{"id":8016,"date":"2025-10-03T04:56:47","date_gmt":"2025-10-03T04:56:47","guid":{"rendered":"https:\/\/www.myhoardings.com\/blog\/?p=8016"},"modified":"2025-10-03T04:58:27","modified_gmt":"2025-10-03T04:58:27","slug":"merino-naraina-flyover-ooh-campaign","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/blog\/merino-naraina-flyover-ooh-campaign\/","title":{"rendered":"Merino Makes a Bold Statement on Naraina Flyover, Delhi with Premium OOH Campaign Executed by MyHoardings"},"content":{"rendered":"<p data-start=\"502\" data-end=\"706\"><strong data-start=\"502\" data-end=\"512\">Merino<\/strong>, one of India\u2019s leading names in surface solutions, laminates, and lifestyle materials, has unveiled a striking <strong data-start=\"625\" data-end=\"654\">outdoor campaign in Delhi<\/strong>, strategically placed on the <strong data-start=\"684\" data-end=\"703\">Naraina Flyover<\/strong>.<\/p>\n<p data-start=\"708\" data-end=\"931\">Executed by <strong data-start=\"720\" data-end=\"735\">MyHoardings<\/strong>, the campaign highlights <strong data-start=\"761\" data-end=\"792\">Merino Expressions Kitchens<\/strong> with the tagline <strong data-start=\"810\" data-end=\"829\">\u201cArt by Nature\u201d<\/strong>, reflecting the brand\u2019s philosophy of blending <strong data-start=\"877\" data-end=\"929\">aesthetic excellence with functional innovation.<\/strong><\/p>\n<p data-start=\"933\" data-end=\"1119\">The creative captures a lifestyle-driven kitchen setup with a <strong data-start=\"995\" data-end=\"1013\">premium finish<\/strong>, ensuring Merino is positioned as not just a product provider but a <strong data-start=\"1082\" data-end=\"1117\">curator of aspirational living.<\/strong><\/p>\n<hr data-start=\"1121\" data-end=\"1124\" \/>\n<h3 data-start=\"1126\" data-end=\"1159\">\ud83d\udccd <strong data-start=\"1133\" data-end=\"1157\">Why Naraina Flyover?<\/strong><\/h3>\n<p data-start=\"1160\" data-end=\"1257\">The <strong data-start=\"1164\" data-end=\"1183\">Naraina Flyover<\/strong> is one of Delhi\u2019s <a href=\"https:\/\/www.myhoardings.com\/Airport\">most strategic outdoor locations<\/a> for OOH advertising:<\/p>\n<ul data-start=\"1259\" data-end=\"1696\">\n<li data-start=\"1259\" data-end=\"1362\">\n<p data-start=\"1261\" data-end=\"1362\"><strong data-start=\"1261\" data-end=\"1286\">Heavy traffic density<\/strong> \u2013 Thousands of vehicles cross daily, from commuters to intercity traffic.<\/p>\n<\/li>\n<li data-start=\"1363\" data-end=\"1472\">\n<p data-start=\"1365\" data-end=\"1472\"><strong data-start=\"1365\" data-end=\"1387\">Affluent catchment<\/strong> \u2013 The flyover connects business districts, industrial zones, and residential hubs.<\/p>\n<\/li>\n<li data-start=\"1473\" data-end=\"1595\">\n<p data-start=\"1475\" data-end=\"1595\"><strong data-start=\"1475\" data-end=\"1498\">Extended dwell time<\/strong> \u2013 Regular congestion ensures motorists have <strong data-start=\"1543\" data-end=\"1580\">ample time to notice and register<\/strong> the message.<\/p>\n<\/li>\n<li data-start=\"1596\" data-end=\"1696\">\n<p data-start=\"1598\" data-end=\"1696\"><strong data-start=\"1598\" data-end=\"1619\">Visibility factor<\/strong> \u2013 The site offers <strong data-start=\"1638\" data-end=\"1664\">long, clear visibility<\/strong> making it impossible to miss.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1698\" data-end=\"1857\">For Merino, this placement guarantees <strong data-start=\"1736\" data-end=\"1787\">repeated impressions among high-value audiences<\/strong> and a strong recall factor during the city\u2019s festive buying season.