{"id":429,"date":"2025-04-24T08:04:43","date_gmt":"2025-04-24T08:04:43","guid":{"rendered":"https:\/\/www.myhoardings.com\/busbranding\/?p=429"},"modified":"2025-04-24T08:04:43","modified_gmt":"2025-04-24T08:04:43","slug":"bus-advertising-case-study-india","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/busbranding\/bus-advertising-case-study-india\/","title":{"rendered":"Case Study: Successful Bus Advertising Campaigns in Indian Cities"},"content":{"rendered":"<p class=\"\" data-start=\"127\" data-end=\"543\">Bus advertising has rapidly evolved into one of the most impactful tools for <a href=\"https:\/\/www.myhoardings.com\/Cinema\">urban brand visibility<\/a> in India. With wide reach and unmatched mobility, it delivers brand messaging to commuters, pedestrians, and drivers alike. In this <strong data-start=\"359\" data-end=\"395\">bus advertising case study India<\/strong>, we explore how different brands have leveraged city bus fleets for highly successful campaigns\u2014each with unique strategies and remarkable results.<\/p>\n<h3 class=\"\" data-start=\"545\" data-end=\"581\">1. OTT Platform Launch in Mumbai<\/h3>\n<p class=\"\" data-start=\"583\" data-end=\"862\">An OTT giant recently collaborated with MyHoardings to launch its new web series across Mumbai\u2019s premium bus routes. Full-wrap ads showcased key characters with striking visuals, accompanied by a QR code linking to the show\u2019s trailer. The campaign ran for three weeks and led to:<\/p>\n<ul data-start=\"863\" data-end=\"1003\">\n<li class=\"\" data-start=\"863\" data-end=\"892\">\n<p class=\"\" data-start=\"865\" data-end=\"892\">2.5M+ city-wide impressions<\/p>\n<\/li>\n<li class=\"\" data-start=\"893\" data-end=\"943\">\n<p class=\"\" data-start=\"895\" data-end=\"943\">18% rise in trailer views during the launch week<\/p>\n<\/li>\n<li class=\"\" data-start=\"944\" data-end=\"1003\">\n<p class=\"\" data-start=\"946\" data-end=\"1003\">Sharp increase in app downloads in Mumbai and Navi Mumbai<\/p>\n<\/li>\n<\/ul>\n<h3 class=\"\" data-start=\"1005\" data-end=\"1042\">2. Real Estate Brand in Bengaluru<\/h3>\n<p class=\"\" data-start=\"1044\" data-end=\"1304\">A Bengaluru-based real estate company targeted tech corridors like Whitefield and Electronic City with mid-size side panel ads on BMTC buses. The clean, professional layout featured project highlights, contact numbers, and a WhatsApp QR code. Results included:<\/p>\n<ul data-start=\"1305\" data-end=\"1433\">\n<li class=\"\" data-start=\"1305\" data-end=\"1353\">\n<p class=\"\" data-start=\"1307\" data-end=\"1353\"><a href=\"https:\/\/www.myhoardings.com\/Office-Space\">Boost in footfall<\/a> at weekend open house events<\/p>\n<\/li>\n<li class=\"\" data-start=\"1354\" data-end=\"1390\">\n<p class=\"\" data-start=\"1356\" data-end=\"1390\">Over 400 qualified leads generated<\/p>\n<\/li>\n<li class=\"\" data-start=\"1391\" data-end=\"1433\">\n<p class=\"\" data-start=\"1393\" data-end=\"1433\">Reduced CPA compared to online campaigns<\/p>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-396 aligncenter\" src=\"https:\/\/www.myhoardings.com\/busbranding\/wp-content\/uploads\/2025\/04\/Contact-MyHoardings-300x77.gif\" alt=\"\" width=\"861\" height=\"221\" srcset=\"https:\/\/www.myhoardings.com\/busbranding\/wp-content\/uploads\/2025\/04\/Contact-MyHoardings-300x77.gif 300w, https:\/\/www.myhoardings.com\/busbranding\/wp-content\/uploads\/2025\/04\/Contact-MyHoardings-768x197.gif 