{"id":7764,"date":"2025-07-08T08:51:03","date_gmt":"2025-07-08T08:51:03","guid":{"rendered":"https:\/\/www.myhoardings.com\/blog\/?p=7764"},"modified":"2025-07-09T05:58:00","modified_gmt":"2025-07-09T05:58:00","slug":"fortune-basmati-ooh-campaign-biryani-day","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/blog\/fortune-basmati-ooh-campaign-biryani-day\/","title":{"rendered":"Fortune Basmati Rice Sizzles on World Biryani Day with a High-Impact OOH Campaign by AWL Agri Business"},"content":{"rendered":"<p data-start=\"362\" data-end=\"457\">? <strong data-start=\"365\" data-end=\"457\">From Kitchens to Crossroads \u2014 Fortune Basmati Rice Owns World Biryani Day on the Streets<\/strong><\/p>\n<p data-start=\"459\" data-end=\"828\">On <strong data-start=\"462\" data-end=\"483\">World Biryani Day<\/strong>, while homes across India filled with the aroma of fragrant rice and spices, <strong data-start=\"561\" data-end=\"582\">AWL Agri Business<\/strong> made sure the streets were part of the celebration too. With a <strong data-start=\"646\" data-end=\"687\">striking outdoor advertising campaign<\/strong> for its flagship product \u2014 <strong data-start=\"715\" data-end=\"739\">Fortune Basmati Rice<\/strong> \u2014 the brand captured eyeballs across <strong data-start=\"777\" data-end=\"827\">key urban intersections and high-traffic zones<\/strong>.<\/p>\n<p data-start=\"830\" data-end=\"1049\">Executed with <strong data-start=\"844\" data-end=\"893\">precision <a href=\"https:\/\/www.myhoardings.com\/Outdoor\">OOH planning<\/a> and impactful creative<\/strong>, the campaign not only paid homage to India\u2019s love for biryani but also positioned <strong data-start=\"977\" data-end=\"1001\">Fortune Basmati Rice<\/strong> as the top choice for making the perfect plate.<\/p>\n<hr data-start=\"1051\" data-end=\"1054\" \/>\n<h3 data-start=\"1056\" data-end=\"1106\"><strong data-start=\"1060\" data-end=\"1106\">Timing It Right: Owning the Biryani Moment<\/strong><\/h3>\n<p data-start=\"1108\" data-end=\"1163\">In marketing, timing is everything \u2014 and AWL nailed it.<\/p>\n<p data-start=\"1165\" data-end=\"1390\">?\ufe0f <strong data-start=\"1169\" data-end=\"1190\">World Biryani Day<\/strong> sees a massive social media buzz, recipe sharing, food delivery spikes, and restaurant specials. By activating an OOH campaign that coincided with this national food moment, Fortune Basmati Rice was:<\/p>\n<ul data-start=\"1392\" data-end=\"1626\">\n<li data-start=\"1392\" data-end=\"1462\">\n<p data-start=\"1394\" data-end=\"1462\">? <strong data-start=\"1397\" data-end=\"1460\">Top-of-mind when consumers were already thinking of biryani<\/strong><\/p>\n<\/li>\n<li data-start=\"1463\" data-end=\"1540\">\n<p data-start=\"1465\" data-end=\"1540\">? Reaching audiences en route to markets, restaurants, or grocery stores<\/p>\n<\/li>\n<li data-start=\"1541\" data-end=\"1626\">\n<p data-start=\"1543\" data-end=\"1626\">? Visually capitalizing on a moment that&#8217;s both culturally and emotionally charged<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1628\" data-end=\"1711\">This wasn\u2019t just advertising \u2014 it was <strong data-start=\"1666\" data-end=\"1710\">cultural alignment with flavor and pride<\/strong>.