{"id":7768,"date":"2025-07-09T05:55:26","date_gmt":"2025-07-09T05:55:26","guid":{"rendered":"https:\/\/www.myhoardings.com\/blog\/?p=7768"},"modified":"2025-07-09T05:55:26","modified_gmt":"2025-07-09T05:55:26","slug":"olyv-sourav-ganguly-ooh-campaign-kolkata","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/blog\/olyv-sourav-ganguly-ooh-campaign-kolkata\/","title":{"rendered":"Olyv Launches First OOH Campaign in Kolkata, Featuring Brand Ambassador Sourav Ganguly"},"content":{"rendered":"<p data-start=\"374\" data-end=\"447\">? <strong data-start=\"377\" data-end=\"447\">Marking a Landmark Move from App Screens to the Streets of Kolkata<\/strong><\/p>\n<p data-start=\"449\" data-end=\"819\"><strong data-start=\"449\" data-end=\"475\">Kolkata | July 8, 2025<\/strong> \u2014<br data-start=\"477\" data-end=\"480\" \/><strong data-start=\"480\" data-end=\"488\"><a href=\"https:\/\/www.olyv.co.in\/\">Olyv<\/a>, <\/strong>India\u2019s rapidly growing digital financial platform, has kicked off its <strong data-start=\"561\" data-end=\"602\">first-ever Out-of-Home (OOH) campaign<\/strong> in the heart of <strong data-start=\"619\" data-end=\"630\">Kolkata<\/strong> \u2014 and it couldn\u2019t be more symbolic. Featuring the brand\u2019s first ambassador, <strong data-start=\"707\" data-end=\"725\">Sourav Ganguly<\/strong>, the campaign went live on <strong data-start=\"753\" data-end=\"770\">4th July 2025<\/strong>, just ahead of the cricketing legend\u2019s birthday.<\/p>\n<p data-start=\"821\" data-end=\"1067\">This isn\u2019t just another billboard. It\u2019s a <strong data-start=\"863\" data-end=\"926\">celebration of trust, resilience, and financial empowerment<\/strong>, combining the legacy of a sports icon with the ambition of a digital-first fintech brand that has already touched <strong data-start=\"1042\" data-end=\"1066\">over 4 crore Indians<\/strong>.<\/p>\n<hr data-start=\"1069\" data-end=\"1072\" \/>\n<h3 data-start=\"1074\" data-end=\"1108\"><strong data-start=\"1078\" data-end=\"1108\">Dada Meets Digital Finance<\/strong><\/h3>\n<p data-start=\"1110\" data-end=\"1243\">Set against the backdrop of <strong data-start=\"1138\" data-end=\"1160\">Ganguly\u2019s hometown<\/strong>, the campaign reflects the spirit of <strong data-start=\"1198\" data-end=\"1243\">\u201chometown pride meets national ambition.\u201d<\/strong><\/p>\n<blockquote data-start=\"1245\" data-end=\"1517\">\n<p data-start=\"1247\" data-end=\"1517\"><em data-start=\"1247\" data-end=\"1364\">\u201cKolkata holds a special place in my life, and I\u2019m proud to see Olyv kickstart this new chapter from my home city,\u201d<\/em> said <strong data-start=\"1370\" data-end=\"1388\">Sourav Ganguly<\/strong>.<br data-start=\"1389\" data-end=\"1392\" \/><em data-start=\"1394\" data-end=\"1517\">\u201cThe brand represents trust, transparency, and the belief in every Indian\u2019s potential \u2014 values I strongly identify with.\u201d<\/em><\/p>\n<\/blockquote>\n<p data-start=\"1519\" data-end=\"1719\">The campaign\u2019s central creative, featuring Ganguly, champions the tagline of <strong data-start=\"1596\" data-end=\"1623\">resilience and ambition<\/strong> \u2014 aligning Olyv\u2019s mission with his story of leading from the front and redefining expectations.<\/p>\n<hr data-start=\"1721\" data-end=\"1724\" \/>\n<h3 data-start=\"1726\" data-end=\"1796\"><strong data-start=\"1730\" data-end=\"1796\">Strategic Timing: World-Class Execution Meets Birthday Tribute<\/strong><\/h3>\n<p data-start=\"1798\" data-end=\"1955\">The <a href=\"https:\/\/www.myhoardings.com\/Outdoor\">OOH campaign<\/a> went live on <strong data-start=\"1828\" data-end=\"1838\">July 4<\/strong>, just days before <strong data-start=\"1857\" data-end=\"1889\">Ganguly\u2019s birthday on July 8<\/strong> \u2014 a smart move that ties into both emotional connect and PR buzz.