{"id":8285,"date":"2026-01-01T06:06:51","date_gmt":"2026-01-01T06:06:51","guid":{"rendered":"https:\/\/www.myhoardings.com\/blog\/?p=8285"},"modified":"2026-01-02T10:04:33","modified_gmt":"2026-01-02T10:04:33","slug":"india-digital-advertising-ecosystem-evolution","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/blog\/india-digital-advertising-ecosystem-evolution\/","title":{"rendered":"How India\u2019s Digital Advertising Ecosystem Has Evolved Across 100+ Media Formats?"},"content":{"rendered":"<p data-start=\"130\" data-end=\"602\">India\u2019s digital advertising ecosystem has undergone a massive transformation over the past decade. What began with basic banner ads and search listings has now expanded into <strong data-start=\"304\" data-end=\"334\">100+ <a href=\"https:\/\/www.myhoardings.com\/blog\/digital-advertising-media-options-india\/\">digital media formats<\/a><\/strong>, spanning video, social, audio, gaming, influencers, commerce, and immersive technologies. Therefore, understanding <strong data-start=\"451\" data-end=\"534\">how India\u2019s digital advertising ecosystem has evolved across 100+ media formats<\/strong> is essential for brands navigating today\u2019s complex media landscape.<\/p>\n<p data-start=\"604\" data-end=\"742\">This evolution has been driven by mobile-first consumption, affordable data, platform innovation, and rapidly changing consumer behaviour.<\/p>\n<hr data-start=\"744\" data-end=\"747\" \/>\n<h2 data-start=\"749\" data-end=\"798\"><strong data-start=\"752\" data-end=\"798\">Phase 1: The Early Digital Advertising Era<\/strong><\/h2>\n<p data-start=\"800\" data-end=\"886\">In its initial phase, digital advertising in India revolved around a few core formats:<\/p>\n<ul data-start=\"887\" data-end=\"949\">\n<li data-start=\"887\" data-end=\"909\">\n<p data-start=\"889\" data-end=\"909\">Display banner ads<\/p>\n<\/li>\n<li data-start=\"910\" data-end=\"929\">\n<p data-start=\"912\" data-end=\"929\">Search text ads<\/p>\n<\/li>\n<li data-start=\"930\" data-end=\"949\">\n<p data-start=\"932\" data-end=\"949\">Email marketing<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"951\" data-end=\"1260\">Search advertising on platforms like <strong data-start=\"988\" data-end=\"1029\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Google<\/span><\/span><\/strong> dominated early digital spends because it captured high-intent users. Meanwhile, display ads focused largely on visibility rather than performance. At this stage, measurement was limited, and media planning was still experimental.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8090 size-full\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2025\/11\/Airport-branding.gif\" alt=\"\" width=\"1584\" height=\"396\" \/><\/p>\n<h2 data-start=\"1267\" data-end=\"1330\"><strong data-start=\"1270\" data-end=\"1330\">Phase 2: Rise of Social Media &amp; Platform-Led Advertising<\/strong><\/h2>\n<p data-start=\"1332\" data-end=\"1585\">The next major shift came with the explosive growth of social media. Platforms such as <strong data-start=\"1419\" data-end=\"1460\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Facebook<\/span><\/span><\/strong> and <strong data-start=\"1465\" data-end=\"1506\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Instagram<\/span><\/span><\/strong> introduced feed-based advertising, audience targeting, and engagement metrics.<\/p>\n<p data-start=\"1587\" data-end=\"1637\">This phase added dozens of new formats, including:<\/p>\n<ul data-start=\"1638\" data-end=\"1747\">\n<li data-start=\"1638\" data-end=\"1667\">\n<p data-start=\"1640\" data-end=\"1667\">Feed ads and carousel ads<\/p>\n<\/li>\n<li data-start=\"1668\" data-end=\"1683\">\n<p data-start=\"1670\" data-end=\"1683\">Stories ads<\/p>\n<\/li>\n<li data-start=\"1684\" data-end=\"1707\">\n<p data-start=\"1686\" data-end=\"1707\">Lead generation ads<\/p>\n<\/li>\n<li data-start=\"1708\" data-end=\"1747\">\n<p data-start=\"1710\" data-end=\"1747\">Engagement and video view campaigns<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1749\" data-end=\"1923\">Brands now had access to interest-based targeting, remarketing, and scalable reach. Consequently, digital advertising moved from experimentation to structured media planning.