{"id":7718,"date":"2025-07-07T07:36:28","date_gmt":"2025-07-07T07:36:28","guid":{"rendered":"https:\/\/www.myhoardings.com\/blog\/?p=7718"},"modified":"2025-07-07T07:36:28","modified_gmt":"2025-07-07T07:36:28","slug":"entertainment-brand-marketing-in-india","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/blog\/entertainment-brand-marketing-in-india\/","title":{"rendered":"Lights, Camera, Strategy: How to Promote Entertainment Brands in India"},"content":{"rendered":"<p data-start=\"132\" data-end=\"427\">India&#8217;s entertainment industry is among the most dynamic in the world\u2014spanning movies, OTT platforms, music labels, production houses, and live events. With an audience that consumes content across languages and devices, promoting an entertainment brand today requires more than just star power.<\/p>\n<p data-start=\"429\" data-end=\"623\">Whether you&#8217;re a streaming platform, cinema chain, or film production house, this guide covers the <strong data-start=\"528\" data-end=\"602\">top 3 marketing strategies to promote entertainment companies in India<\/strong> with maximum impact.<\/p>\n<hr data-start=\"625\" data-end=\"628\" \/>\n<h2 data-start=\"630\" data-end=\"691\">1. <strong data-start=\"636\" data-end=\"691\">Leverage Outdoor and Transit Advertising (OOH\/DOOH)<\/strong><\/h2>\n<p data-start=\"693\" data-end=\"783\">Nothing builds buzz like a massive <a href=\"https:\/\/www.myhoardings.com\/Outdoor\">billboard or digital screen<\/a> lighting up a public space.<\/p>\n<h3 data-start=\"785\" data-end=\"802\">Why it works:<\/h3>\n<ul data-start=\"803\" data-end=\"1152\">\n<li data-start=\"803\" data-end=\"936\">\n<p data-start=\"805\" data-end=\"936\"><strong data-start=\"805\" data-end=\"825\">Widespread Reach<\/strong>: From Mumbai\u2019s Bandra to Delhi\u2019s Connaught Place, high-traffic OOH ensures your content or platform is <em data-start=\"929\" data-end=\"935\">seen<\/em>.<\/p>\n<\/li>\n<li data-start=\"937\" data-end=\"1019\">\n<p data-start=\"939\" data-end=\"1019\"><strong data-start=\"939\" data-end=\"956\">Hype Creation<\/strong>: Ideal for movie launches, OTT show premieres, or music tours.<\/p>\n<\/li>\n<li data-start=\"1020\" data-end=\"1152\">\n<p data-start=\"1022\" data-end=\"1152\"><strong data-start=\"1022\" data-end=\"1043\">Location Strategy<\/strong>: Airport lounges, malls, metro stations, and bus shelters offer contextual placements for diverse audiences.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1154\" data-end=\"1167\">Examples:<\/h3>\n<ul data-start=\"1168\" data-end=\"1346\">\n<li data-start=\"1168\" data-end=\"1264\">\n<p data-start=\"1170\" data-end=\"1264\"><strong data-start=\"1170\" data-end=\"1187\">Netflix India<\/strong> launched \u201cStranger Things\u201d via metro branding and interactive DOOH displays.<\/p>\n<\/li>\n<li data-start=\"1265\" data-end=\"1346\">\n<p data-start=\"1267\" data-end=\"1346\"><strong data-start=\"1267\" data-end=\"1275\">ZEE5<\/strong> targeted regional commuters via vernacular hoardings in Tier 2 cities.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1348\" data-end=\"1360\">Pro Tip:<\/h3>\n<p data-start=\"1361\" data-end=\"1471\">Combine <strong data-start=\"1369\" data-end=\"1395\">DOOH (Digital Screens)<\/strong> with <strong data-start=\"1401\" data-end=\"1413\">QR codes<\/strong> that link to trailers, ticket bookings, or app downloads.<\/p>\n<hr data-start=\"1473\" data-end=\"1476\" \/>\n<h2 data-start=\"1478\" data-end=\"1518\">2. <strong data-start=\"1484\" data-end=\"1518\">Influencer &amp; Content Marketing<\/strong><\/h2>\n<p data-start=\"1520\" data-end=\"1661\">In entertainment, the influencer is often the medium itself. <a href=\"https:\/\/www.myhoardings.com\/Non-Traditional\">Content creators and micro-celebrities<\/a> have the power to create a cultural wave.