{"id":8117,"date":"2025-12-08T15:22:14","date_gmt":"2025-12-08T15:22:14","guid":{"rendered":"https:\/\/www.myhoardings.com\/blog\/?p=8117"},"modified":"2025-12-08T15:24:44","modified_gmt":"2025-12-08T15:24:44","slug":"top-outdoor-advertising-trends-in-india-2026-what-brands-should-prepare-for","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/blog\/top-outdoor-advertising-trends-in-india-2026-what-brands-should-prepare-for\/","title":{"rendered":"Top Outdoor Advertising Trends in India 2026 \u2014 What Brands Should Prepare For"},"content":{"rendered":"<p data-start=\"259\" data-end=\"557\">India\u2019s outdoor advertising industry is entering a new era of transformation. With cities expanding, technology advancing, and consumer behavior shifting toward hybrid digital experiences, <strong data-start=\"448\" data-end=\"469\">out-of-home (OOH)<\/strong> advertising is becoming more intelligent, data-driven, and engaging than ever before.<\/p>\n<p data-start=\"559\" data-end=\"885\">By 2026, OOH in India is expected to cross the <strong data-start=\"606\" data-end=\"627\">\u20b96,000 crore mark<\/strong>, driven by <a href=\"http:\/\/Digital Out-of-Home (DOOH)\"><strong data-start=\"639\" data-end=\"669\">Digital Out-of-Home (DOOH)<\/strong><\/a> adoption, transit media expansion, and the rise of programmatic ad buying. For brands, understanding these trends isn\u2019t optional \u2014 it\u2019s essential for staying visible in an increasingly cluttered media environment.<\/p>\n<p data-start=\"887\" data-end=\"1009\">Let\u2019s explore the <strong data-start=\"905\" data-end=\"953\">key outdoor advertising trends in India 2026<\/strong> and how brands can prepare to harness them effectively.<\/p>\n<hr data-start=\"1011\" data-end=\"1014\" \/>\n<h2 data-start=\"1016\" data-end=\"1078\"><strong data-start=\"1019\" data-end=\"1078\">1. Digital Out-of-Home (DOOH) Becomes the Growth Engine<\/strong><\/h2>\n<p data-start=\"1080\" data-end=\"1289\">Digital is leading the OOH revolution. India\u2019s DOOH segment is projected to grow at <strong data-start=\"1164\" data-end=\"1185\">over 25% annually<\/strong>, powered by smart-city initiatives, improved connectivity, and affordable digital display technology.<\/p>\n<p data-start=\"1080\" data-end=\"1289\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-8101\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2025\/11\/OOH-Media-Buying-300x77.gif\" alt=\"\" width=\"300\" height=\"77\" srcset=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2025\/11\/OOH-Media-Buying-300x77.gif 300w, https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2025\/11\/OOH-Media-Buying-768x197.gif 768w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p data-start=\"1291\" data-end=\"1480\">Malls, airports, metro stations, and expressways are now lined with digital billboards and motion-enabled LED panels, allowing advertisers to run <strong data-start=\"1437\" data-end=\"1477\">dynamic and time-sensitive campaigns<\/strong>.<\/p>\n<p data-start=\"1482\" data-end=\"1510\"><strong data-start=\"1482\" data-end=\"1508\">What brands should do:<\/strong><\/p>\n<ul data-start=\"1511\" data-end=\"1789\">\n<li data-start=\"1511\" data-end=\"1585\">\n<p data-start=\"1513\" data-end=\"1585\">Invest in <strong data-start=\"1523\" data-end=\"1553\">motion and video creatives<\/strong> tailored for digital screens.<\/p>\n<\/li>\n<li data-start=\"1586\" data-end=\"1695\">\n<p data-start=\"1588\" data-end=\"1695\">Use <strong data-start=\"1592\" data-end=\"1614\">real-time triggers<\/strong> \u2014 such as weather, time, or traffic conditions \u2014 to display context-aware ads.<\/p>\n<\/li>\n<li data-start=\"1696\" data-end=\"1789\">\n<p data-start=\"1698\" data-end=\"1789\">Combine DOOH with <strong data-start=\"1716\" data-end=\"1738\">mobile retargeting<\/strong> for stronger online-offline brand reinforcement.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1791\" data-end=\"1917\">This shift toward digital formats makes outdoor advertising more measurable and flexible \u2014 something brands have long desired.