<\/p>\n<p data-start=\"1628\" data-end=\"1711\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7503\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2025\/06\/OOH-Media-Buying.gif\" alt=\"\" width=\"800\" height=\"205\" \/><\/p>\n<hr data-start=\"1713\" data-end=\"1716\" \/>\n<h3 data-start=\"1718\" data-end=\"1784\"><strong data-start=\"1722\" data-end=\"1784\">The Campaign Strategy: Adjacent, Assertive, and Appetizing<\/strong><\/h3>\n<p data-start=\"1786\" data-end=\"1867\">The campaign wasn\u2019t just loud \u2014 it was <strong data-start=\"1825\" data-end=\"1867\">smartly placed and visually delicious.<\/strong><\/p>\n<p data-start=\"1869\" data-end=\"1880\">Highlights:<\/p>\n<ul data-start=\"1882\" data-end=\"2276\">\n<li data-start=\"1882\" data-end=\"2005\">\n<p data-start=\"1884\" data-end=\"2005\">? <strong data-start=\"1887\" data-end=\"1923\">Strategic OOH adjacency planning<\/strong> \u2014 hoardings placed near major food hubs, retail clusters, and residential zones<\/p>\n<\/li>\n<li data-start=\"2006\" data-end=\"2094\">\n<p data-start=\"2008\" data-end=\"2094\">? <strong data-start=\"2011\" data-end=\"2072\">Traffic junctions, arterial roads, and marketplace routes<\/strong> across metro cities<\/p>\n<\/li>\n<li data-start=\"2095\" data-end=\"2210\">\n<p data-start=\"2097\" data-end=\"2210\">?\ufe0f <strong data-start=\"2101\" data-end=\"2144\"><a href=\"https:\/\/www.myhoardings.com\/Cinema\">Creative featuring<\/a> steaming hot biryani<\/strong>, beautifully plated with long, fluffy grains of Fortune Basmati<\/p>\n<\/li>\n<li data-start=\"2211\" data-end=\"2276\">\n<p data-start=\"2213\" data-end=\"2232\">? Tagline Focus:<\/p>\n<blockquote data-start=\"2235\" data-end=\"2276\">\n<p data-start=\"2237\" data-end=\"2276\"><em data-start=\"2237\" data-end=\"2276\">\u201cBiryani Banegi Toh Sirf Fortune Se.\u201d<\/em><\/p>\n<\/blockquote>\n<\/li>\n<\/ul>\n<p data-start=\"2278\" data-end=\"2432\">Whether it was a busy signal stop or a slow-moving flyover crawl, the brand <strong data-start=\"2354\" data-end=\"2383\">capitalized on dwell time<\/strong> and hunger triggers with an unmissable presence.<\/p>\n<hr data-start=\"2434\" data-end=\"2437\" \/>\n<h3 data-start=\"2439\" data-end=\"2492\"><strong data-start=\"2443\" data-end=\"2492\">Creative Execution: Designed to Stir Cravings<\/strong><\/h3>\n<p data-start=\"2494\" data-end=\"2576\">The visual direction leaned into <strong data-start=\"2527\" data-end=\"2568\">food photography and color psychology<\/strong> \u2014 with:<\/p>\n<ul data-start=\"2578\" data-end=\"2879\">\n<li data-start=\"2578\" data-end=\"2652\">\n<p data-start=\"2580\" data-end=\"2652\">? <strong data-start=\"2583\" data-end=\"2623\">Golden yellow hues and saffron tones<\/strong> triggering appetite appeal<\/p>\n<\/li>\n<li data-start=\"2653\" data-end=\"2731\">\n<p data-start=\"2655\" data-end=\"2731\">? A clear product pack visual \u2014 <strong data-start=\"2688\" data-end=\"2729\">Fortune Basmati Rice front and center<\/strong><\/p>\n<\/li>\n<li data-start=\"2732\" data-end=\"2792\">\n<p data-start=\"2734\" data-end=\"2792\">? Visual storytelling with a family-style biryani feast<\/p>\n<\/li>\n<li data-start=\"2793\" data-end=\"2879\">\n<p data-start=\"2795\" data-end=\"2879\">? Replicable visual across print, <a href=\"https:\/\/www.myhoardings.com\/Digital\">digital<\/a>, and OOH \u2014 for consistent campaign memory<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2881\" data-end=\"2970\">The creative <strong data-start=\"2894\" data-end=\"2970\">didn\u2019t just show rice \u2014 it showed experience, tradition, and indulgence.