<\/p>\n<ul data-start=\"1957\" data-end=\"2294\">\n<li data-start=\"1957\" data-end=\"2054\">\n<p data-start=\"1959\" data-end=\"2054\">? <strong data-start=\"1962\" data-end=\"1986\">Audience Familiarity<\/strong>: Using a beloved local icon guarantees relevance and relatability<\/p>\n<\/li>\n<li data-start=\"2055\" data-end=\"2153\">\n<p data-start=\"2057\" data-end=\"2153\">? <strong data-start=\"2060\" data-end=\"2087\">High-traffic visibility<\/strong>: The campaign is located at one of Kolkata\u2019s prime OOH hotspots<\/p>\n<\/li>\n<li data-start=\"2154\" data-end=\"2294\">\n<p data-start=\"2156\" data-end=\"2294\">? <strong data-start=\"2159\" data-end=\"2184\">Symbolic storytelling<\/strong>: Celebrating a national leader\u2019s journey with a platform that\u2019s helping the next billion take financial leaps<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"2296\" data-end=\"2299\" \/>\n<h3 data-start=\"2301\" data-end=\"2350\"><strong data-start=\"2305\" data-end=\"2350\">From Credit to Community: The Olyv Vision<\/strong><\/h3>\n<p data-start=\"2352\" data-end=\"2495\">Formerly known as <strong data-start=\"2370\" data-end=\"2383\">SmartCoin<\/strong>, <strong data-start=\"2385\" data-end=\"2393\">Olyv<\/strong> has grown beyond personal loans to become a <strong data-start=\"2438\" data-end=\"2483\">comprehensive digital financial ecosystem<\/strong>, including:<\/p>\n<ul data-start=\"2497\" data-end=\"2642\">\n<li data-start=\"2497\" data-end=\"2554\">\n<p data-start=\"2499\" data-end=\"2554\">? Instant loans for self-employed and salaried users<\/p>\n<\/li>\n<li data-start=\"2555\" data-end=\"2592\">\n<p data-start=\"2557\" data-end=\"2592\">? Credit health management tools<\/p>\n<\/li>\n<li data-start=\"2593\" data-end=\"2642\">\n<p data-start=\"2595\" data-end=\"2642\">? Digital gold and financial planning products<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2644\" data-end=\"2693\">Its <strong data-start=\"2648\" data-end=\"2676\">user-centric tech design<\/strong> has resulted in:<\/p>\n<ul data-start=\"2695\" data-end=\"2823\">\n<li data-start=\"2695\" data-end=\"2732\">\n<p data-start=\"2697\" data-end=\"2732\">? Over <strong data-start=\"2705\" data-end=\"2730\">4 crore app downloads<\/strong><\/p>\n<\/li>\n<li data-start=\"2733\" data-end=\"2765\">\n<p data-start=\"2735\" data-end=\"2765\">? <strong data-start=\"2738\" data-end=\"2763\">~70% repeat customers<\/strong><\/p>\n<\/li>\n<li data-start=\"2766\" data-end=\"2823\">\n<p data-start=\"2768\" data-end=\"2823\">\u2b50 A consistent <strong data-start=\"2783\" data-end=\"2798\">4.6+ rating<\/strong> on the Google Play Store<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2825\" data-end=\"2960\">With over <strong data-start=\"2835\" data-end=\"2862\">19,000 pin codes served<\/strong>, Olyv is not just building a business \u2014 it\u2019s building <strong data-start=\"2917\" data-end=\"2959\">financial inclusion for Emerging India<\/strong>.<\/p>\n<hr data-start=\"2962\" data-end=\"2965\" \/>\n<h3 data-start=\"2967\" data-end=\"3007\"><strong data-start=\"2971\" data-end=\"3007\">CEO\u2019s Take: A Defining Milestone<\/strong><\/h3>\n<blockquote data-start=\"3009\" data-end=\"3305\">\n<p data-start=\"3011\" data-end=\"3305\"><em data-start=\"3011\" data-end=\"3099\">\u201cThis is a milestone moment as we take Olyv\u2019s trusted digital promise to the streets,\u201d<\/em> said <strong data-start=\"3105\" data-end=\"3119\">Rohit Garg<\/strong>, CEO and Co-founder.