{"id":7996,"date":"2025-09-18T05:03:06","date_gmt":"2025-09-18T05:03:06","guid":{"rendered":"https:\/\/www.myhoardings.com\/blog\/?p=7996"},"modified":"2025-09-18T05:03:06","modified_gmt":"2025-09-18T05:03:06","slug":"unilever-deodorant-ooh-campaign-uk-tesco","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/blog\/unilever-deodorant-ooh-campaign-uk-tesco\/","title":{"rendered":"Unilever\u2019s Deodorant Brands Turn Heads with Oversized Interactive OOH Activations Across the UK"},"content":{"rendered":"<p data-start=\"497\" data-end=\"803\">In a fresh twist on FMCG advertising, <strong data-start=\"535\" data-end=\"569\">Unilever\u2019s deodorant portfolio<\/strong> has rolled out a <strong data-start=\"587\" data-end=\"639\">striking outdoor media activation across the UK.<\/strong> The campaign uses <strong data-start=\"658\" data-end=\"702\">oversized, interactive OOH installations<\/strong> placed outside select <strong data-start=\"725\" data-end=\"741\">Tesco stores<\/strong>, showcasing the company\u2019s <strong data-start=\"768\" data-end=\"801\">latest deodorant innovations.<\/strong><\/p>\n<p data-start=\"805\" data-end=\"1037\">By stepping beyond conventional billboards and posters, Unilever has turned everyday retail touchpoints into <strong data-start=\"914\" data-end=\"935\">brand experiences<\/strong>, inviting shoppers to <strong data-start=\"958\" data-end=\"984\">see, touch, and engage<\/strong> with deodorant in a way they\u2019ve never done before.<\/p>\n<p data-start=\"1039\" data-end=\"1102\">This isn\u2019t just advertising\u2014it\u2019s <strong data-start=\"1072\" data-end=\"1100\"><a href=\"https:\/\/www.myhoardings.com\/Non-Traditional\">FMCG storytelling in 3D<\/a>.<\/strong><\/p>\n<hr data-start=\"1104\" data-end=\"1107\" \/>\n<h3 data-start=\"1109\" data-end=\"1139\">? <strong data-start=\"1116\" data-end=\"1137\">Why Tesco Stores?<\/strong><\/h3>\n<p data-start=\"1140\" data-end=\"1240\">Tesco, being one of the <strong data-start=\"1164\" data-end=\"1199\">largest retail chains in the UK<\/strong>, is a natural choice for the campaign:<\/p>\n<ul data-start=\"1242\" data-end=\"1667\">\n<li data-start=\"1242\" data-end=\"1343\">\n<p data-start=\"1244\" data-end=\"1343\"><strong data-start=\"1244\" data-end=\"1273\">Point-of-purchase synergy<\/strong> \u2013 OOH activations right at the store drive <strong data-start=\"1317\" data-end=\"1340\">instant conversions<\/strong>.<\/p>\n<\/li>\n<li data-start=\"1344\" data-end=\"1447\">\n<p data-start=\"1346\" data-end=\"1447\"><strong data-start=\"1346\" data-end=\"1365\">High visibility<\/strong> \u2013 Tesco locations attract <strong data-start=\"1392\" data-end=\"1418\">massive daily footfall<\/strong> from diverse demographics.<\/p>\n<\/li>\n<li data-start=\"1448\" data-end=\"1552\">\n<p data-start=\"1450\" data-end=\"1552\"><strong data-start=\"1450\" data-end=\"1484\">Family and lifestyle audiences<\/strong> \u2013 Perfect for products like deodorants that cater to daily needs.<\/p>\n<\/li>\n<li data-start=\"1553\" data-end=\"1667\">\n<p data-start=\"1555\" data-end=\"1667\"><strong data-start=\"1555\" data-end=\"1574\">Urban relevance<\/strong> \u2013 Tesco stores across busy UK neighborhoods make the campaign <strong data-start=\"1637\" data-end=\"1665\">hyperlocal yet scalable.<\/strong><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1669\" data-end=\"1794\">By positioning the campaign outside Tesco, Unilever bridges the gap between <strong data-start=\"1745\" data-end=\"1792\">brand awareness and actual purchase intent.<\/strong><\/p>\n<hr data-start=\"1796\" data-end=\"1799\" \/>\n<h3 data-start=\"1801\" data-end=\"1859\">? <strong data-start=\"1808\" data-end=\"1857\">Creative Execution: Oversized and Interactive<\/strong><\/h3>\n<p data-start=\"1860\" data-end=\"1973\">The campaign\u2019s standout feature is its <strong data-start=\"1899\" data-end=\"1926\">oversized installations<\/strong>, designed to magnify the product experience:<\/p>\n<ul data-start=\"1975\" data-end=\"2443\">\n<li data-start=\"1975\" data-end=\"2066\">\n<p data-start=\"1977\" data-end=\"2066\"><strong data-start=\"1977\" data-end=\"2005\">Giant deodorant replicas<\/strong> that act as visual anchors and instant attention grabbers.