<\/p>\n<h3 data-start=\"1663\" data-end=\"1680\">Why it works:<\/h3>\n<ul data-start=\"1681\" data-end=\"1961\">\n<li data-start=\"1681\" data-end=\"1743\">\n<p data-start=\"1683\" data-end=\"1743\"><strong data-start=\"1683\" data-end=\"1699\">Authenticity<\/strong>: Reviews, reactions, or skits create trust.<\/p>\n<\/li>\n<li data-start=\"1744\" data-end=\"1829\">\n<p data-start=\"1746\" data-end=\"1829\"><strong data-start=\"1746\" data-end=\"1760\">Engagement<\/strong>: Reel formats, \u201cfirst reaction\u201d videos, and memes increase virality.<\/p>\n<\/li>\n<li data-start=\"1830\" data-end=\"1961\">\n<p data-start=\"1832\" data-end=\"1961\"><strong data-start=\"1832\" data-end=\"1863\">Multi-platform Storytelling<\/strong>: Leverage YouTube, Instagram, and X (Twitter) to create different entry points into your content.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1963\" data-end=\"1975\">Example:<\/h3>\n<ul data-start=\"1976\" data-end=\"2099\">\n<li data-start=\"1976\" data-end=\"2099\">\n<p data-start=\"1978\" data-end=\"2099\"><strong data-start=\"1978\" data-end=\"2000\">Amazon Prime Video<\/strong> invited influencers to \u201cwatch parties\u201d and launched behind-the-scenes reels before show premieres.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2101\" data-end=\"2115\">Quick Tip:<\/h3>\n<p data-start=\"2116\" data-end=\"2241\">Pair influencers with <strong data-start=\"2138\" data-end=\"2166\">hyperlocal outdoor media<\/strong> for a campaign that\u2019s both online and offline\u2014amplifying the same message.<\/p>\n<p data-start=\"2116\" data-end=\"2241\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7505\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2025\/06\/Transit-Ad-Offerings.gif\" alt=\"\" width=\"800\" height=\"205\" \/><\/p>\n<hr data-start=\"2243\" data-end=\"2246\" \/>\n<h2 data-start=\"2248\" data-end=\"2307\">3. <strong data-start=\"2254\" data-end=\"2307\">Localized Campaigns with Regional Personalization<\/strong><\/h2>\n<p data-start=\"2309\" data-end=\"2392\">In India, entertainment consumption varies by geography, language, and even device.<\/p>\n<h3 data-start=\"2394\" data-end=\"2411\">Why it works:<\/h3>\n<ul data-start=\"2412\" data-end=\"2687\">\n<li data-start=\"2412\" data-end=\"2499\">\n<p data-start=\"2414\" data-end=\"2499\"><strong data-start=\"2414\" data-end=\"2436\">Deeper Penetration<\/strong>: Regional ads resonate better than generic, pan-India content.<\/p>\n<\/li>\n<li data-start=\"2500\" data-end=\"2587\">\n<p data-start=\"2502\" data-end=\"2587\"><strong data-start=\"2502\" data-end=\"2526\">Language Familiarity<\/strong>: Viewers connect more when addressed in their mother tongue.<\/p>\n<\/li>\n<li data-start=\"2588\" data-end=\"2687\">\n<p data-start=\"2590\" data-end=\"2687\"><strong data-start=\"2590\" data-end=\"2613\">Mass &amp; Niche Appeal<\/strong>: Allows one brand to speak differently to rural Punjab and urban Chennai.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2689\" data-end=\"2709\">Tools &amp; Tactics:<\/h3>\n<ul data-start=\"2710\" data-end=\"2907\">\n<li data-start=\"2710\" data-end=\"2760\">\n<p data-start=\"2712\" data-end=\"2760\">Use <strong data-start=\"2716\" data-end=\"2740\">vernacular creatives<\/strong> on OOH and OTT ads.<\/p>\n<\/li>\n<li data-start=\"2761\" data-end=\"2837\">\n<p data-start=\"2763\" data-end=\"2837\">Run <strong data-start=\"2767\" data-end=\"2795\">geo-targeted digital ads<\/strong> using YouTube and Google Display Network.<\/p>\n<\/li>\n<li data-start=\"2838\" data-end=\"2907\">\n<p data-start=\"2840\" data-end=\"2907\">Translate your trailers and teasers for <a href=\"https:\/\/www.myhoardings.com\/Cinema\">regional TV and cinema ads.