<\/p>\n<hr data-start=\"1925\" data-end=\"1928\" \/>\n<h2 data-start=\"1930\" data-end=\"1987\"><strong data-start=\"1933\" data-end=\"1987\">Phase 3: Video-First &amp; Mobile-First Transformation<\/strong><\/h2>\n<p data-start=\"1989\" data-end=\"2148\">As smartphones and affordable data plans reshaped consumption, video emerged as the dominant format. Short-form and long-form video formats multiplied rapidly.<\/p>\n<p data-start=\"2150\" data-end=\"2172\">This phase introduced:<\/p>\n<ul data-start=\"2173\" data-end=\"2338\">\n<li data-start=\"2173\" data-end=\"2211\">\n<p data-start=\"2175\" data-end=\"2211\">In-stream and out-stream video ads<\/p>\n<\/li>\n<li data-start=\"2212\" data-end=\"2255\">\n<p data-start=\"2214\" data-end=\"2255\">YouTube skippable and non-skippable ads<\/p>\n<\/li>\n<li data-start=\"2256\" data-end=\"2306\">\n<p data-start=\"2258\" data-end=\"2306\">Short-form video formats like Reels and Shorts<\/p>\n<\/li>\n<li data-start=\"2307\" data-end=\"2338\">\n<p data-start=\"2309\" data-end=\"2338\">Vertical video storytelling<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2340\" data-end=\"2556\">Platforms such as <strong data-start=\"2358\" data-end=\"2399\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">YouTube<\/span><\/span><\/strong> became central to brand communication. Video advertising alone expanded into dozens of sub-formats, significantly contributing to the 100+ format ecosystem.<\/p>\n<h2 data-start=\"2563\" data-end=\"2621\"><strong data-start=\"2566\" data-end=\"2621\">Phase 4: Programmatic, Data &amp; Automation-Led Buying<\/strong><\/h2>\n<p data-start=\"2623\" data-end=\"2779\">The next evolution came with <a href=\"https:\/\/www.myhoardings.com\/blog\/types-of-programmatic-advertising-with-examples\/\">programmatic advertising<\/a>. Automation, real-time bidding, and audience segmentation reshaped how media was bought and optimised.<\/p>\n<p data-start=\"2781\" data-end=\"2810\">Programmatic expansion added:<\/p>\n<ul data-start=\"2811\" data-end=\"2963\">\n<li data-start=\"2811\" data-end=\"2844\">\n<p data-start=\"2813\" data-end=\"2844\">Real-time bidding display ads<\/p>\n<\/li>\n<li data-start=\"2845\" data-end=\"2884\">\n<p data-start=\"2847\" data-end=\"2884\">Audience and intent-based targeting<\/p>\n<\/li>\n<li data-start=\"2885\" data-end=\"2918\">\n<p data-start=\"2887\" data-end=\"2918\">Dynamic creative optimisation<\/p>\n<\/li>\n<li data-start=\"2919\" data-end=\"2963\">\n<p data-start=\"2921\" data-end=\"2963\">Retargeting across devices and platforms<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2965\" data-end=\"3112\">This phase marked a shift from site-based buying to audience-based buying. As a result, efficiency and scale improved dramatically for advertisers.<\/p>\n<hr data-start=\"3114\" data-end=\"3117\" \/>\n<h2 data-start=\"3119\" data-end=\"3170\"><strong data-start=\"3122\" data-end=\"3170\">Phase 5: OTT, CTV &amp; Premium Video Ecosystems<\/strong><\/h2>\n<p data-start=\"3172\" data-end=\"3343\">OTT and connected TV (CTV) platforms redefined premium digital advertising in India. Long-form content consumption surged, especially during live sports and entertainment.