{"id":7820,"date":"2025-07-15T07:49:07","date_gmt":"2025-07-15T07:49:07","guid":{"rendered":"https:\/\/www.myhoardings.com\/blog\/?p=7820"},"modified":"2025-07-15T07:49:07","modified_gmt":"2025-07-15T07:49:07","slug":"vivo-metro-branding-campaign-mumbai","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/blog\/vivo-metro-branding-campaign-mumbai\/","title":{"rendered":"Vivo Expands Urban Impact with Metro Branding from DN Nagar to Andheri on Mumbai Metro Line 1"},"content":{"rendered":"<p data-start=\"400\" data-end=\"752\">In the buzzing urban ecosystem of Mumbai, where footfall defines influence, <strong data-start=\"476\" data-end=\"484\">Vivo<\/strong> has taken a major leap in strengthening its out-of-home presence. The smartphone giant has extended its high-visibility branding from <strong data-start=\"619\" data-end=\"631\">DN Nagar<\/strong> to <strong data-start=\"635\" data-end=\"646\">Andheri<\/strong> on <strong data-start=\"650\" data-end=\"673\">Mumbai Metro Line 1<\/strong>, reinforcing its connection with the city&#8217;s tech-savvy, mobile-first audience.<\/p>\n<p data-start=\"754\" data-end=\"958\">The campaign, executed with immersive station branding and sustained media across key metro touchpoints, positions Vivo not just as a smartphone brand\u2014but as a daily part of the Mumbai commuter lifestyle.<\/p>\n<p data-start=\"960\" data-end=\"1160\">As part of our continuing coverage of impactful OOH executions, <strong data-start=\"1024\" data-end=\"1039\">MyHoardings<\/strong> highlights this campaign as a strong example of <a href=\"https:\/\/www.myhoardings.com\/Transit-Media\"><strong data-start=\"1088\" data-end=\"1124\">transit media leveraged at scale<\/strong><\/a> in India\u2019s most dynamic metro city.<\/p>\n<hr data-start=\"1162\" data-end=\"1165\" \/>\n<h3 data-start=\"1167\" data-end=\"1233\"><strong data-start=\"1171\" data-end=\"1233\">From DN Nagar to Andheri: Vivo\u2019s Strategic Metro Line Move<\/strong><\/h3>\n<p data-start=\"1235\" data-end=\"1561\">Mumbai Metro Line 1 is one of the busiest metro corridors in India, connecting <strong data-start=\"1314\" data-end=\"1338\">Versova to Ghatkopar<\/strong>, with key commercial and residential nodes along the way. By branding <strong data-start=\"1409\" data-end=\"1421\">DN Nagar<\/strong>\u2014a prominent residential hub\u2014and now expanding to <strong data-start=\"1471\" data-end=\"1496\">Andheri Metro Station<\/strong>, Vivo secures <strong data-start=\"1511\" data-end=\"1560\">dominance across two high-impact urban points<\/strong>.<\/p>\n<p data-start=\"1563\" data-end=\"1584\"><strong data-start=\"1563\" data-end=\"1584\">Why this matters:<\/strong><\/p>\n<ul data-start=\"1586\" data-end=\"1836\">\n<li data-start=\"1586\" data-end=\"1727\">\n<p data-start=\"1588\" data-end=\"1727\"><strong data-start=\"1588\" data-end=\"1613\">Andheri Metro Station<\/strong> is one of the <strong data-start=\"1628\" data-end=\"1655\">busiest intermodal hubs<\/strong>, offering access to suburban rail, offices, malls, and corporate parks.<\/p>\n<\/li>\n<li data-start=\"1728\" data-end=\"1836\">\n<p data-start=\"1730\" data-end=\"1836\"><strong data-start=\"1730\" data-end=\"1742\">DN Nagar<\/strong>, as a starting node on the western end, ensures early-brand exposure in the commuter journey.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1838\" data-end=\"1991\">Together, these stations see <strong data-start=\"1867\" data-end=\"1898\">over 5 lakh daily commuters<\/strong>, offering Vivo unparalleled reach, frequency, and mindshare in the Mumbai metropolitan area.