<\/p>\n<hr data-start=\"1859\" data-end=\"1862\" \/>\n<h3 data-start=\"1864\" data-end=\"1924\">\ud83c\udfa8 <strong data-start=\"1871\" data-end=\"1922\">Creative Execution: Minimal, Modern &amp; Memorable<\/strong><\/h3>\n<p data-start=\"1925\" data-end=\"1997\">The hoarding\u2019s creative execution embodies <strong data-start=\"1968\" data-end=\"1994\">simplicity with impact<\/strong>:<\/p>\n<ul data-start=\"1999\" data-end=\"2362\">\n<li data-start=\"1999\" data-end=\"2082\">\n<p data-start=\"2001\" data-end=\"2082\"><strong data-start=\"2001\" data-end=\"2025\">Large kitchen visual<\/strong>: Immediately communicates Merino\u2019s lifestyle offering.<\/p>\n<\/li>\n<li data-start=\"2083\" data-end=\"2166\">\n<p data-start=\"2085\" data-end=\"2166\"><strong data-start=\"2085\" data-end=\"2101\">Clean layout<\/strong>: Minimal text ensures the focus remains on design and quality.<\/p>\n<\/li>\n<li data-start=\"2167\" data-end=\"2254\">\n<p data-start=\"2169\" data-end=\"2254\"><strong data-start=\"2169\" data-end=\"2195\">Premium lifestyle feel<\/strong>: Positions Merino as a brand for aspirational consumers.<\/p>\n<\/li>\n<li data-start=\"2255\" data-end=\"2362\">\n<p data-start=\"2257\" data-end=\"2362\"><strong data-start=\"2257\" data-end=\"2283\">Bold pricing highlight<\/strong>: The starting price displayed <a href=\"https:\/\/www.myhoardings.com\/Digital\">ensures relatability across audience<\/a> segments.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2364\" data-end=\"2499\">This combination makes the hoarding <strong data-start=\"2400\" data-end=\"2431\">aspirational yet accessible<\/strong>, appealing to both high-end buyers and value-conscious customers.<\/p>\n<hr data-start=\"2501\" data-end=\"2504\" \/>\n<h3 data-start=\"2506\" data-end=\"2538\">\ud83c\udfaf <strong data-start=\"2513\" data-end=\"2536\">Campaign Objectives<\/strong><\/h3>\n<ol data-start=\"2539\" data-end=\"2863\">\n<li data-start=\"2539\" data-end=\"2618\">\n<p data-start=\"2542\" data-end=\"2618\"><strong data-start=\"2542\" data-end=\"2576\">Reinforce Merino\u2019s positioning<\/strong> as a lifestyle and design-driven brand.<\/p>\n<\/li>\n<li data-start=\"2619\" data-end=\"2698\">\n<p data-start=\"2622\" data-end=\"2698\"><strong data-start=\"2622\" data-end=\"2659\">Reach high-income urban audiences<\/strong> in one of Delhi\u2019s busiest corridors.<\/p>\n<\/li>\n<li data-start=\"2699\" data-end=\"2778\">\n<p data-start=\"2702\" data-end=\"2778\"><strong data-start=\"2702\" data-end=\"2733\">Create strong visual recall<\/strong> through high-traffic, high-dwell-time OOH.<\/p>\n<\/li>\n<li data-start=\"2779\" data-end=\"2863\">\n<p data-start=\"2782\" data-end=\"2863\"><strong data-start=\"2782\" data-end=\"2828\">Support festive season sales and enquiries<\/strong> for Merino Expressions Kitchens.<\/p>\n<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7827\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2025\/07\/Contact-MyHoardings.gif\" alt=\"\" width=\"800\" height=\"205\" \/><\/p>\n<hr data-start=\"2865\" data-end=\"2868\" \/>\n<h3 data-start=\"2870\" data-end=\"2899\">\ud83d\udcca <strong data-start=\"2877\" data-end=\"2897\">Impact Potential<\/strong><\/h3>\n<ul data-start=\"2900\" data-end=\"3381\">\n<li data-start=\"2900\" data-end=\"3012\">\n<p data-start=\"2902\" data-end=\"3012\"><strong data-start=\"2902\" data-end=\"2917\">Daily Reach<\/strong>: With Naraina Flyover\u2019s traffic load, the hoarding influences <strong data-start=\"2980\" data-end=\"3009\">lakhs of commuters weekly<\/strong>.<\/p>\n<\/li>\n<li data-start=\"3013\" data-end=\"3133\">\n<p data-start=\"3015\" data-end=\"3133\"><strong data-start=\"3015\" data-end=\"3036\">Premium Resonance<\/strong>: The campaign taps into <strong data-start=\"3061\" data-end=\"3096\">affluent family decision-makers<\/strong> seeking kitchen and home upgrades.