<\/strong><\/p>\n<hr data-start=\"2972\" data-end=\"2975\" \/>\n<h3 data-start=\"2977\" data-end=\"3044\"><strong data-start=\"2981\" data-end=\"3044\">Target Audience: Food-Lovers, Home Cooks, and Biryani Buffs<\/strong><\/h3>\n<p data-start=\"3046\" data-end=\"3109\">With this campaign, Fortune Basmati Rice successfully spoke to:<\/p>\n<ul data-start=\"3111\" data-end=\"3402\">\n<li data-start=\"3111\" data-end=\"3186\">\n<p data-start=\"3113\" data-end=\"3186\">?\u200d? <strong data-start=\"3119\" data-end=\"3133\">Home chefs<\/strong> preparing celebratory biryani for family or guests<\/p>\n<\/li>\n<li data-start=\"3187\" data-end=\"3252\">\n<p data-start=\"3189\" data-end=\"3252\">? <strong data-start=\"3192\" data-end=\"3212\">Grocery shoppers<\/strong> looking to upgrade their rice quality<\/p>\n<\/li>\n<li data-start=\"3253\" data-end=\"3322\">\n<p data-start=\"3255\" data-end=\"3322\">? <strong data-start=\"3258\" data-end=\"3320\">Urban youth sharing World Biryani Day memes and food shots<\/strong><\/p>\n<\/li>\n<li data-start=\"3323\" data-end=\"3402\">\n<p data-start=\"3325\" data-end=\"3402\">? <strong data-start=\"3328\" data-end=\"3359\">Retailers and kirana stores<\/strong> stocking Fortune as a go-to premium choice<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3404\" data-end=\"3486\">The OOH campaign helped <strong data-start=\"3428\" data-end=\"3486\">turn brand recall into instant shopping consideration.<\/strong><\/p>\n<hr data-start=\"3488\" data-end=\"3491\" \/>\n<h3 data-start=\"3493\" data-end=\"3536\"><strong data-start=\"3497\" data-end=\"3536\">Why OOH Still Works for FMCG Brands<\/strong><\/h3>\n<p data-start=\"3538\" data-end=\"3732\">For high-penetration FMCG products like basmati rice, OOH remains a <strong data-start=\"3606\" data-end=\"3694\">cost-effective medium to drive recall, reinforce familiarity, and activate purchases<\/strong> near modern trade and general retail.<\/p>\n<p data-start=\"3734\" data-end=\"3766\">This Fortune campaign leveraged:<\/p>\n<ul data-start=\"3768\" data-end=\"3962\">\n<li data-start=\"3768\" data-end=\"3820\">\n<p data-start=\"3770\" data-end=\"3820\">?\ufe0f <strong data-start=\"3774\" data-end=\"3818\">Massive reach with minimal media clutter<\/strong><\/p>\n<\/li>\n<li data-start=\"3821\" data-end=\"3900\">\n<p data-start=\"3823\" data-end=\"3900\">? Repetition across formats = brand retention during celebratory occasions<\/p>\n<\/li>\n<li data-start=\"3901\" data-end=\"3962\">\n<p data-start=\"3903\" data-end=\"3962\">? Geotargeting near food-focused hotspots = sharper impact<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3964\" data-end=\"4055\">It proves that when product + placement + moment are aligned \u2014 <strong data-start=\"4027\" data-end=\"4054\">billboards sell basmati<\/strong>.<\/p>\n<hr data-start=\"4057\" data-end=\"4060\" \/>\n<h3 data-start=\"4062\" data-end=\"4087\"><strong data-start=\"4066\" data-end=\"4087\">About MyHoardings<\/strong><\/h3>\n<p data-start=\"4089\" data-end=\"4283\"><strong data-start=\"4089\" data-end=\"4126\">MyHoardings (<a class=\"\" href=\"http:\/\/www.myhoardings.com\" target=\"_new\" rel=\"noopener\" data-start=\"4104\" data-end=\"4123\">www.myhoardings.com<\/a>)<\/strong> powers brand visibility across India\u2019s top OOH touchpoints \u2014 from metros to Tier 2 cities \u2014 through data-driven planning and contextual creative strategies.