{"id":7678,"date":"2025-07-04T07:24:46","date_gmt":"2025-07-04T07:24:46","guid":{"rendered":"https:\/\/www.myhoardings.com\/blog\/?p=7678"},"modified":"2025-07-04T07:24:46","modified_gmt":"2025-07-04T07:24:46","slug":"squid-game-season-3-dooh-campaign","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/blog\/squid-game-season-3-dooh-campaign\/","title":{"rendered":"Netflix Unleashes High-Impact DOOH Campaign for Squid Game Season 3 at Priya Highstreet, Delhi"},"content":{"rendered":"<p data-start=\"363\" data-end=\"780\"><strong data-start=\"363\" data-end=\"405\">The Game is Back. And It\u2019s Everywhere.<\/strong><br data-start=\"405\" data-end=\"408\" \/>Netflix is creating serious buzz ahead of the launch of <strong data-start=\"464\" data-end=\"487\">Squid Game Season 3<\/strong> with a <strong data-start=\"495\" data-end=\"545\">power-packed, full-screen digital OOH campaign<\/strong> at one of Delhi\u2019s most premium locations \u2014 <strong data-start=\"589\" data-end=\"623\">Priya Highstreet, Vasant Vihar<\/strong>. Backed by <strong data-start=\"635\" data-end=\"648\">WPP Media<\/strong>, this rollout delivers not just visibility but <strong data-start=\"696\" data-end=\"709\">immersion<\/strong>, tapping into the city\u2019s elite audience base with <a href=\"https:\/\/www.myhoardings.com\/Cinema\">cinematic dominance.<\/a><\/p>\n<p data-start=\"782\" data-end=\"1044\">As one of the world\u2019s most-watched series returns, Netflix is ensuring its presence is <strong data-start=\"869\" data-end=\"917\">as bold and unforgettable as the show itself<\/strong> \u2014 leveraging <strong data-start=\"931\" data-end=\"950\">XL DOOH formats<\/strong>, <strong data-start=\"952\" data-end=\"972\">high dwell zones<\/strong>, and <strong data-start=\"978\" data-end=\"1010\">maximum Share of Voice (SOV)<\/strong> across premium audience clusters.<\/p>\n<hr data-start=\"1046\" data-end=\"1049\" \/>\n<h3 data-start=\"1051\" data-end=\"1118\"><strong data-start=\"1055\" data-end=\"1118\">Location Strategy: Why Priya Highstreet Was the Right Arena<\/strong><\/h3>\n<p data-start=\"1120\" data-end=\"1348\">Located in the heart of <strong data-start=\"1144\" data-end=\"1159\">South Delhi<\/strong>, Priya Highstreet is an <strong data-start=\"1184\" data-end=\"1208\">iconic lifestyle hub<\/strong> \u2014 a destination where <strong data-start=\"1231\" data-end=\"1297\">affluent millennials, working professionals, and Gen Z viewers<\/strong> spend their evenings and weekends. It&#8217;s known for:<\/p>\n<ul data-start=\"1350\" data-end=\"1564\">\n<li data-start=\"1350\" data-end=\"1393\">\n<p data-start=\"1352\" data-end=\"1393\">?\ufe0f <strong data-start=\"1356\" data-end=\"1391\">High-end retail and F&amp;B outlets<\/strong><\/p>\n<\/li>\n<li data-start=\"1394\" data-end=\"1447\">\n<p data-start=\"1396\" data-end=\"1447\">? <strong data-start=\"1399\" data-end=\"1445\">Premium cinema culture and OTT consumption<\/strong><\/p>\n<\/li>\n<li data-start=\"1448\" data-end=\"1503\">\n<p data-start=\"1450\" data-end=\"1503\">?\u200d\u2642\ufe0f <strong data-start=\"1456\" data-end=\"1501\">Long dwell times and relaxed foot traffic<\/strong><\/p>\n<\/li>\n<li data-start=\"1504\" data-end=\"1564\">\n<p data-start=\"1506\" data-end=\"1564\">? <strong data-start=\"1509\" data-end=\"1564\">Corporate proximity \u2014 perfect for weekday targeting<\/strong><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1566\" data-end=\"1723\">By choosing this location, Netflix taps directly into the <strong data-start=\"1624\" data-end=\"1660\">top-tier urban streaming segment<\/strong>, delivering <strong data-start=\"1673\" data-end=\"1722\">maximum brand recall and anticipation buildup<\/strong>.