{"id":7972,"date":"2025-09-15T10:35:40","date_gmt":"2025-09-15T10:35:40","guid":{"rendered":"https:\/\/www.myhoardings.com\/blog\/?p=7972"},"modified":"2025-09-15T11:09:06","modified_gmt":"2025-09-15T11:09:06","slug":"asian-paints-sharad-shamman-with-branding-kolkata","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/blog\/asian-paints-sharad-shamman-with-branding-kolkata\/","title":{"rendered":"Asian Paints Celebrates 40 Years of Sharad Shamman with Iconic Kolkata Taxi Branding"},"content":{"rendered":"

To mark the 40th anniversary of its legendary Sharad Shamman initiative<\/strong>, Asian Paints<\/strong> has unveiled a vibrant outdoor campaign that transforms Kolkata\u2019s iconic yellow taxis<\/strong> into rolling artworks<\/strong>.<\/p>\n

Each of the 40 branded taxis<\/strong> celebrates one year of Durga Puja through unique visuals and motifs, making the streets of the city come alive with nostalgia, artistry, and cultural pride.<\/p>\n

This campaign is more than advertising<\/a>\u2014it is a tribute to four decades of Kolkata\u2019s artistry, community spirit, and Durga Puja\u2019s magic.<\/strong><\/p>\n

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?\ufe0f Why Kolkata Yellow Taxis?<\/strong><\/h3>\n

Kolkata\u2019s yellow taxis are more than vehicles\u2014they are cultural symbols, woven into the daily lives and visual memory of the city. By using them as creative canvases, Asian Paints ensures:<\/p>\n