<br data-start=\"3140\" data-end=\"3143\" \/><em data-start=\"3145\" data-end=\"3305\">\u201cLaunching our first OOH campaign in Kolkata with Dada is more than symbolic \u2014 it\u2019s about celebrating shared values of trust, ambition, and the will to rise.\u201d<\/em><\/p>\n<p data-start=\"3011\" data-end=\"3305\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7505\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2025\/06\/Transit-Ad-Offerings.gif\" alt=\"\" width=\"800\" height=\"205\" \/><\/p>\n<\/blockquote>\n<hr data-start=\"3307\" data-end=\"3310\" \/>\n<h3 data-start=\"3312\" data-end=\"3373\"><strong data-start=\"3316\" data-end=\"3373\">OOH Media Strategy: Focused, High-Impact, High-Recall<\/strong><\/h3>\n<p data-start=\"3375\" data-end=\"3614\">The campaign placement is designed for <a href=\"https:\/\/www.myhoardings.com\/Office-Space\"><strong data-start=\"3414\" data-end=\"3450\">maximum visibility and relevance<\/strong><\/a>, with hoardings positioned in <strong data-start=\"3481\" data-end=\"3523\">key arterial routes and landmark zones<\/strong> of Kolkata \u2014 ensuring that the <strong data-start=\"3555\" data-end=\"3594\">brand, the message, and Dada\u2019s face<\/strong> are <strong data-start=\"3599\" data-end=\"3613\">unmissable<\/strong>.<\/p>\n<p data-start=\"3616\" data-end=\"3638\">The design emphasizes:<\/p>\n<ul data-start=\"3640\" data-end=\"3869\">\n<li data-start=\"3640\" data-end=\"3705\">\n<p data-start=\"3642\" data-end=\"3705\">? <strong data-start=\"3645\" data-end=\"3671\">Simplicity + Authority<\/strong> \u2014 bold font, strong portraiture<\/p>\n<\/li>\n<li data-start=\"3706\" data-end=\"3782\">\n<p data-start=\"3708\" data-end=\"3782\">? <strong data-start=\"3711\" data-end=\"3734\">Aspirational energy<\/strong> \u2014 \u201cOlyv stands with you when it matters\u201d tone<\/p>\n<\/li>\n<li data-start=\"3783\" data-end=\"3869\">\n<p data-start=\"3785\" data-end=\"3869\">? <strong data-start=\"3788\" data-end=\"3807\">Recall-building<\/strong> \u2014 Easy recognition across both digital and <a href=\"https:\/\/www.myhoardings.com\/Mall-Branding\">offline extensions<\/a><\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"3871\" data-end=\"3874\" \/>\n<h3 data-start=\"3876\" data-end=\"3926\"><strong data-start=\"3880\" data-end=\"3926\">About Olyv: The Fintech for Emerging India<\/strong><\/h3>\n<p data-start=\"3928\" data-end=\"4078\">Founded in 2017, Olyv has steadily expanded its portfolio while maintaining a <strong data-start=\"4006\" data-end=\"4052\">mission-first focus on financial inclusion<\/strong> for underserved segments.<\/p>\n<p data-start=\"4080\" data-end=\"4112\">Olyv\u2019s credibility is backed by:<\/p>\n<ul data-start=\"4114\" data-end=\"4392\">\n<li data-start=\"4114\" data-end=\"4193\">\n<p data-start=\"4116\" data-end=\"4193\">\u2705 Investment from reputed global VCs like <strong data-start=\"4158\" data-end=\"4176\">LGT Lightstone<\/strong> and <strong data-start=\"4181\" data-end=\"4191\">Accion<\/strong><\/p>\n<\/li>\n<li data-start=\"4194\" data-end=\"4319\">\n<p data-start=\"4196\" data-end=\"4319\">? Recognition at <strong data-start=\"4214\" data-end=\"4238\">World Economic Forum<\/strong>, <strong data-start=\"4240\" data-end=\"4268\">Financial Express Futech<\/strong>, <strong data-start=\"4270\" data-end=\"4290\">Google Launchpad<\/strong>, <strong data-start=\"4292\" data-end=\"4307\">Inclusive50<\/strong>, and more<\/p>\n<\/li>\n<li data-start=\"4320\" data-end=\"4392\">\n<p data-start=\"4322\" data-end=\"4392\">?