<\/a><\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"2909\" data-end=\"2912\" \/>\n<h2 data-start=\"2914\" data-end=\"2984\">? Bonus Strategy: Launch Campaigns Through Event-Based Advertising<\/h2>\n<p data-start=\"2986\" data-end=\"3082\">Award shows, IPL matches, college fests, and film expos are <em data-start=\"3046\" data-end=\"3056\">hotspots<\/em> for entertainment brands.<\/p>\n<p data-start=\"3084\" data-end=\"3097\"><strong data-start=\"3084\" data-end=\"3097\">Examples:<\/strong><\/p>\n<ul data-start=\"3098\" data-end=\"3253\">\n<li data-start=\"3098\" data-end=\"3170\">\n<p data-start=\"3100\" data-end=\"3170\"><strong data-start=\"3100\" data-end=\"3117\">Spotify India<\/strong> promoted playlists during college fest sponsorships.<\/p>\n<\/li>\n<li data-start=\"3171\" data-end=\"3253\">\n<p data-start=\"3173\" data-end=\"3253\">Film launches during <strong data-start=\"3194\" data-end=\"3210\">IPL ad slots<\/strong> gained pan-India buzz with minimal effort.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"3255\" data-end=\"3258\" \/>\n<h2 data-start=\"3260\" data-end=\"3311\">How MyHoardings Helps Entertainment Brands Shine<\/h2>\n<p data-start=\"3313\" data-end=\"3468\">At <strong data-start=\"3316\" data-end=\"3331\">MyHoardings<\/strong> (<a class=\"\" href=\"http:\/\/www.myhoardings.com\" target=\"_new\" rel=\"noopener\" data-start=\"3333\" data-end=\"3382\">www.myhoardings.com<\/a>), we specialize in full-scale outdoor advertising campaigns for entertainment brands.<\/p>\n<p data-start=\"3470\" data-end=\"3560\">Whether it&#8217;s launching a film, promoting an OTT series, or branding a music tour\u2014we offer:<\/p>\n<ul data-start=\"3561\" data-end=\"3715\">\n<li data-start=\"3561\" data-end=\"3605\">\n<p data-start=\"3563\" data-end=\"3605\">Premium <strong data-start=\"3571\" data-end=\"3605\">airport, metro, and mall media<\/strong><\/p>\n<\/li>\n<li data-start=\"3606\" data-end=\"3659\">\n<p data-start=\"3608\" data-end=\"3659\"><strong data-start=\"3608\" data-end=\"3659\">Lift, society screen, and digital gate branding<\/strong><\/p>\n<\/li>\n<li data-start=\"3660\" data-end=\"3715\">\n<p data-start=\"3662\" data-end=\"3715\">Campaign execution across <strong data-start=\"3688\" data-end=\"3715\">Tier 1, 2, and 3 cities<\/strong><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3717\" data-end=\"3788\">? <strong data-start=\"3720\" data-end=\"3732\">Contact:<\/strong> +91 9953847639<br data-start=\"3747\" data-end=\"3750\" \/>? <strong data-start=\"3753\" data-end=\"3763\">Email:<\/strong> <a class=\"cursor-pointer\" rel=\"noopener\" data-start=\"3764\" data-end=\"3788\">business@myhoardings.com<\/a><\/p>\n<p data-start=\"3717\" data-end=\"3788\">\t\t\t\t<!-- This site is using Infographic Maker iList WordPress Plugin - https:\/\/www.quantumcloud.com\/products\/ -->\r\n\t\t\t\r\n \r\n<div id=\"qcld-list-holder\" class=\"qcld-list-hoder pinfo9bgimage\" >\r\n<div id=\"qcopd-list-1\">\r\n\t\t<div class=\"qcopd-single-list\">\r\n\t\t\t\t<h3 style=\"height: 40px;\">\r\n\t\tOutdoor Advertising Options in India\t<\/h3>\r\n\t<div style=\"clear:both;margin-bottom:20px\"><\/div>\r\n\t\t<ul class=\"listing-twentySix qcld-ilist-flexbox\">\r\n\t\t\t\r\n\r\n\t\t<div  id=\"qcld_sl_5721_1\" class=\"list-style-twentySix list-style-twentySix-01 qcld-ilist-flex qcld-ilist-flexbottom np_column1\">\r\n            <h1 class=\"qcld-ilist-stepNumber\" >1<\/h1>\r\n            <div class=\"qcld-ilist-textbox\" >\r\n\t\t\t\t\t\t\t\t\t<h2 class=\"pinfol9titlefont pinfol9tfontsize\">\r\n\t\t\t\t\t\t\tHoardings\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t                <p><p>Hoardings are large size display boards usually placed in locations with heavy traffic in order to convey the brand's message to the commuters.