Uber Car Advertising in Delhi/NCR
Commuting in cities was only limited to public transport systems like buses, metros , auto-rickshaws etc but with private cab services available at the touch of the phone screen, the intra-city travel has become more than convenient. Popular cab service, Uber, recently announced that it has completed its 500million rides across India. This data reveal the rising number of cab users in India.
Uber branding and advertising
Uber taxi services are on high demand because of ease of booking, availability, comfort and reasonable fares. Apart from offering intra-city travel, Uber also offer cab services for inter-city travel. This facility enables users to make use of the cab services for both long and short distances and car advertising in Delhi.
Advertising with Uber taxis is a win-win situation because:
- High demand: As Uber taxis are high in demand, any brand advertised here will automatically reach large set of target audience.
- Presence: As mentioned earlier, Uber taxis are operating in 29 major cities of India, the advertisers can use the service for promoting their product or service in any region.
- Trend: Using taxi services is also being seen as a trend as commuting via taxi reflects life style especially among young adults. Advertisers can make use of this opportunity to promote youth oriented products and services
- Better reach: The fact that the Uber services offers different categories of cars that facilitate economy and luxury travel, the advertisers too can target different audience at one time.
Delhi/NCR region observes large variety of commuters such as businessman, leisure travellers, office goers etc that might not be interested in TV and radio commercials but will not ignore the ads displayed on the taxi through which they are travelling.
Uber taxi advertising services are majorly used in Delhi and NCR region. If your target audience falls under this area, using Uber taxi branding will give your brand the boost it needs.