<\/p>\n<hr data-start=\"1919\" data-end=\"1922\" \/>\n<h2 data-start=\"1924\" data-end=\"1969\"><strong data-start=\"1927\" data-end=\"1969\">2. Programmatic OOH Takes Center Stage<\/strong><\/h2>\n<p data-start=\"1971\" data-end=\"2155\">The future of OOH is <strong data-start=\"1992\" data-end=\"2007\">data-driven<\/strong>. Programmatic OOH allows brands to automate ad placement and optimize campaigns based on audience movement, demographics, and engagement metrics.<\/p>\n<p data-start=\"2157\" data-end=\"2340\">With integration between DOOH networks and data platforms, advertisers can buy impressions, not just locations. This means campaigns are now <strong data-start=\"2298\" data-end=\"2337\">adaptive, measurable, and efficient<\/strong>.<\/p>\n<p data-start=\"2342\" data-end=\"2363\"><strong data-start=\"2342\" data-end=\"2361\">How to prepare:<\/strong><\/p>\n<ul data-start=\"2364\" data-end=\"2611\">\n<li data-start=\"2364\" data-end=\"2453\">\n<p data-start=\"2366\" data-end=\"2453\">Integrate OOH into your <strong data-start=\"2390\" data-end=\"2416\">digital media strategy<\/strong> for a unified view of performance.<\/p>\n<\/li>\n<li data-start=\"2454\" data-end=\"2545\">\n<p data-start=\"2456\" data-end=\"2545\">Use data from mobile devices, traffic flow, and footfall analytics to guide placements.<\/p>\n<\/li>\n<li data-start=\"2546\" data-end=\"2611\">\n<p data-start=\"2548\" data-end=\"2611\">Focus on <strong data-start=\"2557\" data-end=\"2592\">real-time campaign optimization<\/strong> to maximize ROI.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2613\" data-end=\"2751\">By 2026, programmatic OOH will be a standard tool for media planners \u2014 combining precision with the physical impact of outdoor visibility.<\/p>\n<hr data-start=\"2753\" data-end=\"2756\" \/>\n<h2 data-start=\"2758\" data-end=\"2803\"><strong data-start=\"2761\" data-end=\"2803\">3. Transit Media Expands Beyond Metros<\/strong><\/h2>\n<p data-start=\"2805\" data-end=\"3093\">India\u2019s expanding transport network is opening new frontiers for <strong data-start=\"2870\" data-end=\"2887\">transit media<\/strong>. Buses, metros, cabs, and airports have become powerful storytelling platforms. The launch of new metro lines in Delhi, Mumbai, Chennai, Bengaluru, and Ahmedabad is driving a surge in ad space inventory.<\/p>\n<p data-start=\"3095\" data-end=\"3234\">Meanwhile, intercity expressways and premium fleet services like Uber and <a href=\"https:\/\/en.wikipedia.org\/wiki\/BluSmart\">BluSmart<\/a> offer <strong data-start=\"3184\" data-end=\"3207\">mobile OOH exposure<\/strong> to high-value audiences.<\/p>\n<p data-start=\"3236\" data-end=\"3253\"><strong data-start=\"3236\" data-end=\"3251\">For brands:<\/strong><\/p>\n<ul data-start=\"3254\" data-end=\"3500\">\n<li data-start=\"3254\" data-end=\"3337\">\n<p data-start=\"3256\" data-end=\"3337\">Design <strong data-start=\"3263\" data-end=\"3290\">location-based messages<\/strong> for commuters \u2014 relevant, short, and visual.<\/p>\n<\/li>\n<li data-start=\"3338\" data-end=\"3412\">\n<p data-start=\"3340\" data-end=\"3412\">Choose high-traffic routes or interchange hubs for maximum visibility.<\/p>\n<\/li>\n<li data-start=\"3413\" data-end=\"3500\">\n<p data-start=\"3415\" data-end=\"3500\">Integrate <strong data-start=\"3425\" data-end=\"3460\">QR codes or digital touchpoints<\/strong> to convert attention into engagement.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3502\" data-end=\"3591\">Transit media is no longer just about movement \u2014 it\u2019s about mobility-driven storytelling.<\/p>\n<hr data-start=\"3593\" data-end=\"3596\" \/>\n<h2 data-start=\"3598\" data-end=\"3655\"><strong data-start=\"3601\" data-end=\"3655\">4. Tier-II and Tier-III Cities Become OOH Hotspots<\/strong><\/h2>\n<p data-start=\"3657\" data-end=\"3959\">While metro cities remain saturated, Tier-II and Tier-III cities are emerging as <strong data-start=\"3738\" data-end=\"3771\">high-growth advertising zones<\/strong>. Rising consumer spending, new malls, and expanding infrastructure make cities like <strong data-start=\"3856\" data-end=\"3912\">Indore, Lucknow, Coimbatore, Bhubaneswar, and Jaipur<\/strong> increasingly attractive for OOH investments.