<\/p>\n<\/li>\n<li data-start=\"2067\" data-end=\"2214\">\n<p data-start=\"2069\" data-end=\"2214\"><strong data-start=\"2069\" data-end=\"2093\">Interactive elements<\/strong> \u2013 Some installations allow consumers to press a button to trigger <strong data-start=\"2160\" data-end=\"2212\">scent sprays, LED animations, or motion visuals.<\/strong><\/p>\n<\/li>\n<li data-start=\"2215\" data-end=\"2302\">\n<p data-start=\"2217\" data-end=\"2302\"><strong data-start=\"2217\" data-end=\"2234\">Bold branding<\/strong> \u2013 Clear product lines and packaging ensure unmistakable identity.<\/p>\n<\/li>\n<li data-start=\"2303\" data-end=\"2443\">\n<p data-start=\"2305\" data-end=\"2443\"><strong data-start=\"2305\" data-end=\"2331\">Lifestyle storytelling<\/strong> \u2013 Messaging highlights product benefits such as <em data-start=\"2380\" data-end=\"2404\">long-lasting freshness<\/em>, <em data-start=\"2406\" data-end=\"2422\">sustainability<\/em>, or <em data-start=\"2427\" data-end=\"2441\">new formats.<\/em><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2445\" data-end=\"2544\">The creative design ensures shoppers don\u2019t just walk past\u2014they <strong data-start=\"2508\" data-end=\"2542\">pause, interact, and remember.<\/strong><\/p>\n<hr data-start=\"2546\" data-end=\"2549\" \/>\n<h3 data-start=\"2551\" data-end=\"2583\">? <strong data-start=\"2558\" data-end=\"2581\">Campaign Objectives<\/strong><\/h3>\n<ol data-start=\"2584\" data-end=\"2905\">\n<li data-start=\"2584\" data-end=\"2672\">\n<p data-start=\"2587\" data-end=\"2672\"><strong data-start=\"2587\" data-end=\"2638\">Promote Unilever\u2019s latest deodorant innovations<\/strong> in a competitive FMCG category.<\/p>\n<\/li>\n<li data-start=\"2673\" data-end=\"2751\">\n<p data-start=\"2676\" data-end=\"2751\"><strong data-start=\"2676\" data-end=\"2717\">Engage consumers at the point of sale<\/strong> to boost trial and conversions.<\/p>\n<\/li>\n<li data-start=\"2752\" data-end=\"2830\">\n<p data-start=\"2755\" data-end=\"2830\"><strong data-start=\"2755\" data-end=\"2786\">Differentiate the portfolio<\/strong> through experiential outdoor activations.<\/p>\n<\/li>\n<li data-start=\"2831\" data-end=\"2905\">\n<p data-start=\"2834\" data-end=\"2905\"><strong data-start=\"2834\" data-end=\"2864\">Build lasting brand recall<\/strong> by merging utility with entertainment.<\/p>\n<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7828\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2025\/07\/MyHoardings-Contact-Number.gif\" alt=\"\" width=\"800\" height=\"205\" \/><\/p>\n<hr data-start=\"2907\" data-end=\"2910\" \/>\n<h3 data-start=\"2912\" data-end=\"2941\">? <strong data-start=\"2919\" data-end=\"2939\">Impact Potential<\/strong><\/h3>\n<p data-start=\"2942\" data-end=\"2999\">This campaign is designed for <a href=\"https:\/\/www.myhoardings.com\/Transit-Media\"><strong data-start=\"2972\" data-end=\"2996\">multi-layered impact<\/strong><\/a>:<\/p>\n<ul data-start=\"3001\" data-end=\"3427\">\n<li data-start=\"3001\" data-end=\"3076\">\n<p data-start=\"3003\" data-end=\"3076\"><strong data-start=\"3003\" data-end=\"3022\">Mass engagement<\/strong> \u2013 Tesco\u2019s footfall guarantees millions of eyeballs.<\/p>\n<\/li>\n<li data-start=\"3077\" data-end=\"3204\">\n<p data-start=\"3079\" data-end=\"3204\"><strong data-start=\"3079\" data-end=\"3101\">High interactivity<\/strong> \u2013 Consumers are more likely to remember a deodorant they\u2019ve <em data-start=\"3162\" data-end=\"3175\">experienced<\/em> than just seen on a shelf.