768w\" sizes=\"auto, (max-width: 861px) 100vw, 861px\" \/><\/p>\n<h3 class=\"\" data-start=\"1435\" data-end=\"1478\">3. Political Awareness Drive in Lucknow<\/h3>\n<p class=\"\" data-start=\"1480\" data-end=\"1689\">Ahead of local elections, a civic <a href=\"https:\/\/www.myhoardings.com\/Mall-Branding\">awareness campaign<\/a> used rear panel ads on city buses to educate voters. MyHoardings managed route selection to cover educational zones and residential areas. The campaign saw:<\/p>\n<ul data-start=\"1690\" data-end=\"1765\">\n<li class=\"\" data-start=\"1690\" data-end=\"1728\">\n<p class=\"\" data-start=\"1692\" data-end=\"1728\">High recall in post-campaign surveys<\/p>\n<\/li>\n<li class=\"\" data-start=\"1729\" data-end=\"1765\">\n<p class=\"\" data-start=\"1731\" data-end=\"1765\">Increased youth voter registration<\/p>\n<\/li>\n<\/ul>\n<h3 class=\"\" data-start=\"1767\" data-end=\"1807\">4. Mobile App Promotion in Hyderabad<\/h3>\n<p class=\"\" data-start=\"1809\" data-end=\"2028\">A fintech app looking to grow its Tier-2 user base deployed large-format bus ads in Hyderabad, targeting tech parks and university zones. Paired with influencer shoutouts and app incentives, this multi-channel campaign:<\/p>\n<ul data-start=\"2029\" data-end=\"2131\">\n<li class=\"\" data-start=\"2029\" data-end=\"2074\">\n<p class=\"\" data-start=\"2031\" data-end=\"2074\">Drove over 12,000 new installs in one month<\/p>\n<\/li>\n<li class=\"\" data-start=\"2075\" data-end=\"2131\">\n<p class=\"\" data-start=\"2077\" data-end=\"2131\">Resulted in a 22% boost in MAUs (monthly active users)<\/p>\n<\/li>\n<\/ul>\n<hr class=\"\" data-start=\"2133\" data-end=\"2136\" \/>\n<h3 class=\"\" data-start=\"2138\" data-end=\"2159\">About MyHoardings<\/h3>\n<p class=\"\" data-start=\"2161\" data-end=\"2507\">MyHoardings is India\u2019s leading outdoor advertising platform, helping brands reach millions through metro, airport, mall, and bus advertising. With targeted planning, creative design, and city-specific expertise, we bring campaigns like these <strong data-start=\"2403\" data-end=\"2439\">bus advertising case study India<\/strong> examples to life\u2014delivering performance and visibility on the move.<\/p>\n<p class=\"\" data-start=\"2509\" data-end=\"2636\">? Email: <a rel=\"noopener\" data-start=\"2519\" data-end=\"2543\">business@myhoardings.com<\/a><br data-start=\"2543\" data-end=\"2546\" \/>? Contact: +91 9953847639<br data-start=\"2572\" data-end=\"2575\" \/>? Website: <a class=\"\" href=\"http:\/\/www.myhoardings.com\" target=\"_new\" rel=\"noopener\" data-start=\"2587\" data-end=\"2636\">www.myhoardings.com<\/a><\/p>\n<p data-start=\"2509\" data-end=\"2636\">\t\t\t\t<!-- This site is using Infographic Maker iList WordPress Plugin - https:\/\/www.quantumcloud.com\/products\/ -->\r\n\t\t\t\r\n\r\n \r\n\r\n<div id=\"qcld-list-holder\" class=\"qcld-list-hoder\" >\r\n\t<div id=\"qcopd-list-1\" >\r\n\t\t<div class=\"qcopd-single-list\">\r\n\t\t\t<h3>Bus media Ad space available for brand promotion<\/h3>\r\n\t<div style=\"clear:both;margin-bottom:10px\"><\/div>\r\n\t\t<ul>\r\n\t\t\t\t\t<li id=\"qcld_sl_337_1\" class=\"ilist_info4_list-style-14 ilist_info4_listy-style-14-01\">\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_col-6\"><!