<\/p>\n<hr data-start=\"1725\" data-end=\"1728\" \/>\n<h3 data-start=\"1730\" data-end=\"1787\"><strong data-start=\"1734\" data-end=\"1787\">The Campaign: High Definition Meets High Suspense<\/strong><\/h3>\n<p data-start=\"1789\" data-end=\"1868\">The DOOH creatives featured <strong data-start=\"1817\" data-end=\"1867\">arresting visuals from the Squid Game universe<\/strong>:<\/p>\n<ul data-start=\"1870\" data-end=\"2081\">\n<li data-start=\"1870\" data-end=\"1933\">\n<p data-start=\"1872\" data-end=\"1933\">The iconic <strong data-start=\"1883\" data-end=\"1900\">masked guards<\/strong>, triangle-square-circle motifs<\/p>\n<\/li>\n<li data-start=\"1934\" data-end=\"1995\">\n<p data-start=\"1936\" data-end=\"1995\"><strong data-start=\"1936\" data-end=\"1974\">Slow zoom-ins and red-themed loops<\/strong> generating tension<\/p>\n<\/li>\n<li data-start=\"1996\" data-end=\"2081\">\n<p data-start=\"1998\" data-end=\"2014\">Taglines like:<\/p>\n<blockquote data-start=\"2017\" data-end=\"2081\">\n<p data-start=\"2019\" data-end=\"2081\"><strong data-start=\"2019\" data-end=\"2042\">&#8220;The Game is Back.&#8221;<\/strong><br data-start=\"2042\" data-end=\"2045\" \/><strong data-start=\"2049\" data-end=\"2081\">&#8220;Season 3. Only on Netflix.&#8221;<\/strong><\/p>\n<\/blockquote>\n<\/li>\n<\/ul>\n<p data-start=\"2083\" data-end=\"2223\">With <strong data-start=\"2088\" data-end=\"2121\">full-screen digital dominance<\/strong>, the campaign created an immersive experience where <strong data-start=\"2174\" data-end=\"2222\">pedestrians and passersby couldn\u2019t look away<\/strong>.<\/p>\n<hr data-start=\"2225\" data-end=\"2228\" \/>\n<h3 data-start=\"2230\" data-end=\"2278\"><strong data-start=\"2234\" data-end=\"2278\">Tech-Driven Execution on XL DOOH Network<\/strong><\/h3>\n<p data-start=\"2280\" data-end=\"2340\">Netflix leveraged <strong data-start=\"2298\" data-end=\"2328\">XL-format digital displays<\/strong> capable of:<\/p>\n<ul data-start=\"2342\" data-end=\"2548\">\n<li data-start=\"2342\" data-end=\"2404\">\n<p data-start=\"2344\" data-end=\"2404\">? <strong data-start=\"2347\" data-end=\"2376\">Cinematic motion playback<\/strong> in ultra-clear resolution<\/p>\n<\/li>\n<li data-start=\"2405\" data-end=\"2475\">\n<p data-start=\"2407\" data-end=\"2475\">? <strong data-start=\"2410\" data-end=\"2436\">Timed day-part content<\/strong> \u2014 brighter and dynamic at peak hours<\/p>\n<\/li>\n<li data-start=\"2476\" data-end=\"2548\">\n<p data-start=\"2478\" data-end=\"2548\">? <strong data-start=\"2481\" data-end=\"2521\">Smart data-driven audience targeting<\/strong> via programmatic display<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2550\" data-end=\"2678\">The campaign wasn&#8217;t just big \u2014 it was <strong data-start=\"2588\" data-end=\"2603\">intelligent<\/strong>, reaching viewers with <strong data-start=\"2627\" data-end=\"2651\">precision and impact<\/strong> at the most relevant time.<\/p>\n<hr data-start=\"2680\" data-end=\"2683\" \/>\n<h3 data-start=\"2685\" data-end=\"2750\"><strong data-start=\"2689\" data-end=\"2750\">Media Agency Excellence: WPP Media\u2019s Strategic Brilliance<\/strong><\/h3>\n<p data-start=\"2752\" data-end=\"2906\">Executed by <strong data-start=\"2764\" data-end=\"2777\">WPP Media<\/strong>, the campaign is a <strong data-start=\"2797\" data-end=\"2847\">masterclass in location-based digital strategy<\/strong>. From placement planning to creative testing, WPP ensured:<\/p>\n<ul data-start=\"2908\" data-end=\"3073\">\n<li data-start=\"2908\" data-end=\"2952\">\n<p data-start=\"2910\" data-end=\"2952\">? High Share of Voice on