<\/p>\n<p data-start=\"3961\" data-end=\"4082\">Smaller cities offer lower clutter, high visibility, and strong local brand connect \u2014 a formula that yields better ROI.<\/p>\n<p data-start=\"4084\" data-end=\"4112\"><strong data-start=\"4084\" data-end=\"4110\">What brands should do:<\/strong><\/p>\n<ul data-start=\"4113\" data-end=\"4334\">\n<li data-start=\"4113\" data-end=\"4171\">\n<p data-start=\"4115\" data-end=\"4171\">Explore <strong data-start=\"4123\" data-end=\"4146\">localized messaging<\/strong> in regional languages.<\/p>\n<\/li>\n<li data-start=\"4172\" data-end=\"4273\">\n<p data-start=\"4174\" data-end=\"4273\">Use a <strong data-start=\"4180\" data-end=\"4200\">hybrid media mix<\/strong> \u2014 combining traditional hoardings, bus wraps, and digital LED screens.<\/p>\n<\/li>\n<li data-start=\"4274\" data-end=\"4334\">\n<p data-start=\"4276\" data-end=\"4334\">Engage local influencers or events to amplify campaigns.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4336\" data-end=\"4454\">This decentralization of OOH spend ensures that growth extends beyond metros, creating new opportunities across India.<\/p>\n<p data-start=\"4336\" data-end=\"4454\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-8102\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2025\/11\/Tech-Park-Branding-300x32.gif\" alt=\"\" width=\"300\" height=\"32\" srcset=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2025\/11\/Tech-Park-Branding-300x32.gif 300w, https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2025\/11\/Tech-Park-Branding-1024x109.gif 1024w, https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2025\/11\/Tech-Park-Branding-768x82.gif 768w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<hr data-start=\"4456\" data-end=\"4459\" \/>\n<h2 data-start=\"4461\" data-end=\"4522\"><strong data-start=\"4464\" data-end=\"4522\">5. Integration of AI, Analytics, and Measurement Tools<\/strong><\/h2>\n<p data-start=\"4524\" data-end=\"4722\">Measurement has always been a challenge for outdoor advertising \u2014 but not anymore. In 2026, <strong data-start=\"4616\" data-end=\"4640\">AI-powered analytics<\/strong> and <strong data-start=\"4645\" data-end=\"4677\">IoT-enabled tracking systems<\/strong> are redefining how campaigns are measured.<\/p>\n<p data-start=\"4724\" data-end=\"4896\">Cameras, sensors, and GPS tools now provide data on audience dwell time, impressions, and engagement. AI helps analyze this data to identify which creatives perform best.<\/p>\n<p data-start=\"4898\" data-end=\"4923\"><strong data-start=\"4898\" data-end=\"4921\">What brands can do:<\/strong><\/p>\n<ul data-start=\"4924\" data-end=\"5179\">\n<li data-start=\"4924\" data-end=\"5005\">\n<p data-start=\"4926\" data-end=\"5005\">Partner with OOH networks that offer <strong data-start=\"4963\" data-end=\"5002\">data dashboards and analytics tools<\/strong>.<\/p>\n<\/li>\n<li data-start=\"5006\" data-end=\"5100\">\n<p data-start=\"5008\" data-end=\"5100\">Use <strong data-start=\"5012\" data-end=\"5063\">QR codes, app check-ins, or geofenced campaigns<\/strong> to link OOH with digital outcomes.<\/p>\n<\/li>\n<li data-start=\"5101\" data-end=\"5179\">\n<p data-start=\"5103\" data-end=\"5179\">Monitor reach, frequency, and conversion metrics for data-backed planning.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5181\" data-end=\"5287\">This integration bridges the gap between digital marketing and outdoor media, making OOH truly measurable.<\/p>\n<hr data-start=\"5289\" data-end=\"5292\" \/>\n<h2 data-start=\"5294\" data-end=\"5348\"><strong data-start=\"5297\" data-end=\"5348\">6. Creativity and Interactivity Redefine Impact<\/strong><\/h2>\n<p data-start=\"5350\" data-end=\"5570\">Static hoardings are giving way to <strong data-start=\"5385\" data-end=\"5433\">interactive and experiential outdoor formats<\/strong>. Brands are adopting <strong data-start=\"5455\" data-end=\"5496\">3D billboards, augmented reality (AR)<\/strong> displays, and experiential booths that engage audiences beyond visuals.