<\/p>\n<\/li>\n<li data-start=\"3134\" data-end=\"3265\">\n<p data-start=\"3136\" data-end=\"3265\"><strong data-start=\"3136\" data-end=\"3164\">Festive Season Advantage<\/strong>: Executed just before festive buying peaks, the campaign aligns with <strong data-start=\"3234\" data-end=\"3263\">consumer purchase intent.<\/strong><\/p>\n<\/li>\n<li data-start=\"3266\" data-end=\"3381\">\n<p data-start=\"3268\" data-end=\"3381\"><strong data-start=\"3268\" data-end=\"3288\">Long-Term Recall<\/strong>: The flyover\u2019s <a href=\"https:\/\/www.myhoardings.com\/Outdoor\">repeated exposure ensures brand familiarity<\/a> even beyond the festive window.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3383\" data-end=\"3490\">This campaign ensures Merino isn\u2019t just a <strong data-start=\"3425\" data-end=\"3441\">product name<\/strong> but becomes a <strong data-start=\"3456\" data-end=\"3488\">top-of-mind lifestyle brand.<\/strong><\/p>\n<hr data-start=\"3492\" data-end=\"3495\" \/>\n<h3 data-start=\"3497\" data-end=\"3562\">\ud83e\udde0 <strong data-start=\"3504\" data-end=\"3560\">The MyHoardings Perspective: Why This Campaign Works<\/strong><\/h3>\n<p data-start=\"3563\" data-end=\"3680\">At <strong data-start=\"3566\" data-end=\"3581\">MyHoardings<\/strong>, we believe the Merino Naraina Flyover activation is a <strong data-start=\"3637\" data-end=\"3677\">case study in effective OOH planning<\/strong>:<\/p>\n<p data-start=\"3682\" data-end=\"4064\">\u2705 <strong data-start=\"3684\" data-end=\"3705\">Location strategy<\/strong> \u2013 Naraina Flyover offers both visibility and audience relevance.<br data-start=\"3770\" data-end=\"3773\" \/>\u2705 <strong data-start=\"3775\" data-end=\"3785\">Timing<\/strong> \u2013 Executed ahead of the festive season, when home and lifestyle spends rise.<br data-start=\"3862\" data-end=\"3865\" \/>\u2705 <strong data-start=\"3867\" data-end=\"3887\">Creative clarity<\/strong> \u2013 Focused messaging with lifestyle-driven visuals makes the hoarding stand out.<br data-start=\"3967\" data-end=\"3970\" \/>\u2705 <strong data-start=\"3972\" data-end=\"3997\">Client objectives met<\/strong> \u2013 Awareness, aspiration, and action all tied into one placement.<\/p>\n<p data-start=\"4066\" data-end=\"4201\">This execution reflects <strong data-start=\"4090\" data-end=\"4143\">MyHoardings\u2019 expertise in selecting premium sites<\/strong> that marry brand storytelling with <strong data-start=\"4179\" data-end=\"4199\">audience impact.<\/strong><\/p>\n<hr data-start=\"4203\" data-end=\"4206\" \/>\n<h3 data-start=\"4208\" data-end=\"4265\">\ud83d\udce2 <strong data-start=\"4215\" data-end=\"4263\">Want to Elevate Your Brand with Premium OOH?<\/strong><\/h3>\n<p data-start=\"4266\" data-end=\"4365\">At <strong data-start=\"4269\" data-end=\"4284\">MyHoardings<\/strong>, we help brands like Merino achieve <strong data-start=\"4321\" data-end=\"4354\">unmissable outdoor visibility<\/strong> through:<\/p>\n<ul data-start=\"4366\" data-end=\"4608\">\n<li data-start=\"4366\" data-end=\"4421\">\n<p data-start=\"4368\" data-end=\"4421\">\ud83c\udfd9\ufe0f <strong data-start=\"4372\" data-end=\"4419\">High-traffic billboards &amp; flyover hoardings<\/strong><\/p>\n<\/li>\n<li data-start=\"4422\" data-end=\"4460\">\n<p data-start=\"4424\" data-end=\"4460\">\u2708\ufe0f <strong data-start=\"4427\" data-end=\"4458\">Premium airport advertising<\/strong><\/p>\n<\/li>\n<li data-start=\"4461\" data-end=\"4502\">\n<p data-start=\"4463\" data-end=\"4502\">\ud83d\ude87 <strong data-start=\"4466\" data-end=\"4500\">Metro train &amp; station branding<\/strong><\/p>\n<\/li>\n<li data-start=\"4503\" data-end=\"4554\">\n<p