<\/p>\n<\/li>\n<li data-start=\"3205\" data-end=\"3299\">\n<p data-start=\"3207\" data-end=\"3299\"><strong data-start=\"3207\" data-end=\"3227\">Conversion boost<\/strong> \u2013 OOH just meters away from the purchase point nudges impulse buying.<\/p>\n<\/li>\n<li data-start=\"3300\" data-end=\"3427\">\n<p data-start=\"3302\" data-end=\"3427\"><strong data-start=\"3302\" data-end=\"3328\">Social media spillover<\/strong> \u2013 The quirky, oversized installations are inherently <em data-start=\"3382\" data-end=\"3394\">shareable,<\/em> creating organic digital buzz.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3429\" data-end=\"3518\">It\u2019s a reminder that in FMCG, <strong data-start=\"3459\" data-end=\"3516\">visibility is powerful, but engagement is unbeatable.<\/strong><\/p>\n<hr data-start=\"3520\" data-end=\"3523\" \/>\n<h3 data-start=\"3525\" data-end=\"3586\">? <strong data-start=\"3532\" data-end=\"3584\">The MyHoardings Perspective: FMCG Needs Bold OOH<\/strong><\/h3>\n<p data-start=\"3587\" data-end=\"3688\">At <strong data-start=\"3590\" data-end=\"3605\">MyHoardings<\/strong>, we see this campaign as a <strong data-start=\"3633\" data-end=\"3686\">lesson in pushing outdoor beyond static branding.<\/strong><\/p>\n<p data-start=\"3690\" data-end=\"4076\">\u2705 <strong data-start=\"3692\" data-end=\"3719\">Oversized installations<\/strong> act as physical landmarks that break monotony.<br data-start=\"3766\" data-end=\"3769\" \/>\u2705 <strong data-start=\"3771\" data-end=\"3791\">Retail adjacency<\/strong> connects the campaign directly with purchase behavior.<br data-start=\"3846\" data-end=\"3849\" \/>\u2705 <strong data-start=\"3851\" data-end=\"3876\">Experiential triggers<\/strong> (like scent or motion) activate multiple senses, building deeper memory.<br data-start=\"3949\" data-end=\"3952\" \/>\u2705 <strong data-start=\"3954\" data-end=\"3973\">Interactive OOH<\/strong> builds a bridge between physical and digital, especially when consumers share the experience online.<\/p>\n<p data-start=\"4078\" data-end=\"4234\">For FMCG players in India, this approach is especially relevant: <strong data-start=\"4143\" data-end=\"4232\">why settle for plain hoardings when <a href=\"https:\/\/www.myhoardings.com\/Mall-Branding\">OOH can double<\/a> as trial, demo, and brand theatre?<\/strong><\/p>\n<hr data-start=\"4236\" data-end=\"4239\" \/>\n<h3 data-start=\"4241\" data-end=\"4286\">? <strong data-start=\"4248\" data-end=\"4284\">Want to Transform Your FMCG OOH?<\/strong><\/h3>\n<p data-start=\"4287\" data-end=\"4421\">At <strong data-start=\"4290\" data-end=\"4305\">MyHoardings<\/strong>, we specialize in <strong data-start=\"4324\" data-end=\"4356\">creative outdoor activations<\/strong> that go beyond visibility to create <strong data-start=\"4393\" data-end=\"4419\">experience-led impact.<\/strong><\/p>\n<p data-start=\"4423\" data-end=\"4434\">We offer:<\/p>\n<ul data-start=\"4435\" data-end=\"4683\">\n<li data-start=\"4435\" data-end=\"4499\">\n<p data-start=\"4437\" data-end=\"4499\">? <strong data-start=\"4440\" data-end=\"4470\">Retail adjacency campaigns<\/strong> at malls and hypermarkets.<\/p>\n<\/li>\n<li data-start=\"4500\" data-end=\"4555\">\n<p data-start=\"4502\" data-end=\"4555\">?\ufe0f <strong data-start=\"4506\" data-end=\"4552\">Oversized installations &amp; experiential OOH<\/strong>.<\/p>\n<\/li>\n<li data-start=\"4556\" data-end=\"4621\">\n<p data-start=\"4558\" data-end=\"4621\">\u2708\ufe0f <strong data-start=\"4561\" data-end=\"4593\">Airport and transit branding<\/strong> for mass consumer brands.<\/p>\n<\/li>\n<li data-start=\"4622\" data-end=\"4683\">\n<p data-start=\"4624\" data-end=\"4683\">? <strong data-start=\"4627\" data-end=\"4681\">End-to-end execution with measurable ROI tracking.