<\/p>\n<hr data-start=\"1993\" data-end=\"1996\" \/>\n<h3 data-start=\"1998\" data-end=\"2046\"><strong data-start=\"2002\" data-end=\"2046\">Immersive Branding: More Than Just Logos<\/strong><\/h3>\n<p data-start=\"2048\" data-end=\"2179\">The Vivo campaign goes far beyond traditional hoardings or panels. At DN Nagar, Vivo had <strong data-start=\"2137\" data-end=\"2167\">exclusive station branding<\/strong>, including:<\/p>\n<ul data-start=\"2181\" data-end=\"2355\">\n<li data-start=\"2181\" data-end=\"2235\">\n<p data-start=\"2183\" data-end=\"2235\"><strong data-start=\"2183\" data-end=\"2203\">Entry\/exit gates<\/strong> wrapped with striking visuals<\/p>\n<\/li>\n<li data-start=\"2236\" data-end=\"2288\">\n<p data-start=\"2238\" data-end=\"2288\"><strong data-start=\"2238\" data-end=\"2263\">Platform screen doors<\/strong> with product messaging<\/p>\n<\/li>\n<li data-start=\"2289\" data-end=\"2355\">\n<p data-start=\"2291\" data-end=\"2355\"><strong data-start=\"2291\" data-end=\"2353\">Pillar wraps, ticketing zones, and foot-over-bridge panels<\/strong><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2357\" data-end=\"2430\">Now, at <strong data-start=\"2365\" data-end=\"2390\">Andheri Metro Station<\/strong>, the campaign adds new dimensions with:<\/p>\n<ul data-start=\"2432\" data-end=\"2648\">\n<li data-start=\"2432\" data-end=\"2480\">\n<p data-start=\"2434\" data-end=\"2480\"><strong data-start=\"2434\" data-end=\"2452\">Backlit panels<\/strong> at high-visibility points<\/p>\n<\/li>\n<li data-start=\"2481\" data-end=\"2547\">\n<p data-start=\"2483\" data-end=\"2547\"><strong data-start=\"2483\" data-end=\"2515\">Large-format facade branding<\/strong> visible from road and skywalk<\/p>\n<\/li>\n<li data-start=\"2548\" data-end=\"2648\">\n<p data-start=\"2550\" data-end=\"2648\"><strong data-start=\"2550\" data-end=\"2581\">Digital screen integrations<\/strong> delivering dynamic content about Vivo\u2019s latest smartphone features<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2650\" data-end=\"2789\">The design narrative across all assets remains clean, product-focused, and consistent with Vivo\u2019s youthful, <a href=\"https:\/\/www.myhoardings.com\/Office-Space\">tech-forward brand personality.<\/a><\/p>\n<p data-start=\"2650\" data-end=\"2789\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7505\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2025\/06\/Transit-Ad-Offerings.gif\" alt=\"\" width=\"800\" height=\"205\" \/><\/p>\n<hr data-start=\"2791\" data-end=\"2794\" \/>\n<h3 data-start=\"2796\" data-end=\"2841\"><strong data-start=\"2800\" data-end=\"2841\">Urban Commuters: Vivo\u2019s Core Audience<\/strong><\/h3>\n<p data-start=\"2843\" data-end=\"2982\">In India\u2019s urban centers, smartphones are not just tools\u2014they are lifestyle essentials. Vivo\u2019s branding in the metro ecosystem is aimed at:<\/p>\n<ul data-start=\"2984\" data-end=\"3215\">\n<li data-start=\"2984\" data-end=\"3070\">\n<p data-start=\"2986\" data-end=\"3070\"><strong data-start=\"2986\" data-end=\"3022\">Young professionals and students<\/strong>, who form a major chunk of daily metro riders<\/p>\n<\/li>\n<li data-start=\"3071\" data-end=\"3146\">\n<p data-start=\"3073\" data-end=\"3146\"><strong data-start=\"3073\" data-end=\"3093\">Tech enthusiasts<\/strong> looking for premium features at competitive prices<\/p>\n<\/li>\n<li data-start=\"3147\" data-end=\"3215\">\n<p data-start=\"3149\" data-end=\"3215\"><strong data-start=\"3149\" data-end=\"3167\">Impulse buyers<\/strong> influenced by visual, high-frequency exposure<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3217\" data-end=\"3383\">By embedding itself into the commuter routine\u2014morning and evening, day after day\u2014Vivo builds <strong data-start=\"3310\" data-end=\"3350\">recall, relevance, and consideration<\/strong> in a way few channels can offer.