--col-6-->\r\n\t\t\t\t   <div class=\"ilist_info4_list-inner-part-14\">\r\n\t\t\t\t\t\t<div class=\"ilist_info4_left-part-14\">\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_top-14\">\r\n\t\t\t\t\t\t\t\t<h2>\r\n\t\t\t\t\t\t\t\t\tBus External Wrap\t\t\t\t\t\t\t\t\t<div class=\"upvote-section\" style=\"font-size: 14px;margin-right: 21px;float: right;\">\r\n\t\t\t\t\t\t\t\t\t\t<span data-post-id=\"337\" data-item-title=\"Bus External Wrap\" data-item-desc=\"&lt;div class=&quot;ilist_info4_top-14&quot;&gt;\u00a0&lt;\/div&gt;\r\n&lt;div class=&quot;ilist_info4_bottom-14&quot;&gt;\r\n&lt;div class=&quot;ilist_info4_decription-14&quot;&gt;\r\n&lt;p&gt;Bus External Wrap consist of sticker on full bus body.&lt;\/p&gt;\r\n&lt;\/div&gt;\r\n&lt;\/div&gt;\" data-item-id=\"1\" class=\"upvote-btn-ilist upvote-on\" style=\"overflow: hidden;width: 21px;display: block;float: left;\">\r\n\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-thumbs-up\"><\/i>\r\n\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"upvote-count-ilist\" style=\"line-height: 26px;\">\r\n\t\t\t\t\t\t\t\t\t\t\t1\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_bottom-14\">\r\n\t\t\t\t\t\t\t\t<div class=\"ilist_info4_decription-14\">\r\n\t\t\t\t\t\t\t\t<div class=\"ilist_info4_top-14\">\u00a0<\/div>\r\n<div class=\"ilist_info4_bottom-14\">\r\n<div class=\"ilist_info4_decription-14\">\r\n<p>Bus External Wrap consist of sticker on full bus body.<\/p>\r\n<\/div>\r\n<\/div>\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"clear\"><\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t   <\/div>\r\n\t\t\t\t<\/div><!--col-6-->\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"ilist_info4_col-6\"><!--col-4-->\r\n\t\t\t\t   <div class=\"ilist_info4_list-inner-part-14\">\r\n\t\t\t\t\t\t<div class=\"ilist_info4_middle-part-step\">\r\n\t\t\t\t\t\t\t<h4><span>01<\/span><\/h4>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"ilist_info4_icon-image\">\r\n\t\t\t\t\t\t\t<a class=\"example-image-link\" href=\"https:\/\/www.myhoardings.com\/busbranding\/wp-content\/uploads\/2021\/06\/Transit-Ads-2.jpg\" data-lightbox=\"example-1\"><img decoding=\"async\" style=\"max-width: 100%;margin-left: 13px;\" class=\"ilist_info4_example-image\" src=\"https:\/\/www.myhoardings.com\/busbranding\/wp-content\/uploads\/2021\/06\/Transit-Ads-2.jpg\" alt=\"image-1\" \/><\/a>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t   <\/div>\r\n\t\t\t\t<\/div><!--col-4-->\t\t\t\r\n\t\t\t\t\t<\/li>\r\n\t\t<div class=\"clear\"><\/div>\r\n\t\t\t\t<li id=\"qcld_sl_337_2\" class=\"ilist_info4_list-style-14 ilist_info4_listy-style-14-01\">\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_col-6\"><!--col-6-->\r\n\t\t\t\t   <div class=\"ilist_info4_list-inner-part-14\">\r\n\t\t\t\t\t\t<div class=\"ilist_info4_middle-part-step ilist_info4_left-side-heading\">\r\n\t\t\t\t\t\t\t<h4><span>02<\/span><\/h4>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"ilist_info4_icon-image ilist_info4_left-side\">\r\n\t\t\t\t\t\t\t<a class=\"example-image-link\" href=\"https:\/\/www.myhoardings.com\/busbranding\/wp-content\/uploads\/2018\/09\/Bus-branding-in-AC-buses.jpg\" data-lightbox=\"example-2\"><img decoding=\"async\" style=\"max-width: 100%;margin: 0 0 0 -20px;\" class=\"ilist_info4_example-image\" src=\"https:\/\/www.myhoardings.com\/busbranding\/wp-content\/uploads\/2018\/09\/Bus-branding-in-AC-buses.jpg\" alt=\"image-1\" \/><\/a>\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t   <\/div>\r\n\t\t\t\t<\/div><!--col-6-->\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"ilist_info4_col-6\"><!