{"id":7957,"date":"2025-09-09T08:22:30","date_gmt":"2025-09-09T08:22:30","guid":{"rendered":"https:\/\/www.myhoardings.com\/blog\/?p=7957"},"modified":"2025-09-09T08:22:30","modified_gmt":"2025-09-09T08:22:30","slug":"flipkart-iphone-ooh-campaign-big-billion-days","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/blog\/flipkart-iphone-ooh-campaign-big-billion-days\/","title":{"rendered":"Flipkart Rolls Out Witty OOH Campaign Celebrating iPhone Sales During Big Billion Days"},"content":{"rendered":"<h3 data-start=\"450\" data-end=\"496\">? <strong data-start=\"457\" data-end=\"496\">The Campaign: Witty + Data = Impact<\/strong><\/h3>\n<p data-start=\"497\" data-end=\"704\">After another record-breaking <strong data-start=\"527\" data-end=\"552\">Big Billion Days sale<\/strong>, <strong data-start=\"554\" data-end=\"566\">Flipkart<\/strong> has unveiled a <strong data-start=\"582\" data-end=\"610\">data-driven OOH campaign<\/strong> that highlights the massive scale of <strong data-start=\"648\" data-end=\"664\">iPhone sales<\/strong> during the festival shopping bonanza.<\/p>\n<p data-start=\"706\" data-end=\"1036\">Instead of <a href=\"https:\/\/www.myhoardings.com\/Cinema\">conventional ads<\/a>, the creatives use <strong data-start=\"753\" data-end=\"794\">smart, witty copy backed by real data<\/strong>, turning statistics into engaging stories that resonate with everyday commuters. The campaign underlines Flipkart\u2019s ability to <strong data-start=\"922\" data-end=\"974\">marry e-commerce scale with playful storytelling<\/strong>, keeping the brand top-of-mind even after the sale is over.<\/p>\n<hr data-start=\"1038\" data-end=\"1041\" \/>\n<h3 data-start=\"1043\" data-end=\"1101\">? <strong data-start=\"1050\" data-end=\"1101\">Location Strategy: High-Traffic &amp; Premium Spots<\/strong><\/h3>\n<p data-start=\"1102\" data-end=\"1260\">The campaign has been rolled out across <strong data-start=\"1142\" data-end=\"1174\">key metros and Tier-1 cities<\/strong>, ensuring visibility where <strong data-start=\"1202\" data-end=\"1257\">digital-first, aspirational buyers are concentrated<\/strong>.<\/p>\n<ul data-start=\"1262\" data-end=\"1596\">\n<li data-start=\"1262\" data-end=\"1341\">\n<p data-start=\"1264\" data-end=\"1341\"><strong data-start=\"1264\" data-end=\"1293\">Metro routes and stations<\/strong> \u2013 Capturing young professionals and students.<\/p>\n<\/li>\n<li data-start=\"1342\" data-end=\"1404\">\n<p data-start=\"1344\" data-end=\"1404\"><strong data-start=\"1344\" data-end=\"1368\">Airport DOOH screens<\/strong> \u2013 Targeting high-value travelers.<\/p>\n<\/li>\n<li data-start=\"1405\" data-end=\"1501\">\n<p data-start=\"1407\" data-end=\"1501\"><strong data-start=\"1407\" data-end=\"1449\">High-street hoardings in urban centres<\/strong> \u2013 Reaching retail shoppers in premium catchments.<\/p>\n<\/li>\n<li data-start=\"1502\" data-end=\"1596\">\n<p data-start=\"1504\" data-end=\"1596\"><strong data-start=\"1504\" data-end=\"1538\">Expressways and arterial roads<\/strong> \u2013 Ensuring daily commuters see the campaign repeatedly.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1598\" data-end=\"1728\">By combining <strong data-start=\"1611\" data-end=\"1659\">large-format billboards with DOOH placements<\/strong>, Flipkart ensures maximum recall across diverse audience segments.