<\/p>\n<hr data-start=\"3385\" data-end=\"3388\" \/>\n<h3 data-start=\"3390\" data-end=\"3455\"><strong data-start=\"3394\" data-end=\"3455\">Transit Media: The New Battleground for Smartphone Brands<\/strong><\/h3>\n<p data-start=\"3457\" data-end=\"3677\">As digital fatigue grows and online ads get filtered or skipped, brands are turning to <strong data-start=\"3544\" data-end=\"3562\">transit spaces<\/strong> for real-world visibility. Metro stations are no longer just travel points\u2014they\u2019re <strong data-start=\"3646\" data-end=\"3666\">media properties<\/strong>, offering:<\/p>\n<ul data-start=\"3679\" data-end=\"3810\">\n<li data-start=\"3679\" data-end=\"3698\">\n<p data-start=\"3681\" data-end=\"3698\">Long dwell time<\/p>\n<\/li>\n<li data-start=\"3699\" data-end=\"3724\">\n<p data-start=\"3701\" data-end=\"3724\">Fixed consumer routes<\/p>\n<\/li>\n<li data-start=\"3725\" data-end=\"3759\">\n<p data-start=\"3727\" data-end=\"3759\">Multisensory brand interaction<\/p>\n<\/li>\n<li data-start=\"3760\" data-end=\"3810\">\n<p data-start=\"3762\" data-end=\"3810\">Minimal ad clutter compared to <a href=\"https:\/\/www.myhoardings.com\/Digital\">digital platforms<\/a><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3812\" data-end=\"3926\">Vivo\u2019s metro campaign is a reminder that <strong data-start=\"3853\" data-end=\"3926\">smartphone brands need to be where the users live, move, and connect.<\/strong><\/p>\n<hr data-start=\"3928\" data-end=\"3931\" \/>\n<h3 data-start=\"3933\" data-end=\"4002\"><strong data-start=\"3937\" data-end=\"4002\">The MyHoardings View: How Brands Can Win in Metro Advertising<\/strong><\/h3>\n<p data-start=\"4004\" data-end=\"4225\">At <strong data-start=\"4007\" data-end=\"4022\">MyHoardings<\/strong>, we see a rising trend in <strong data-start=\"4049\" data-end=\"4081\">station domination campaigns<\/strong> across metro cities like Mumbai, Delhi, Hyderabad, and Bangalore. Vivo\u2019s current campaign checks all the boxes for a successful metro strategy:<\/p>\n<p data-start=\"4227\" data-end=\"4563\">\u2705 <strong data-start=\"4229\" data-end=\"4255\">Strategic location mix<\/strong> \u2013 Combining origin stations (DN Nagar) and major interchange hubs (Andheri)<br data-start=\"4331\" data-end=\"4334\" \/>\u2705 <strong data-start=\"4336\" data-end=\"4360\">Creative consistency<\/strong> \u2013 A unified look and feel across formats<br data-start=\"4401\" data-end=\"4404\" \/>\u2705 <strong data-start=\"4406\" data-end=\"4428\">Audience precision<\/strong> \u2013 Targeting tech-savvy commuters with product-specific messaging<br data-start=\"4493\" data-end=\"4496\" \/>\u2705 <strong data-start=\"4498\" data-end=\"4523\">High-frequency impact<\/strong> \u2013 Multiple exposures during one journey<\/p>\n<p data-start=\"4565\" data-end=\"4669\">For brands looking to dominate urban mindshare, <strong data-start=\"4613\" data-end=\"4668\">metro branding is no longer optional\u2014it\u2019s essential<\/strong>.<\/p>\n<hr data-start=\"4671\" data-end=\"4674\" \/>\n<h3 data-start=\"4676\" data-end=\"4738\"><strong data-start=\"4680\" data-end=\"4738\">Want to Launch a High-Impact Metro Campaign Like Vivo?<\/strong><\/h3>\n<p data-start=\"4740\" data-end=\"4938\"><strong data-start=\"4740\" data-end=\"4755\">MyHoardings<\/strong> offers end-to-end metro advertising solutions across India\u2019s leading cities. Whether you&#8217;re launching a new product, building brand awareness, or dominating a key route, we help you:<\/p>\n<ul data-start=\"4940\" data-end=\"5161\">\n<li data-start=\"4940\" data-end=\"5002\">\n<p data-start=\"4942\" data-end=\"5002\">Identify strategic metro stations for your target audience<\/p>\n<\/li>\n<li data-start=\"5003\" data-end=\"5057\">\n<p