<\/strong><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4685\" data-end=\"4831\">? <strong data-start=\"4688\" data-end=\"4706\">Call\/WhatsApp:<\/strong> +91 995384-7639<br data-start=\"4722\" data-end=\"4725\" \/>? <strong data-start=\"4728\" data-end=\"4738\">Email:<\/strong> <a class=\"decorated-link cursor-pointer\" rel=\"noopener\" data-start=\"4739\" data-end=\"4763\">business@myhoardings.com<\/a><br data-start=\"4763\" data-end=\"4766\" \/>? <strong data-start=\"4769\" data-end=\"4779\">Visit:<\/strong> <a class=\"decorated-link\" href=\"http:\/\/www.myhoardings.com\" target=\"_new\" rel=\"noopener\" data-start=\"4780\" data-end=\"4829\">www.myhoardings.com<\/a><\/p>\n<hr data-start=\"4833\" data-end=\"4836\" \/>\n<h3 data-start=\"4838\" data-end=\"4891\">? <strong data-start=\"4845\" data-end=\"4889\">Conclusion: FMCG Outdoor Gets a Makeover<\/strong><\/h3>\n<p data-start=\"4892\" data-end=\"5024\">With its <strong data-start=\"4901\" data-end=\"4956\">oversized, interactive OOH campaign at Tesco stores<\/strong>, <strong data-start=\"4958\" data-end=\"5022\">Unilever has rewritten the playbook for deodorant marketing.<\/strong><\/p>\n<p data-start=\"5026\" data-end=\"5205\">By blending <strong data-start=\"5038\" data-end=\"5089\">innovation, interactivity, and retail adjacency<\/strong>, the campaign ensures that deodorants are not just another FMCG purchase but a <strong data-start=\"5169\" data-end=\"5203\">memorable consumer experience.<\/strong><\/p>\n<p data-start=\"5207\" data-end=\"5375\">For shoppers, it\u2019s a fun and engaging surprise on their grocery run. For the industry, it\u2019s proof that <strong data-start=\"5310\" data-end=\"5373\">OOH can be as bold and interactive as any digital campaign.<\/strong><\/p>\n<p data-start=\"5207\" data-end=\"5375\">\t\t\t\t<!-- This site is using Infographic Maker iList WordPress Plugin - https:\/\/www.quantumcloud.com\/products\/ -->\r\n\t\t\t\r\n \r\n\r\n<div id=\"qcld-list-holder\" class=\"qcld-list-hoder\" >\r\n<div id=\"qcopd-list-1\" class=>\r\n\t\t<div class=\"qcopd-single-list\">\r\n\t\t\t\t<h3>What are the types of mobile ads?<\/h3>\r\n\t\t<div style=\"clear:both;margin-bottom:10px\"><\/div>\r\n\t\t<ul>\r\n\t\t\t\t\t<li id=\"qcld_sl_6115_1\" class=\"ilist_sl3_list-style-three ilist_sl3_listy-style-three-01 ilist_column1\">\r\n\t\t\t<div class=\"ilist_sl3_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl3_list-inner-part-three\">\r\n\t\t\t\t\t<div class=\"ilist_sl3_left-part-three\"><h2>1<\/h2><\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"ilist_sl3_right-part-three\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tBanner Ads\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t<p>Banners are rectangular small images combined with texts and shown at the top or bottom of the screen.<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_6115_2\" class=\"ilist_sl3_list-style-three ilist_sl3_listy-style-three-01 ilist_column1\">\r\n\t\t\t<div class=\"ilist_sl3_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl3_list-inner-part-three\">\r\n\t\t\t\t\t<div class=\"ilist_sl3_left-part-three\"><h2>2<\/h2><\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"ilist_sl3_right-part-three\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tVideo Ads\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t<p>Mobile video ads are the type of advertising that provides the best interaction rates.<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_6115_3\" class=\"ilist_sl3_list-style-three ilist_sl3_listy-style-three-01 ilist_column1\">\r\n\t\t\t<div class=\"ilist_sl3_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl3_list-inner-part-three\">\r\n\t\t\t\t\t<div class=\"ilist_sl3_left-part-three\"><h2>3<\/h2><\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"ilist_sl3_right-part-three\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tInterstitial Ads\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t<p>The most distinctive feature of interstitials is immersiveness.