data-start=\"4505\" data-end=\"4554\">\ud83d\ude8d <strong data-start=\"4508\" data-end=\"4552\">Transit formats like buses, autos &amp; cabs<\/strong><\/p>\n<\/li>\n<li data-start=\"4555\" data-end=\"4608\">\n<p data-start=\"4557\" data-end=\"4608\">\ud83d\udcca <strong data-start=\"4560\" data-end=\"4606\">End-to-end campaign planning and execution<\/strong><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4610\" data-end=\"4756\">\ud83d\udcde <strong data-start=\"4613\" data-end=\"4631\">Call\/WhatsApp:<\/strong> +91 995384-7639<br data-start=\"4647\" data-end=\"4650\" \/>\ud83d\udce7 <strong data-start=\"4653\" data-end=\"4663\">Email:<\/strong> <a class=\"decorated-link cursor-pointer\" rel=\"noopener\" data-start=\"4664\" data-end=\"4688\">business@myhoardings.com<\/a><br data-start=\"4688\" data-end=\"4691\" \/>\ud83c\udf10 <strong data-start=\"4694\" data-end=\"4704\">Visit:<\/strong> <a class=\"decorated-link\" href=\"http:\/\/www.myhoardings.com\" target=\"_new\" rel=\"noopener\" data-start=\"4705\" data-end=\"4754\">www.myhoardings.com<\/a><\/p>\n<hr data-start=\"4758\" data-end=\"4761\" \/>\n<h3 data-start=\"4763\" data-end=\"4832\">\ud83c\udfc1 <strong data-start=\"4770\" data-end=\"4830\">Conclusion: Merino Commands Attention on Naraina Flyover<\/strong><\/h3>\n<p data-start=\"4833\" data-end=\"5011\">With its <strong data-start=\"4842\" data-end=\"4893\">\u2018Art by Nature\u2019 OOH campaign on Naraina Flyover<\/strong>, executed by <strong data-start=\"4907\" data-end=\"4922\">MyHoardings<\/strong>, <strong data-start=\"4924\" data-end=\"4934\">Merino<\/strong> has successfully blended <strong data-start=\"4960\" data-end=\"5009\">design inspiration with strategic visibility.<\/strong><\/p>\n<p data-start=\"5013\" data-end=\"5203\">By positioning itself on one of Delhi\u2019s busiest routes, the brand ensures its <strong data-start=\"5091\" data-end=\"5152\">lifestyle-driven message reaches lakhs of daily commuters<\/strong>, sparking aspiration and driving festive demand.<\/p>\n<p data-start=\"5205\" data-end=\"5343\">It\u2019s a reminder that <strong data-start=\"5226\" data-end=\"5341\">great locations, paired with strong creative, make outdoor media one of the most powerful brand-building tools.<\/strong><\/p>\n<p data-start=\"5205\" data-end=\"5343\">\t\t\t\t<!-- This site is using Infographic Maker iList WordPress Plugin - https:\/\/www.quantumcloud.com\/products\/ -->\r\n\t\t\t\r\n \r\n<div id=\"qcld-list-holder\" class=\"qcld-list-hoder pinfo9bgimage\" >\r\n<div id=\"qcopd-list-1\">\r\n\t\t<div class=\"qcopd-single-list\">\r\n\t\t\t\t<h3 style=\"height: 40px;\">\r\n\t\tOutdoor Advertising Options in India\t<\/h3>\r\n\t<div style=\"clear:both;margin-bottom:20px\"><\/div>\r\n\t\t<ul class=\"listing-twentySix qcld-ilist-flexbox\">\r\n\t\t\t\r\n\r\n\t\t<div  id=\"qcld_sl_5721_1\" class=\"list-style-twentySix list-style-twentySix-01 qcld-ilist-flex qcld-ilist-flexbottom np_column1\">\r\n            <h1 class=\"qcld-ilist-stepNumber\" >1<\/h1>\r\n            <div class=\"qcld-ilist-textbox\" >\r\n\t\t\t\t\t\t\t\t\t<h2 class=\"pinfol9titlefont pinfol9tfontsize\">\r\n\t\t\t\t\t\t\tHoardings\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t                <p><p>Hoardings are large size display boards usually placed in locations with heavy traffic in order to convey the brand's message to the commuters.