<\/p>\n<p data-start=\"5572\" data-end=\"5734\">Imagine a car ad that changes color with the weather, or a food brand using scent diffusers near bus shelters \u2014 this kind of innovation is what 2026 will bring.<\/p>\n<p data-start=\"5736\" data-end=\"5758\"><strong data-start=\"5736\" data-end=\"5756\">For advertisers:<\/strong><\/p>\n<ul data-start=\"5759\" data-end=\"5964\">\n<li data-start=\"5759\" data-end=\"5827\">\n<p data-start=\"5761\" data-end=\"5827\">Prioritize <strong data-start=\"5772\" data-end=\"5798\">experiential campaigns<\/strong> that invite participation.<\/p>\n<\/li>\n<li data-start=\"5828\" data-end=\"5903\">\n<p data-start=\"5830\" data-end=\"5903\">Use <strong data-start=\"5834\" data-end=\"5887\">motion graphics, lighting effects, and AR filters<\/strong> to stand out.<\/p>\n<\/li>\n<li data-start=\"5904\" data-end=\"5964\">\n<p data-start=\"5906\" data-end=\"5964\">Keep messages short, striking, and emotionally resonant.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5966\" data-end=\"6038\">OOH in 2026 will be as much about entertainment as it is about exposure.<\/p>\n<hr data-start=\"6040\" data-end=\"6043\" \/>\n<h2 data-start=\"6045\" data-end=\"6105\"><strong data-start=\"6048\" data-end=\"6105\">7. Sustainability and Green Advertising Gain Momentum<\/strong><\/h2>\n<p data-start=\"6107\" data-end=\"6313\">Eco-conscious advertising is no longer optional. With environmental regulations tightening, brands are switching to <strong data-start=\"6223\" data-end=\"6249\">eco-friendly hoardings<\/strong>, <strong data-start=\"6251\" data-end=\"6280\">solar-powered LED screens<\/strong>, and <strong data-start=\"6286\" data-end=\"6310\">recyclable materials<\/strong>.<\/p>\n<p data-start=\"6315\" data-end=\"6422\">Consumers increasingly support brands that commit to sustainability \u2014 and outdoor media is adapting fast.<\/p>\n<p data-start=\"6424\" data-end=\"6455\"><strong data-start=\"6424\" data-end=\"6453\">Action points for brands:<\/strong><\/p>\n<ul data-start=\"6456\" data-end=\"6697\">\n<li data-start=\"6456\" data-end=\"6541\">\n<p data-start=\"6458\" data-end=\"6541\">Choose vendors offering <strong data-start=\"6482\" data-end=\"6509\">eco-certified materials<\/strong> and green lighting solutions.<\/p>\n<\/li>\n<li data-start=\"6542\" data-end=\"6605\">\n<p data-start=\"6544\" data-end=\"6605\">Highlight sustainability credentials in campaign messaging.<\/p>\n<\/li>\n<li data-start=\"6606\" data-end=\"6697\">\n<p data-start=\"6608\" data-end=\"6697\">Participate in <strong data-start=\"6623\" data-end=\"6657\">CSR-driven outdoor activations<\/strong> that reinforce positive brand values.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"6699\" data-end=\"6781\">Sustainable OOH isn\u2019t just responsible \u2014 it\u2019s also good for long-term brand image.<\/p>\n<hr data-start=\"6783\" data-end=\"6786\" \/>\n<h2 data-start=\"6788\" data-end=\"6840\"><strong data-start=\"6791\" data-end=\"6840\">8. Brand Safety and Regulation Become Crucial<\/strong><\/h2>\n<p data-start=\"6842\" data-end=\"7028\">As OOH inventory grows, so does scrutiny. Municipal corporations and smart city authorities are enforcing <strong data-start=\"6948\" data-end=\"6977\">stricter compliance norms<\/strong> for safety, illumination levels, and ad content.<\/p>\n<p data-start=\"7030\" data-end=\"7048\"><strong data-start=\"7030\" data-end=\"7046\">Brands must:<\/strong><\/p>\n<ul data-start=\"7049\" data-end=\"7221\">\n<li data-start=\"7049\" data-end=\"7092\">\n<p data-start=\"7051\" data-end=\"7092\">Partner only with licensed OOH vendors.<\/p>\n<\/li>\n<li data-start=\"7093\" data-end=\"7156\">\n<p data-start=\"7095\" data-end=\"7156\">Ensure compliance with size, brightness, and content rules.<\/p>\n<\/li>\n<li data-start=\"7157\" data-end=\"7221\">\n<p data-start=\"7159\" data-end=\"7221\">Prepare for audits or changes in civic policy across metros.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"7223\" data-end=\"7286\">Compliance ensures credibility and prevents costly ad removals.