<\/p>\n<hr data-start=\"1730\" data-end=\"1733\" \/>\n<h3 data-start=\"1735\" data-end=\"1790\">? <strong data-start=\"1742\" data-end=\"1790\">Creative Concept: Smart Copy with Data Punch<\/strong><\/h3>\n<p data-start=\"1791\" data-end=\"1893\">The OOH campaign doesn\u2019t just say \u201cwe sold iPhones\u201d\u2014it <strong data-start=\"1846\" data-end=\"1890\">shows the scale through clever analogies<\/strong>:<\/p>\n<ul data-start=\"1895\" data-end=\"2305\">\n<li data-start=\"1895\" data-end=\"2006\">\n<p data-start=\"1897\" data-end=\"2006\"><strong data-start=\"1897\" data-end=\"1948\">Comparisons with cities, stadiums, or festivals<\/strong> \u2013 e.g., \u201cMore iPhones sold than seats in Eden Gardens.\u201d<\/p>\n<\/li>\n<li data-start=\"2007\" data-end=\"2113\">\n<p data-start=\"2009\" data-end=\"2113\"><strong data-start=\"2009\" data-end=\"2035\">Witty contextual hooks<\/strong> \u2013 linking iPhone sales with <strong data-start=\"2064\" data-end=\"2110\">daily Indian life, cricket, or pop culture<\/strong>.<\/p>\n<\/li>\n<li data-start=\"2114\" data-end=\"2217\">\n<p data-start=\"2116\" data-end=\"2217\"><strong data-start=\"2116\" data-end=\"2140\">Minimalistic visuals<\/strong> \u2013 white space and bold typography ensure numbers and wit remain the focus.<\/p>\n<\/li>\n<li data-start=\"2218\" data-end=\"2305\">\n<p data-start=\"2220\" data-end=\"2305\"><strong data-start=\"2220\" data-end=\"2241\">Brand consistency<\/strong> \u2013 Flipkart\u2019s cheerful tone and relatable voice shine through.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2307\" data-end=\"2402\">This <strong data-start=\"2312\" data-end=\"2338\">data-driven creativity<\/strong> sets the campaign apart, making people stop, read, and smile.<\/p>\n<hr data-start=\"2404\" data-end=\"2407\" \/>\n<h3 data-start=\"2409\" data-end=\"2439\">? <strong data-start=\"2416\" data-end=\"2439\">Campaign Objectives<\/strong><\/h3>\n<p data-start=\"2440\" data-end=\"2476\">The witty iPhone campaign aims to:<\/p>\n<ol data-start=\"2477\" data-end=\"2849\">\n<li data-start=\"2477\" data-end=\"2569\">\n<p data-start=\"2480\" data-end=\"2569\"><strong data-start=\"2480\" data-end=\"2501\">Celebrate success<\/strong> \u2013 Showcase Big Billion Days as India\u2019s largest shopping festival.<\/p>\n<\/li>\n<li data-start=\"2570\" data-end=\"2672\">\n<p data-start=\"2573\" data-end=\"2672\"><strong data-start=\"2573\" data-end=\"2592\">Reinforce trust<\/strong> \u2013 Use scale as proof of Flipkart\u2019s leadership in electronics and smartphones.<\/p>\n<\/li>\n<li data-start=\"2673\" data-end=\"2757\">\n<p data-start=\"2676\" data-end=\"2757\"><strong data-start=\"2676\" data-end=\"2697\">Delight audiences<\/strong> \u2013 Go beyond <a href=\"https:\/\/www.myhoardings.com\/Office-Space\">hard-selling<\/a> with creative, witty narratives.<\/p>\n<\/li>\n<li data-start=\"2758\" data-end=\"2849\">\n<p data-start=\"2761\" data-end=\"2849\"><strong data-start=\"2761\" data-end=\"2790\">Extend momentum post-sale<\/strong> \u2013 Keep Flipkart top-of-mind even after the event closes.<\/p>\n<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7827\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2025\/07\/Contact-MyHoardings.gif\" alt=\"\" width=\"800\" height=\"205\" \/><\/p>\n<hr data-start=\"2851\" data-end=\"2854\" \/>\n<h3 data-start=\"2856\" data-end=\"2879\">? <strong data-start=\"2863\" data-end=\"2879\">Why It Works<\/strong><\/h3>\n<ul data-start=\"2880\" data-end=\"3287\">\n<li data-start=\"2880\" data-end=\"2970\">\n<p data-start=\"2882\" data-end=\"2970\"><strong data-start=\"2882\" data-end=\"2922\">Data storytelling builds credibility<\/strong> \u2013 Numbers lend authority to marketing claims.<\/p>\n<\/li>\n<li data-start=\"2971\" data-end=\"3058\">\n<p data-start=\"2973\" data-end=\"3058\"><strong data-start=\"2973\" data-end=\"3001\">Wit creates memorability<\/strong> \u2013 People remember smart lines better than plain facts.