data-start=\"5005\" data-end=\"5057\">Execute station domination or train wrap campaigns<\/p>\n<\/li>\n<li data-start=\"5058\" data-end=\"5113\">\n<p data-start=\"5060\" data-end=\"5113\">Design high-visibility static and digital creatives<\/p>\n<\/li>\n<li data-start=\"5114\" data-end=\"5161\">\n<p data-start=\"5116\" data-end=\"5161\">Track campaign impact with audience analytics<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5163\" data-end=\"5303\">? <strong data-start=\"5166\" data-end=\"5194\">Call us: +91 995384-7639<\/strong><br data-start=\"5194\" data-end=\"5197\" \/>? <strong data-start=\"5200\" data-end=\"5235\">Email: <a class=\"cursor-pointer\" rel=\"noopener\" data-start=\"5209\" data-end=\"5233\">business@myhoardings.com<\/a><\/strong><br data-start=\"5235\" data-end=\"5238\" \/>? <strong data-start=\"5241\" data-end=\"5303\">Website: <a class=\"\" href=\"http:\/\/www.myhoardings.com\" target=\"_new\" rel=\"noopener\" data-start=\"5252\" data-end=\"5301\">www.myhoardings.com<\/a><\/strong><\/p>\n<p data-start=\"5305\" data-end=\"5362\">Let us help you turn transit traffic into brand traction.<\/p>\n<hr data-start=\"5364\" data-end=\"5367\" \/>\n<h3 data-start=\"5369\" data-end=\"5446\"><strong data-start=\"5373\" data-end=\"5446\">Conclusion: Vivo\u2019s Mumbai Metro Line 1 Campaign Sets a High Benchmark<\/strong><\/h3>\n<p data-start=\"5448\" data-end=\"5691\">From DN Nagar to Andheri, Vivo has successfully translated <strong data-start=\"5507\" data-end=\"5550\">product excellence into public presence<\/strong>. The metro campaign is sleek, targeted, and memorable\u2014proving once again that smart media choices can amplify even the smartest smartphones.<\/p>\n<p data-start=\"5693\" data-end=\"5852\">As more brands compete for limited consumer attention, the ones that <strong data-start=\"5762\" data-end=\"5803\">integrate into the everyday cityscape<\/strong>\u2014like Vivo does here\u2014will be the ones remembered.<\/p>\n<p data-start=\"5693\" data-end=\"5852\">\t\t\t\t<!-- This site is using Infographic Maker iList WordPress Plugin - https:\/\/www.quantumcloud.com\/products\/ -->\r\n\t\t\t\r\n \r\n\r\n<div id=\"qcld-list-holder\" class=\"qcld-list-hoder\" >\r\n\t<div id=\"qcopd-list-1\" class=\"\">\r\n\t\t<div class=\"qcopd-single-list\">\r\n\t\t\t\t\t\r\n\t<h3>Type of Transit Media Advertising services &#8211;<\/h3>\r\n\t\t<div style=\"clear:both;margin-bottom:10px\"><\/div>\r\n\t\t<ul style=\"overflow:hiddenwidth: 100%;margin-top: 31px;\">\r\n\t\t\t\t\t<li id=\"qcld_sl_6118_1\" class=\"ilist_sl2_list-style ilist_sl2_listy-style-03 ilist_sl2_qcld_column1\">\r\n\t\t\t<div class=\"ilist_sl2_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl2_list-inner-part-two\">\r\n\t\t\t\t\t<div class=\"ilist_sl2_left-part ilist_sl2_left-three\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<h2><span style=\"font-size:40px\">0<\/span>1<\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"ilist_sl2_right-part\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tAuto Rickshaw Ads\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t<p>Entire Auto hood (back, left, right and upper strip) is branded.<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\t\t\r\n\t\t\t\t\t\t<li id=\"qcld_sl_6118_2\" class=\"ilist_sl2_list-style ilist_sl2_listy-style-03 ilist_sl2_qcld_column1\">\r\n\t\t\t<div class=\"ilist_sl2_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl2_list-inner-part-two\">\r\n\t\t\t\t\t<div class=\"ilist_sl2_left-part ilist_sl2_left-three\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<h2><span style=\"font-size:40px\">0<\/span>2<\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"ilist_sl2_right-part\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tOla &amp; Uber Cab Ads\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t<p>4 doors of the cabs are branded with promotional grade vinyl adhesive.