div class=\"qcld-ilist-textbox\" >\r\n\t\t\t\t\t\t\t\t\t<h2 class=\"pinfol9titlefont pinfol9tfontsize\">\r\n\t\t\t\t\t\t\tBus Shelter\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t                <p><p>Bus stop ads or BQS are display spaces present on bus shelters in city limits. Creative ads can be displayed on 3 panels present on bus shelters.<\/p><\/p>\r\n            <\/div>\r\n            <div class=\"qcld-ilist-imgbox\">\r\n\t\t\t<a class=\"example-image-link ilist_image_position\" href=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2021\/08\/puna-bus-shelters-advertising-500x500-1.jpg\" data-lightbox=\"example-2\"><img decoding=\"async\" class=\"ilist_info1_example-image\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2021\/08\/puna-bus-shelters-advertising-500x500-1.jpg\" alt=\"image-1\" \/><\/a>            <\/div>\r\n\r\n\t\t\t\r\n        <\/div>\r\n\r\n\r\n\r\n\r\n\r\n\t\t\t\t\r\n\r\n\t\t<div  id=\"qcld_sl_5721_3\" class=\"list-style-twentySix list-style-twentySix-01 qcld-ilist-flex qcld-ilist-flexbottom np_column1\">\r\n            <h1 class=\"qcld-ilist-stepNumber\" >3<\/h1>\r\n            <div class=\"qcld-ilist-textbox\" >\r\n\t\t\t\t\t\t\t\t\t<h2 class=\"pinfol9titlefont pinfol9tfontsize\">\r\n\t\t\t\t\t\t\tGantry Ads\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t                <p><p>Gantry or Skywalk advertising provides maximum visibility to the brand, specifically in heavy traffic areas.<\/p><\/p>\r\n            <\/div>\r\n            <div class=\"qcld-ilist-imgbox\">\r\n\t\t\t<a class=\"example-image-link ilist_image_position\" href=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/06\/Gantry-Ads.jpg\" data-lightbox=\"example-3\"><img decoding=\"async\" class=\"ilist_info1_example-image\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/06\/Gantry-Ads.jpg\" alt=\"image-1\" \/><\/a>            <\/div>\r\n\r\n\t\t\t\r\n        <\/div>\r\n\r\n\r\n\r\n\r\n\r\n\t\t\t\t\t\t\t<\/ul>\r\n\t\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n<div style=\"clear:both\"><\/div>\r\n\r\n\r\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When Indian sports meets powerful storytelling, the streets must reflect the spirit.The prestigious Neeraj Chopra&#8230;<\/p>\n","protected":false},"author":101012,"featured_media":7630,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[635],"tags":[1277,679,69],"table_tags":[],"class_list":["post-7629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrynews","tag-car-dooh-advertising","tag-mumbai-outdoor-agency","tag-outdoor-ads-india"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/7629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/users\/101012"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/comments?post=7629"}],"version-history":[{"count":1,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/7629\/revisions"}],"predecessor-version":[{"id":7631,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/7629\/revisions\/7631"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media\/7630"}],"wp:attachment":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media?parent=7629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/categories?post=7629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/tags?post=7629"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/table_tags?post=7629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}