all XL screens<\/p>\n<\/li>\n<li data-start=\"2953\" data-end=\"3008\">\n<p data-start=\"2955\" data-end=\"3008\">? Repetition-based retention for <a href=\"https:\/\/www.myhoardings.com\/Office-Space\">walking audiences<\/a><\/p>\n<\/li>\n<li data-start=\"3009\" data-end=\"3073\">\n<p data-start=\"3011\" data-end=\"3073\">? Measurable engagement through dwell-based display frequency<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3075\" data-end=\"3214\">It\u2019s the kind of campaign where <strong data-start=\"3107\" data-end=\"3159\">OOH media and content marketing merge seamlessly<\/strong>, driving online conversations from offline visibility.<\/p>\n<p data-start=\"3075\" data-end=\"3214\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7500\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2025\/06\/Contact-MyHoardings.gif\" alt=\"\" width=\"800\" height=\"205\" \/><\/p>\n<hr data-start=\"3216\" data-end=\"3219\" \/>\n<h3 data-start=\"3221\" data-end=\"3265\"><strong data-start=\"3225\" data-end=\"3265\">The Impact: Beyond Eyes \u2014 Into Minds<\/strong><\/h3>\n<p data-start=\"3267\" data-end=\"3356\">This campaign wasn&#8217;t about advertising \u2014 it was about <strong data-start=\"3321\" data-end=\"3355\">building suspense in real life<\/strong>.<\/p>\n<ul data-start=\"3358\" data-end=\"3567\">\n<li data-start=\"3358\" data-end=\"3431\">\n<p data-start=\"3360\" data-end=\"3431\">? Social media lit up with user stories and selfies near the display<\/p>\n<\/li>\n<li data-start=\"3432\" data-end=\"3492\">\n<p data-start=\"3434\" data-end=\"3492\">? Influencers used the backdrop for teasers and reviews<\/p>\n<\/li>\n<li data-start=\"3493\" data-end=\"3567\">\n<p data-start=\"3495\" data-end=\"3567\">? High frequency exposure led to <strong data-start=\"3529\" data-end=\"3567\">immediate trailer views and shares<\/strong><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3569\" data-end=\"3705\">Netflix not only built hype \u2014 it embedded Squid Game Season 3 into the <strong data-start=\"3640\" data-end=\"3665\">urban cultural fabric<\/strong> of Delhi before a single episode aired.<\/p>\n<hr data-start=\"3707\" data-end=\"3710\" \/>\n<h3 data-start=\"3712\" data-end=\"3762\"><strong data-start=\"3716\" data-end=\"3762\">Why DOOH Works for OTT Giants Like Netflix<\/strong><\/h3>\n<p data-start=\"3764\" data-end=\"3980\">In a crowded digital ecosystem, <strong data-start=\"3796\" data-end=\"3844\">offline spectacle still has unmatched recall<\/strong>. For shows like Squid Game that are <strong data-start=\"3881\" data-end=\"3952\">visually intense, psychologically thrilling, and culturally charged<\/strong>, large-format OOH delivers:<\/p>\n<ul data-start=\"3982\" data-end=\"4174\">\n<li data-start=\"3982\" data-end=\"4041\">\n<p data-start=\"3984\" data-end=\"4041\">? <strong data-start=\"3987\" data-end=\"4003\">Visual drama<\/strong> that mobile screens can\u2019t replicate<\/p>\n<\/li>\n<li data-start=\"4042\" data-end=\"4112\">\n<p data-start=\"4044\" data-end=\"4112\">? A bridge between <strong data-start=\"4064\" data-end=\"4110\">on-ground excitement and online engagement<\/strong><\/p>\n<\/li>\n<li data-start=\"4113\" data-end=\"4174\">\n<p data-start=\"4115\" data-end=\"4174\">? <a href=\"https:\/\/www.myhoardings.com\/Non-Traditional\">High-intent targeting<\/a> for subscription-based platforms<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4176\" data-end=\"4257\">The message was clear: <strong data-start=\"4199\" data-end=\"4257\">Squid Game isn\u2019t just coming \u2014 it\u2019s arriving in style.