<\/p>\n<p data-start=\"3345\" data-end=\"3525\"><a href=\"https:\/\/www.myhoardings.com\/blog\/ott-advertising-the-digital-advertisings-new-hero\/\">OTT platforms<\/a> such as <strong data-start=\"3367\" data-end=\"3408\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Disney+ Hotstar<\/span><\/span><\/strong>, <strong data-start=\"3410\" data-end=\"3451\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Amazon Prime Video<\/span><\/span><\/strong>, and <strong data-start=\"3457\" data-end=\"3498\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Netflix<\/span><\/span><\/strong> unlocked new formats like:<\/p>\n<ul data-start=\"3526\" data-end=\"3650\">\n<li data-start=\"3526\" data-end=\"3559\">\n<p data-start=\"3528\" data-end=\"3559\">Pre-roll and mid-roll OTT ads<\/p>\n<\/li>\n<li data-start=\"3560\" data-end=\"3588\">\n<p data-start=\"3562\" data-end=\"3588\">Sponsorship integrations<\/p>\n<\/li>\n<li data-start=\"3589\" data-end=\"3622\">\n<p data-start=\"3591\" data-end=\"3622\">Branded content and pause ads<\/p>\n<\/li>\n<li data-start=\"3623\" data-end=\"3650\">\n<p data-start=\"3625\" data-end=\"3650\">Connected TV placements<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3652\" data-end=\"3732\">OTT alone added multiple premium ad formats, further diversifying the ecosystem.<\/p>\n<hr data-start=\"3734\" data-end=\"3737\" \/>\n<h2 data-start=\"3739\" data-end=\"3800\"><strong data-start=\"3742\" data-end=\"3800\">Phase 6: Influencer, Creator &amp; Content-Led Advertising<\/strong><\/h2>\n<p data-start=\"3802\" data-end=\"3931\"><a href=\"https:\/\/www.myhoardings.com\/blog\/influencer-marketing-during-ipl\/\">Influencer marketing<\/a> transformed digital advertising by adding human-led storytelling. Creators became media channels themselves.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8100 size-full\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2025\/11\/MyHoardings-Contact-Number.gif\" alt=\"\" width=\"800\" height=\"205\" \/><\/p>\n<h2 data-start=\"2563\" data-end=\"2621\"><strong data-start=\"2566\" data-end=\"2621\">Phase 4: Programmatic, Data &amp; Automation-Led Buying<\/strong><\/h2>\n<p data-start=\"2623\" data-end=\"2779\">The next evolution came with programmatic advertising. Automation, real-time bidding, and audience segmentation reshaped how media was bought and optimised.<\/p>\n<p data-start=\"2781\" data-end=\"2810\">Programmatic expansion added:<\/p>\n<ul data-start=\"2811\" data-end=\"2963\">\n<li data-start=\"2811\" data-end=\"2844\">\n<p data-start=\"2813\" data-end=\"2844\">Real-time bidding display ads<\/p>\n<\/li>\n<li data-start=\"2845\" data-end=\"2884\">\n<p data-start=\"2847\" data-end=\"2884\">Audience and intent-based targeting<\/p>\n<\/li>\n<li data-start=\"2885\" data-end=\"2918\">\n<p data-start=\"2887\" data-end=\"2918\">Dynamic creative optimisation<\/p>\n<\/li>\n<li data-start=\"2919\" data-end=\"2963\">\n<p data-start=\"2921\" data-end=\"2963\">Retargeting across devices and platforms<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2965\" data-end=\"3112\">This phase marked a shift from site-based buying to audience-based buying. As a result, efficiency and scale improved dramatically for advertisers.<\/p>\n<hr data-start=\"3114\" data-end=\"3117\" \/>\n<h2 data-start=\"3119\" data-end=\"3170\"><strong data-start=\"3122\" data-end=\"3170\">Phase 5: OTT, CTV &amp; Premium Video Ecosystems<\/strong><\/h2>\n<p data-start=\"3172\" data-end=\"3343\">OTT and connected TV (CTV) platforms redefined premium digital advertising in India. Long-form content consumption surged, especially during live sports and entertainment.<\/p>\n<p data-start=\"3345\" data-end=\"3525\">OTT platforms such as <strong data-start=\"3367\" data-end=\"3408\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Disney+ Hotstar<\/span><\/span><\/strong>, <strong data-start=\"3410\" data-end=\"3451\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Amazon Prime Video<\/span><\/span><\/strong>, and <strong data-start=\"3457\" data-end=\"3498\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Netflix<\/span><\/span><\/strong> unlocked new formats like:<\/p>\n<ul data-start=\"3526\" data-end=\"3650\">\n<li data-start=\"3526\" data-end=\"3559\">\n<p data-start=\"3528\" data-end=\"3559\">Pre-roll and mid-roll OTT ads<\/p>\n<\/li>\n<li data-start=\"3560\" data-end=\"3588\">\n<p data-start=\"3562\" data-end=\"3588\">Sponsorship integrations<\/p>\n<\/li>\n<li data-start=\"3589\" data-end=\"3622\">\n<p data-start=\"3591\" data-end=\"3622\">Branded content and pause ads<\/p>\n<\/li>\n<li data-start=\"3623\" data-end=\"3650\">\n<p data-start=\"3625\" data-end=\"3650\">Connected TV placements<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3652\" data-end=\"3732\">OTT alone added multiple premium ad formats, further diversifying the ecosystem.