<\/p>\n<\/li>\n<li data-start=\"3059\" data-end=\"3155\">\n<p data-start=\"3061\" data-end=\"3155\"><strong data-start=\"3061\" data-end=\"3091\">OOH amplifies digital buzz<\/strong> \u2013 Commuters spot the ads, share them online, extending reach.<\/p>\n<\/li>\n<li data-start=\"3156\" data-end=\"3287\">\n<p data-start=\"3158\" data-end=\"3287\"><strong data-start=\"3158\" data-end=\"3194\">iPhone as an aspirational anchor<\/strong> \u2013 Using Apple as the centrepiece reinforces Flipkart\u2019s <strong data-start=\"3250\" data-end=\"3284\">premium electronics leadership<\/strong>.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3289\" data-end=\"3357\">The campaign is a <strong data-start=\"3307\" data-end=\"3354\">perfect blend of scale, wit, and aspiration<\/strong>.<\/p>\n<hr data-start=\"3359\" data-end=\"3362\" \/>\n<h3 data-start=\"3364\" data-end=\"3424\">? <strong data-start=\"3371\" data-end=\"3424\">The MyHoardings Perspective: E-Commerce Needs OOH<\/strong><\/h3>\n<p data-start=\"3425\" data-end=\"3526\">At <strong data-start=\"3428\" data-end=\"3443\">MyHoardings<\/strong>, we see this campaign as a <strong data-start=\"3471\" data-end=\"3523\">masterclass in how e-commerce brands can use OOH<\/strong>:<\/p>\n<p data-start=\"3528\" data-end=\"3897\">\u2705 <strong data-start=\"3530\" data-end=\"3553\">Scale + Credibility<\/strong> \u2013 OOH is the right stage to flaunt <a href=\"https:\/\/www.myhoardings.com\/Mall-Branding\">massive sales figures.<\/a><br data-start=\"3611\" data-end=\"3614\" \/>\u2705 <strong data-start=\"3616\" data-end=\"3644\">Post-event amplification<\/strong> \u2013 Extends digital campaigns into physical city life.<br data-start=\"3697\" data-end=\"3700\" \/>\u2705 <strong data-start=\"3702\" data-end=\"3725\">Category leadership<\/strong> \u2013 Electronics dominate Big Billion Days, and OOH reinforces Flipkart\u2019s dominance.<br data-start=\"3807\" data-end=\"3810\" \/>\u2705 <strong data-start=\"3812\" data-end=\"3834\">Cultural relevance<\/strong> \u2013 Smart copy ensures ads are not just seen but talked about.<\/p>\n<p data-start=\"3899\" data-end=\"4029\">This shows how <strong data-start=\"3914\" data-end=\"4027\">e-commerce giants can transform numbers into narratives, and narratives into cultural conversations, via OOH.<\/strong><\/p>\n<hr data-start=\"4031\" data-end=\"4034\" \/>\n<h3 data-start=\"4036\" data-end=\"4095\">? <strong data-start=\"4043\" data-end=\"4095\">Want to Build Your Own Data-Driven OOH Campaign?<\/strong><\/h3>\n<p data-start=\"4096\" data-end=\"4214\">At <strong data-start=\"4099\" data-end=\"4114\">MyHoardings<\/strong>, we specialize in creating <strong data-start=\"4142\" data-end=\"4198\">impactful, witty, and scale-driven outdoor campaigns<\/strong> across India.<\/p>\n<p data-start=\"4216\" data-end=\"4229\">We provide:<\/p>\n<ul data-start=\"4230\" data-end=\"4456\">\n<li data-start=\"4230\" data-end=\"4279\">\n<p data-start=\"4232\" data-end=\"4279\">? <strong data-start=\"4235\" data-end=\"4277\">Premium hoardings in top Indian cities<\/strong><\/p>\n<\/li>\n<li data-start=\"4280\" data-end=\"4347\">\n<p data-start=\"4282\" data-end=\"4347\">?\ufe0f <strong data-start=\"4286\" data-end=\"4345\">Digital OOH (DOOH) media at airports, malls, and metros<\/strong><\/p>\n<\/li>\n<li data-start=\"4348\" data-end=\"4403\">\n<p data-start=\"4350\" data-end=\"4403\">? <strong data-start=\"4353\" data-end=\"4401\">Transit media across buses, cabs, and metros<\/strong><\/p>\n<\/li>\n<li data-start=\"4404\" data-end=\"4456\">\n<p data-start=\"4406\" data-end=\"4456\">? <strong data-start=\"4409\" data-end=\"4454\">Campaign strategy, execution &amp; monitoring<\/strong><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4458\" data-end=\"4604\">? <strong