{"id":4847,"date":"2021-08-03T11:11:12","date_gmt":"2021-08-03T11:11:12","guid":{"rendered":"https:\/\/www.myhoardings.com\/blog\/?post_type=ufaq&#038;p=4847"},"modified":"2021-08-03T11:16:15","modified_gmt":"2021-08-03T11:16:15","slug":"how-ecpm-and-cpm-be-compared-in-digital-marketing","status":"publish","type":"ufaq","link":"https:\/\/www.myhoardings.com\/blog\/ufaqs\/how-ecpm-and-cpm-be-compared-in-digital-marketing\/","title":{"rendered":"How eCPM and CPM be compared in digital marketing?"},"content":{"rendered":"<div  class=\"ewd-ufaq-faq-list ewd-ufaq-page-type-load_more ewd-ufaq-category-tabs-\" id='ewd-ufaq-faq-list'>\n\n\t<input type='hidden' name='show_on_load' value='' id='ewd-ufaq-show-on-load' \/>\n<input type='hidden' name='include_category' value='' id='ewd-ufaq-include-category' \/>\n<input type='hidden' name='exclude_category' value='' id='ewd-ufaq-exclude-category' \/>\n<input type='hidden' name='orderby' value='date' id='ewd-ufaq-orderby' \/>\n<input type='hidden' name='order' value='asc' id='ewd-ufaq-order' \/>\n<input type='hidden' name='post_count' value='-1' id='ewd-ufaq-post-count' \/>\n<input type='hidden' name='current_url' value='\/blog\/wp-json\/wp\/v2\/ufaq\/4847' id='ewd-ufaq-current-url' \/>\n\t\n\t\n\t<div class='ewd-ufaq-faqs'>\n\n\t\t<div  class=\"ewd-ufaq-faq-div ewd-ufaq-faq-column-count-one ewd-ufaq-faq-responsive-columns- ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled\" id='ewd-ufaq-post-4847-Z3ci1HaaEA' data-post_id='4847'>\n\n\t\t\n\t<div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'>\n\t\n\t<a class='ewd-ufaq-post-margin'  href='#' role=\"button\">\n\n\t\t<div class='ewd-ufaq-post-margin-symbol ewd-ufaq-square'>\n\t\t\t<span >A<\/span>\n\t\t<\/div>\n\n\t\t<div class='ewd-ufaq-faq-title-text'>\n\n\t\t\t<h4>\n\t\t\t\tHow eCPM and CPM be compared in digital marketing?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t<div class='ewd-ufaq-clear'><\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t<div class='ewd-ufaq-faq-body' >\n\n\t\t\n\t\t\t\n\t\t\n\t\t\t<div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'>\n\t<p>CPM \/ <a href=\"https:\/\/www.myhoardings.com\/Digital\">Cost Per Mille<\/a> is the rate which the advertiser decides to pay per 1000 impressions of an ad campaign. Whereas, eCPM is the total earning of the publisher\/1000 impressions. eCPM is a very useful parameter for publishers to optimize and evaluate their monetization model by monitoring advertisement revenue generated from the ad campaigns.<\/p>\n<\/div>\n\t\t\n\t\t\t<div class='ewd-ufaq-faq-custom-fields'>\n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>\n\t<\/div>\n\n\t\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A How eCPM and CPM be compared in digital marketing? CPM \/ Cost Per Mille&#8230;<\/p>\n","protected":false},"author":101012,"comment_status":"closed","ping_status":"closed","template":"","ufaq-category":[1188],"ufaq-tag":[],"class_list":["post-4847","ufaq","type-ufaq","status-publish","hentry","ufaq-category-app-advertising"],"_links":{"self":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/ufaq\/4847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/ufaq"}],"about":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/types\/ufaq"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/users\/101012"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/comments?post=4847"}],"wp:attachment":[{"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/media?parent=4847"}],"wp:term":[{"taxonomy":"ufaq-category","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/ufaq-category?post=4847"},{"taxonomy":"ufaq-tag","embeddable":true,"href":"https:\/\/www.myhoardings.com\/blog\/wp-json\/wp\/v2\/ufaq-tag?post=4847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}