<\/strong><\/p>\n<hr data-start=\"4259\" data-end=\"4262\" \/>\n<h3 data-start=\"4264\" data-end=\"4289\"><strong data-start=\"4268\" data-end=\"4289\">About MyHoardings<\/strong><\/h3>\n<p data-start=\"4291\" data-end=\"4512\"><strong data-start=\"4291\" data-end=\"4328\">MyHoardings (<a class=\"\" href=\"http:\/\/www.myhoardings.com\" target=\"_new\" rel=\"noopener\" data-start=\"4306\" data-end=\"4325\">www.myhoardings.com<\/a>)<\/strong> powers impactful outdoor media solutions across India, helping brands like Netflix, Amazon Prime, and major broadcasters <strong data-start=\"4450\" data-end=\"4511\">dominate the streets, malls, metros, and digital outdoors<\/strong>.<\/p>\n<p data-start=\"4514\" data-end=\"4601\">Whether it&#8217;s static or dynamic, single screen or synced rollouts \u2014 MyHoardings ensures:<\/p>\n<ul data-start=\"4603\" data-end=\"4802\">\n<li data-start=\"4603\" data-end=\"4640\">\n<p data-start=\"4605\" data-end=\"4640\">? <strong data-start=\"4608\" data-end=\"4638\">Strategic location mapping<\/strong><\/p>\n<\/li>\n<li data-start=\"4641\" data-end=\"4681\">\n<p data-start=\"4643\" data-end=\"4681\">? <strong data-start=\"4646\" data-end=\"4679\">SOV planning and media buying<\/strong><\/p>\n<\/li>\n<li data-start=\"4682\" data-end=\"4737\">\n<p data-start=\"4684\" data-end=\"4737\">? <strong data-start=\"4687\" data-end=\"4735\">Execution transparency with proof of display<\/strong><\/p>\n<\/li>\n<li data-start=\"4738\" data-end=\"4802\">\n<p data-start=\"4740\" data-end=\"4802\">? <strong data-start=\"4743\" data-end=\"4771\">Multi-format integration<\/strong> across print, transit, and OOH<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4804\" data-end=\"4954\">If you&#8217;re ready to launch the next big campaign \u2014 <strong data-start=\"4854\" data-end=\"4953\">MyHoardings is your co-pilot for creative, contextual, and conversion-driven outdoor visibility<\/strong>.<\/p>\n<p data-start=\"4956\" data-end=\"5007\">? <strong data-start=\"4959\" data-end=\"4987\"><a class=\"cursor-pointer\" rel=\"noopener\" data-start=\"4961\" data-end=\"4985\">business@myhoardings.com<\/a><\/strong><br data-start=\"4987\" data-end=\"4990\" \/>? <strong data-start=\"4993\" data-end=\"5007\">9953847639<\/strong><\/p>\n<p data-start=\"4956\" data-end=\"5007\">\t\t\t\t<!-- This site is using Infographic Maker iList WordPress Plugin - https:\/\/www.quantumcloud.com\/products\/ -->\r\n\t\t\t\r\n \r\n<div id=\"qcld-list-holder\" class=\"qcld-list-hoder pinfo9bgimage\" >\r\n<div id=\"qcopd-list-1\">\r\n\t\t<div class=\"qcopd-single-list\">\r\n\t\t\t\t<h3 style=\"height: 40px;\">\r\n\t\tOutdoor Advertising Options in India\t<\/h3>\r\n\t<div style=\"clear:both;margin-bottom:20px\"><\/div>\r\n\t\t<ul class=\"listing-twentySix qcld-ilist-flexbox\">\r\n\t\t\t\r\n\r\n\t\t<div  id=\"qcld_sl_5721_1\" class=\"list-style-twentySix list-style-twentySix-01 qcld-ilist-flex qcld-ilist-flexbottom np_column1\">\r\n            <h1 class=\"qcld-ilist-stepNumber\" >1<\/h1>\r\n            <div class=\"qcld-ilist-textbox\" >\r\n\t\t\t\t\t\t\t\t\t<h2 class=\"pinfol9titlefont pinfol9tfontsize\">\r\n\t\t\t\t\t\t\tHoardings\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t                <p><p>Hoardings are large size display boards usually placed in locations with heavy traffic in order to convey the brand's message to the commuters.