data-start=\"4461\" data-end=\"4479\">Call\/WhatsApp:<\/strong> +91 995384-7639<br data-start=\"4495\" data-end=\"4498\" \/>? <strong data-start=\"4501\" data-end=\"4511\">Email:<\/strong> <a class=\"decorated-link cursor-pointer\" rel=\"noopener\" data-start=\"4512\" data-end=\"4536\">business@myhoardings.com<\/a><br data-start=\"4536\" data-end=\"4539\" \/>? <strong data-start=\"4542\" data-end=\"4552\">Visit:<\/strong> <a class=\"decorated-link\" href=\"http:\/\/www.myhoardings.com\" target=\"_new\" rel=\"noopener\" data-start=\"4553\" data-end=\"4602\">www.myhoardings.com<\/a><\/p>\n<hr data-start=\"4606\" data-end=\"4609\" \/>\n<h3 data-start=\"4611\" data-end=\"4691\">? <strong data-start=\"4618\" data-end=\"4691\">Conclusion: Flipkart Turns Sales Data into Smart Outdoor Storytelling<\/strong><\/h3>\n<p data-start=\"4692\" data-end=\"4862\">The <strong data-start=\"4696\" data-end=\"4728\">Flipkart iPhone OOH campaign<\/strong> is not just about celebrating sales\u2014it\u2019s about showing how <strong data-start=\"4788\" data-end=\"4859\">creativity and data can come together to make advertising memorable<\/strong>.<\/p>\n<p data-start=\"4864\" data-end=\"5013\">By choosing witty storytelling and premium OOH locations, Flipkart ensures the campaign is <strong data-start=\"4955\" data-end=\"5011\">talked about on the streets, in offices, and online.<\/strong><\/p>\n<p data-start=\"5015\" data-end=\"5088\">This is OOH done right: <strong data-start=\"5039\" data-end=\"5086\">credible, clever, and culturally connected.<\/strong><\/p>\n<p data-start=\"5015\" data-end=\"5088\">\t\t\t\t<!-- This site is using Infographic Maker iList WordPress Plugin - https:\/\/www.quantumcloud.com\/products\/ -->\r\n\t\t\t\r\n \r\n<div id=\"qcld-list-holder\" class=\"qcld-list-hoder pinfo5bgimage\" >\r\n<div id=\"qcopd-list-1\" class=>\r\n\t\t<div class=\"qcopd-single-list\">\r\n\t\t\t\r\n\t\t<h3 style=\"height: 40px;\">\r\n\t\tAirport Ad Media for Brand Promotion\t\t<\/h3>\r\n\r\n\t<div style=\"clear:both;margin-bottom:20px\"><\/div>\r\n\t\t\r\n\t\t<ul class=\"listing-twentyOne\">\r\n\t\t\t\t\t<li id=\"qcld_sl_5726_1\" class=\"list-style-twentyOne list-style-twentyOne-01 ilist_pinfol4_1\">\r\n\t\t\t\t<div class=\"list-twentyOne-inner-part\">\r\n\r\n\t\t\t\t\t<div class=\"list-twentyOne-content pinfol4hoverdesccolor pinfol4hovertitlecolor\">\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-upvote\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-sl pinfo4borderbg\">\r\n\t\t\t\t\t\t\t<h2 class=\"sl-title\">01<\/h2>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<div class=\"list-twentyOne-avatar\"><a class=\"example-image-link ilist_image_position\" href=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/06\/Airport-trollry.jpg\" data-lightbox=\"example-1\"><img decoding=\"async\" class=\"ilist_info1_example-image\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/06\/Airport-trollry.jpg\" alt=\"image-1\" \/><\/a><\/div>\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"pinfol4titlefont pinfo4tfontsize\" >\r\n\t\t\t\t\t\tLuggage Trolley\t\t\t\t\t<\/h2>\r\n\t\t\t\t\r\n\r\n\t\t\t\t<span style=\"display: block;height: 180px;overflow: hidden;\" class=\"pinfol4descfont pinfol4subtitlecolor pinfo4dfontsize\">\t\t\t\t\t\t\t\r\n\t\t\t\t\t<p>Luggage Trolley ads play important role in airport advertising.