<\/p>\n<p data-start=\"4285\" data-end=\"4395\">With deep industry experience and a pan-India vendor network, MyHoardings helps FMCG leaders like AWL achieve:<\/p>\n<ul data-start=\"4397\" data-end=\"4616\">\n<li data-start=\"4397\" data-end=\"4439\">\n<p data-start=\"4399\" data-end=\"4439\">? <strong data-start=\"4402\" data-end=\"4437\">Precision-led location planning<\/strong><\/p>\n<\/li>\n<li data-start=\"4440\" data-end=\"4489\">\n<p data-start=\"4442\" data-end=\"4489\">?\ufe0f End-to-end media execution and monitoring<\/p>\n<\/li>\n<li data-start=\"4490\" data-end=\"4555\">\n<p data-start=\"4492\" data-end=\"4555\">? Proof-of-display, audience mapping, and campaign reporting<\/p>\n<\/li>\n<li data-start=\"4556\" data-end=\"4616\">\n<p data-start=\"4558\" data-end=\"4616\">? Real-time visibility control for moment-based marketing<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4618\" data-end=\"4715\">From monsoons to Biryani Day, <strong data-start=\"4648\" data-end=\"4715\">MyHoardings knows how to make every moment a media opportunity.<\/strong><\/p>\n<p data-start=\"4717\" data-end=\"4768\">? <strong data-start=\"4720\" data-end=\"4748\"><a class=\"cursor-pointer\" rel=\"noopener\" data-start=\"4722\" data-end=\"4746\">business@myhoardings.com<\/a><\/strong><br data-start=\"4748\" data-end=\"4751\" \/>? <strong data-start=\"4754\" data-end=\"4768\">9953847639<\/strong><\/p>\n<p data-start=\"4717\" data-end=\"4768\">\t\t\t\t<!-- This site is using Infographic Maker iList WordPress Plugin - https:\/\/www.quantumcloud.com\/products\/ -->\r\n\t\t\t\r\n \r\n<div id=\"qcld-list-holder\" class=\"qcld-list-hoder pinfo5bgimage\" >\r\n<div id=\"qcopd-list-1\" class=>\r\n\t\t<div class=\"qcopd-single-list\">\r\n\t\t\t\r\n\t\t<h3 style=\"height: 40px;\">\r\n\t\tAirport Ad Media for Brand Promotion\t\t<\/h3>\r\n\r\n\t<div style=\"clear:both;margin-bottom:20px\"><\/div>\r\n\t\t\r\n\t\t<ul class=\"listing-twentyOne\">\r\n\t\t\t\t\t<li id=\"qcld_sl_5726_1\" class=\"list-style-twentyOne list-style-twentyOne-01 ilist_pinfol4_1\">\r\n\t\t\t\t<div class=\"list-twentyOne-inner-part\">\r\n\r\n\t\t\t\t\t<div class=\"list-twentyOne-content pinfol4hoverdesccolor pinfol4hovertitlecolor\">\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-upvote\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-sl pinfo4borderbg\">\r\n\t\t\t\t\t\t\t<h2 class=\"sl-title\">01<\/h2>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<div class=\"list-twentyOne-avatar\"><a class=\"example-image-link ilist_image_position\" href=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/06\/Airport-trollry.jpg\" data-lightbox=\"example-1\"><img decoding=\"async\" class=\"ilist_info1_example-image\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/06\/Airport-trollry.jpg\" alt=\"image-1\" \/><\/a><\/div>\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"pinfol4titlefont pinfo4tfontsize\" >\r\n\t\t\t\t\t\tLuggage Trolley\t\t\t\t\t<\/h2>\r\n\t\t\t\t\r\n\r\n\t\t\t\t<span style=\"display: block;height: 180px;overflow: hidden;\" class=\"pinfol4descfont pinfol4subtitlecolor pinfo4dfontsize\">\t\t\t\t\t\t\t\r\n\t\t\t\t\t<p>Luggage Trolley ads play important role in airport advertising.