<\/p>\n<hr data-start=\"3734\" data-end=\"3737\" \/>\n<h2 data-start=\"3739\" data-end=\"3800\"><strong data-start=\"3742\" data-end=\"3800\">Phase 6: Influencer, Creator &amp; Content-Led Advertising<\/strong><\/h2>\n<p data-start=\"3802\" data-end=\"3931\">Influencer marketing transformed digital advertising by adding human-led storytelling. Creators became media channels themselves.<\/p>\n<p data-start=\"3933\" data-end=\"3955\">This phase introduced:<\/p>\n<ul data-start=\"3956\" data-end=\"4104\">\n<li data-start=\"3956\" data-end=\"3985\">\n<p data-start=\"3958\" data-end=\"3985\">Sponsored posts and reels<\/p>\n<\/li>\n<li data-start=\"3986\" data-end=\"4010\">\n<p data-start=\"3988\" data-end=\"4010\">YouTube integrations<\/p>\n<\/li>\n<li data-start=\"4011\" data-end=\"4061\">\n<p data-start=\"4013\" data-end=\"4061\">Influencer whitelisting and paid amplification<\/p>\n<\/li>\n<li data-start=\"4062\" data-end=\"4104\">\n<p data-start=\"4064\" data-end=\"4104\">Live commerce and creator-led launches<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4106\" data-end=\"4233\">Influencer content blurred the line between organic and paid media, creating hybrid formats that enhanced trust and engagement.<\/p>\n<hr data-start=\"4235\" data-end=\"4238\" \/>\n<h2 data-start=\"4240\" data-end=\"4296\"><strong data-start=\"4243\" data-end=\"4296\">Phase 7: Audio, Gaming &amp; Emerging Digital Formats<\/strong><\/h2>\n<p data-start=\"4298\" data-end=\"4403\">Digital advertising in India expanded beyond screens. Audio and interactive environments gained traction.<\/p>\n<h3 data-start=\"4405\" data-end=\"4435\"><strong data-start=\"4409\" data-end=\"4435\">Key additions include:<\/strong><\/h3>\n<ul data-start=\"4436\" data-end=\"4599\">\n<li data-start=\"4436\" data-end=\"4465\">\n<p data-start=\"4438\" data-end=\"4465\">Music streaming audio ads<\/p>\n<\/li>\n<li data-start=\"4466\" data-end=\"4490\">\n<p data-start=\"4468\" data-end=\"4490\">Podcast sponsorships<\/p>\n<\/li>\n<li data-start=\"4491\" data-end=\"4519\">\n<p data-start=\"4493\" data-end=\"4519\">Online radio advertising<\/p>\n<\/li>\n<li data-start=\"4520\" data-end=\"4554\">\n<p data-start=\"4522\" data-end=\"4554\">In-game ads and rewarded video<\/p>\n<\/li>\n<li data-start=\"4555\" data-end=\"4599\">\n<p data-start=\"4557\" data-end=\"4599\">Metaverse and AR-based brand experiences<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4601\" data-end=\"4755\">Platforms like <strong data-start=\"4616\" data-end=\"4657\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Spotify<\/span><\/span><\/strong> and mobile gaming networks added multiple new ad formats focused on high attention and immersion.<\/p>\n<hr data-start=\"4757\" data-end=\"4760\" \/>\n<h2 data-start=\"4762\" data-end=\"4822\"><strong data-start=\"4765\" data-end=\"4822\">Phase 8: Commerce, Retail Media &amp; Performance Hybrids<\/strong><\/h2>\n<p data-start=\"4824\" data-end=\"4891\">The latest evolution integrates advertising directly with commerce.<\/p>\n<p data-start=\"4893\" data-end=\"4907\">This includes:<\/p>\n<ul data-start=\"4908\" data-end=\"5052\">\n<li data-start=\"4908\" data-end=\"4945\">\n<p data-start=\"4910\" data-end=\"4945\">E-commerce search and display ads<\/p>\n<\/li>\n<li data-start=\"4946\" data-end=\"4988\">\n<p data-start=\"4948\" data-end=\"4988\">App install and app engagement formats<\/p>\n<\/li>\n<li data-start=\"4989\" data-end=\"5026\">\n<p data-start=\"4991\" data-end=\"5026\">Shoppable video and live commerce<\/p>\n<\/li>\n<li data-start=\"5027\" data-end=\"5052\">\n<p data-start=\"5029\" data-end=\"5052\">Retail media networks<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5054\" data-end=\"5211\">Performance and branding now coexist within the same media plan. As a result, brands can move consumers from awareness to purchase within a single ecosystem.