\u00a0<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_6115_4\" class=\"ilist_sl3_list-style-three ilist_sl3_listy-style-three-01 ilist_column1\">\r\n\t\t\t<div class=\"ilist_sl3_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl3_list-inner-part-three\">\r\n\t\t\t\t\t<div class=\"ilist_sl3_left-part-three\"><h2>4<\/h2><\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"ilist_sl3_right-part-three\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tRewarded Ads\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t<p>If you want your users to complete a certain action, it is always useful to motivate them with a reward.<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_6115_5\" class=\"ilist_sl3_list-style-three ilist_sl3_listy-style-three-01 ilist_column1\">\r\n\t\t\t<div class=\"ilist_sl3_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl3_list-inner-part-three\">\r\n\t\t\t\t\t<div class=\"ilist_sl3_left-part-three\"><h2>5<\/h2><\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"ilist_sl3_right-part-three\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tNative Ads\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t<p>As the name suggests, mobile native ads do not have a look that directly feels like a mobile advertisement.<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_6115_6\" class=\"ilist_sl3_list-style-three ilist_sl3_listy-style-three-01 ilist_column1\">\r\n\t\t\t<div class=\"ilist_sl3_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl3_list-inner-part-three\">\r\n\t\t\t\t\t<div class=\"ilist_sl3_left-part-three\"><h2>6<\/h2><\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"ilist_sl3_right-part-three\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tRich Media Ads\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t<p>The best thing about rich media ads is their flexibility to enable the implementation of various creative mobile advertising ideas.<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_6115_7\" class=\"ilist_sl3_list-style-three ilist_sl3_listy-style-three-01 ilist_column1\">\r\n\t\t\t<div class=\"ilist_sl3_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl3_list-inner-part-three\">\r\n\t\t\t\t\t<div class=\"ilist_sl3_left-part-three\"><h2>7<\/h2><\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"ilist_sl3_right-part-three\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tIn-App Ads\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t<p>In-app ads provide a dynamic user experience. It attracts users with animations and interactive effects.<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t\t<\/ul>\r\n\t\t<div style=\"clear:both;margin-bottom:10px\"><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n<div style=\"clear:both\"><\/div>\r\n\r\n\r\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a fresh twist on FMCG advertising, Unilever\u2019s deodorant portfolio has rolled out a striking&#8230;<\/p>\n","protected":false},"author":101012,"featured_media":7997,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[635],"tags":[904,1369,1884],"table_tags":[],"class_list":["post-7996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrynews","tag-brand-activation-delhi","tag-noida-outdoor-ads","tag-outdoor-ad-opportunities"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/7996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/users\/101012"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/comments?post=7996"}],"version-history":[{"count":1,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/7996\/revisions"}],"predecessor-version":[{"id":7998,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/7996\/revisions\/7998"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media\/7997"}],"wp:attachment":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media?parent=7996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/categories?post=7996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/tags?post=7996"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/table_tags?post=7996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}