\u200d? A 350+ strong team working across India\u2019s fintech transformation<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4394\" data-end=\"4537\">With its rebranding and expansion, Olyv is set to become the <strong data-start=\"4455\" data-end=\"4537\">go-to digital finance partner for India\u2019s working class, aspirants, and youth.<\/strong><\/p>\n<hr data-start=\"4539\" data-end=\"4542\" \/>\n<h3 data-start=\"4544\" data-end=\"4569\"><strong data-start=\"4548\" data-end=\"4569\">About MyHoardings<\/strong><\/h3>\n<p data-start=\"4571\" data-end=\"4777\"><strong data-start=\"4571\" data-end=\"4608\">MyHoardings (<a class=\"\" href=\"http:\/\/www.myhoardings.com\" target=\"_new\" rel=\"noopener\" data-start=\"4586\" data-end=\"4605\">www.myhoardings.com<\/a>)<\/strong> is India\u2019s leading OOH media aggregator and planning platform \u2014 offering 360\u00b0 outdoor advertising solutions for digital-first brands expanding into physical visibility.<\/p>\n<p data-start=\"4779\" data-end=\"4815\">MyHoardings supports campaigns with:<\/p>\n<ul data-start=\"4817\" data-end=\"5038\">\n<li data-start=\"4817\" data-end=\"4862\">\n<p data-start=\"4819\" data-end=\"4862\">? Location intelligence and OOH strategy<\/p>\n<\/li>\n<li data-start=\"4863\" data-end=\"4912\">\n<p data-start=\"4865\" data-end=\"4912\">?\ufe0f Pan-India execution with proof of display<\/p>\n<\/li>\n<li data-start=\"4913\" data-end=\"4966\">\n<p data-start=\"4915\" data-end=\"4966\">? Performance tracking and contextual placements<\/p>\n<\/li>\n<li data-start=\"4967\" data-end=\"5038\">\n<p data-start=\"4969\" data-end=\"5038\">? Deep expertise in consumer finance, mobility, FMCG, tech, and more<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5040\" data-end=\"5144\">Partner with MyHoardings to make your <strong data-start=\"5078\" data-end=\"5144\">first impression unforgettable \u2014 just like Olyv did with Dada.<\/strong><\/p>\n<p data-start=\"5146\" data-end=\"5197\">? <strong data-start=\"5149\" data-end=\"5177\"><a class=\"cursor-pointer\" rel=\"noopener\" data-start=\"5151\" data-end=\"5175\">business@myhoardings.com<\/a><\/strong><br data-start=\"5177\" data-end=\"5180\" \/>? <strong data-start=\"5183\" data-end=\"5197\">9953847639<\/strong><\/p>\n<p data-start=\"5146\" data-end=\"5197\">\t\t\t\t<!-- This site is using Infographic Maker iList WordPress Plugin - https:\/\/www.quantumcloud.com\/products\/ -->\r\n\t\t\t\r\n \r\n<div id=\"qcld-list-holder\" class=\"qcld-list-hoder pinfo9bgimage\" >\r\n<div id=\"qcopd-list-1\">\r\n\t\t<div class=\"qcopd-single-list\">\r\n\t\t\t\t<h3 style=\"height: 40px;\">\r\n\t\tOutdoor Advertising Options in India\t<\/h3>\r\n\t<div style=\"clear:both;margin-bottom:20px\"><\/div>\r\n\t\t<ul class=\"listing-twentySix qcld-ilist-flexbox\">\r\n\t\t\t\r\n\r\n\t\t<div  id=\"qcld_sl_5721_1\" class=\"list-style-twentySix list-style-twentySix-01 qcld-ilist-flex qcld-ilist-flexbottom np_column1\">\r\n            <h1 class=\"qcld-ilist-stepNumber\" >1<\/h1>\r\n            <div class=\"qcld-ilist-textbox\" >\r\n\t\t\t\t\t\t\t\t\t<h2 class=\"pinfol9titlefont pinfol9tfontsize\">\r\n\t\t\t\t\t\t\tHoardings\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t                <p><p>Hoardings are large size display boards usually placed in locations with heavy traffic in order to convey the brand's message to the commuters.