- \n
- Target the right audience<\/b> \u2013 Targeting the right kind of audience is extremely important. For any kitchen ad \u2013 an adult including a housewife or chef or anyone interested in cooking needs to be targeted. There\u2019s no point in targeting the kids for these kind of product or service.<\/li>\n
- Know the options<\/b> \u2013 The best option for local advertisers is when there is good competition in the local cable operators. When the competition is less, the advertising cost is more. And when the competition is more, the advertising cost is less.<\/li>\n
- Use digital to complement a TV campaign<\/b> \u2013 Investing in multiple media outlets enhance the effectiveness of the advertising of the marketers.<\/li>\n
- Use social media<\/b> \u2013 Social media should be used as a part of the overall marketing campaign but not the entire of it. It needs to be dealt with care and caution.<\/li>\n
- Liberate the gold in company\u2019s data<\/b> \u2013 The customer data present with the company can be utilized to reference and enhance and target the right kind of customers. This data can also be cross-referenced with census data for defining the demographic profiles of prospective customers. Then this data can be matched with the cable set-top box viewing patterns and even offline purchase behaviour.<\/li>\n
- Ask tough questions of ad partners<\/b> \u2013 It is important to know about the strengths and shortcomings of various media platforms. TV advertising is evolving day by day to encompass digital-style targeting. It\u2019s better to have a detailed and frank discussion with the marketing advisors about the best combination of the objectives and the budget.<\/li>\n<\/ul>\n
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<\/p>\nTop 5 TV Channels to advertise your brand in India<\/h2>\n\n
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\n\t \nTV Channel Name <\/th> Genre<\/th>\n<\/tr>\n<\/thead>\n \n\t Star Sports<\/td> Sports <\/td>\n<\/tr>\n \n\t Sony<\/td> Entertainment<\/td>\n<\/tr>\n \n\t Colors<\/td> Entertainment<\/td>\n<\/tr>\n \n\t MTV<\/td> Music<\/td>\n<\/tr>\n \n\t Aaj Tak<\/td> News<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n Leading sports TV channels in India<\/h2>\n\n
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\n\t \nChannel Name<\/th> Weekly Viewership (In Millions)<\/th> SD\/HD Availability<\/th>\n<\/tr>\n<\/thead>\n \n\t Sony Ten 3<\/td> 64<\/td> Yes<\/td>\n<\/tr>\n \n\t Sony Ten 1<\/td> 45<\/td> Yes<\/td>\n<\/tr>\n \n\t Star Sports Hindi<\/td> 37<\/td> Yes<\/td>\n<\/tr>\n \n\t Sony Six<\/td> 29<\/td> Yes<\/td>\n<\/tr>\n \n\t Star Sports First<\/td> 17<\/td> Yes<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n","protected":false},"excerpt":{"rendered":" Rules to follow for small businesses to gain through TV Advertising With a variety of…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"table_tags":[],"class_list":["post-919","post","type-post","status-publish","format-standard","hentry","category-tv-advertising-india"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/comments?post=919"}],"version-history":[{"count":6,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/919\/revisions"}],"predecessor-version":[{"id":6527,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/919\/revisions\/6527"}],"wp:attachment":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media?parent=919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/categories?post=919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/tags?post=919"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/table_tags?post=919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- Know the options<\/b> \u2013 The best option for local advertisers is when there is good competition in the local cable operators. When the competition is less, the advertising cost is more. And when the competition is more, the advertising cost is less.<\/li>\n