<\/p>\t\t\t\t<\/span>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\t\t\t\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_5726_2\" class=\"list-style-twentyOne list-style-twentyOne-01 ilist_pinfol4_1\">\r\n\t\t\t\t<div class=\"list-twentyOne-inner-part\">\r\n\r\n\t\t\t\t\t<div class=\"list-twentyOne-content pinfol4hoverdesccolor pinfol4hovertitlecolor\">\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-upvote\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-sl pinfo4borderbg\">\r\n\t\t\t\t\t\t\t<h2 class=\"sl-title\">02<\/h2>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<div class=\"list-twentyOne-avatar\"><a class=\"example-image-link ilist_image_position\" href=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/06\/Mumbai-Airport-Branding.jpg\" data-lightbox=\"example-2\"><img decoding=\"async\" class=\"ilist_info1_example-image\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/06\/Mumbai-Airport-Branding.jpg\" alt=\"image-1\" \/><\/a><\/div>\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"pinfol4titlefont pinfo4tfontsize\" >\r\n\t\t\t\t\t\tConveyor Belt\t\t\t\t\t<\/h2>\r\n\t\t\t\t\r\n\r\n\t\t\t\t<span style=\"display: block;height: 180px;overflow: hidden;\" class=\"pinfol4descfont pinfol4subtitlecolor pinfo4dfontsize\">\t\t\t\t\t\t\t\r\n\t\t\t\t\t<p>Conveyor Belt ads at Airport.<\/p>\t\t\t\t<\/span>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\t\t\t\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_5726_3\" class=\"list-style-twentyOne list-style-twentyOne-01 ilist_pinfol4_1\">\r\n\t\t\t\t<div class=\"list-twentyOne-inner-part\">\r\n\r\n\t\t\t\t\t<div class=\"list-twentyOne-content pinfol4hoverdesccolor pinfol4hovertitlecolor\">\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-upvote\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-sl pinfo4borderbg\">\r\n\t\t\t\t\t\t\t<h2 class=\"sl-title\">03<\/h2>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-avatar\"><div style=\"font-size: 47px;color: #6e6969;margin-top: 7px;\"><i class=\"fa fa-check\"><\/i><\/div><\/div>\t\t\t\t\t\t\t\t<h2 class=\"pinfol4titlefont pinfo4tfontsize\" >\r\n\t\t\t\t\t\tAirport Billboards\t\t\t\t\t<\/h2>\r\n\t\t\t\t\r\n\r\n\t\t\t\t<span style=\"display: block;height: 180px;overflow: hidden;\" class=\"pinfol4descfont pinfol4subtitlecolor pinfo4dfontsize\">\t\t\t\t\t\t\t\r\n\t\t\t\t\t<p>Airport Billboards in India.<\/p>\t\t\t\t<\/span>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\t\t\t\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t\t<\/ul>\r\n\t\t<div style=\"clear:both;margin-bottom:10px\"><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n<div style=\"clear:both\"><\/div>\r\n\r\n\r\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>? The Campaign: Witty + Data = Impact After another record-breaking Big Billion Days sale,&#8230;<\/p>\n","protected":false},"author":101012,"featured_media":7958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[635],"tags":[146,133,681],"table_tags":[],"class_list":["post-7957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrynews","tag-billboard-ads","tag-billboard-advertisement","tag-mumbai-outdoor-media"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/7957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/users\/101012"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/comments?post=7957"}],"version-history":[{"count":1,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/7957\/revisions"}],"predecessor-version":[{"id":7959,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/7957\/revisions\/7959"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media\/7958"}],"wp:attachment":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media?parent=7957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/categories?post=7957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/tags?post=7957"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/table_tags?post=7957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}