<\/p><\/p>\r\n            <\/div>\r\n            <div class=\"qcld-ilist-imgbox\">\r\n\t\t\t<a class=\"example-image-link ilist_image_position\" href=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/01\/OOH-Gujarat.jpg\" data-lightbox=\"example-1\"><img decoding=\"async\" class=\"ilist_info1_example-image\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/01\/OOH-Gujarat.jpg\" alt=\"image-1\" \/><\/a>            <\/div>\r\n\r\n\t\t\t\r\n        <\/div>\r\n\r\n\r\n\r\n\r\n\r\n\t\t\t\t\r\n\r\n\t\t<div  id=\"qcld_sl_5721_2\" class=\"list-style-twentySix list-style-twentySix-01 qcld-ilist-flex qcld-ilist-flexbottom np_column1\">\r\n            <h1 class=\"qcld-ilist-stepNumber\" >2<\/h1>\r\n            <div class=\"qcld-ilist-textbox\" >\r\n\t\t\t\t\t\t\t\t\t<h2 class=\"pinfol9titlefont pinfol9tfontsize\">\r\n\t\t\t\t\t\t\tBus Shelter\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t                <p><p>Bus stop ads or BQS are display spaces present on bus shelters in city limits. Creative ads can be displayed on 3 panels present on bus shelters.<\/p><\/p>\r\n            <\/div>\r\n            <div class=\"qcld-ilist-imgbox\">\r\n\t\t\t<a class=\"example-image-link ilist_image_position\" href=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2021\/08\/puna-bus-shelters-advertising-500x500-1.jpg\" data-lightbox=\"example-2\"><img decoding=\"async\" class=\"ilist_info1_example-image\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2021\/08\/puna-bus-shelters-advertising-500x500-1.jpg\" alt=\"image-1\" \/><\/a>            <\/div>\r\n\r\n\t\t\t\r\n        <\/div>\r\n\r\n\r\n\r\n\r\n\r\n\t\t\t\t\r\n\r\n\t\t<div  id=\"qcld_sl_5721_3\" class=\"list-style-twentySix list-style-twentySix-01 qcld-ilist-flex qcld-ilist-flexbottom np_column1\">\r\n            <h1 class=\"qcld-ilist-stepNumber\" >3<\/h1>\r\n            <div class=\"qcld-ilist-textbox\" >\r\n\t\t\t\t\t\t\t\t\t<h2 class=\"pinfol9titlefont pinfol9tfontsize\">\r\n\t\t\t\t\t\t\tGantry Ads\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t                <p><p>Gantry or Skywalk advertising provides maximum visibility to the brand, specifically in heavy traffic areas.<\/p><\/p>\r\n            <\/div>\r\n            <div class=\"qcld-ilist-imgbox\">\r\n\t\t\t<a class=\"example-image-link ilist_image_position\" href=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/06\/Gantry-Ads.jpg\" data-lightbox=\"example-3\"><img decoding=\"async\" class=\"ilist_info1_example-image\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/06\/Gantry-Ads.jpg\" alt=\"image-1\" \/><\/a>            <\/div>\r\n\r\n\t\t\t\r\n        <\/div>\r\n\r\n\r\n\r\n\r\n\r\n\t\t\t\t\t\t\t<\/ul>\r\n\t\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n<div style=\"clear:both\"><\/div>\r\n\r\n\r\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>? Marking a Landmark Move from App Screens to the Streets of Kolkata Kolkata |&#8230;<\/p>\n","protected":false},"author":101012,"featured_media":7769,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[635],"tags":[679,1558,378],"table_tags":[],"class_list":["post-7768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrynews","tag-mumbai-outdoor-agency","tag-outdoor-ads","tag-outdoor-advertisement"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/7768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/users\/101012"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/comments?post=7768"}],"version-history":[{"count":1,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/7768\/revisions"}],"predecessor-version":[{"id":7770,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/7768\/revisions\/7770"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media\/7769"}],"wp:attachment":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media?parent=7768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/categories?post=7768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/tags?post=7768"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/table_tags?post=7768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}