<\/p>\n<hr data-start=\"5213\" data-end=\"5216\" \/>\n<h2 data-start=\"5218\" data-end=\"5265\"><strong data-start=\"5221\" data-end=\"5265\">Why 100+ Media Formats Matter for Brands<\/strong><\/h2>\n<p data-start=\"5267\" data-end=\"5393\">The expansion to 100+ digital media formats gives brands flexibility\u2014but also complexity. Each format serves a different role:<\/p>\n<ul data-start=\"5394\" data-end=\"5580\">\n<li data-start=\"5394\" data-end=\"5420\">\n<p data-start=\"5396\" data-end=\"5420\">Search captures intent<\/p>\n<\/li>\n<li data-start=\"5421\" data-end=\"5449\">\n<p data-start=\"5423\" data-end=\"5449\">Social builds engagement<\/p>\n<\/li>\n<li data-start=\"5450\" data-end=\"5480\">\n<p data-start=\"5452\" data-end=\"5480\">Video and OTT drive recall<\/p>\n<\/li>\n<li data-start=\"5481\" data-end=\"5508\">\n<p data-start=\"5483\" data-end=\"5508\">Influencers build trust<\/p>\n<\/li>\n<li data-start=\"5509\" data-end=\"5546\">\n<p data-start=\"5511\" data-end=\"5546\">Audio and gaming extend attention<\/p>\n<\/li>\n<li data-start=\"5547\" data-end=\"5580\">\n<p data-start=\"5549\" data-end=\"5580\">Commerce formats drive action<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5582\" data-end=\"5651\">Therefore, success depends on integration, not experimentation alone.<\/p>\n<hr data-start=\"5653\" data-end=\"5656\" \/>\n<h2 data-start=\"5658\" data-end=\"5732\"><strong data-start=\"5661\" data-end=\"5732\">Conclusion: India\u2019s Digital Advertising Ecosystem Is Still Evolving<\/strong><\/h2>\n<p data-start=\"5734\" data-end=\"6243\">In conclusion, <strong data-start=\"5749\" data-end=\"5832\">how India\u2019s digital advertising ecosystem has evolved across 100+ media formats<\/strong> reflects the country\u2019s rapid digital maturity. From simple banners to immersive, data-driven, and creator-led formats, the ecosystem continues to expand. Brands that understand this evolution\u2014and strategically combine the right formats\u2014will gain a competitive advantage in reach, relevance, and ROI. As platforms innovate further, India\u2019s digital advertising landscape will only become richer and more dynamic.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>India\u2019s digital advertising ecosystem has undergone a massive transformation over the past decade. What began&#8230;<\/p>\n","protected":false},"author":101011,"featured_media":8298,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[154],"tags":[2284,2285,2288,2286,2287,2289],"table_tags":[],"class_list":["post-8285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-digital-advertising-ecosystem-india","tag-digital-media-formats-india","tag-influencer-marketing-india","tag-online-advertising-evolution","tag-ott-advertising-india","tag-programmatic-advertising-india"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/8285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/users\/101011"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/comments?post=8285"}],"version-history":[{"count":2,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/8285\/revisions"}],"predecessor-version":[{"id":8299,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/8285\/revisions\/8299"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media\/8298"}],"wp:attachment":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media?parent=8285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/categories?post=8285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/tags?post=8285"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/table_tags?post=8285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}