--col-6-->\r\n\t\t\t\t   <div class=\"ilist_info4_list-inner-part-14\">\r\n\t\t\t\t\t\t<div class=\"ilist_info4_left-part-14 ilist_info4_right-part-14\">\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_top-14\">\r\n\t\t\t\t\t\t\t\t<h2>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\tInternal Bus Branding\t\r\n\t\t\t\t\t\t\t\t\t<div class=\"upvote-section\" style=\"font-size: 14px;margin-right: 21px;float: left;\">\r\n\t\t\t\t\t\t\t\t\t\t<span data-post-id=\"337\" data-item-title=\"Internal Bus Branding\" data-item-desc=\"&lt;div class=&quot;ilist_info4_col-6&quot;&gt;\r\n&lt;div class=&quot;ilist_info4_list-inner-part-14&quot;&gt;\r\n&lt;div class=&quot;ilist_info4_left-part-14 ilist_info4_right-part-14&quot;&gt;\r\n&lt;div class=&quot;ilist_info4_top-14&quot;&gt;\r\n&lt;div class=&quot;upvote-section&quot;&gt;Internal Bus Branding&lt;\/div&gt;\r\n&lt;\/div&gt;\r\n&lt;div class=&quot;clear&quot;&gt;\u00a0&lt;\/div&gt;\r\n&lt;\/div&gt;\r\n&lt;\/div&gt;\r\n&lt;\/div&gt;\" data-item-id=\"\" class=\"upvote-btn-ilist upvote-on\" style=\"overflow: hidden;width: 21px;display: block;float: left;\">\r\n\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-thumbs-up\"><\/i>\r\n\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"upvote-count-ilist\" style=\"line-height: 26px;\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_bottom-14\">\r\n\t\t\t\t\t\t\t\t<div class=\"ilist_info4_decription-14 ilist_info4_right-description\">\r\n\t\t\t\t\t\t\t\t<div class=\"ilist_info4_col-6\">\r\n<div class=\"ilist_info4_list-inner-part-14\">\r\n<div class=\"ilist_info4_left-part-14 ilist_info4_right-part-14\">\r\n<div class=\"ilist_info4_top-14\">\r\n<div class=\"upvote-section\">Internal Bus Branding<\/div>\r\n<\/div>\r\n<div class=\"clear\">\u00a0<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"clear\"><\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t   <\/div>\r\n\t\t\t\t<\/div><!--col-6-->\t\t\t\r\n\t\t\t\t\t<\/li>\r\n\t\t<div class=\"clear\"><\/div>\r\n\t\t\t\t<li id=\"qcld_sl_337_3\" class=\"ilist_info4_list-style-14 ilist_info4_listy-style-14-01\">\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_col-6\"><!--col-6-->\r\n\t\t\t\t   <div class=\"ilist_info4_list-inner-part-14\">\r\n\t\t\t\t\t\t<div class=\"ilist_info4_left-part-14\">\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_top-14\">\r\n\t\t\t\t\t\t\t\t<h2>\r\n\t\t\t\t\t\t\t\t\tBack Panel Ads\t\t\t\t\t\t\t\t\t<div class=\"upvote-section\" style=\"font-size: 14px;margin-right: 21px;float: right;\">\r\n\t\t\t\t\t\t\t\t\t\t<span data-post-id=\"337\" data-item-title=\"Back Panel Ads\" data-item-desc=\"&lt;div class=&quot;ilist_info4_col-6&quot;&gt;\r\n&lt;div class=&quot;ilist_info4_list-inner-part-14&quot;&gt;\r\n&lt;div class=&quot;ilist_info4_left-part-14&quot;&gt;\r\n&lt;div class=&quot;ilist_info4_top-14&quot;&gt;\r\n&lt;div class=&quot;upvote-section&quot;&gt;Back Panel Ads&lt;\/div&gt;\r\n&lt;\/div&gt;\r\n&lt;\/div&gt;\r\n&lt;\/div&gt;\r\n&lt;\/div&gt;\r\n&lt;div class=&quot;ilist_info4_col-6&quot;&gt;\r\n&lt;div class=&quot;ilist_info4_list-inner-part-14&quot;&gt;\u00a0&lt;\/div&gt;\r\n&lt;\/div&gt;\" data-item-id=\"\" class=\"upvote-btn-ilist upvote-on\" style=\"overflow: hidden;width: 21px;display: block;float: left;\">\r\n\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-thumbs-up\"><\/i>\r\n\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"upvote-count-ilist\" style=\"line-height: 