<\/p>\t\t\t\t<\/span>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\t\t\t\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_5726_2\" class=\"list-style-twentyOne list-style-twentyOne-01 ilist_pinfol4_1\">\r\n\t\t\t\t<div class=\"list-twentyOne-inner-part\">\r\n\r\n\t\t\t\t\t<div class=\"list-twentyOne-content pinfol4hoverdesccolor pinfol4hovertitlecolor\">\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-upvote\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-sl pinfo4borderbg\">\r\n\t\t\t\t\t\t\t<h2 class=\"sl-title\">02<\/h2>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<div class=\"list-twentyOne-avatar\"><a class=\"example-image-link ilist_image_position\" href=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/06\/Mumbai-Airport-Branding.jpg\" data-lightbox=\"example-2\"><img decoding=\"async\" class=\"ilist_info1_example-image\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/06\/Mumbai-Airport-Branding.jpg\" alt=\"image-1\" \/><\/a><\/div>\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"pinfol4titlefont pinfo4tfontsize\" >\r\n\t\t\t\t\t\tConveyor Belt\t\t\t\t\t<\/h2>\r\n\t\t\t\t\r\n\r\n\t\t\t\t<span style=\"display: block;height: 180px;overflow: hidden;\" class=\"pinfol4descfont pinfol4subtitlecolor pinfo4dfontsize\">\t\t\t\t\t\t\t\r\n\t\t\t\t\t<p>Conveyor Belt ads at Airport.<\/p>\t\t\t\t<\/span>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\t\t\t\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_5726_3\" class=\"list-style-twentyOne list-style-twentyOne-01 ilist_pinfol4_1\">\r\n\t\t\t\t<div class=\"list-twentyOne-inner-part\">\r\n\r\n\t\t\t\t\t<div class=\"list-twentyOne-content pinfol4hoverdesccolor pinfol4hovertitlecolor\">\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-upvote\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-sl pinfo4borderbg\">\r\n\t\t\t\t\t\t\t<h2 class=\"sl-title\">03<\/h2>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-avatar\"><div style=\"font-size: 47px;color: #6e6969;margin-top: 7px;\"><i class=\"fa fa-check\"><\/i><\/div><\/div>\t\t\t\t\t\t\t\t<h2 class=\"pinfol4titlefont pinfo4tfontsize\" >\r\n\t\t\t\t\t\tAirport Billboards\t\t\t\t\t<\/h2>\r\n\t\t\t\t\r\n\r\n\t\t\t\t<span style=\"display: block;height: 180px;overflow: hidden;\" class=\"pinfol4descfont pinfol4subtitlecolor pinfo4dfontsize\">\t\t\t\t\t\t\t\r\n\t\t\t\t\t<p>Airport Billboards in India.<\/p>\t\t\t\t<\/span>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\t\t\t\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t\t<\/ul>\r\n\t\t<div style=\"clear:both;margin-bottom:10px\"><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n<div style=\"clear:both\"><\/div>\r\n\r\n\r\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>? From Kitchens to Crossroads \u2014 Fortune Basmati Rice Owns World Biryani Day on the&#8230;<\/p>\n","protected":false},"author":101012,"featured_media":7765,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[635],"tags":[1142,2047],"table_tags":[],"class_list":["post-7764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrynews","tag-bqs-dooh","tag-transit-ad-campaigns"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/7764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/users\/101012"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/comments?post=7764"}],"version-history":[{"count":1,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/7764\/revisions"}],"predecessor-version":[{"id":7766,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/7764\/revisions\/7766"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media\/7765"}],"wp:attachment":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media?parent=7764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/categories?post=7764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/tags?post=7764"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/table_tags?post=7764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}