{"id":972,"date":"2022-10-15T09:12:34","date_gmt":"2022-10-15T09:12:34","guid":{"rendered":"http:\/\/blog.myhoardings.com\/?p=972"},"modified":"2024-08-28T11:37:02","modified_gmt":"2024-08-28T11:37:02","slug":"digital-advertising-trends-significance-respect-small-business-2","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/blog\/digital-advertising-trends-significance-respect-small-business-2\/","title":{"rendered":"Digital Advertising trends: Significance in respect of small business"},"content":{"rendered":"<h2><b>Digital Advertising Trends: Significance in respect of the small business<\/b><\/h2>\n<p>21<sup>st<\/sup> century has seen a huge advancement in the digital world. Advertising through <a href=\"https:\/\/www.myhoardings.com\/Digital\">digital platforms<\/a> is the thing that is trending in the advertising world. This is indeed very important for Small business. Let\u2019s see about Digital Advertising trends below:<\/p>\n<h3><b>Mobile<\/b> \u2013<\/h3>\n<ul>\n<li>The percentage of people not using mobile would be very less compared to the ones who use it nowadays. Almost every other person has this small magical device in the hands. <a href=\"https:\/\/www.myhoardings.com\/blog\/category\/mobile-app-branding\/\">Advertising through the mobile<\/a> is one of the largest forms of media to reach out to the maximum number of customers.<\/li>\n<\/ul>\n<h2><b>Native<\/b> \u2013<\/h2>\n<ul>\n<li>Spending on native advertising reached around $7.9 billion in 2016 as per the Business Insider reports. If it\u2019s done well, it is excellently integrated into the regular content of the program.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3950 size-full\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2018\/05\/Call-MyHoardings-for-free-Quote.jpg\" alt=\"\" width=\"1184\" height=\"126\" srcset=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2018\/05\/Call-MyHoardings-for-free-Quote.jpg 1184w, https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2018\/05\/Call-MyHoardings-for-free-Quote-300x32.jpg 300w, https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2018\/05\/Call-MyHoardings-for-free-Quote-1024x109.jpg 1024w, https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2018\/05\/Call-MyHoardings-for-free-Quote-768x82.jpg 768w\" sizes=\"auto, (max-width: 1184px) 100vw, 1184px\" \/><\/p>\n<h2><b>Video<\/b> \u2013<\/h2>\n<ul>\n<li>Videos are the next big thing in terms of <a href=\"https:\/\/www.myhoardings.com\/Outdoor\">ooh advertising<\/a>. Whatever social media you log into, there are innumerable videos which provide the ads of something or the other.<\/li>\n<\/ul>\n<h2><b>Interactive Content<\/b><\/h2>\n<ul>\n<li>\u2013 If the content is interactive, the audience are switched from a passive role to an active role, getting more of their focus and concentration on the content. This helps them to understand and indulge in the message that is being tried to portray through the interactive content advertising.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b>Personalized Content<\/b> \u2013<\/h2>\n<ul>\n<li>With huge number of ads everywhere, it\u2019s difficult for the audience to relate to something that they can easily relate to otherwise. Hence, to give them a better experience and in turn get a better output, the advertisements contents are personalized. Specific types of ads for specific kinds of people.<\/li>\n<\/ul>\n<h2><b>Influencers<\/b> \u2013<\/h2>\n<ul>\n<li>It\u2019s like the word of mouth advertisement. With right influence, trust can be built and thus more number of followers.<\/li>\n<\/ul>\n<h2><b>Chatbots<\/b> \u2013<\/h2>\n<ul>\n<li>These allow real time 24\/7 engagement program with the audience. Whatever query needs to be resolved spontaneously are taken care by these.<\/li>\n<\/ul>\n<h2><b>Live Video<\/b> \u2013<\/h2>\n<ul>\n<li>The concept of vlogs works excellent. It visually and emotionally reaches the viewers in no time.<\/li>\n<\/ul>\n<table class=\"wp-list-table widefat fixed striped table-view-list posts\">\n<tbody id=\"the-list\">\n<tr id=\"post-6156\" class=\"iedit author-other level-0 post-6156 type-ilist status-publish hentry\">\n<td class=\"shortcode_text_col column-shortcode_text_col\" data-colname=\"Shortcode\">\t\t\t\t<!-- This site is using Infographic Maker iList WordPress Plugin - https:\/\/www.quantumcloud.com\/products\/ -->\r\n\t\t\t\r\n \r\n\r\n<div id=\"qcld-list-holder\" class=\"qcld-list-hoder\" >\r\n\t<div id=\"qcopd-list-1\" class=\"\">\r\n\t\t<div class=\"qcopd-single-list\">\r\n\t\t\t\t\t\r\n\t<h3>10 Tips for Marketing to Millennials &#8211;<\/h3>\r\n\t\t<div style=\"clear:both;margin-bottom:10px\"><\/div>\r\n\t\t<ul style=\"overflow:hiddenwidth: 100%;margin-top: 31px;\">\r\n\t\t\t\t\t<li id=\"qcld_sl_6156_1\" class=\"ilist_sl2_list-style ilist_sl2_listy-style-03 ilist_sl2_qcld_column1\">\r\n\t\t\t<div class=\"ilist_sl2_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl2_list-inner-part-two\">\r\n\t\t\t\t\t<div class=\"ilist_sl2_left-part ilist_sl2_left-three\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<h2><span style=\"font-size:40px\">0<\/span>1<\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"ilist_sl2_right-part\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tThink beyond the typical ways of advertising\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\t\t\r\n\t\t\t\t\t\t<li id=\"qcld_sl_6156_2\" class=\"ilist_sl2_list-style ilist_sl2_listy-style-03 ilist_sl2_qcld_column1\">\r\n\t\t\t<div class=\"ilist_sl2_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl2_list-inner-part-two\">\r\n\t\t\t\t\t<div class=\"ilist_sl2_left-part ilist_sl2_left-three\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<h2><span style=\"font-size:40px\">0<\/span>2<\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"ilist_sl2_right-part\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tA great digital experience is critical\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\t\t\r\n\t\t\t\t\t\t<li