26px;\">\r\n\t\t\t\t\t\t\t\t\t\t\t2\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_bottom-14\">\r\n\t\t\t\t\t\t\t\t<div class=\"ilist_info4_decription-14\">\r\n\t\t\t\t\t\t\t\t<div class=\"ilist_info4_col-6\">\r\n<div class=\"ilist_info4_list-inner-part-14\">\r\n<div class=\"ilist_info4_left-part-14\">\r\n<div class=\"ilist_info4_top-14\">\r\n<div class=\"upvote-section\">Back Panel Ads<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<div class=\"ilist_info4_col-6\">\r\n<div class=\"ilist_info4_list-inner-part-14\">\u00a0<\/div>\r\n<\/div>\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"clear\"><\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t   <\/div>\r\n\t\t\t\t<\/div><!--col-6-->\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"ilist_info4_col-6\"><!--col-4-->\r\n\t\t\t\t   <div class=\"ilist_info4_list-inner-part-14\">\r\n\t\t\t\t\t\t<div class=\"ilist_info4_middle-part-step\">\r\n\t\t\t\t\t\t\t<h4><span>03<\/span><\/h4>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"ilist_info4_icon-image\">\r\n\t\t\t\t\t\t\t<a class=\"example-image-link\" href=\"https:\/\/www.myhoardings.com\/busbranding\/wp-content\/uploads\/2021\/07\/Bus-branding-in-delhi-1.jpg\" data-lightbox=\"example-3\"><img decoding=\"async\" style=\"max-width: 100%;margin-left: 13px;\" class=\"ilist_info4_example-image\" src=\"https:\/\/www.myhoardings.com\/busbranding\/wp-content\/uploads\/2021\/07\/Bus-branding-in-delhi-1.jpg\" alt=\"image-1\" \/><\/a>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t   <\/div>\r\n\t\t\t\t<\/div><!--col-4-->\t\t\t\r\n\t\t\t\t\t<\/li>\r\n\t\t<div class=\"clear\"><\/div>\r\n\t\t\t\t<\/ul>\r\n\t\t<div style=\"clear:both;margin-bottom:10px\"><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n<div class=\"clear\"><\/div>\r\n\r\n\r\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bus advertising has rapidly evolved into one of the most impactful tools for urban brand visibility in India. With wide reach and unmatched mobility, it delivers brand messaging to commuters,&hellip;<\/p>\n","protected":false},"author":2,"featured_media":430,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[159,2,86],"class_list":["post-429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bus-branding","tag-ac-bus-kolkata","tag-bus-branding-in-orrisa","tag-bus-branding-in-thrissur"],"_links":{"self":[{"href":"https:\/\/www.myhoardings.com\/busbranding\/wp-json\/wp\/v2\/posts\/429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhoardings.com\/busbranding\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myhoardings.com\/busbranding\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/busbranding\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/busbranding\/wp-json\/wp\/v2\/comments?post=429"}],"version-history":[{"count":1,"href":"https:\/\/www.myhoardings.com\/busbranding\/wp-json\/wp\/v2\/posts\/429\/revisions"}],"predecessor-version":[{"id":431,"href":"https:\/\/www.myhoardings.com\/busbranding\/wp-json\/wp\/v2\/posts\/429\/revisions\/431"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/busbranding\/wp-json\/wp\/v2\/media\/430"}],"wp:attachment":[{"href":"https:\/\/www.myhoardings.com\/busbranding\/wp-json\/wp\/v2\/media?parent=429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myhoardings.com\/busbranding\/wp-json\/wp\/v2\/categories?post=429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myhoardings.com\/busbranding\/wp-json\/wp\/v2\/tags?post=429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}