<\/p><\/p>\r\n            <\/div>\r\n            <div class=\"qcld-ilist-imgbox\">\r\n\t\t\t<a class=\"example-image-link ilist_image_position\" href=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/01\/OOH-Gujarat.jpg\" data-lightbox=\"example-1\"><img decoding=\"async\" class=\"ilist_info1_example-image\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/01\/OOH-Gujarat.jpg\" alt=\"image-1\" \/><\/a>            <\/div>\r\n\r\n\t\t\t\r\n        <\/div>\r\n\r\n\r\n\r\n\r\n\r\n\t\t\t\t\r\n\r\n\t\t<div  id=\"qcld_sl_5721_2\" class=\"list-style-twentySix list-style-twentySix-01 qcld-ilist-flex qcld-ilist-flexbottom np_column1\">\r\n            <h1 class=\"qcld-ilist-stepNumber\" >2<\/h1>\r\n            <div class=\"qcld-ilist-textbox\" >\r\n\t\t\t\t\t\t\t\t\t<h2 class=\"pinfol9titlefont pinfol9tfontsize\">\r\n\t\t\t\t\t\t\tBus Shelter\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t                <p><p>Bus stop ads or BQS are display spaces present on bus shelters in city limits. Creative ads can be displayed on 3 panels present on bus shelters.<\/p><\/p>\r\n            <\/div>\r\n            <div class=\"qcld-ilist-imgbox\">\r\n\t\t\t<a class=\"example-image-link ilist_image_position\" href=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2021\/08\/puna-bus-shelters-advertising-500x500-1.jpg\" data-lightbox=\"example-2\"><img decoding=\"async\" class=\"ilist_info1_example-image\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2021\/08\/puna-bus-shelters-advertising-500x500-1.jpg\" alt=\"image-1\" \/><\/a>            <\/div>\r\n\r\n\t\t\t\r\n        <\/div>\r\n\r\n\r\n\r\n\r\n\r\n\t\t\t\t\r\n\r\n\t\t<div  id=\"qcld_sl_5721_3\" class=\"list-style-twentySix list-style-twentySix-01 qcld-ilist-flex qcld-ilist-flexbottom np_column1\">\r\n            <h1 class=\"qcld-ilist-stepNumber\" >3<\/h1>\r\n            <div class=\"qcld-ilist-textbox\" >\r\n\t\t\t\t\t\t\t\t\t<h2 class=\"pinfol9titlefont pinfol9tfontsize\">\r\n\t\t\t\t\t\t\tGantry Ads\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t                <p><p>Gantry or Skywalk advertising provides maximum visibility to the brand, specifically in heavy traffic areas.<\/p><\/p>\r\n            <\/div>\r\n            <div class=\"qcld-ilist-imgbox\">\r\n\t\t\t<a class=\"example-image-link ilist_image_position\" href=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/06\/Gantry-Ads.jpg\" data-lightbox=\"example-3\"><img decoding=\"async\" class=\"ilist_info1_example-image\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/06\/Gantry-Ads.jpg\" alt=\"image-1\" \/><\/a>            <\/div>\r\n\r\n\t\t\t\r\n        <\/div>\r\n\r\n\r\n\r\n\r\n\r\n\t\t\t\t\t\t\t<\/ul>\r\n\t\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n<div style=\"clear:both\"><\/div>\r\n\r\n\r\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>India&#8217;s entertainment industry is among the most dynamic in the world\u2014spanning movies, OTT platforms, music&#8230;<\/p>\n","protected":false},"author":101012,"featured_media":7720,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[209],"tags":[460,4,679],"table_tags":[],"class_list":["post-7718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-myhoardings","tag-cinema-branding-in-india","tag-digital-advertising","tag-mumbai-outdoor-agency"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/7718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/users\/101012"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/comments?post=7718"}],"version-history":[{"count":1,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/7718\/revisions"}],"predecessor-version":[{"id":7721,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/7718\/revisions\/7721"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media\/7720"}],"wp:attachment":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media?parent=7718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/categories?post=7718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/tags?post=7718"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/table_tags?post=7718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}