<\/p>\n<hr data-start=\"7288\" data-end=\"7291\" \/>\n<h2 data-start=\"7293\" data-end=\"7346\"><strong data-start=\"7296\" data-end=\"7346\">9. Cross-Media Integration Will Define Success<\/strong><\/h2>\n<p data-start=\"7348\" data-end=\"7506\">OOH will no longer operate in isolation. Successful brands will integrate <strong data-start=\"7422\" data-end=\"7476\">outdoor, digital, social, and influencer marketing<\/strong> into one cohesive campaign.<\/p>\n<p data-start=\"7508\" data-end=\"7674\">A consumer may see your billboard, scan a QR code, and continue the experience online. This seamless journey creates stronger brand memory and conversion potential.<\/p>\n<p data-start=\"7676\" data-end=\"7696\"><strong data-start=\"7676\" data-end=\"7694\">To stay ahead:<\/strong><\/p>\n<ul data-start=\"7697\" data-end=\"7909\">\n<li data-start=\"7697\" data-end=\"7777\">\n<p data-start=\"7699\" data-end=\"7777\">Build campaigns that connect physical touchpoints with digital destinations.<\/p>\n<\/li>\n<li data-start=\"7778\" data-end=\"7843\">\n<p data-start=\"7780\" data-end=\"7843\">Use <strong data-start=\"7784\" data-end=\"7823\">consistent visuals and storytelling<\/strong> across all media.<\/p>\n<\/li>\n<li data-start=\"7844\" data-end=\"7909\">\n<p data-start=\"7846\" data-end=\"7909\">Leverage mobile location data to retarget OOH viewers online.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"7911\" data-end=\"7991\">By merging OOH with digital ecosystems, brands will turn visibility into action.<\/p>\n<hr data-start=\"7993\" data-end=\"7996\" \/>\n<h2 data-start=\"7998\" data-end=\"8015\"><strong data-start=\"8001\" data-end=\"8015\">Conclusion<\/strong><\/h2>\n<p data-start=\"8017\" data-end=\"8253\">The <strong data-start=\"8021\" data-end=\"8062\">outdoor advertising industry in India<\/strong> is poised for dynamic growth in 2026. As digital innovation reshapes traditional OOH formats, brands have more opportunities to interact, measure, and influence audiences than ever before.<\/p>\n<p data-start=\"8255\" data-end=\"8479\">However, success will come to those who <strong data-start=\"8295\" data-end=\"8358\">adapt early, innovate fearlessly, and measure intelligently<\/strong>. From programmatic OOH and sustainability to Tier-II expansion and AR-led engagement, the possibilities are limitless.<\/p>\n<p data-start=\"8481\" data-end=\"8644\">Brands that see outdoor advertising not just as visibility, but as <strong data-start=\"8548\" data-end=\"8591\">an experiential and data-driven channel<\/strong>, will lead India\u2019s next wave of consumer engagement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>India\u2019s outdoor advertising industry is entering a new era of transformation. With cities expanding, technology&#8230;<\/p>\n","protected":false},"author":101011,"featured_media":8118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[923],"tags":[2179,2181,2182,2180,2186,459,2183,2185,2184],"table_tags":[],"class_list":["post-8117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dooh","tag-advertising-in-r-city-mall-mumbai","tag-in-mall-advertising","tag-inox-r-city","tag-mall-branding-mumbai","tag-mall-campaigns","tag-myhoardings","tag-ooh-mumbai","tag-retail-advertising","tag-runwal-group"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/8117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/users\/101011"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/comments?post=8117"}],"version-history":[{"count":3,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/8117\/revisions"}],"predecessor-version":[{"id":8122,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/8117\/revisions\/8122"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media\/8118"}],"wp:attachment":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media?parent=8117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/categories?post=8117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/tags?post=8117"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/table_tags?post=8117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}