<\/p><\/p>\r\n            <\/div>\r\n            <div class=\"qcld-ilist-imgbox\">\r\n\t\t\t<a class=\"example-image-link ilist_image_position\" href=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/01\/OOH-Gujarat.jpg\" data-lightbox=\"example-1\"><img decoding=\"async\" class=\"ilist_info1_example-image\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/01\/OOH-Gujarat.jpg\" alt=\"image-1\" \/><\/a>            <\/div>\r\n\r\n\t\t\t\r\n        <\/div>\r\n\r\n\r\n\r\n\r\n\r\n\t\t\t\t\r\n\r\n\t\t<div  id=\"qcld_sl_5721_2\" class=\"list-style-twentySix list-style-twentySix-01 qcld-ilist-flex qcld-ilist-flexbottom np_column1\">\r\n            <h1 class=\"qcld-ilist-stepNumber\" >2<\/h1>\r\n            <div class=\"qcld-ilist-textbox\" >\r\n\t\t\t\t\t\t\t\t\t<h2 class=\"pinfol9titlefont pinfol9tfontsize\">\r\n\t\t\t\t\t\t\tBus Shelter\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t                <p><p>Bus stop ads or BQS are display spaces present on bus shelters in city limits. Creative ads can be displayed on 3 panels present on bus shelters.<\/p><\/p>\r\n            <\/div>\r\n            <div class=\"qcld-ilist-imgbox\">\r\n\t\t\t<a class=\"example-image-link ilist_image_position\" href=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2021\/08\/puna-bus-shelters-advertising-500x500-1.jpg\" data-lightbox=\"example-2\"><img decoding=\"async\" class=\"ilist_info1_example-image\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2021\/08\/puna-bus-shelters-advertising-500x500-1.jpg\" alt=\"image-1\" \/><\/a>            <\/div>\r\n\r\n\t\t\t\r\n        <\/div>\r\n\r\n\r\n\r\n\r\n\r\n\t\t\t\t\r\n\r\n\t\t<div  id=\"qcld_sl_5721_3\" class=\"list-style-twentySix list-style-twentySix-01 qcld-ilist-flex qcld-ilist-flexbottom np_column1\">\r\n            <h1 class=\"qcld-ilist-stepNumber\" >3<\/h1>\r\n            <div class=\"qcld-ilist-textbox\" >\r\n\t\t\t\t\t\t\t\t\t<h2 class=\"pinfol9titlefont pinfol9tfontsize\">\r\n\t\t\t\t\t\t\tGantry Ads\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t                <p><p>Gantry or Skywalk advertising provides maximum visibility to the brand, specifically in heavy traffic areas.<\/p><\/p>\r\n            <\/div>\r\n            <div class=\"qcld-ilist-imgbox\">\r\n\t\t\t<a class=\"example-image-link ilist_image_position\" href=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/06\/Gantry-Ads.jpg\" data-lightbox=\"example-3\"><img decoding=\"async\" class=\"ilist_info1_example-image\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/06\/Gantry-Ads.jpg\" alt=\"image-1\" \/><\/a>            <\/div>\r\n\r\n\t\t\t\r\n        <\/div>\r\n\r\n\r\n\r\n\r\n\r\n\t\t\t\t\t\t\t<\/ul>\r\n\t\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n<div style=\"clear:both\"><\/div>\r\n\r\n\r\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Game is Back. And It\u2019s Everywhere.Netflix is creating serious buzz ahead of the launch&#8230;<\/p>\n","protected":false},"author":101012,"featured_media":7679,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[635],"tags":[151,1427,1040],"table_tags":[],"class_list":["post-7678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrynews","tag-3d-ads-company-india","tag-3d-dooh-advertising","tag-ad-agency"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/7678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/users\/101012"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/comments?post=7678"}],"version-history":[{"count":1,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/7678\/revisions"}],"predecessor-version":[{"id":7680,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/7678\/revisions\/7680"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media\/7679"}],"wp:attachment":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media?parent=7678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/categories?post=7678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/tags?post=7678"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/table_tags?post=7678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}