id=\"qcld_sl_6156_3\" class=\"ilist_sl2_list-style ilist_sl2_listy-style-03 ilist_sl2_qcld_column1\">\r\n\t\t\t<div class=\"ilist_sl2_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl2_list-inner-part-two\">\r\n\t\t\t\t\t<div class=\"ilist_sl2_left-part ilist_sl2_left-three\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<h2><span style=\"font-size:40px\">0<\/span>3<\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"ilist_sl2_right-part\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tProvide Guidance\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\t\t\r\n\t\t\t\t\t\t<li id=\"qcld_sl_6156_4\" class=\"ilist_sl2_list-style ilist_sl2_listy-style-03 ilist_sl2_qcld_column1\">\r\n\t\t\t<div class=\"ilist_sl2_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl2_list-inner-part-two\">\r\n\t\t\t\t\t<div class=\"ilist_sl2_left-part ilist_sl2_left-three\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<h2><span style=\"font-size:40px\">0<\/span>4<\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"ilist_sl2_right-part\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tMeet them where they are\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\t\t\r\n\t\t\t\t\t\t<li id=\"qcld_sl_6156_5\" class=\"ilist_sl2_list-style ilist_sl2_listy-style-03 ilist_sl2_qcld_column1\">\r\n\t\t\t<div class=\"ilist_sl2_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl2_list-inner-part-two\">\r\n\t\t\t\t\t<div class=\"ilist_sl2_left-part ilist_sl2_left-three\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<h2><span style=\"font-size:40px\">0<\/span>5<\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"ilist_sl2_right-part\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tBe human and empathetic\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\t\t\r\n\t\t\t\t\t\t<li id=\"qcld_sl_6156_6\" class=\"ilist_sl2_list-style ilist_sl2_listy-style-03 ilist_sl2_qcld_column1\">\r\n\t\t\t<div class=\"ilist_sl2_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl2_list-inner-part-two\">\r\n\t\t\t\t\t<div class=\"ilist_sl2_left-part ilist_sl2_left-three\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<h2><span style=\"font-size:40px\">0<\/span>6<\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"ilist_sl2_right-part\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tProvide experiences\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\t\t\r\n\t\t\t\t\t\t<li id=\"qcld_sl_6156_7\" class=\"ilist_sl2_list-style ilist_sl2_listy-style-03 ilist_sl2_qcld_column1\">\r\n\t\t\t<div class=\"ilist_sl2_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl2_list-inner-part-two\">\r\n\t\t\t\t\t<div class=\"ilist_sl2_left-part ilist_sl2_left-three\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<h2><span style=\"font-size:40px\">0<\/span>7<\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"ilist_sl2_right-part\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tUse video liberally\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\t\t\r\n\t\t\t\t\t\t<li id=\"qcld_sl_6156_8\" class=\"ilist_sl2_list-style ilist_sl2_listy-style-03 ilist_sl2_qcld_column1\">\r\n\t\t\t<div class=\"ilist_sl2_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl2_list-inner-part-two\">\r\n\t\t\t\t\t<div class=\"ilist_sl2_left-part ilist_sl2_left-three\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<h2><span style=\"font-size:40px\">0<\/span>8<\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"ilist_sl2_right-part\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tUse humor in your marketing\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\t\t\r\n\t\t\t\t\t\t<li id=\"qcld_sl_6156_9\" class=\"ilist_sl2_list-style ilist_sl2_listy-style-03 ilist_sl2_qcld_column1\">\r\n\t\t\t<div class=\"ilist_sl2_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl2_list-inner-part-two\">\r\n\t\t\t\t\t<div class=\"ilist_sl2_left-part ilist_sl2_left-three\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<h2><span style=\"font-size:40px\">0<\/span>9<\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"ilist_sl2_right-part\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tIncentivize reviews\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\t\t\r\n\t\t\t\t\t\t<li id=\"qcld_sl_6156_10\" class=\"ilist_sl2_list-style ilist_sl2_listy-style-03 ilist_sl2_qcld_column1\">\r\n\t\t\t<div class=\"ilist_sl2_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl2_list-inner-part-two\">\r\n\t\t\t\t\t<div class=\"ilist_sl2_left-part ilist_sl2_left-three\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<h2><span style=\"font-size:40px\">0<\/span>10<\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"ilist_sl2_right-part\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tDon&#039;t Bug them !!\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\t\t\r\n\t\t\t\t\t\t\t<\/ul>\r\n\t\t<div style=\"clear:both;margin-bottom:10px\"><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Digital Advertising Trends: Significance in respect of the small business 21st century has seen a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[129],"tags":[247,17],"table_tags":[],"class_list":["post-972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ooh-ads","tag-digital-billboard-advertising","tag-ooh-advertising"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/comments?post=972"}],"version-history":[{"count":5,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/972\/revisions"}],"predecessor-version":[{"id":6533,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/posts\/972\/revisions\/6533"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media\/4574"}],"wp:attachment":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media?parent=972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/categories?post=972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/tags?post=972"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/table_tags?post=972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}