<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\t\t\r\n\t\t\t\t\t\t<li id=\"qcld_sl_6118_3\" class=\"ilist_sl2_list-style ilist_sl2_listy-style-03 ilist_sl2_qcld_column1\">\r\n\t\t\t<div class=\"ilist_sl2_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl2_list-inner-part-two\">\r\n\t\t\t\t\t<div class=\"ilist_sl2_left-part ilist_sl2_left-three\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<h2><span style=\"font-size:40px\">0<\/span>3<\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"ilist_sl2_right-part\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tBus Branding\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t<p>Bus external, internal ad options can be availed.<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\t\t\r\n\t\t\t\t\t\t<li id=\"qcld_sl_6118_4\" class=\"ilist_sl2_list-style ilist_sl2_listy-style-03 ilist_sl2_qcld_column1\">\r\n\t\t\t<div class=\"ilist_sl2_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl2_list-inner-part-two\">\r\n\t\t\t\t\t<div class=\"ilist_sl2_left-part ilist_sl2_left-three\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<h2><span style=\"font-size:40px\">0<\/span>4<\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"ilist_sl2_right-part\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tMetro Wrap Ads\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t<p>Entire metro train or particular coaches can be wrapped with client creatives.<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\t\t\r\n\t\t\t\t\t\t<li id=\"qcld_sl_6118_5\" class=\"ilist_sl2_list-style ilist_sl2_listy-style-03 ilist_sl2_qcld_column1\">\r\n\t\t\t<div class=\"ilist_sl2_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl2_list-inner-part-two\">\r\n\t\t\t\t\t<div class=\"ilist_sl2_left-part ilist_sl2_left-three\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<h2><span style=\"font-size:40px\">0<\/span>5<\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"ilist_sl2_right-part\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tMobile Van Ads\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t<p>Mobile vans can keep moving within city with creatives (Hydraulic &amp; Non-Hydraulic) options.<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\t\t\r\n\t\t\t\t\t\t\t<\/ul>\r\n\t\t<div style=\"clear:both;margin-bottom:10px\"><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the buzzing urban ecosystem of Mumbai, where footfall defines influence, Vivo has taken a&#8230;<\/p>\n","protected":false},"author":101012,"featured_media":7821,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[635],"tags":[419,1090,669],"table_tags":[],"class_list":["post-7820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrynews","tag-advertising-in-metro","tag-advertising-on-metro-stations","tag-delhi-metro-advertising"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/7820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/users\/101012"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/comments?post=7820"}],"version-history":[{"count":1,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/7820\/revisions"}],"predecessor-version":[{"id":7822,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/7820\/revisions\/7822"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media\/7821"}],"wp:attachment":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media?parent=7820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/categories?post=7820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/tags?post=7820"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/table_tags?post=7820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}