<\/p><\/p>\r\n            <\/div>\r\n            <div class=\"qcld-ilist-imgbox\">\r\n\t\t\t<a class=\"example-image-link ilist_image_position\" href=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/01\/OOH-Gujarat.jpg\" data-lightbox=\"example-1\"><img decoding=\"async\" class=\"ilist_info1_example-image\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/01\/OOH-Gujarat.jpg\" alt=\"image-1\" \/><\/a>            <\/div>\r\n\r\n\t\t\t\r\n        <\/div>\r\n\r\n\r\n\r\n\r\n\r\n\t\t\t\t\r\n\r\n\t\t<div  id=\"qcld_sl_5721_2\" class=\"list-style-twentySix list-style-twentySix-01 qcld-ilist-flex qcld-ilist-flexbottom np_column1\">\r\n            <h1 class=\"qcld-ilist-stepNumber\" >2<\/h1>\r\n            <div class=\"qcld-ilist-textbox\" >\r\n\t\t\t\t\t\t\t\t\t<h2 class=\"pinfol9titlefont pinfol9tfontsize\">\r\n\t\t\t\t\t\t\tBus Shelter\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t                <p><p>Bus stop ads or BQS are display spaces present on bus shelters in city limits. Creative ads can be displayed on 3 panels present on bus shelters.<\/p><\/p>\r\n            <\/div>\r\n            <div class=\"qcld-ilist-imgbox\">\r\n\t\t\t<a class=\"example-image-link ilist_image_position\" href=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2021\/08\/puna-bus-shelters-advertising-500x500-1.jpg\" data-lightbox=\"example-2\"><img decoding=\"async\" class=\"ilist_info1_example-image\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2021\/08\/puna-bus-shelters-advertising-500x500-1.jpg\" alt=\"image-1\" \/><\/a>            <\/div>\r\n\r\n\t\t\t\r\n        <\/div>\r\n\r\n\r\n\r\n\r\n\r\n\t\t\t\t\r\n\r\n\t\t<div  id=\"qcld_sl_5721_3\" class=\"list-style-twentySix list-style-twentySix-01 qcld-ilist-flex qcld-ilist-flexbottom np_column1\">\r\n            <h1 class=\"qcld-ilist-stepNumber\" >3<\/h1>\r\n            <div class=\"qcld-ilist-textbox\" >\r\n\t\t\t\t\t\t\t\t\t<h2 class=\"pinfol9titlefont pinfol9tfontsize\">\r\n\t\t\t\t\t\t\tGantry Ads\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t                <p><p>Gantry or Skywalk advertising provides maximum visibility to the brand, specifically in heavy traffic areas.<\/p><\/p>\r\n            <\/div>\r\n            <div class=\"qcld-ilist-imgbox\">\r\n\t\t\t<a class=\"example-image-link ilist_image_position\" href=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/06\/Gantry-Ads.jpg\" data-lightbox=\"example-3\"><img decoding=\"async\" class=\"ilist_info1_example-image\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2022\/06\/Gantry-Ads.jpg\" alt=\"image-1\" \/><\/a>            <\/div>\r\n\r\n\t\t\t\r\n        <\/div>\r\n\r\n\r\n\r\n\r\n\r\n\t\t\t\t\t\t\t<\/ul>\r\n\t\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n<div style=\"clear:both\"><\/div>\r\n\r\n\r\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Merino, one of India\u2019s leading names in surface solutions, laminates, and lifestyle materials, has unveiled&#8230;<\/p>\n","protected":false},"author":101012,"featured_media":8017,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[635],"tags":[868,1042,538],"table_tags":[],"class_list":["post-8016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrynews","tag-advertising-agency-delhi","tag-hoarding-advertising","tag-outdoor-ad-campaigns"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/8016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/users\/101012"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/comments?post=8016"}],"version-history":[{"count":1,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/8016\/revisions"}],"predecessor-version":[{"id":8018,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/8016\/revisions\/8018"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media\/8017"}],"wp:attachment":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media?parent=8016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/categories?post=8016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/tags?post=8016"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/table_tags?post=8016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}